A modern lifestyle brand redefining motherhood

My daughter was born in mid-June and my life has been filled with an indescribable joy since she came along.


After many discussions and a lot of planning with my husband, I began to carve out my identity as a homemaker a few months ago: I left a job I held for six years both because my position was being eliminated from my department and because it seemed like a good time to transition into motherhood.

My husband owns a small business and has been growing his company, which is based out of our home. This makes for a wonderful, family-centered lifestyle, which we love.

Interestingly, I have felt pressure from a few people I know regarding my choice to be a homemaker and to raise my baby without daily childcare in her early years.

They have subtly suggested that I’m selling myself short by not prioritizing my career, and that I’m naively letting my husband pursue his career dreams while putting mine on hold.

I dislike these comments because I have chosen—with great self-awareness and robust, loving support from my husband—to prioritize raising our daughter, cooking meals for my family, gardening outside, caring for our pets and cleaning our house. Writing and teaching yoga part-time are passions of mine, which I plan to continue weaving into my schedule.

I absolutely love doing these things because I feel like I’m building our home and nurturing my family. This feeling is so satisfying to me.

I think that is the key:  I feel deep satisfaction in my choice to “make home” full time . If another woman feels deep satisfaction going to work every day that is equally valuable and worthwhile. But, in our quest for a just and equal world where women and men have equal opportunities, it doesn’t seem right that some people chastise women who choose home life over the office.

In fact, to suggest that women “should” do anything other than what they feel is right for them and their families is anti-feminist, in my opinion. My definition of feminism is a woman doing for herself what brings her joy, and makes her feel confident and respected as an individual.

To be fair, there are plenty of women in my life who are happy for me and encouraging my choices. But I feel like the culture of ambition and cut-throat career success that so many of us millennials have been raised to espouse — and which I, too, pursued and enjoyed for many years — is portrayed as the only path to happiness.

Some women with an academic profile similar to mine — an Ivy League education and a prestigious career — are putting down my choice to be a homemaker and suggesting that if you’re a strong woman than you must go back to work and not change or let go of climbing the career ladder.

But I don’t believe in living my life like a ladder. Life means more to me than simply having name recognition or fame or widespread success. In fact, I’m OK without having any of those things.

This realization has become even more evident to me as I get older and move farther away from the competitive what-college-are-you-going-to-and-what-did-you-get-on-your-SAT? mindset.

A post shared by Motherly (@mother.ly) on

I feel more grounded and satisfied doing things that go unrecognized yet feel incredibly rewarding — such as community service, teaching, caring for people in nursing homes and nurturing my family.

At a time in history when digital technology seems to revolve around the infamous “selfie” and constantly putting ourselves on display, I’m happy to find deep contentment in ordinary, everyday living that is often anonymous.

Let me give you a glimpse into what I mean:

Now that my daughter has been born, I feel contentment in quiet moments together with her that I know will fade over several lifetimes and which will not be written into history books… Precious moments between us that do not require — and in fact would be hindered by — an audience.

In such intimacy, love is the only truth and therefore becomes the overwhelming reality.

Nothing else matters.

My body swells with love, electricity and milk when I pick my daughter up from her nap. She’s ready to feed, her dark blue eyes blinking open and focusing on mine like large blueberries in a full moon. Her chubby cheeks swell and her mouth opens in a big, happy, gummy smile.

Then her lips draw into tight little button shape that I call her owl face and she poops in her diaper.

“Whoooo, Whoooo,” I coo to her.

I kiss the top of her head, and feel her soft black hair with my cheek.

I brush my nose lightly against her powdery-sweet forehead and kiss her temples.

I savor the way it feels when she rests—completely trusting me—on my heart and turns her head so that one sleeping cheek rests against my sternum.

My belly is soft, receiving her presence, receiving her trust and shining my love back into her. Our hearts beat gently together.

For every woman — for every person — making a home, caring for a family and building a career are unique experiences.

I know that often, it is not always financially possible for one partner to stay at home.

I support all women, men, families and caregivers making choices that suit their circumstances. But I think it’s important that women know — and are even willing to fight and make sacrifices for — the choice to raise a family in place of a making a name for oneself. We had to make adjustments to our budget and lifestyle so that I could be at home.

I know that for me, being at home right now is what feels right. I am happy, my husband is happy, and our daughter is growing healthy and strong.

That’s my kind of feminism.

Who said motherhood doesn't come with a manual?

Subscribe to get inspiration and super helpful ideas to rock your #momlife. Motherhood looks amazing on you.

Already a subscriber? Log in here.

If you thought the arrival of your baby meant the end of fun, urban vacations, think again. With the right planning (and the right equipment), it's still possible to get up and go with your little ones on every adventure. That's why we love BABYBJÖRN Baby Carrier One, a soft, supportive baby carrier that's as comfortable for your baby as it is on your back.

And New York City is one of our favorite places to take it for a ride.

We partnered with NYC mama Neha Leela Ruch of MotherUntitled to share her favorite Big Apple hot spots for littles. If you and your family are headed East on your next vacation, here are the places you can't miss with kids.

DO

Neha with her family at the Union Square Greenmarket.

The Union Square Greenmarket

You'll love the ready availability of locally grown produce and handmade goods―your kids will love sampling the wares and taking advantage of all the conveniently located activities nearby. "I love the efficiency of the location on a slow morning!" Ruch says. After shopping, hit up the nearby playground, visit the Barnes and Noble kids' area across the street, or head to Union Square Play for a movement or dance class to burn off any remaining energy.

LeFrak Center at Lakeside

Another attraction worth the subway ride out of Manhattan is the LeFrak Center at Lakeside in Prospect Park. With year-round skating (ice in winter, roller in summer), a splash pad in the summer, and all of Prospect Park surrounding for more exploration, there's something to keep everyone entertained no matter when you visit.

The Seaglass Carousel
Have your camera ready for this stunning ride in the Battery Conservancy. Unlike a traditional carousel, the Seaglass moves riders on four turntables as LED light fixtures mimic the bioluminescence found under the sea. Take a ride before taking in the waterside views or having a picnic in Battery Park.

SEE

Neha out and about in NYC with her BABYBJÖRN Baby Carrier One.

Domino Park

One of the newest parks in NYC, this Brooklyn-based hangout is sure to become a fast favorite of locals and travelers alike. The reclaimed-material playground teaches kids about the sugar refining process with silos and chutes designed to resemble the actual factory that used to reside on the park's location. There's also a Fog Bridge, sports fields, fountains, a dog park (in case Rover is along for the trip!), and more you can walk and explore with your little one in their BABYBJÖRN Baby Carrier One.

Central Park + Central Park Zoo

While there are plenty of reasons to visit Central Park on your New York City vacation, the convenience might be one of the biggest. Ruch says, "We grab coffee and treats from the Tavern on the Green to-go stand, walk east to the pretty carousel, and then onward to the zoo, which has a little kids' petting section for the smallest babies but also a pretty significant proper zoo with penguins, seals and bears."

Allbee Baby

With a nearly 100 year old story, this family operated business on New York's Upper West Side is the place to stop if you need something mid-trip. With a thoughtful curation of the best brands, it's full of solutions for parents and kids (as well as a selection of products from BabyBjörn)!

EAT

Maman Café

Need a quick pick-me-up? Maman Cafe is a popular spot for your favorite coffee and a snack. "There are a handful of locations around the city, but each has a pretty feel while still being warm and welcoming," Ruch says. "It's an elegant part of the day even when I have two littles in tow." Snag an iced coffee and an almond croissant before popping your baby back in their BABYBJÖRN Baby Carrier One and heading off on your next adventure.

by CHLOE.

And when that moment comes in the midst of every trip where you realize everyone needs to eat something nutritious, by CHLOE is a great stop to find healthy options to satisfy everyone in the family. Vegan, plant-based, and all natural, it will keep you energized for the rest of your adventures in the City That Never Sleeps. (Make sure to try the avocado toast!)


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

Sometimes inspiration just strikes.

Diana, our Motherly Experts Editor, had a moment just like that. The result was magic. "I was tucking my middle guy in, and he was all toddler-perfect... lost in a sea of blankets, so cute and little, and I just had this moment of, "wow, one day he is going to be a grown up, and someone else is going to love him..." And the rest is history :)" These poignant moments of motherhood touch the heart in immeasurable ways...balh able bla

After the tears have dried, this unique story, inspired by the overflow of love in a mother's heart, stays with you for a loooong time and is bound to resonate in your heart fas long as a mother's love remains for her child, long after they've left home. That's motherly. And, that's Motherly.

"To the person who falls in love with my son" went viral.

This video, more than the sum of its parts, has provided an overall experience that has transcended its concept, writing, execution, quality of craft—and heart.

• It has been viewed 26,387,039 times.


• It has reached 58,287,532 people.


• It has garnered 2,363,086 social engagements (comments, likes, and shares).


This video elevates what is in plain sight to something timeless, universal, and memorable. Bound to live in the heart of anyone who views it, this video is destined for legend in the parenting community online. Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.

FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

page7image17852992

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our unique sense of honesty and our authentic and emotional content connect with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.




Meet Motherly.
We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women's interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.

Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with Mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.


FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

page7image17852992

Sources: Facebook Analytics 2018


The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a stunning fan growth of 442% over the following twelve months.



That "something" extra...

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, "I've got this". As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.

Vacationing with a baby isn't for the faint of heart. But while it typically means more luggage (hello, travel-friendly bassinets, clothes for all seasons, and more diapers than you can shake a boarding pass at!), it's still possible to have a fun, memorable adventure with your little ones―especially with the right equipment.

Our favorite family vacation saver? The right baby carrier, like BABYBJÖRN Baby Carrier One Air. The breathable, mesh design is perfect for a variety of climates, while the supportive construction will help you stay comfortable while you trek across your favorite destination.

One of our favorite family-friendly locales? Los Angeles. That's why we teamed up with LA mama extraordinaire Magin Birrenkott to share the best places to play in La-La Land when you have little ones in tow.

DO

La Brea Tar Pits and Museum
Perfect for your little dinosaur lovers, the famous Tar Pits and art museum feature something for everyone. Take the tar pit tour to learn more about excavation, or simply let the little ones run around the park to see the variety of sculptures. The museum features a Fossil Lab, atrium, and even a 3D theater to learn more. "You can have lunch and play on the grassy areas around the tar pits and fossil areas, as well as grab a coffee and stroll through the different art exhibits around the park," Birrenkott recommends.

Kidspace Children's Museum
Who says vacation can't also be educational? This incredible children's museum helps your little ones learn about everything from physics to biology―all through the power of play. Babies can face out in the Baby Carrier One so they'll have plenty to look at while staying snuggled up to you. Bigger kids will love experiencing the indoor and outdoor exhibits. Note: Several attractions feature water play, so pack a spare outfit for any kids who like to get messy.

Magin navigating a day out in LA with two little people and one free hand, thanks to the BABYBJÖRN Baby Carrier One Air.

Los Angeles Zoo and Botanical Gardens
Lions, tigers, bears...and more! The LA Zoo is home to a variety of animals from around the world―all of which your kiddos will love to admire. The bird show and giraffe feedings are especially popular hits. "Make sure to plan the short trek to the giraffes between 11:00-12:00 and 2:30-3:30. For $5 you get three branches and are able to feed them up close and personal!" Birrenkott says.

Move your little one to your back in the Baby Carrior One Air so they can get close to the action too. "We like to go at the very beginning since they can get full and sometimes walk away if there were too many people in front of you." After letting the kids run out their energy in the zoo, the Botanical Gardens make the perfect spot to relax and have lunch. "There's a beautiful grassy area that's quiet where you can set a blanket and enjoy the beautiful LA weather. And for us struggling tired mamas, there's a coffee shop that has the most amazing lattes and cappuccinos. Huge win."

SEE

The El Capitan Theatre

More than just a must-see on your tour of Hollywood, the El Capitan Theatre is an excellent spot for family memories. There are "Tiny Tot Tuesdays" for families with younger children (AKA, no one will give you a dirty look if your kiddo wants to sing along...or just throws a tantrum mid-show), and all of the family-friendly movies feature something extra, whether it's live Disney cast members, gift bags, or extra effects like confetti. Check the website to find out what is showing during your trip.

Aquarium of the Pacific
If your kids are fans of Finding Dory, they're going to love the Aquarium of the Pacific in Long Beach. With everything from penguins to sea otters to sharks (not to mention millions of fish in every shape, size, color), there's something to catch the eye of everyone in your family. The aquarium also features seasonal festivals and events, so check the calendar during your visit to make sure you don't miss their best shows. As for your littlest family members, they'll enjoy a comfy ride through the aquarium in their carrier.

"Our weather is all over the place sometimes, but in the BABYBJÖRN Baby Carrier One Air, he didn't get sweaty at all!" Birrenkott says. "Plus, after two days of activities, my back is in one piece. I can babywear him all the time now!"

Traveling Tikes
Forget something at home? Traveling Tikes on Santa Monica Boulevard is the perfect spot to scoop up any baby gear that didn't make it into your suitcase―including the BABYBJÖRN Baby Carrier One Air for easier travel around town. One other store we love? KIDSLAND on Wilshire Boulevard.


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

If there's anything better than dressing your kids up in adorable holiday outfits, it's gotta be matching them.

We rounded up seven of our favorite looks for this season. 🎁

1. Classic Christmas for kids

Go crisp, clean, classic and Christmassy with a Short Sleeve Smocked Holiday Dress from Feltman Brothers.

Short Sleeve Smocked Holiday Dress, Feltman Brothers, $67.95

BUY

Classic Christmas made modern for mama

Match your cotton cutie in a crisp and modern shirtdress that can last you far beyond Christmas.

Kowtow Monologue Shirt Dress, Garmentory, $93.00

BUY

2. Nordic-themed sweater set

Get cozy + complimentary with black and red family sweaters that you can wear all winter long.

Oh Sno Happy Christmas Collection, Hanna Andersson, $68 - $92

BUY

3. Matchy matchy mommy

A super-affordable option for the matchy matchy mama.

Emmababy Mommy and Me Matching Plaid Long Sleeve Shirt Dress + Princess Tulle Tutu Dress, $14.99

BUY

4. Mommy + me tutus

Tutus make everything, including the holidays, a bit more magical. Grab a matching set to enjoy a twirl with your girl.

Mommy and Me Tulle Tutus, Etsy, $110.00

BUY

5. The perfect plaid dress

Quick! This one is perfect, grab it fast.

Ruffle Trim Babydoll Dress for Toddler Girls, Old Navy, $20.00

BUY

Mama's plaid

Mama deserves ruffles and plaid, too.

Relaxed Plaid Twill Classic Shirt, $24.00, Old Navy

BUY

6. Best sweater set yet

Moms and sons can play match-up, too. Grab a sweater set you can return to the entire season.

Festivewear Sweater Sets, Boden, $55.00-$130.00

BUY

7. Big blue

Light up the night with Santa's sleigh and a sleek little number for mama.

Festive Big Applique Dress, Boden, $48.00

BUY

Blue for you, too

The perfect LBD (little blue dress).

Flippy Pencil Dress, Boden, $170.00

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

You might also like:

Motherly provides information of a general nature and is designed for educational purposes only. This site does not provide medical advice, diagnosis or treatment.Your use of the site indicates your agreement to be bound by our  Terms of Use and Privacy Policy. Information on our advertising guidelines can be found here.