On a hot summer day, what’s better than a stroll through a (blissfully air conditioned) Target followed by a pint of ice cream? Well now you can have both at once with Target’s latest announcement.
New flavors and fashions from the Museum of Ice Cream are coming to Target, and the partnership sounds delicious and adorable.
Museum of Ice Cream is “an experience-first brand fueled by the power of imagination”, according to its website, and an “Instagrammable pop-up phenomenon” according to the Wall Street Journal. Basically, it’s a pastel millennial fever dream so far only accessible during limited runs in select U.S. cities, but starting soon you’ll be able to get pints of the cold stuff—and pint-sized fashions inspired by it—at Target.
They’re launching seven ice cream flavors in stores on July 8: Nana Banana, Cherrylicious, Chocolate Crush, Churro Churro, Vanillionaire, and the Instagrammable classics, Piñata and Sprinkle Pool.
The partnership goes beyond the frozen food section and into the style aisles as part Target’s Art Class line, a trendy kids’ collection filled with limited-edition collaborations between kids and social media influencers.
The Museum of Ice Cream Art Class pieces (shirts, skirts, hoodies, dresses, shorts and more) are fun, pastel, and sweet, just like the ice cream, and launch in stores earlier than their edible counterparts, on June 3.
“We want guests to experience a true sense of joy when they’re shopping at Target, and one way we do this is through partnerships we think they’ll love,” says Mark Tritton, executive vice president and chief merchandising officer, for Target.
We already experience plenty of joy during a Target run, but ice cream worthy of a museum and kids clothes worthy of an Instagram post sound like life is about to get even sweeter.