Collaboration over competition: how working with influencers helped one lady boss find success

There isn’t a magic formula that we go by when working with people and it’s a little different every time.

Collaboration over competition: how working with influencers helped one lady boss find success

Motherly @ Work features the stories and insights of modern women growing their careers—and their families.


Amanda Penner is one of those mamas.

Even before having her son, Remy, Amanda loved making handcrafted gifts for her friends with new babies. What started out as a single pair of moccasins made from scrap leather became an instant sensation with the help of social media. From a single image sprung a company now headed into it's fourth year of business, complete with their very own factory and 15 employees.

A large part of Minimoc's success is due to Amanda's work with influencers, and her spirit of collaboration. Coupled with her positive, warm attitude, Amanda has a unique way of making you feel at ease. This is perhaps one of the biggest reasons so many bloggers, brands and retail stores are happy to work with her.

With over 400% growth last year, and revenue set to double again this year, Minimoc shows no signs of slowing down.

To feel is to believe, and the quality of Minimoc's shoes are stunning. Though each shoe is no longer made by Amanda, having their own factory in the city they live in gives this husband and wife team complete control over quality, and it shows.

Amanda was kind enough to answer a few questions for me about how working with influencers has helped her grow her business. This is, “Why collaboration works" , in her own words.

Tell me about the growth of Minimoc, what has it been like?

Amanda Penner: It began on a small sewing machine, in a hallway of our home.

Jeff and I both worked full time jobs and I would spend my evenings (and late, late nights) fulfilling the increasing amount of orders. A short while later, we were getting enough demand that we decided that I should step back from my job as an Educational Assistant for our local school district, and make a go at doing Minimoc full-time.

It felt like the most life changing decision at the time. Looking back now, yes, it was a life-changer but we had much larger decisions ahead of us.

We slowly began to take on more wholesale orders, alongside our existing online orders. I think we contacted about five stores in the early days of Minimoc, asking them if they'd like to stock our product.

Since then, stores have continued to contact us, finding us via social media and word of mouth. You can now find our brand in more than 250 stores across North America.

I'm getting ahead of myself though… We came to a major decision-making time when the leather, boxes, sewing machines and everything else began to dominate our home. I was pregnant with Remy, and Jeff and I decided that he would go on Parental leave for a period of time, when Remy was born.

We would get a warehouse and build a factory of our own and we'd do our very best to make Minimoc into something that could support our family as well as a team of employees.

The other option was to outsource. We strongly believe in keeping things made in Canada and that wasn't something we were going to compromise on, so for a brief time, we looked into local companies that could help us achieve this. This meant getting someone to cut our leather, getting someone else to sew it and then getting it back and hoping for the best. It just didn't feel right. So we made the crazy decision to make our own factory!

It's been a huge learning curve but we are able to keep the entire process under one roof, while overseeing the making of a quality product, every step of the way and that is really important to us. Minimoc is now mine and Jeff's full time gig and we have a team of 15 employees that work towards the same goal with us, every day.

What have been some of your biggest challenges?

Amanda Penner: The biggest challenge has been everything involved with keeping our product made in Canada. Taking on the task of creating and running a baby shoe factory comes with so much potential for things to go wrong, or large amounts of time to be wasted. Jeff specializes in process improvement and he has worked hard from day one to make sure that if there is a better or more efficient way to do something, he will make sure that we are doing it. It means constantly changing the way things are done. Like weekly.

We are always evolving and improving our processes and it can be exhausting. Many times we've said out loud, “Maybe we should just get someone else to make the shoes," but then we come to our senses and realize that we believe in what we are doing and have so many loyal supporters who feel the same way.

What type of collaborations do you seek?

Amanda Penner: The main type of collaboration that we do is with Bloggers. Either they find us or we find them and we send them our product.

Then, they take it from there. Sometimes they give away a pair of our shoes to their readers, sometimes they do a review of our shoes and sometimes they simply take a photo of our shoes on their child and post it to Instagram.

All of these are good but out of these, the most desirable collaborations are between us and a blogger with a loyal (not necessarily large) following, who genuinely appreciates what we do. The kind that is excited when their Minimoc package arrives and takes the time to dig deeper into what our brand is about and tells their readers about why they chose to put our product on their child's feet.

The most desirable collaborations are between us and a blogger with a loyal following, who genuinely appreciates what we do.

How do you qualify a potential collaborator?

Amanda Penner: There isn't a magic formula that we go by when working with people and it's a little different every time. We've seen amazing photographers who are going on a trip and need footwear for their children; when the opportunity presents itself we are on-board.

Sometimes it's all about how we can fit in and help the other person. Say someone is building a business we believe in, we'll help them get started with a giveaway.

We have a budget as to how many giveaways and free product we send out each month. We have a lot of people who ask for product to review and we look at their audience by visiting their social media channels and website and if it feels like a good fit, we move forward on the collaboration.

What is more important, fame and number of followers, or a genuine interest in your brand?

Amanda Penner: This one is easy, especially with all the apps that are out there to unnaturally 'grow' your following.

Genuine interest is always more important.

Do you recommend trade collaborations or paid ones?

Amanda Penner: Having a young child and working in the children's fashion industry is a great combination! It means we are constantly needing new clothes for our little guy and our friends are in the same boat. We've had the opportunity to do some awesome product trades with people and this makes for an easy way to get our hands on new products and be able to widen the audience that sees the brands we trade for and vice versa. This also allows other brands to be able to touch and feel our product in person and sometimes that's all it takes for them to be hooked on Minimoc.

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Tell me about your best collaboration experience?

Amanda Penner: Another type of collaboration we've had the pleasure of working on is a Special Edition Shoe with Jen from VonBon Apparel.

We began the planning stage of it in early 2015 and debuted to final product at VonBon's 2 year anniversary party later that year. It was a lot of fun to do! We wanted something perfectly gender neutral, with a luxurious feel. I think we made it happen! It's a soft, bone coloured leather, with a platinum tab on the back and her signature VonBon Antler design lasered into the front of the shoe. They come in a sleek black box that we designed specifically for this product. When others stand behind what you do and are willing to collaborate, it strengthens all the brands involved.

Tell me about your worst one!

Amanda Penner: I won't say much on this, only that there have been instances where we collaborate with someone, expecting an amazing result based on their past work. When the time comes for them to do their part of the collaboration, we have the feeling that they didn't put their best effort forward.

How has collaboration with influencers helped you grow your business faster?

Amanda Penner: The more people that get their hands on our product, directly translates to more sales for us. We can't even count the number of times that we send a pair of shoes out to an influencer in a town that we've never shipped to before and then all of a sudden we will start seeing orders come in from that same little town. It's pretty amazing!

What is your favorite thing about Minimoc?

Amanda Penner: It feels cliché to say, but I am genuinely amazed at how many wonderful, like minded people have met since starting our company. That is one of my favorite things about running Minimoc. And an unlimited supply of shoes for Remy, of course.

How does being a mother affect the way you run your business?

Amanda Penner: Before I had Remy, I would work almost the entire night and then start back up again in the morning, same time as always. I would let small bumps in the road consume me and they would be all I could focus on.

Now that there is someone who relies on me so greatly, those things just don't matter like they did before. He keeps me on a normal person's schedule because I want to be awake and present for him. I used to respond to emails as soon as they came in. Now I have no problem putting work aside and letting it sit until the next morning, while I spend time with my family.

Minimoc is how we are able to support our family and it seems to constantly need our attention. The beauty of it being our own and something that we've built means that we get to make the rules. If we go through a busy season where it feels like we aren't as connected as a family, we make sure to take a day to spend just as a family and enjoy each other. It's incredibly freeing.

Is there any one piece of advice you'd give to aspiring lady bosses?

Amanda Penner: The advice that I would give, are the same words that I need to remind myself of daily: “Don't be so hard on yourself." Something that is much easier said, than done for myself. When I do something, I want it done right and I want it done now.

Great things take time and most times, begin with a few failed attempts.

What does the word “motherly" mean to you?

Amanda Penner: When I think about the word Motherly, I think of it as a very flattering adjective that can be used to describe anyone with certain qualities, whether they're a mother or not. Mothers are known to be tender, caring, responsible, protective and patient. If anyone who knows me, is able to consider me to be motherly, then I am doing something right.

Shop the collection at minimoc.com.

Haley Campbell is the founder of Beluga Baby, and a regular contributor to Motherly. She is is an avid advocate for entrepreneurs, and for the new generation of mothers making the world their own.

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In This Article

    Kristen Bell and Jackie Tohn on how they’re ‘sneak teaching’ kids with their new show "Do, Re & Mi"

    The best friends created a musical animated show that's just as educational as it is entertaining

    Amazon Studios

    This episode is sponsored by Tonies. Thank you for supporting the brands that support Motherly and mamas.

    Kristen Bell and Jackie Tohn have been best friends since they met as young singers and actors more than 15 years ago, and now they're collaborating on a new Amazon Original animated kids series called Do, Re & Mi. The show, which follows best birds Do, Re and Mi as they navigate the world around them while also belting out catchy tunes, is just as educational as it is entertaining.

    On the latest episode of The Motherly Podcast, Bell and Tohn talk to Motherly co-founder Liz Tenety about how they're "sneak teaching" kids with their new show and why music is such an important focal point.

    "It was basically our mission from the very beginning to 'sneak music education' into kids' lives, hands, brains, all of it," Tohn admits.

    "There's so much science and data to support that [music] helps kids, their brains grow with math, with social skills. It literally can change your neuroplasticity. You can put music of their favorite genre or timeframe on, in an Alzheimer's ward, and they will come back online for a couple minutes. I mean, it's crazy," Bell, who has two daughters of her own, adds. "You know, music can bind a lot of families together. It can bind friendships together. And it's just a show that you can feel really good about. We want to get it in front of as many kids as possible, because I don't like the fact that some kids won't have exposure to music. Their brains deserve to grow just as much as everyone else's."

    The first season of Do, Re & Mi premiered on September 17th and its creators recorded 52 different songs for the show that range from reggae and pop to country, blues and jazz.

    "That's what's so exciting about this show," Tohn gushes. "Not only are the lessons we're teaching for everyone, but every episode has a musical genre, a musical lesson and an emotional lesson. And so there really is so much to learn."

    Elsewhere in the episode, Bell tells Tenety about how she made literal toolboxes that carry different regulation tools to help her kids calm down (one is "find a song you love and sing out loud") and why having a village is crucial to surviving motherhood, especially in a pandemic, while Tohn details her special friendship not only with Bell, but with her daughters, too.

    To hear more about the show, Bell's experiences in motherhood, and her enduring friendship with Tohn, listen to The Motherly Podcast for the full interview.

    Entertainment

    12 baby registry essentials for family adventures

    Eager to get out and go? Start here

    Ashley Robertson / @ashleyrobertson

    Parenthood: It's the greatest adventure of all. From those first few outings around the block to family trips at international destinations, there are new experiences to discover around every corner. As you begin the journey, an adventurous spirit can take you far—and the best baby travel gear can help you go even farther.

    With car seats, strollers and travel systems designed to help you confidently get out and go on family adventures, Maxi-Cosi gives you the support you need to make the memories you want.

    As a mom of two, Ashley Robertson says she appreciates how Maxi-Cosi products can grow with her growing family. "For baby gear, safety and ease are always at the top of our list, but I also love how aesthetically pleasing the Maxi Cosi products are," she says. "The Pria Car Seat was our first purchase and it's been so nice to have a car seat that 'grows' with your child. It's also easy to clean—major bonus!"

    If you have big dreams for family adventures, start by exploring these 12 baby registry essentials.

    Tayla™️ XP Travel System

    Flexibility is key for successful family adventures. This reversible, adjustable, all-terrain travel system delivers great versatility. With the included Coral XP Infant Car Seat that fits securely in the nesting system, you can use this stroller from birth.


    Add to Babylist

    $849.99

    Iora Bedside Bassinet

    Great for use at home or for adventures that involve a night away, the collapsible Iora Bedside Bassinet gives your baby a comfortable, safe place to snooze. With five different height positions and three slide positions, this bassinet can fit right by your bedside. The travel bag also makes it easy to take on the go.


    Add to Babylist

    $249.99

    Kori 2-in-1 Rocker

    Made with high-quality, soft materials, the foldable Kori Rocker offers 2-in-1 action by being a rocker or stationary seat. It's easy to move around the home, so you can keep your baby comfortable wherever you go. With a slim folded profile, it's also easy to take along on adventures so your baby always has a seat of their own.


    Add to Babylist

    $119.99

    Minla 6-in-1 High Chair

    A high chair may not come to mind when you're planning ahead for family adventures. But, as the safest spot for your growing baby to eat meals, it's worth bringing along for the ride. With compact folding ability and multiple modes of use that will grow with your little one, it makes for easy cargo.


    Add to Babylist

    $219.99

    Coral XP Infant Car Seat

    With the inner carrier weighing in at just 5 lbs., this incredibly lightweight infant car seat means every outing isn't also an arm workout for you. Another feature you won't find with other infant car seats? In addition to the standard carry bar, the Coral XP can be carried with a flexible handle or cross-body strap.


    Add to Babylist

    $399.99

    Pria™️ All-in-One Convertible Car Seat

    From birth through 10 years, this is the one and only car seat you need. It works in rear-facing, forward-facing and, finally, booster mode. Comfortable and secure for every mile of the journey ahead, you can feel good about hitting the road for family fun.


    Add to Babylist

    $289.99

    Pria™️ Max All-in-One Convertible Car Seat

    Want to skip the wrestling match with car seat buckles? The brilliant Out-of-the-Way harness system and magnetic chest clip make getting your child in and out of their buckles as cinch. This fully convertible car seat is suitable for babies from 4 lbs. through big kids up to 100 lbs. With washer-and-dryer safe cushions and dishwasher safe cup holders, you don't need to stress the mess either.


    Add to Babylist

    $329.99

    Tayla Modular Lightweight Stroller

    With four reclining positions, your little ones can stay content—whether they want to lay back for a little shut-eye or sit up and take in the view. Also reversible, the seat can be turned outward or inward if you want to keep an eye on your adventure buddy. Need to pop it in the trunk or take it on the plane? The stroller easily and compactly folds shut.


    Add to Babylist
    $499.99

    Tayla Travel System

    This car seat and stroller combo is the baby travel system that will help make your travel dreams possible from Day 1. The Mico XP infant seat is quick and easy to install into the stroller or car. Skipping the car seat? The reversible stroller seat is a comfortable way to take in the scenery.


    Add to Babylist
    $699.99

    Modern Diaper Bag

    When you need to change a diaper during an outing, the last thing you'll want to do is scramble to find one. The Modern Diaper Bag will help you stay organized for brief outings or week-long family vacations. In addition to the pockets and easy-carry strap, we love the wipeable diaper changing pad, insulated diaper bag and hanging toiletry bag.


    Add to Babylist

    $129.99

    Mico XP Max Infant Car Seat

    Designed for maximum safety and comfort from the very first day, this infant car seat securely locks into the car seat base or compatible strollers. With a comfy infant pillow and luxe materials, it also feels as good for your baby as it looks to you. Not to mention the cushions are all machine washable and dryable, which is a major win for you.


    Add to Babylist
    $299.99

    Adorra™️ 5-in-1 Modular Travel System

    From carriage mode for newborn through world-view seated mode for bigger kids, this 5-in-1 children's travel system truly will help make travel possible. We appreciate the adjustable handlebar, extended canopy with UV protection and locking abilities when it's folded. Your child will appreciate the plush cushions, reclining seat and smooth ride.


    Add to Babylist
    $599.99

    Ready for some family adventures? Start by exploring Maxi-Cosi.

    This article was sponsored by Maxi-Cosi. Thank you for supporting the brands that support Motherly and mamas.


    Boost 1

    This incredibly soft comforter from Sunday Citizen is like sleeping on a cloud

    My only complaint? I've slept through my alarm twice.

    When it comes to getting a good night's sleep, there are many factors that, as a mama, are hard to control. Who's going to wet the bed at 3 am, how many times a small person is going to need a sip of water, or the volume of your partner's snoring are total wildcards.

    One thing you can control? Tricking out your bed to make it as downright cozy as possible. (And in these times, is there anywhere you want to be than your bed like 75% of the time?)

    I've always been a down comforter sort of girl, but after a week of testing the ridiculously plush and aptly named Snug Comforter from Sunday Citizen, a brand that's run by "curators of soft, seekers of chill" who "believe in comfort over everything," it's safe to say I've been converted.


    Honestly, it's no wonder. Originally designed as a better blanket for luxury hotels and engineered with textile experts to create this uniquely soft fabric, it has made my bed into the vacation I so desperately want these days.

    The comforter is made up of two layers. On one side is their signature knit "snug" fabric which out-cozies even my most beloved (bought on sale) cashmere sweater. The other, a soft quilted microfiber. Together, it creates a weighty blanket that's as soothing to be under as it is to flop face-first into at the end of an exhausting day. Or at lunch. No judgement.

    Miraculously, given the weight and construction, it stays totally breathable and hasn't left me feeling overheated even on these warm summer nights with just a fan in the window.

    Beyond being the absolute most comfortable comforter I've found, it's also answered my minimalist bed making desires. Whether you opt to use it knit or quilted side up, it cleanly pulls the room together and doesn't wrinkle or look unkempt even if you steal a quick nap on top of it.

    Also worth noting, while all that sounds super luxe and totally indulgent, the best part is, it's equally durable. It's made to be easily machine washed and come out the other side as radically soft as ever, forever, which totally helps take the sting out of the price tag.

    My only complaint? I've slept through my alarm twice.

    Here is my top pick from Sunday Citizen, along with the super-soft goods I'm coveting for future purchases.

    Woodland Snug comforter

    Sunday-Citizen-Woodland-Snug-comforter

    The bedroom anchor I've been looking for— the Snug Comforter.

    $249

    Braided Pom Pom Throw

    Because this degree of coziness needs portability, I'm totally putting the throw version on my list. It's washable, which is a must-have given my shedding dog and two spill-prone kiddos who are bound to fight over it during family movie night.

    $145

    Lumbar pillow

    sunday-citizen-lumbar-pillow

    What's a cozy bed without a pile of pillows?

    $65

    Crystal infused sleep mask

    sunday citizen sleep mask

    Promoting sleep by creating total darkness and relaxation, I've bookmarked as my go-to gift for fellow mamas.

    $40

    We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

    Shop

    10 Montessori phrases for kids who are struggling with back to school

    The first day of school can be hard for everyone, mama. Here's how to use the Montessori method to help your child adjust.

    No matter how excited your child was to pick out a new lunchbox and backpack this year, there will likely be days when they just don't want to go to school. Whether they're saying "I don't like school" when you're home playing together or having a meltdown on the way to the classroom, there are things you can say to help ease their back-to-school nerves.

    More than the exact words you use, the most important thing is your attitude, which your child is most definitely aware of. It's important to validate their feelings while conveying a calm confidence that school is the right place for them to be and that they can handle it.

    Here are some phrases that will encourage your child to go to school.


    1. "You're safe here."

    If you have a young child, they may be genuinely frightened of leaving you and going to school. Tell them that school is a safe place full of people who care about them. If you say this with calm confidence, they'll believe you. No matter what words you say, if your child senses your hesitation, your own fear of leaving them, they will not feel safe. How can they be safe if you're clearly scared of leaving them? Try to work through your own feelings about dropping them off before the actual day so you can be a calm presence and support.

    2. "I love you and I know you can do this."

    It's best to keep your goodbye short, even if your child is crying or clinging to you, and trust that you have chosen a good place for them to be. Most children recover from hard goodbyes quickly after the parent leaves.

    If your child is having a hard time saying goodbye, give one good strong hug and tell them that you love them and know they can do this. Saying something like, "It's just school, you'll be fine" belittles their feelings. Instead, acknowledge that this is hard, but that you're confident they're up to the task. This validates the anxiety they're feeling while ending on a positive note.

    After a quick reassurance, make your exit, take a deep breath and trust that they will be okay.

    3. "First you'll have circle time, then work time, and then you'll play on the playground."

    Talk your child through the daily schedule at school, including as many details as possible. Talk about what will happen when you drop them off, what kinds of work they will do, when they will eat lunch and play outside, and who will come to get them in the afternoon.

    It can help to do this many times so that they become comfortable with the new daily rhythm.

    4. "I'll pick you up after playground time."

    Give your child a frame of reference for when you will be returning.

    If your child can tell time, you can tell them you'll see them at 3:30pm. If they're younger, tell them what will happen right before you pick them up. Perhaps you'll come get them right after lunch, or maybe it's after math class.

    Giving this reference point can help reassure them you are indeed coming back and that there is a specific plan for when they will see you again. As the days pass, they'll realize that you come consistently every day when you said you would and their anxieties will ease.

    5. "What book do you think your teacher will read when you get to school this morning?"

    Find out what happens first in your child's school day and help them mentally transition to that task. In a Montessori school, the children choose their own work, so you might ask about which work your child plans to do first.

    If they're in a more traditional school, find an aspect of the school morning they enjoy and talk about that.

    Thinking about the whole school day can seem daunting, but helping your child focus on a specific thing that will happen can make it seem more manageable.

    6. "Do you think Johnny will be there today?"

    Remind your child of the friends they will see when they get to school.

    If you're not sure who your child is bonding with, ask the teacher. On the way to school, talk about the children they can expect to see and try asking what they might do together.

    If your child is new to the school, it might help to arrange a playdate with a child in their class to help them form strong relationships.

    7. "That's a hard feeling. Tell me about it."

    While school drop-off is not the time to wallow in the hard feelings of not wanting to go to school, if your child brings up concerns after school or on the weekend, take some time to listen to them.

    Children can very easily be swayed by our leading questions, so keep your questions very general and neutral so that your child can tell you what they're really feeling.

    They may reveal that they just miss you while they're gone, or may tell you that a certain person or kind of work is giving them anxiety.

    Let them know that you empathize with how they feel, but try not to react too dramatically. If you think there is an issue of real concern, talk to the teacher about it, but your reaction can certainly impact the already tentative feelings about going to school.

    8. "What can we do to help you feel better?"

    Help your child brainstorm some solutions to make them more comfortable with going to school.

    Choose a time at home when they are calm. Get out a pen and paper to show that you are serious about this.

    If they miss you, would a special note in their pocket each morning help? If another child is bothering them, what could they say or who could they ask for help? If they're too tired in the morning, could an earlier bedtime make them feel better?

    Make it a collaborative process, rather than a situation where you're rescuing them, to build their confidence.

    9. "What was the best part of your school day?"

    Choose a time when your child is not talking about school and start talking about your day. Tell them the best part of your day, then try asking about the best part of their day. Practice this every day.

    It's easy to focus on the hardest parts of an experience because they tend to stick out in our minds. Help your child recognize that, even if they don't always want to go, there are likely parts of school they really enjoy.

    10. "I can't wait to go to the park together when we get home."

    If your child is having a hard time saying goodbye, remind them of what you will do together after you pick them up from school.

    Even if this is just going home and making dinner, what your child likely craves is time together with you, so help them remember that it's coming.

    It is totally normal for children to go through phases when they don't want to go to school. If you're concerned, talk to your child's teacher and ask if they seem happy and engaged once they're in the classroom.

    To your child, be there to listen, to help when you can, and to reassure them that their feelings are natural and that they are so capable of facing the challenges of the school day, even when it seems hard.

    Back to School

    Yes, a shower can be self-care—here's how to level it up

    Some seasons of life can make you feel like you have no time for self-care, so here's how you can make an everyday activity a luxury.

    Getty

    Over the course of the last several years, "self-care" has become not only a buzzword, but also a daily requirement for personal fulfillment. And while self-care is important, it loses its appeal when it feels like a chore, or yet another item on a never-ending To Do list. I have a one-year-old son and a three-year-old daughter. I work full-time, and I do not have full-time childcare. As a result, like many parents, free time is the stuff of fairy tales.

    Instead of beating myself up over my inability to get to the nail salon or to schedule a monthly massage, I decided to redefine self-care—to be grateful for the little moments, to elevate them. In the seasons of life where you can't figure out how to fit "self-care" in—or when trying to fit it in causes more stress—choose to relish the small escapes. After all, the intent of self-care is to feel better, to improve your overall health, to fill your cup so you can help to fill others. When the act of scheduling self-care puts more weight on your shoulders, it defeats the purpose.

    I can't tell you how many articles I've read that say a shower—basic hygiene—shouldn't qualify as self-care, and I do understand that sentiment.

    However, on the days, weeks, or even months where you can't find hour-long blocks of scheduled "me time," why not embrace your shower as an act of self-care?



    In all honesty, my nightly shower after my kids go to sleep is beyond. I look forward to it. I set the mood and bask in 10-15 minutes of silence and pampering. Here are some of my tried-and-true tips to boost your shower:


    • Light a candle: What is it about the simple act of lighting a candle that sets the mood? I recently received a South Candle from my MIL, and the dreamy summer scent has me reaching for it again and again.
    • Use a dry brush: I jumped on the dry brushing trend a few years ago and never looked back. Right before I shower, I use a dry brush on my body to exfoliate and improve lymphatic drainage.
    • Hang eucalyptus: Visit your local florist, and buy a bundle of fresh eucalyptus. In addition to its spa-esque scent, eucalyptus boasts multiple healing effects, like promoting stress-relief and improving mental health.
    • Cleanse: Indie Lee's Brightening Cleanser smells delicious and is a great addition to anyone's summer skincare routine. This vegan and plant-based formula leaves my skin looking bright and firm.
    • Splurge: It's not cheap, but Tata Harper's smoothing body scrub buffs and polishes your skin, leaving it smooth, glowing, and in my case — ready to hit the sheets!
    • Moisturize: Post-shower, use your favorite moisturizer. I love Alba Botanica's very emollient unscented original body lotion — it's super hydrating and gentle on sensitive skin without an overwhelming fragrance.
    • Enhance your skin while you catch some z's: Glow Recipe's Watermelon + AHA Glow Sleeping Mask completes my nightly skincare routine. It smells like candy, and I wake up with soft, dewy skin.

    Moral of the story? For busy parents, your nightly shower is a special occasion, so don't save the good products for another day—use them now!

    Elevating the little moments and being creative carries over to all other areas of your life as well. Can't make it to a barre class? Slide into bridge pose while on the floor with the kiddos and do some hip raises. Turn a dance party into a quick HIIT workout with some squat jumps. Take the kiddos for a walk and pop in your airpods. Fresh air, movement, and a podcast fuels my soul. Having trouble finding a sitter for date night? Enhance your "Netflix and chill" with restaurant-quality cocktails, fancy popcorn, and a bougie dessert.

    In certain seasons of life, recognize self-care in the little moments. It's not worth stressing about your inability to practice an idealistic—and unrealistic—self-care routine. Instead, find the moment, elevate it, and enjoy it.

    Beauty Style

    9 things I wish my husband had known before we brought baby home

    There's so much to navigate in new parenthood. Proud new papas of the world, this one's for you.

    We brought our baby home in a confused, crazy haze of new-parent life. We didn't know a lot. Actually, scratch that. We didn't even really know a little. There's so much I wish I could have told you—to give you, this patient and amazing man, a heads up. But I couldn't. I didn't know, either.

    There's so much to navigate in new parenthood. Proud new papas of the world, this one's for you.

    Here are 9 things I wish my husband had known before we brought baby home...

    1. We are both clueless.

    I know you've never done this before. But guess what? Neither have I. Just because I'm a woman or I used to babysit in college doesn't mean I know more about what we're doing. This isn't a competition of who knows more or less about babies. The playing field is level. We are both clueless. If you ask me why she's crying again, and I give you a master-level death stare—just understand it's because I. Don't. Know.

    2. So help me.

    Don't wait for me to ask. Please. Just do something. Change the next diaper, get me a snack, fill my water bottle while I'm nursing, cook dinner, throw in a load of laundry. Remind me to take Motrin. Literally anything will be helpful. And it is such a nice feeling when I don't have to ask you to do something. Like, a major turn-on. (And I'll remember that in six to eight weeks.)

    3. Happily take over when I need a break.

    When you're getting the feeling that I may need a break, or a shower, or to just sit in silence by myself for a minute—take over. With a smile. Bond with your baby. Talk to the baby. Sing to the baby. Do awesome father stuff. I'll get my very necessary break, and I'll be listening in the other room. #Swoon. ?

    4. I'm going to cry a lot.

    Over all sorts of things. I got poop on my hands. Tears. I am tired. Tears. My nipples hurt. Tears. I don't understand what I'm doing. Tears. Someone just stopped by unannounced. Tears. My belly is jiggly. Tears. I feel sad. Tears. I have never been happier in my life. Tears. This cookie is sooo good. Tears. ? ?

    The new norm? Crying. Get used to it for now. I don't really realize I'm crying over ridiculous things, I'm just in this brand-new world with lots of crying (from me and the baby), a nursing appetite that dwarfs my pregnancy appetite and a baby bump without a baby in there. Let me cry without judgment.

    For the most part, there will be zero rationale behind these tears (well, except #hormones... and dang, that cookie was really good). But also, do me a favor and pay attention to signs of postpartum depression. Because I may not be able to.

    5. I've never felt so self-conscious.

    My baby bump is gone, but I am still carrying extra pounds. Some people think I still look pregnant. I haven't showered yet today. My hair is greasy. My legs are so hairy they're confused as to whether they're wearing pants or have a thick fur blanket wrapped around them. The circles under my eyes are deepening by the second. My wardrobe consists of sizes I'd never thought I'd see, and my maternity clothes don't look like they're going anywhere fast.

    Lift my spirits, please. I don't quite feel like myself. Be gentle with me. We can't have sex—and I definitely don'' want to!—but we can cuddle before bed, you can hold my hand and tell me what an amazing job I'm doing, and you can remind me that I'm a badass, beautiful mama.

    6. I'm going to spend a lot of time in the bathroom.

    You may wonder what exactly I'm doing in there. I may be trying to escape you people for a little while. But I also may just be using the bathroom, which now means also using my new BFF spray bottle, very slowly sitting down on the toilet, very slowly picking myself up off the toilet, putting a new pad on, and hoisting my pants up. It's not the quickest process right this second.

    Oh, and when I get a chance to shower... no, I did not get sucked down the drain. I am simply enjoying the peace and quiet while the hot water runs down my back. ? I'm giving myself some time alone to reflect on the fact that yes, this is all happening.

    7. I don't want visitors.

    Sure, the close family members we agreed on are fine. I know they want to check in on us and want to meet the baby. But please don't invite other people over right now. This is a lot to take in and figure out. My boobs are out 24/7, I'm wearing your sweatshirt and maternity sweatpants and—makeup? What does this word mean?

    If you could, just give me a little time and space in our bubble. I'll be ready for visitors soon. Tell people no from us so I don't have to feel bad about it. When the VIPs are visiting, be the overstaying police—if they've been over for too long, make something up so they get the hint to leave. The baby needs to rest, I need to rest, I need to feed the baby, aliens are coming and we need to go into our underground bunker—whatever you need to do. Check in with me privately if you're not sure what constitutes "too long." ⏱

    8. I'm going to go into protective mama bear mode.

    And not just with the baby. ?

    With you, too. I need you with me, near me, supporting me and letting me support you. We're in this together, and I desperately need to feel like a team. Let's try to be patient with each other.

    But also, if we do have people visiting and I give you the "I-need-my-baby-back" stare—HAND ME THE BABY. Politely ask whoever is holding her if you could borrow her and like I said—HAND ME THE BABY. PLEASE. I LOVE YOU.

    8. I'm going to go into protective mama bear mode.

    We are awesome together. Our baby makes us even more awesome together. This is new to us. Let's try to enjoy this time in our lives. Let's laugh over that poop on my hands (after I cry... and remember—let me cry), let's stay in our bubble as long as we can and let's rocking being clueless parents together. Because let's face it—no matter how much we think we know, we'll never know it all.


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