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#MotherlyMakers: Morgan Hutchinson of BURU on how motherhood changed her wardrobe—and her career

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Morgan Hutchinson is the founder of BURU, the shopping destination of curated ready-to-wear clothing focusing on a mother's fashion needs – washability, wearability, and easy access for breastfeeding. Morgan's mission is to help every mama rediscover her #momstyle.


Before starting BURU, Morgan worked as a stylist in Beijing, China, while living abroad with her husband. She puts those styling skills to use on a daily basis as she combs through hundreds of collections to find unique, show-stopping styles that accommodate changing waistlines, bust-lines, and all the phases of motherhood.

Morgan currently lives in Salt Lake City with her husband, Brett and 2.5 year old daughter Olive Bee.

Motherly: Can you us a bit about yourself and your background?

Morgan: Born and raised in Kentucky, I am a girl of small town southern roots with big city dreams. After college, I bounced around a bit until I landed in NYC and met my husband Brett. From NYC we moved to Beijing where we spent almost 4 years before returning to the States to have our sweet “Made in China" baby girl, Olive Bee. Though I always had a hand in design and fashion, it was in China that I began styling for photo shoots and special projects. Putting looks together is a true passion, and it translates into every decision I make as I buy and style for BURU.

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Motherly: Was there a moment when you realized that you needed to start BURU? What clicked for you?

Morgan: Absolutely. It was the moment I realized that stripping down to my bra and panties every 2-3 hours to breastfeed wasn't going to cut it! Olive and I were very fortunate to get the hang of nursing quickly, and I realized that my wardrobe needed a serious shift in the way of “boob access." With the help of my supportive husband, we spent hours in big box retailers like Nordstrom and Saks sifting through racks to find nursing-friendly styles. It was time consuming and overwhelming. I knew that other moms had to be feeling the same way. And so, the idea for BURU was born. The name actually means “to breast feed" in Mandarin – a small nod to our time there.

Motherly: How do you define “Mom Style" and how has your personal style evolved since becoming a mother?

Morgan: Becoming a mother does not mean that you can't still be you. I believe that fashion is one of the most fun outlets of personal expression. And though, there are certain styles that make mommy duties more comfortable and convenient, it is absolutely possible to wear a high-fashion look that works for mom life.

I would say that my style has evolved very little (minus needing full boob access for 14 months while I nursed!) I want special, show-stopping pieces. I want to wear heels. I want interesting shapes and textiles. I want the wow factor. The great thing is—all of that exists in a mom-friendly way! Aka—chic elastic waist bands, trapeze shapes to accommodate post baby tummy, new advancement in washable synthetic fabrics that feel fabulous and designers like Ace & Jig and Rachel Comey who are creating fashion forward styles in durable fabrics and easy to wear shapes.

Motherly: How is today's modern mom approaching fashion for herself and her children differently?

Morgan: In my honest opinion, it's the reverse of what it should be. I see so many mothers spend incredible amounts of money and time on their children's apparel while completely neglecting their own style. The truth is that no matter what you put on your child, years from now, said child is going to post it onto the “en vogue" social media platform of the moment with the hash tag #whymomwhy. If how we dress our children is meant to be a reflection of ourselves, then why is okay for our reflections to consist of tired yoga pants and ill-fitting tunics?

Motherly: What's the best piece of advice you've ever been given?

Morgan: Every week my sweet husband, Brett and my loving mother, Mona, tell me (in their own versions), “Believe in you. Keep going. You are so close." Some weeks, it is easy to believe them, but most of the time, I am teetering on self-doubt. I believe that the entrepreneurial spirit is a tough one—a rough critic who is rarely satisfied. I will likely never be good enough in my own mind, but I am grateful for these two humans who encourage and motivate me daily.

Motherly: How has motherhood transformed your career? What's your secret to integrating work and family?

Morgan: Morning secret = coffee. Evening secret = a nice glass of red wine. Groundbreaking stuff, right?

To more honestly answer your question, love is the secret. Brett and I have a love for each other that conquers all. It took both of us quite some time to find each other and get it right, and I think because of that, we are more vocal and quick to solve issues. We support each other so that we can achieve our goals as professionals, as partners, and as parents. Spousal support is a necessary component of success. I personally don't believe you can succeed without it. (That said, if you are reading this and you don't have that support, then I totally want you to prove me WRONG!)

Aside from that, as a mother running her own business, taking advantage of every moment is crucial. When I travel for work away from my family, I occupy every second. I work on the plane. I meet people the second I land. I seek every opportunity to get in front of the mamas who need to know about BURU. I sleep very little. I assure you that working your hiney off while you are away does help to combat the guilt of being gone. I mean…by like a 1/100th.

Motherly: What keeps you inspired and excited every day?

Morgan: I would say that motherhood has given me more purpose and more motivation. I am among the first generation of women that really can have it all (whatever that is). We have husbands that support us. We have parents who love being grandparents and want to love on our babies. We have corporations that appreciate our brains. We have a voice.

It's our time. We may fail. We may be exhausted. BUT— we must always remember that we have it easier than our mamas, and than their mamas, and well—the list could go on and on…starting with Eve.

Motherly: What are your words of wisdom for other mothers wanting to turn their passion into a business?

Morgan: Tell as many people about your idea as you can. Gauge the response, noting that not everyone is going to get it. Focus on the people who do get it. Are they smart and trustworthy people? Would you have invested in the idea if they pitched it to you? If the answer is yes, then have a realistic talk with your family about what it will take to make your dream a reality. And whatever you think it is going to cost…maybe multiply that by 10. If that number doesn't scare you, then fight for it. Work through the wee hours of the night while baby sleeps and make your dream come true!

Motherly: What are your big dreams for BURU?

Morgan: I would say that I want us to be the Shop Bop equivalent for moms, but I actually want to be more curated and more personal than that. I want us to be THE go-to resource for #momstyle, for community, for motherhood tip and tricks, for laughs, for inspiration. I want the site to offer beautiful imagery paired with real life snapshots. I want BURU to spread confidence to those moms who are struggling to find their way back. I want us to find and share new brands that speak to all phases and ages of motherhood. I want the BURU brand to be synonymous with fashionable moms living life to the fullest!

Motherly: Who is your #momcrush?

Morgan: I have to name one?? Right now, I am having a major Jill Kargman moment. Odd Mom Out is one of the funniest shows I have seen in a long time.

Motherly: What does “Motherly" mean to you?

Morgan: Love. Simple as that. When you love – you care, you protect, your stretch your heart, you give your all. You are motherly.

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There are certain moments of parenthood that stay with us forever. The ones that feel a little extra special than the rest. The ones that we always remember, even as time moves forward.

The first day of school will always be one of the most powerful of these experiences.

I love thinking back to my own excitement going through it as a child—the smell of the changing seasons, how excited I was about the new trendy outfit I picked out. And now, I get the joy of watching my children go through the same right of passage.

Keep the memory of this time close with these 10 pictures that you must take on the first day of school so you can remember it forever, mama:

1. Getting on the school bus.

Is there anything more iconic than a school bus when it comes to the first day of school? If your little one is taking the bus, snap a photo of them posed in front of the school bus, walking onto it for the first time, or waving at you through the window as they head off to new adventure.

2. Their feet (and new shoes!)

Getting a new pair of shoes is the quintessential task to prepare for a new school year. These are the shoes that will support them as they learn, play and thrive. Capture the sentimental power of this milestone by taking photos of their shoes. You can get a closeup of your child's feet, or even show them standing next to their previous years of first-day-of-school shoes to show just how much they've grown. If you have multiple children, don't forget to get group shoe photos as well!

3. Posing with their backpack.

Backpacks are a matter of pride for kids so be sure to commemorate the one your child has chosen for the year. Want to get creative? Snap a picture of the backpack leaning against the front door, and then on your child's back as they head out the door.

4. Standing next to a tree or your front door.

Find a place where you can consistently take a photo year after year—a tree, your front door, the school signage—and showcase how much your child is growing by documenting the change each September.

5. Holding a 'first day of school' sign.

Add words to your photo by having your child pose with or next to a sign. Whether it's a creative DIY masterpiece or a simple printout you find online that details their favorites from that year, the beautiful sentiment will be remembered for a lifetime.

6. With their graduating class shirt.

When your child starts school, get a custom-designed shirt with the year your child will graduate high school, or design one yourself with fabric paint (in an 18-year-old size). Have them wear the shirt each year so you can watch them grow into it—and themselves!

Pro tip: Choose a simple color scheme and design that would be easy to recreate if necessary—if your child ends up skipping or repeating a year of school and their graduation date shifts, you can have a new shirt made that can be easily swapped for the original.

7. Post with sidewalk chalk.

Sidewalk chalk never goes out of style and has such a nostalgic quality to it. Let your child draw or write something that represents the start of school, like the date or their teacher, and then have them pose next to (or on top of) their work.

8. In their classroom.

From first letters learned to complicated math concepts mastered, your child's classroom is where the real magic of school happens. Take a few pictures of the space where they'll be spending their time. They will love remembering what everything looked like on the first day, from the decorations on the wall to your child's cubby, locker or desk.

9. With their teacher.

If classrooms are where the magic happens, teachers are the magicians. We wish we remembered every single teach we had, but the truth is that over time, memories fade. Be sure to snap a photo of your child posing with their teacher on the first day of school.

10. With you!

We spend so much time thinking about our children's experience on the first day of school, we forget about the people who have done so much to get them there—us! This is a really big day for you too, mama, so get in that photo! You and your child will treasure it forever.

This article is sponsored by Rack Room Shoes. Thank you for supporting the brands that support Motherly and mamas.

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It's officially a sale bonanza, mamas! In addition to Amazon's 48-hours of Prime Day markdowns, Target has joined the fray and is also offering major discounts this Monday and Tuesday via its Deal Days, Walmart is offering up Deal Days, and let's not forget the Nordstrom Anniversary pre-sale is happening, too!)

Target's biggest sale of the summer is on our radar for a couple reasons. For one, unlike Prime Day, you don't have to have a membership with the retails to score the discounts. Secondly, once you've ordered a product you can select to pick it up same day at your nearest store. (Have the Target app? From there you can even choose "drive up" and pickup up your loot curbside—without even getting the kids out of their car seats!)

But the deals don't stop at Target, so we hit up a slew of other retailers to find the best deals you can get today..you know the ones that aren't available over at Amazon. Because it's all about scoring the biggest discount possible, right? Right!

Whether you're stocking up on back-to-school supplies, investing in baby gear or just need to replenish your everyday home items, these are the products you want to scoop up this week.

Other

Boxed: Up to 50% off Prince & Spring toilet paper (use code TPPARTY), 20% off kitchen gadgets and tools, up to 20% off snacks, home goods, and school supplies

Best Buy: Flash sale across the site—from appliances to tech

Macys: Black Friday in July sales, including an extra 25% off select departments

TJ Maxx: Summer clearance event with savings that only happen twice a year

Dick's Sporting Goods: $20 off your order of $100+

Carter's: Summer cyber sale, entire site 55% off or more

Williams Sonoma: Friends and family sale, 20% off your order and free fast shipping with code FRIENDS

Gap: Up to 50% off sitewide

Old Navy: 50% off sitewide and free shipping

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Last month Granger Smith and his wife, Amber, shared a story no parent would every want to. Their son, River, drowned at their home—and despite attempts to revive him—the little boy died tragically at just 3 years old. But River's parents managed to find some good in this absolutely devastating loss: They chose to donate their son's organs, saving two lives in the process.

River's mom, Amber, opened up about this choice in a heartbreaking Instagram post.

"I've always known I wanted to be a donor if anything were to ever happen to me," Amber writes alongside a photo of River. "Never in a million years did I think I would be making that decision for my baby."

Our hearts hurt so badly for this mama—but we're also amazed by her ability to find a way to turn her worst-case scenario into a lifesaving measure for other families.

Amber shares more about her family's gut-wrenching experience in the post, writing that doctors told Amber and Granger their son had no chance of brain recovery. As shocking as that was to hear, the parents knew they wanted to donate River's organs as there are so many people who need donations to survive.

That choice began a three-day process of determining which organs could be donated and which recipients would be appropriate. Amber shares excruciating details about the night before River's operation.

 River's organs saved two adults

"I spent the night laying in bed with him, crying and talking to him while they kept running tests and taking blood. The next morning family and staff lined the hall for the 'walk of honor.' We told them River liked to go fast, so to honor him, they pushed him down that hall faster than they had ever pushed anyone. Granger and I held each other and cried," Amber writes.

It's all so terribly tragic...but the outcome is bittersweet. Amber and Granger received a letter explaining that River's organs saved two adults, a 49-year-old woman and a 53-year-old man. Amber calls the decision to donate her precious son's organs the hardest and easiest of her life.

Our thoughts continue to be with River's family. We can't even imagine what they're going through, but their strength and grace in the face of all this is incredible—and we hope they'll always find comfort in the fact that little River left a beautiful, heroic, lifesaving legacy behind.

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When I was pregnant with my fourth child, my husband and I decided to shell out for a swing set in our backyard. Why? We knew with a new baby, packing up four kids and heading to the park on a daily basis would simply not be feasible. Don't get me wrong, I love a playground. But when you've got multiple kids running in every direction and a toddler refusing to only climb up a slide that big kids are careening down—well, let's just say that the park can go from super fun to incredibly stressful real fast.

Having a play set right in our backyard means that when the baby is napping, my "big" kids can get off their screens and head outside to swing their hearts out or play pirates under the canopy. And I can be inside cooking dinner or folding laundry or answering work emails while they get allllll their energy out. The swing set was one of the best investments we've ever made… and we paid a lot for ours.

Which is why my jaw dropped when I saw that KidKraft is offering its Ainsley Wooden Swing Set right now for just $269 at Walmart today. (FYI: It's a hundred dollar more on Amazon.)

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What does it comes with? Two swings, a high-rail wavy slide, a rock-climbing wall, an upper level "clubhouse" (the perfect spot for summer morning snacks or kids-only meetings), a chalkboard and a sandbox. Yup, that equates to roughly 100,000 hours of kids entertaining themselves over the next year alone. For less than $270.

If you're worried about quality, don't be. I've seen the KidKraft product in person and they're legit—big, beautiful and made of super-sturdy cedar lumber. Really I'm just here to tell ya that this is a purchase you'll never regret, regardless of how many kiddos you've got at home. Your summer (and your backyard) is about to be lit!

KidKraft Ainsley Wooden Swing Set

Sale price: $269

Original price: $399

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Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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Many new parents receive the confusing news that their newborn baby has a tongue-tie. It means the skin attaching their tongues to the bottom of their mouths is longer than normal. And while this condition can cause complications from infancy on, a new study shows that not all newborns need to get surgery to correct it.

The condition is known as ankyloglossia, which occurs in 4-10% of people, usually looks like nothing but an extra strip of skin under the tongue. But because that skin (called the lingual frenulum) acts like a taut rubber band restricting movement, babies with a tongue-tie often have difficulty forming a good latch to nurse. This can mean they don't get enough milk, so they have to nurse for longer. Meanwhile, they're causing their mother a whole lot of pain because their latch is shallower and mostly clamping down on the tip of the nipple.

I speak from experience here: When my son had a tongue-tie, it felt like I was feeding an angry piranha. He was definitely not getting enough to eat, and my milk supply was steadily decreasing.

But this new study published in JAMA Otolaryngology Head & Neck Surgery suggests that not all babies diagnosed with ankyloglossia need to undergo a frenotomy—a simple procedure in which a doctor snips the skin with a pair of surgical scissors.

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Infants don't usually need anesthesia, because this tissue doesn't have many nerve endings or blood vessels. Their mother is asked to breastfeed them immediately after the snip, to get the tongue moving properly and reduce the chance of the skin growing back. According to the Mayo Clinic, complications from frenotomies include bleeding, infection and damage to the tongue or salivary glands, but they are rare.

What's not rare is the number of patients getting frenotomies: Referrals for the procedure in the U.S. went up tenfold, from 1,200 in 1997 to 12,400 in 2012.

"We have seen the number of tongue-tie and upper lip tether release surgeries increase dramatically nationwide without any real strong evidence that shows they are effective for breastfeeding," study co-author Christopher J. Hartnick, MD MS, of the Massachusetts Eye and Ear Infirmary, said in a press release.

The researchers looked at 115 infants (between 19-56 days old) who were referred for a frenotomy. Instead of sending them straight into surgery, the babies and their parents met with a pediatric speech-language pathologist for a feeding evaluation. These specialists observed the babies breastfeeding and gave parents feedback and tips to overcome any challenges they were experiencing. After this, 72 (62.6%) patients did not have the frenotomy after all, while 10 (8.7%) had a labial frenotomy (releasing extra tissue from the lips) and 32 (27.8%) had both a labial and lingual frenotomy.

"We don't have a crystal ball that can tell us which infants might benefit most from the surgeries, but this preliminary study provides concrete evidence that this pathway of a multidisciplinary feeding evaluation is helping prevent babies from getting this procedure," Hartnick said.

For now, parents' best bet is to consult more than one specialist to identify the best plan of action. In addition to lactation consultants, children with tongue-ties might need to see speech pathologists later. In some cases, the frenulum loosens over time. In others, they might wind up needing the procedure after all.

Anecdotally, I'll add that I visited with lactation consultants and my son's pediatrician more than once before deciding he should have a frenotomy. It was no fun for me (who wants a strange man sticking scissors in their baby's mouth?), but my kid was fine. It didn't solve all our problems, but feeding was much less painful immediately afterward.

The bottom line here seems to be that not everyone needs to rush into a procedure just because it's easy. Our kiddos deserve more than a one-size-fits-all approach to their health.

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