How much should parents pay to bring their kids a little magic?

That’s the question that one Florida dad (and thousands of parents nodding in agreement), is wondering about—with a TikTok-style cost breakdown of his family’s one-day trip to Disney World: $1,391.91. 

That’s tickets, snacks, pizza, a margarita (a much-needed one), and one near-purchase of a lightsaber. The post, viewed over 8.4 million times on X, triggered a flood of comments from parents either in full agreement or deep sticker shock:

“Overpriced and overrated. I stay in Orlando and still won’t go.“— @djdadj

“Disney is unattainable for most families now sadly”@drewsified

“I’m sure there’s a better way to spend $1400 on a family of 5 for a day’s entertainment, perhaps even 2 or 3 days. Who’s from America and has really cool alternatives?”@HEXICAN5150

This viral video touched on something deeper than just theme park prices.

The Disneyfication of parenting

The real issue isn’t Disney. It’s the bigger cultural myth: that good parenting means making every moment magical. And “magic,” these days, is looking increasingly expensive.

Modern moms (and dads, too) are living in a world where we’re told that the right vacation, the right outfits, the right photos will translate into lasting family memories. But what gets less airtime? The anxiety that comes with swiping the card and praying the experience lives up to the hype.

Parents are working harder than ever, with less support than ever—and somehow still feel like they’re falling short if they don’t shell out for an immersive Star Wars meet-and-greet followed by artisanal blue milk.

When the “magic” feels more like pressure

According to a 2023 survey by LendingTree, nearly half of parents have gone into debt for a family vacation. And more than half of millennial parents say they feel guilty if they don’t take their kids on one.

That guilt isn’t born from our kids—it’s born from overconsumption becoming the norm—and comparison culture being fueled online. Social media doesn’t just show you Disney—it shows you curated, matching-shirt, crowd-free Disney. The kind that only exists with planning spreadsheets and probably a personal assistant.

The thing is, our kids don’t need that. But it’s hard to remember that when the algorithm keeps telling us otherwise.

Related: Dad gets major flack over Reddit post about demands for nanny on family vacation

The reframe: real magic isn’t for sale

Here’s what child development experts and seasoned parents alike agree on: kids remember how they felt—not how much you spent.

The joy of a spontaneous ice cream run. The comfort of a lazy Sunday morning. The thrill of staying up 30 minutes past bedtime to look at the stars.

Those things are accessible. They’re sustainable. And maybe most importantly, they don’t come with a $245 dinner tab.

The bigger question: who are we trying to impress?

Behind all the budgeting, planning, and sweltering in line for a two-minute ride, there’s often an unspoken fear: What if we’re not giving our kids enough?

But maybe the real flex isn’t affording the Disney trip. Maybe it’s knowing when to skip it. Maybe it’s choosing peace over pressure. Maybe it’s giving our kids a model of adulthood that includes rest, boundaries, and joy that doesn’t come with a receipt.

Related: Viral video hilariously nails what it’s like to be a mom during a family vacation

Bottom line: you’re already enough

If you’re skipping the trip this year, or scaling it back, or packing your own snacks and calling it a win—you are not failing. You are parenting with intention.

Your kid doesn’t need a churro to feel loved. They need parents who are peaceful and present. So if that expensive vacation is stressing you out? Skip it.