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Mama, we know breastfeeding your newborn can be so hard. I know when I was nursing my son, I found it stressful to juggle work and his need to feed right on the spot. I also worried constantly about breastfeeding in the middle of the night because I was afraid of falling asleep during a feeding.


Nursing can take such a physical and emotional toll on a new mama, which is why seeking support for breastfeeding struggles is so important to protect moms from postpartum depression.

According to a new survey conducted by the U.K.-based Priory Group, most parents believe that breastfeeding woes triggered postpartum depression. In particular, 80% of the more than 1,000 parents surveyed in the U.K. said that unsuccessful or painful breastfeeding is a key factor contributing to symptoms of depression in new moms, which the National Health Service estimates affects one in every 10 mothers. (About one in nine women in the United States experience postpartum depression symptoms, according to the U.S. Centers for Disease Control and Prevention.)

Priory consultant psychiatrist Dr. Kathryn Hollins, a parent and child mental health expert, says, “New mums need to be gently encouraged to explore all reasons as to why breastfeeding might not be working for them — and that an excessive amount of pressure, although well-intentioned, from health professionals and peers may do more harm than good.”

The Priory survey findings suggest that practical and emotional breastfeeding support needs to be made a priority for new mothers everywhere. Breastfeeding as a new parent can be so stressful that many mamas stop early way before the recommended year mark or don’t start at all. In fact, according to the CDC, only 81% of moms breastfeed; of that number, only 22% of mothers do so exclusively for the first six months.

But those statistics are not surprising. There are so many reasons why a new mom would stop nursing or choose not to breastfeed: It may be painful, their child cannot latch, they may not produce enough milk, they may not have the time, or their baby may nurse too often or not often enough. These are also reasons why so many mamas feel like an instant failure at breastfeeding, and may begin to feel depressed.

Speaking to Cosmopolitan UK, Hollins says, "I am convinced that many moms would be breastfeeding their babies happily and for longer if early help from professionals and experienced mothers was available at the exact moments when moms are faced with a screaming, hungry baby who hasn’t quite worked out how to ‘latch on’."

Even if you choose not to breastfeed and decide to formula-feed instead, practical and emotional help should still be made available. Feeding as a whole can be difficult for any new parent, and without the proper support system, you end up feeling alone. But you don’t have to be.

Who said motherhood doesn't come with a manual?

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When model Mara Martin was one of 16 finalists selected to walk in the 2018 Sports Illustrated Swim Search show, she was thrilled to fulfill a lifelong dream. And when she woke up the day after the show to see that she and her baby daughter had made headlines around the world, she was thrilled all over again.

Martin breastfed her 5-month-old daughter Aria while walking in the runway, and the story spread quickly.


"It is truly so humbling and unreal to say the least," Martin wrote in an Instagram post Monday. "I'm so grateful to be able to share this message and hopefully normalize breastfeeding and also show others that women CAN DO IT ALL! But to be honest, the real reason I can't believe it is a headline is because it shouldn't be a headline!!! My story of being a mother and feeding her while walking is just that."

SI Swimsuit Editor MJ Day says the breastfeeding moment wasn't planned in advance, but it worked out wonderfully. Day was speaking with the models backstage when she noticed Aria was peacefully nursing away. Having breastfed her own two children, Day recognized this as a powerful moment in the making, according to SI Swimsuit.

"I asked Mara if she would want to walk and continue to nurse. She said 'Oh my gosh, yes! Really? Are you sure?', and I said absolutely! I loved the idea to be able to allow Mara to keep nursing and further highlight how incredible and beautiful women are," Day explained.

Martin hopes that her moment in the spotlight can help other mamas feel comfortable nursing when and where they feel like it, but she doesn't want to overshadow some of the other women who took part in the show.

"One woman is going to boot camp in two weeks to serve our country," she wrote. "One woman had a mastectomy (@allynrose), and another is a cancer survivor, 2x paralympic gold medalist, as well as a mother herself (@bren_hucks you rock) Those are the stories that our world should be discussing!!!!"

And thanks to Martin's powerful motherhood moment, now, people are.

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Usually when celebrities post swimsuit photos on Instagram they don't exactly look like your average beach-going mom, but former Bachelorette (and mom of two) Ali Fedotowsky posted a series of bikini photos on Monday that are both beautiful and relatable.

"This might be my most vulnerable post on Instagram ever," she wrote in the caption for the photos which show a postpartum belly that looks like a real postpartum belly.

"At the end of the day, I know it's important to be open and honest about my postpartum body in hopes that it helps even one person out there who is struggling with their own body image," Fedotowsky (who just gave birth to her second child in May) wrote.

In the first photo of the series she's wearing a sarong around her stomach, but in the second and third photos Fedotowsky reveals the kind of stomach many mamas sport: It's not perfectly taut, she's not showing off any abs, but it is definity beautiful.

"If you swipe to see the second photo in this post, you see that my body has changed. My skin around my stomach is very loose and stretched out, I'm 15lbs heavier than I used to be, and my cup size has grown quite significantly," Fedotowsky writes.

The photos are a sponsored post for Lilly and Lime Swimwear (a line made for women with larger busts) but that doesn't mean it wasn't brave. In fact, the fact that it's an ad makes it even more amazing because research shows that when advertising only shows us bodies that don't look like our own, women become "generally more dissatisfied with their body and appearance".

Ali Fedotowsky

On her blog Fedotowsky notes that a lot of comments on her previous Instagram posts have been followers remarking how slim she looks, or how much they wish they looked like she does postpartum. By dropping that sarong and showing her tummy Fedotowsky is showing other mothers that there is nothing wrong with their own.

"While I appreciate the positive comments, you guys are always so good to me, I keep trying to explain that I'm just good at picking out clothes that flatter my body and hide my tummy," she wrote on her blog.

"I bounced back pretty quickly after I gave birth to Molly. But things are different this time and I'm OK with that. I'm learning to love my body and embrace how it's changed. I hope I get back to my pre-pregnancy shape one day, but that may never happen. And if it doesn't, that's OK."

Ali Fedotowsky

It is okay, because our bodies are more than our swimsuit selfies. They the vessels that carry us through life and carry our children and provide a safe, warm place for those children feel love.

Loose skin is a beautiful thing.


Thanks for keeping it real, Ali.

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Amazon shoppers were anxiously awaiting the countdown to Amazon Prime Day, but when the clock struck one, er three, the website went down.

On Monday afternoon shoppers were trying to get their hands on the much-hyped Prime Day deals but instead of low prices, many users just saw 404 errors, continuously refreshing pages, or had issues keeping or adding items to their shopping carts.

CNBC reports shares of Amazon were down during the shopping glitch, and many shoppers took to Twitter and Instagram to discuss how all they could see on Amazon were the dogs who decorate the site's 404 pages.

As cute as the dogs are, shoppers are getting tired of seeing them, so hopefully Amazon gets things back up and running soon. Analysts had projected Amazon would rake in $3 billion dollars this Prime Day. Time will tell how much of that was lost during the great dog picture debacle of 2018.

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When we were kids, family photos shoots typically captured posed moments in a Sears portrait studio, but these days, professional photographers often encourage candid shoots with a more casual vibe.

Casual is hardly the first word that comes to mind when we think of the royal family, but newly released photos from little Prince Louis' recent christening prove why impromptu shots are so popular. Yes, there's still a time for a sit-down, studio-lit family portrait, but it's those fleeting moments of realness that mamas will really want to look back on some day.

Let's take a look at pics from the little Prince's big day.

The extended family sit-down shoot

It's a gorgeous posed photo (and it certainly captures Prince George's adorable smile) but this group pic still feels pretty stiff, even for the royals.

The smaller family photo

This one's a bit more natural, with Prince George flashing an even wider grin and little Princess Charlotte staring at the guest of honor (who appears to be napping) rather than the camera. Both Duchesses look stunning, as they do in all the photos.

Just the Cambridges

A similar pose to last year's Christmas card, this stand up shot of the family of five looks like it was captured just in time. Prince George may be preparing to bold, and Princess Charlotte is about to be lost behind her brother's christening gown.

Mother and son

A stunning outdoor shot, this pic shows little Prince Louis with his bright eyes wide open and his mama staring down at him. Definitely one for Kate to frame for the nursery.

A happy baby boy

That face! This beautiful shot of Prince Louis proves that candid shots can accomplish what posed, portrait studio pics often fail to: Those special, fleeting, moments when our children really show their personality.

Prince Louis, you Sir, are adorable.

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