Pantone’s color of the year inspires trends and products all over the world. The color for 2020 is classic blue, which, according to TIME magazine is “a deep blue shade that’s at once comforting and relatable.”

So I started doing some digging around the Internet to find the best baby and mama products in this shade, not only because it’s a beautiful color but also because blue is such a powerful color. It has positive effects on the mind and body, and honestly we all kind of need that this year.

These are the must-have Pantone Color of the Year items for everyone in your family:

The Daily stroller by Lalo

The Daily

The Daily stroller is the perfect addition to your family as it grows with your child, transitioning from an infant stroller to a toddler stroller. Plus, you can try it for 100 days and if you don’t love it, you can get your money back no questions asked.

The sleepea swaddle by Happiest Baby

Sleepeau00ae 5-Second Baby Swaddle

This swaddle is so easy to use your baby will be ready to go to bed in seconds! Created by Dr. Harvey Karp, the man behind the favorite SNOO bassinet, this swaddle will keep even the wildest baby tucked in and snug for extra zzz’s.


The earth cube bin by Crate&Kids

Earth Navy Cube Bin

If one of your resolutions is to have a more organized home (or kids room!) these cubes will help you get there. You can easily hide away toys, blankets or school work. They come with cool designs on two of the faces of the cube, so you can mix and match as you please.

Magnetic footie by Magnetic Me

Inky So Soft Minky Fleece Magnetic Snowsuit Bunting Pram

The Magnetic Me clothes are designed to help parents save time when dressing and undressing their babies. Instead of dealing with a million snaps or hard-to-pull zippers, these footies come with magnets that make opening and closing clothes the easiest task ever.

Lounge chair by Crate&Kids

Small X-Print Navy Nod Chair Cover

This chair is designed with the littlest ones in the family in mind. Plop the chair next to yours in the living room and get ready for a lot of family hangs.

Convertible car seat by Maxi-Cosi

 Priau2122 85 Max Convertible Car Seat - Nomad Blue

This convertible car seat can be used from birth until your kid turns 10 or hits 100 pounds.


Poncho by 7AM Enfant


When it’s really cold outside, keeping your little one warm from the car to the stroller or even when wearing them in a carrier can be tricky. This poncho comes to solve that problem for parents. It can be zipped into any car seat or stroller and attached to carriers to keep baby warm. It also has pockets to keep the your hands warm as well.

The baby carrier by Colugo

The baby carrier

This baby carrier adjusts and grows with your baby, meaning you won’t need any inserts or extra pieces as they grow. Perfect to use from newborn to 33 pounds, it’s super lightweight and breathable so both parent and baby can be comfortable as they explore.

Xplory cot by Stokke

Stokke Xplory Cot

This is the perfect infant carrier for those who have the Stokke stroller. It’s easy to install and will keep your baby safe until they reach 19 pounds. The extended canopy offers protection from the weather outside as you take your little one for a stroll to get fresh air and enjoy the blue skies.

Swaddle set by Posh Peanut

Sailor Blue Swaddle Beanie Set

This set will keep your newborn cozy at the hospital while mom recovers from birth. It’s soft and stretchy, allowing baby to be comfortably tucked in.

Liki Trike by Doona

Liki Trike S3

This trike is amazing! It grows with your child so you can use it from when they are 10 months old to 3 years by modifying its structure little by little. Pedals can be added and the steering wheel can be unlocked, making this the only trike you’ll need for years. When we push this around the city, people constantly stop us to ask what it is and our son loves the rides so much.


Jefferson shoes by Native Shoes

Jefferson Child

These are a kid and mom favorites for warmer weather. Easy to put on and take off, ready to go splashing and running around the pool, park, beach, you name it! The navy color is on point with this year’s trend.

School backpack by Perry Mackin

Charlie Kids School Backpack - Stylish, Durable, Water-Resistant Childrenu2019s                     Bookbag

This backpack is perfectly sized for children 6 to 11 years old, which makes it the perfect addition for school days. It comes with a top zipper that keeps their belongings contained and also two side pockets to carry snacks or water bottles.

Denim overalls by dl1961

Hepburn Overalls

Moving onto mom, these overalls are not only practical and comfortable but very very stylish. Perfect to wear throughout the year with layers, it also allows you to dress them up or down depending on the occasion.

Jimmy CityLite by Native Shoes

Jimmy Citylite

Rain boots will keep your feet dry and comfortable through any weather. They are also super light and come with an enhanced grip, providing moms everywhere with stability while walking around with their little ones.

Silk dress by Reformation

Justine Dress

This one sleeve dress is perfect for a date night without the kids. Super flattering and classy, you can pair it with your favorite shoes and bag easily thanks to its design.

Maternity shirt by Isabella Oliver

Emily Maternity Shirt

This is one of my favorite items in my closet right now. The quality is incredible and it fits super well over a growing bump. It’s my go-to shirt to wear with jeans on a weekend or dress up for work with a pantsuit.

Peplum top by Ashley Stewart


This top will make anything in your closet pop. With a cute peplum cut and asymmetrical sleeves, it’s ready for mom to wear it on her night out!


Wrap dress by Reformation

Kaila Dress

This dress is ideal for busy moms. Put it on, wrap it, tie it and you are ready to go. It’s slim fitting throughout and super soft and stretchy to accommodate all the movement required to chase children.

Work pant by Storq

Tailored Pant

These pants are made for work or play when your pre-pregnancy pants won’t button anymore as your body grows a tiny human. Sleek and modern, but also comfortable, you can throw on with t-shirts or blouses. Plus, it has real pockets!

Suede boots by Tecovas


If western booties are your thing, these ones are a dream come true. Handmade and waterproof, the Lucy boots will fit your feet like a glove.

Maternity dress by Isabella Oliver

Aiden Maternity Dress

This maternity shirt dress is super versatile as you can wear it buttoned up as a dress or open as a long shirt, allowing you to wear it throughout your pregnancy as your belly grows. Because it’s a shirt, it is also great for nursing and doing skin-to-skin.

Mommy bag by Llama Momma Company

Mommy Bag Bundle

When it’s time to run to the hospital, this bundle will save the whole family a lot of headaches. It has three different bags to organize everything you bring to the hospital.

Workout leggings by Reebok


These maternity leggings are amazing. Super comfortable, supportive and come in a variety of colors besides black (no judgement if you already have nine pairs of black leggings). We love that they are meant to grow with you so choose your regular size while shopping.


Duvet cover by Splendid

Fokus Duvet Cover & Sham Set

This duvet cover by the Finnish design company Marimekko offers a little chic fun to your bedroom. It comes in sizes twin up to king so the whole family could enjoy the same covers to keep them cozy at night.


Ceramic plate by CB2


This ceramic plate is so beautiful you could either use it as an appetizer plate (its original use) or hang it on a wall as decor with other matching plates.


A throw blanket by Crate and Barrel

Styles Blue Fringe Throw Blanket

This handmade throw is great to have at the foot of your bed for chilly nights, or next to a sofa for movie night with the family.


Desk lamp by Poly & Bark

Retro Hylight Desk Lamp - Blue

This lamp will add a little bit of color to a desk or a child’s bedroom. It has a retro style with matte and antique brass finish.

Wall clock by Society6

Navy Blue Minimalist Wall Clock

Give your kitchen (or any room, really) a more modern look with this wall clock from Society6. You can choose the color of the frame—wood, white or black—to make sure it matches the rest of your decor.


Retro style fridge by SMEG

Smeg FAB28 Upgraded Model 50s Retro Style Series Top-Freezer Refrigerator

Speaking of making your kitchen more stylish, how about adding a super cool retro looking fridge like this one? But don’t worry, the looks are the only thing retro about it—it’s built with the newest technology to keep your food and drinks at the perfect temperature.


A water bottle by Welly

Traveler 18oz

This water bottle will keep your whole family hydrated while helping the environment by reducing the use of single use plastic bottles. It’s double-walled and insulated to keep your drinks fresh all day long.

Mug set by Crate and Barrel

Hue Navy Blue Mugs, Set of 4

This set of four mugs is made out of handcrafted porcelain with a glossy finish. Perfect to have as an accent piece with the rest of your plate set.


Modular couch by Polly & Bark

Shelby 99" Modular Sectional - Oxford Blue

This classy but family-friendly couch will look incredible in any living room. The whole family can lounge around watching a movie and it’s easy to clean since all the cushions are removable.


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