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Prince William + Kate Middleton vow to parent like the Swedes—here’s why

Prince William says the way Swedish people parent “has huge benefits for a child’s mental health.”

Prince William + Kate Middleton vow to parent like the Swedes—here’s why

If February in Scandinavia doesn’t scare you into hunkering down inside, then you can handle just about anything—and that’s one lesson Prince William seems to be taking from his state visit up north.


The Swedish love the outdoors,” Prince William said during a dinner reception in Sweden, Express reports. “The way you embrace your climate and environment and are committed to ensuring future generations can do the same; the fact that you do so when it is so cold is really inspiring.”

After witnessing that all-seasons love for nature first-hand, Prince William vowed to apply it to the way he parents Prince George, Princess Charlotte and their sibling on the way.

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“One lesson that we will take home with us is that children are actively encouraged to spend time outdoors, whatever the weather,” Prince William said. “This is obviously very good for their physical health but, as we learnt this morning at the remarkable Karolinska Institute, it has huge benefits for a child’s mental health as well.”

It’s true that a little cold doesn’t stop children in Scandinavia from getting outside. As Swedish-born author Linda Åkeson MGurk recalls of her childhood:

“At preschool, we played for hours outside every day, rain or shine, and at elementary school, indoor recess was only allowed if there was a realistic chance of death by lightning. We knew that whining about it was pointless. We were expected to dress for the weather and endure the elements. And as we headed toward the small woods that bordered our school yard we quickly forgot about the inclement weather as sticks turned into horses, trees became castles, and we immersed ourselves in pretend play.”

In contrast, a recent report from the United Kingdom’s Office for National Statistics found British children only spend an average of 16 minutes outside each day.

Prince William’s proclamation could go a long way to reversing that trend—and, in turn, improving the health of children: Multiple studies have linked time outside with lower rates of ADHD, depression and anxiety among kids.

So, what’s stopping many of us? Right now, probably those frigid temperatures Prince William mentioned. But, here’s the good news: There is rarely such a thing as it being too cold outside, just being too underdressed.

So invest in some good coats, mittens and hats—and go remember how much fun can still be had outside during winter months. ⛄️

These are the best bath time products you can get for under $20

These budget-friendly products really make a splash.

With babies and toddlers, bath time is about so much more than washing off: It's an opportunity for fun, sensory play and sweet bonding moments—with the added benefit of a cuddly, clean baby afterward.

Because bathing your baby is part business, part playtime, you're going to want products that can help with both of those activities. After countless bath times, here are the products that our editors think really make a splash. (Better yet, each item is less than $20!)

Comforts Bath Wash & Shampoo

Comforts Baby Wash & Shampoo

Made with oat extract, this bath wash and shampoo combo is designed to leave delicate skin cleansed and nourished. You and your baby will both appreciate the tear-free formula—so you can really focus on the bath time fun.

Munckin Soft Spot Bath Mat

Munchkin slip mat

When your little one is splish-splashing in the bath, help keep them from also sliding around with a soft, anti-slip bath mat. With strong suction cups to keep it in place and extra cushion to make bath time even more comfortable for your little one, this is an essential in our books.

Comforts Baby Lotion

Comforts baby lotion

For most of us, the bath time ritual continues when your baby is out of the tub when you want to moisturize their freshly cleaned skin. We look for lotions that are hypoallergenic, nourishing and designed to protect their skin.

The First Years Stack Up Cups

First year stack cups

When it comes to bath toys, nothing beats the classic set of stackable cups: Sort them by size, practice pouring water, pile them high—your little one will have fun with these every single bath time.

Comforts Baby Oil

Comforts baby oil

For dry skin that needs a little extra TLC, our team loves Comforts' fast-absorbing baby oil aloe vera and vitamin E. Pro tip: When applied right after drying off your baby, the absorption is even more effective.

KidCo Bath Toy Organizer

KidCo Bath Organizer

Between bathing supplies, wash rags, toys and more, the tub sure can get crowded in a hurry. We like that this organizer gives your little one space to play and bathe while still keeping everything you need within reach.

Another great tip? Shopping the Comforts line on Comfortsforbaby.com to find premium baby products for a fraction of competitors' prices—and follow along on social media to see product releases and news at @comfortsforbaby.

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

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