5 places to move your baby registry as Babies ‘R’ Us closes stores

Why one expert loves BabyList and Gugu Guru.

5 places to move your baby registry as Babies ‘R’ Us closes stores

Babies “R” Us stores will be closing soon (seriously, if you’ve got gift cards, run, don’t walk) and the shutdown is changing the baby registry game.

The retailer used to be the go-to for many first-time mamas because “their registry program was full of great benefits and they offered a wide variety of gear that met a lot of different price points,” says Julie McCaffrey, the founder and Chief Baby Planner at BabyNav, a maternity concierge service.

The shutdown is inconvenient for families who’ve recently created a baby registry with Babies “R” Us, but there is a silver lining: Other companies are stepping up to help customers create new registries that may turn out to be even more convenient for parents and those who want to give them gifts.

Universal Registries

“When setting up a registry now I think people should really consider using a universal registry site like Gugu Guru or Babylist,” McCaffrey explains. “Those registries allow you to place items from a variety of stores and if one store has an item go out of stock, you easily replace it with the same item from another store.”

The concept of universal registries is convenient for both parents and gift givers, and both of the services McCaffrey recommends have plans in place to help those who are recreating a Babies “R” Us registry.

Baby List

The folks at BabyList tell Motherly parents can simply transfer a Babies “R” Us registry to Babylist and keep all of the items they’d picked. The team there is finding the same or similar products found at Babies “R” Us are available at other retailers. For more information on how BabyList can help you, check out the company’s Babies “R” Us closure page.

Gugu Guru

The other service McCaffrey mentioned, Gugu Guru, is also offering to help customers looking to duplicate registries. A representative tells Motherly customers can easily find the same products they’d picked at Babies “R” Us through its service and quickly add them to a Gugu Guru registry. The team at Gugu Guru and its partner, MyRegistry, are happy to help if universal registries are new to you.

Other Retailers

buybuy Baby

According to McCaffrey, buybuy Baby offers many of the same products and similar registry benefits as Babies “R” Us did, so if you prefer an in-store experience, it may be a good fit for you.

A representative for buybuy Baby told Motherly the company understands how much work goes into making a baby registry, so they’re ready to help those who already made one with Babies “R” Us.

“All customers need to do is visit us in store with a printout of their previous registry or we can assist in pulling it up online. For those who cannot get to a local buybuy BABY store, we are happy to recreate a registry over the phone,” they explain.


If your local Target seems like the most convenient brick and mortar option, it’s got some nice rewards too. In a statement to Motherly, a rep for the company suggests after registering with Target “guests can pick up a free gift at Guest Services for $50 worth of coupons & handpicked samples,” and Target offers registry-makers 15% off registry items they don’t end up getting as gifts. It also has its own universal registry feature if you want something Target doesn’t stock.


“I used to always suggest that new parents had one registry at either a local brick and mortar or a large retailer that has brick and mortar stores around the country,” McCaffrey explains. “However, in the last few years, none of my registry clients felt like that was necessary for them, and even their older shower guests were okay purchasing gifts online.”

McCaffrey says Amazon’s registry rewards are pretty comparable to Babies “R” Us, so if you (or your grandma) is already a proud Prime shopper, an Amazon baby registry could be a good fit.

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9 products that will help baby sleep better (and longer!)

For many parents, attempting naps and bedtime can seem like a never-ending cycle of rocking, shushing and hoping for some kind of magic sleep solution.

How do I get my baby to sleep? This is one of the most commonly asked questions among new parents, and it makes sense, given that babies are born with their days and nights mixed up. For many parents, attempting naps and bedtime can seem like a never-ending cycle of rocking, shushing and hoping for some kind of magic sleep solution.

And while that might not exist (yet), we have found some of the best products out there that can help baby fall asleep faster and for longer durations. Because when baby is sleeping, so are you!

Dreamland Baby weighted sleep sack and swaddle

Designed by a mama, parents swear by this weighted sleep sack. It mimics your hug to give your baby security and comfort that helps them get to sleep faster and stay asleep longer. The detachable swaddle wing makes it easy to transition as they grow.

It's also super easy to get on and off, and includes a bottom-up zipper for late night changes, so you don't have to wake your baby in the process.


Yogasleep Hushh portable sound machine

Yogasleep hushh sound machine

With three soothing options, this is a perfect solution to help your baby settle when naps are on the go and during travel! I love how compact this noise machine is and that it can run all night with one charge.


Bebe au Lait muslin crib sheets

Burt's Bees Organic Crib Sheets

With a variety of print options to choose from, these breathable sheets are *so* soft and smooth, even through multiple washes. The luxury fabric keeps little ones warm without overheating—a formula that helps ensure more sleep for everyone.


The Simple Folk perfect pajamas

The Simple Folk perfect pajamas

You know what's going to help baby have their best sleep ever? Some quality, super soft pajamas. The timeless (and aptly named!) Perfect Pajama from The Simple Folk are some of our favorites. They last forever and they're made from organic pima cotton that is safe on baby's precious skin. They come in a wide range of sizes so siblings can match and feature fold-over hand covers on sizes up to 12 months.


The Snoo bassinet


Designed by expert pediatrician and sleep guru Dr. Harvey Karp, the Snoo bassinet gently rocks your baby to sleep while snuggled up in the built-in swaddle. Not only does it come with sensors that adjust the white noise and movement based on your baby's needs, there is also an app that allows you to adjust the settings directly from your phone.

While this item is a bit on the expensive side, there is now an option to rent for $3.50 a day, which is a total game changer!


Hatch Baby Rest sound machine + nightlight

best baby sound machine

The Hatch Baby Rest is a dual sound machine and nightlight that will grow with your family. Many parents use this product with their infants as a white-noise machine and then as a "time to rise" solution for toddlers.

The thing I love most about this product is that the light it gives off isn't too bright, and you can even select different color preferences; giving your toddler choices at bedtime.


Crane humidifier

Crane Humidifier

The only thing worse than a sick baby is a baby who is sick and not sleeping well. The Crane humidifier helps take care of this by relieving congestion and helping your baby breathe better while sleeping.

Personally, I think the adorable design options alone are enough of a reason to purchase this product, and your child will love watching steam come out of the elephant's trunk!


Naturepedic organic crib mattress

Naturpedic Lightweight Organic Mattress

In the first few months of life, babies can spend up to 17 hours a day sleeping, so choosing a mattress that is safe (read: no chemicals!) and comfortable is incredibly important.

Naturepedic uses allergen-friendly and waterproof materials with babies and children in mind, making them easy to clean and giving you peace of mind.


Happiest Baby sleepea 5-second swaddle

best baby swaddle

There are baby swaddles and then there is Sleepea. Similar to the brand's swaddle that is built into the Snoo, the Sleepea is magic for multiple reasons. First, it's got mesh panels ensuring baby never overheats. Second, the zipper zips from the top or the bottom, so you can change the baby's diaper in the middle of the night without ever waking them. Third, it's hip safe. Fourth, the patterns are SO cute. And fifth, the interior swaddle wrap that keeps baby's ams down has a "quiet" velcro that won't wake baby if you need to readjust while they're asleep.


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


10 photos to take on baby’s first day that you'll cherish forever

You'll obsess over these newborn baby pictures.

Bethany Menzel: Instagram + Blog

As you're preparing for baby's birth, we bet you're dreaming of all of the amazing photos you'll take of your precious new babe. As a professional photographer and mama, I have some tips for newborn photos you'll want to capture.

Here are the 10 photos you will want to take on baby's first day.

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