Those early weeks with a newborn? We imagine them as quiet, blissful bonding sessions — baby curled up on our chest, milk flowing, everything instinctively falling into place.

For many parents, the reality is sore nipples. It’s waking up for the fifth time that night, wondering if your baby’s getting enough milk. It’s exhaustion so deep you forget what day it is.

A recent Tommee Tippee UK survey, which polled over 1,000 mothers about their feeding experiences in the first year postpartum, found that nearly 9 in 10 began their feeding journey wanting to breastfeed. Yet more than half (52%) stopped sooner than they planned. The reasons included physical pain, mental health struggles, low milk supply, and feeling like they had to figure it out alone.

These numbers tell a bigger story: one about the emotional toll of unmet expectations, and the urgent need for more support and less judgment when it comes to feeding our babies.

The reality behind the numbers

When researchers asked why breastfeeding ended earlier than planned, the answers revealed the weight of the challenges:

  • 36% cited physical pain, such as cracked nipples, mastitis, or engorgement.
  • 30% said their mental health struggles made continuing too difficult.
  • 29% experienced low milk supply that left them worried their baby wasn’t getting enough nourishment.
  • 24%  felt they didn’t have enough support from partners, family, or healthcare providers.

Add sleepless nights, physical recovery, and the pressure to “get feeding right,” and it’s easy to see why many parents felt they had no choice but to stop.

Related: 70% of women have breastfeeding challenges. Can we stop pretending it’s easy?

How feeding struggles can leave a mark

Feeding a baby is physical work that carries a deep emotional load.

In this survey, half of moms felt ashamed when they couldn’t breastfeed, and 48% felt judged. That kind of shame can fuel postpartum anxiety or depression, and it often silences parents when they most need to speak up. Without support, the cycle of stress and self-blame can deepen, making recovery — in every sense of the word — even harder.

Maternal mental health experts warn that this kind of shame can intensify postpartum anxiety or depression. Shame also has a silencing effect. Mothers who feel judged are less likely to reach out for help, whether that’s a lactation consultant to troubleshoot latching issues or a mental health professional to support emotional recovery. And without that support, the cycle of stress and self-blame can deepen.

Related: Breastfeeding is a full-time job—and this viral TikTok gets it

Why even the best-laid plans can change

Birth complications such as emergency cesarean sections or postpartum hemorrhage can delay milk production. Conditions like mastitis, tongue-tie in the baby, or insufficient glandular tissue may cause pain or low supply. And the cumulative stress of sleep deprivation, physical recovery, and adjusting to new routines can make sustained breastfeeding harder to manage.

Feeding is a whole-body process, shaped by circumstances, health, and the support available.

Related: When it comes to breastfeeding, Allyson Felix wants moms to know you can’t do it alone

What moms actually need instead of pressure

The survey shows a gap between what parents want and the support they receive.

Experts point to four types of help that can make a real difference:

  • Hands-on lactation help in those fragile first days — in the hospital and at home.
  • Postpartum mental health care, including screening for anxiety and depression.
  • Workplace accommodations that make pumping or flexible schedules realistic.
  • Judgment-free encouragement from the people closest to you, with care for the parent’s well-being alongside the baby’s needs.

There’s more than one way to nourish your baby

Every feeding journey looks different, and every path — whether it’s breast, bottle, pumping, formula, or a mix — is a loving one.

If your journey took turns you didn’t expect, your story could be exactly what another parent needs to hear. When we share the hard moments and the small victories, we replace judgment with understanding, creating a community where every new parent feels supported.