When you have a little one growing inside of you, every decision take on a new meaning. Can you keep on drinking that morning cup of Joe? Do you really need to nix brie cheese from your diet? What about your skincare regimen?

Finding beauty products that are baby safe, toxin free and organic can be both liberating and overwhelming. There are so many options to choose from, and you are probably showered with all sorts of conflicting information -- from your OB/Gyn to your mother to your downstairs neighbor. If you are in the process of baby-proofing your grooming routine, fear not -- help is on the way. Five of our favorite mamas in the natural skincare industry share their views on motherhood, along with natural beauty tips to keep that pregnancy glow going.

Dr. Roshini Raj, Founder of TULA probiotic brand:

On taking care of yourself as a new mom:

“Being a mom, especially a working mom, has taught me to be incredibly organized and to manage my time more efficiently -- two skills that I absolutely need since my startup requires my attention 24/7. That said, new moms, entrepreneurs or not, are notoriously bad at taking care of themselves, and good skincare is often neglected. If there are two things moms need to do for their skin, it's sleeping and eating well. A diet rich in antioxidants can improve complexion. And although sleep is hard to come by as a new mom (and as an entrepreneurial mom), the more you get, the better your skin will look and feel."

What one product from your line should new moms invest in?

Since moms, at home or working, don't have time for more complicated multi-step regimen, I recommend investing in a multitasking moisturizer that targets, hydrates and fights anti-aging. With our signature probiotic technology, TULA's Hydrating Day and Night cream fits the bill.

Melanie Mayron, Founder of Mayron's Goods:

On motherhood as a motivational force:

“My desire to BE a mom was what actually started my business. I was looking at diaper creams and thought none of them were that great. I also wanted an option that had natural and organic ingredients, with no parabens. So I created Mayron's Goods. Being a mom has also motivated me to expand our line and offer products not just for baby, but also for moms and adults. I've worked really hard to grow my business and ensure the best possible future for my children. Their well being is by far the biggest motivating factor there could ever be."

What one product from your line should new moms invest in?

“If you want a cream that does it all, the Barrier Cream, which my dad worked on for 14 years, is it. It is a diaper cream that you can also use to soothe urinary tract infection and hemorrhoids. It also protects against chafing, which is great for runners or bikers."

Sonia Deasy, Founder of Pestle & Mortar:

On a mother's newfound skills:

“Being a mom made me super organized, and I understand what it's like not to have as much “me" time. I think it's also really helped me curate the necessary skincare products for busy mums. It's about protecting your skin and taking care of skin before it's too late -- not necessarily trying to look youthful, but about looking your best."

What one product from your line should new moms invest in?

“Our Pure Hyaluronic Serum is the one product that boosts your skin, especially if you are sleep deprived. Instantly, you can look like you have had a good 8-hour night's sleep."

Mirjana Blankenship, Founder of Captain Blankenship:

On the importance of water:

“If there's one advice I can give a new mom, it's to drink lots of water. It is so easy to get dehydrated when your energy is focused on caring for the baby, especially if you are breastfeeding. Dehydration not only affects the way you feel internally, but also dries out your skin and lips. Raw coconut water, for example, is a great way to hydrate and recharge with natural electrolytes. I think I drank 15 of the Harmless Harvest during labor!"

What one product from your line should new moms invest in?

“I loved dry shampoo before I was a mom, but then got obsessed after I had my daughter Mila, 3 years ago. Our Mermaid Dry Shampoo not only absorbs oil, it also adds volume. It smells delicious too, like a rosy beach breeze."

Sarah Villafranco, Founder of Osmia Organics:

On the balance between work and motherhood:

“Being a mother keeps everything in balanced perspective for me. I can have an excellent day at work, but if I come home to a sad little face, I am reminded (and ever humbled) about where my true work lies. And, even better, there are those tough days for the business, where things don't go as I had hoped, or I feel like I didn't meet my own expectations. But, when I come home and see my two strong girls throwing the softball outside, or chasing each other through the house dressed like pirates and laughing like hyenas, I realize that I'm doing one important job pretty well, and there's always tomorrow for the business."

What one product from your line should new moms invest in?

“By using a high-quality body oil on sopping wet skin, you provide the water, and you're paying only for the beautiful plant oils that nourish your skin and restore elasticity. Our Unscented Body Oil is the ideal, utterly non-toxic way to soften skin without any irritation or exposure to ingredients that are either harmful or just too active for sensitive, post-pregnancy skin. It is also free of essential oils, as well, so they are completely safe to use on even the teeniest babies."

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