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Build-A-Bear is having its first annual 'Pay-Your-Age' Day 🎉

Now you know what you're doing this Thursday, July 12.

Build-A-Bear is having its first annual 'Pay-Your-Age' Day 🎉

In the beginning of summer, it's tempting to want to do ALL the things outdoors. But, let's be honest, by the hot days of mid-July, a kid-friendly afternoon in air conditioning sounds pretty amazing. And this Thursday, July 12, is an especially good day to plan some inside time: Build-A-Bear Workshop is celebrating the first annual Pay-Your-Age-Day by offering the experience to create a new furry friend for the price equivalent of your child's age at all all U.S., Canada and U.K. stores.

That means if your child is just 1 year old, prepare for a beary good discount. 👏

The bargain bear celebration is kicking off Build-A-Bear's new Count Your Candles experience, which will allow kids to replicate the pay your age deal during their birthday months on the special Birthday Treat Bear. For example, although the bear is a $14 value, a kid turning 4 years old would just have to count out $4 from their piggy bank.

"We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and nearly one-third of our sales are associated with birthdays," says Sharon Price John, president and chief executive officer of Build-A-Bear Workshop. "We 'heart' birthdays at Build-A-Bear, so we're hosting the Pay Your Age Day to launch our year-round 'Count Your Candles' offer for Guests celebrating a birthday with us in stores—an experience we designed especially to commemorate birthdays in a memorable way."

But back to this Thursday when all kids can celebrate: To participate in Build-A-Bear's Pay-Your-Age Day, a parent or guardian must be enrolled in the free Bonus Club, which can be done online in advance. Then let your kiddo find their favorite new friend in the store and complete the building process at the time or return later. (Although optional accessories are separate, we can't complain.)

We love how Build-A-Bear makes magic happen for kids on a daily basis. And, this week, they're really making magic happen for us parents who are looking for a fun, inexpensive activity, too.

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After 4 kids, this is still the best baby gear item I’ve ever purchased

I wouldn't be swooning over the BABYBJÖRN bouncer after eight years and four kids if it didn't work.

I have four kids 8 and under, so you might expect that my house is teeming with baby gear and kid toys.

But it turns out that for me, the more kids I have, the more I simplify our stuff. At this point, I'm down to the absolute essentials, the gear that I can't live without and the toys my kids actually play with. And so when a mama-to-be asks me what things are worth registering for, there are only a few must-haves on my list.

The BABYBJÖRN bouncer seat is on the top of my list—totally worth it and an absolute must-have for any new mama.

In fact, since I first splurged on my first BABYBJÖRN bouncer eight years ago (it definitely felt like a splurge at the time, but the five star reviews were really compelling), the bouncer seat has become the most-used product in our house for baby's first year.

We've actually invested in a second one so that we didn't have to keep moving ours from the bedroom to the living room when we change locations.

BABYBJÖRN bouncer bliss

baby bjorn bouncer

The utility of the seat might seem counterintuitive—it has no mechanical parts, so your baby is instead gently bounced by her own movements. In a world where many baby products are touted for their ability to mechanically rock baby to sleep, I get that many moms might not find the "no-motion" bouncer that compelling. But it turns out that the seat is quite reactive to baby's little kicks, and it has helped my kids to learn how to self-soothe.

$200

Lightweight + compact:

The BABYBJÖRN bouncer is super lightweight, and it also folds flat in a second. Because of those features, we've frequently stored it under the couch, in a suitcase or in the back of the car. It folds completely flat, which I love.

Entertainment zone:

Is the toy bar worth it? The toy bar is totally worth it. Not only is the toy bar adorable, but it's one of the first toys that my babies actually play with once they discover the world beyond my boobs. The toys spin and are close to eye level so they have frequently kept my baby entertained while I cook or take a quick shower.

Great style:

This is not a small detail to me–the BABYBJÖRN bouncer is seriously stylish. I am done with baby gear and toys that make my house look like a theme park. The elegant European design honestly just looks good in my living room and I appreciate that parents can enjoy it as much as baby.

It's adjustable:

With three height settings that let you prop baby up to be entertained, or lay back to rest, we get years of use. And the bouncer can actually be adjusted for bigger kids and used from newborn to toddler age. It's that good.

It just works:

I wouldn't be swooning over the BABYBJÖRN bouncer after eight years and four kids if it didn't work. But I have used the seat as a safe space to put baby while I've worked (I once rocked my baby in it with my foot while I reported on a breaking news story for the Washington Post), and as a cozy spot for my second child to lay while his big brother played nearby. It's held up for almost a decade with almost-constant use.

So for me, looking back on what I thought was a splurge eight years ago, was actually one of the best investments in baby gear I ever made.

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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