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importance of parents affection

We all live busy, stressful lives and have endless concerns as parents, but it is clear that one of the most important things we need to do is to stop and give our kids a big loving squeeze.

Research over the past decade highlights the link between parental affection in childhood and health and happiness in the future.

Science supports the idea that warmth and affection expressed by parents to their children results in life-long positive outcomes for those children, according to Child Trends, the leading nonprofit research organization in the United States focused on improving the lives and prospects of children, youth, and their families.


Higher self esteem, improved academic performance, better parent-child communication, and fewer psychological and behavior problems have been linked to this type of affection.

On the other hand, children who do not have affectionate parents tend to have lower self esteem and to feel more alienated, hostile, aggressive, and antisocial.

A number of recent studies highlight the importance of parental affection for children's happiness and success.

In 2010, researchers at Duke University Medical School found that babies with very affectionate and attentive mothers grow up to be happier, more resilient, and less anxious adults. The study involved approximately 500 people who were followed from when they were infants until they were in their 30s.

When the babies were eight months old, psychologists observed their mothers' interactions with them as they took several developmental tests. The psychologists rated the mother's affection and attention level on a five-point scale, ranging from “negative" to “extravagant." Nearly 10% of the mothers showed low levels of affection, 85 percent demonstrated a normal amount of affection, and about six percent showed high levels of affection.

Then 30 years later, those same individuals were interviewed about their emotional health. The adults whose mothers showed “extravagant" or “caressing" affection were much less likely than the others to feel stressed and anxious. They were also less likely to report hostility, distressing social interactions, and psychosomatic symptoms.

The researchers involved in this study concluded that the hormone oxytocin may be responsible for this effect.

Oxytocin is a chemical in the brain released during times when a person feels love and connection. It has been shown to help parents bond with their children, adding a sense of trust and support between them. This bond most likely helps our brain produce and use oxytocin, causing a child to feel more positive emotions.

Next, a 2013 study from UCLA found that unconditional love and affection from a parent can make children emotionally happier and less anxious. This happens because their brain actually changes as a result of the affection.

On the other hand, the negative impact of childhood abuse and lack of affection impacts children both mentally and physically. This can lead to all kinds of health and emotional problems throughout their lives. What's really fascinating is that scientists think parental affection can actually protect individuals against the harmful effects of childhood stress.

Then in 2015, a study out of the University of Notre Dame showed that children who receive affection from their parents were happier as adults. More than 600 adults were surveyed about how they were raised, including how much physical affection they had.

The adults who reported receiving more affection in childhood displayed less depression and anxiety and were more compassionate overall. Those who reported less affection struggled with mental health, tended to be more upset in social situations, and were less able to relate to other people's perspectives.

Researchers have also studied the benefits of skin-to-skin contact for infants.

This special interaction between mother and baby, in particular, helps calm babies so they cry less and sleep more. It has also been shown to boost brain development. According to an article in Scientific American, children who lived in a deprived environment like an orphanage had higher levels of the stress hormone cortisol than those who lived with their parents. Scientists believe that the lack of physical contact in the orphanages is a major factor in these physical changes.

Finally, numerous studies on the effects of massage show the positive benefits it offers to reduce anxiety in children. Massage is also a good way for parents to connect to their children, both physically and emotionally. Starting in infancy, a parent can begin to massage their child, which can create a strong bond. Studies have shown children and adults who receive massage experience less anxiety during academic stress, hospital stays, and other stressful events.

So, how can you bring more affection into your family's day?

From the moment you bring your baby home from the hospital, be sure to hold, touch, and rock them in your arms. Spend many precious moments caressing your baby so that their skin can touch your skin.
As they get older, be playful. Do fun activities like dancing together or creating silly games like pretending to be a hugging or kissing monster.
Set a reminder to make sure hugging is part of your daily routine. In the recent Trolls movie, the trolls wore watches with alarm clocks that would go off every hour for hug time. If that's what it takes, then set yourself an alarm. Or make sure to give your kids a hug during certain times of the day, such as before they leave for school, when they get home from school, and before bedtime.
Use affection while disciplining your child. As you talk to them about what they did wrong, put your hand on their shoulder and give them a hug at the end of the conversation to ensure them that, even if you are not pleased with their behavior, you still love them. If your children hit their sister or brother, hug them and explain how hugging feels better than hitting.

Finally, be careful not to go overboard and smother your kids. Respect their individual comfort level, and be aware that this will change as they go through different stages.

[Original article by Sandi Schwartz. Published 2017, updated 2020.]

1. From the moment you bring your baby home from the hospital, be sure to hold, touch, and rock them in your arms.

Spend many precious moments caressing your baby so that their skin can touch your skin.

2. As they get older, be playful.

Do fun activities like dancing together or creating silly games like pretending to be a hugging or kissing monster.

3. Set a reminder to make sure hugging is part of your daily routine.

In the recent Trolls movie, the trolls wore watches with alarm clocks that would go off every hour for hug time. If that's what it takes, then set yourself an alarm. Or make sure to give your kids a hug during certain times of the day, such as before they leave for school, when they get home from school, and before bedtime.

4. Use affection while disciplining your child.

As you talk to them about what they did wrong, put your hand on their shoulder and give them a hug at the end of the conversation to ensure them that, even if you are not pleased with their behavior, you still love them. If your children hit their sister or brother, hug them and explain how hugging feels better than hitting.

Finally, be careful not to go overboard and smother your kids. Respect their individual comfort level, and be aware that this will change as they go through different stages.

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Here are some our favorite "just because" gifts to give our hardworking mama friends.

New Mother face + body care duo

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This jade roller goes beyond your typical face roller and can be used anywhere on the body. It works to increase stimulation and reduce puffiness and is perfect for applying any oils to the face or body. Plus, it feels like a mini spa treatment.

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farmsteady kombucha making kit

What could be a more perfect gift for the health-obsessed friend? This kombucha making kit comes with everything you need to brew your own homemade green tea kombucha. They'll think this is the tastiest gift ever.

$45

Laetitia lipstick

cupid & psyche laetitia

This red lipstick is perfect for your makeup enthusiast bestie who is looking to spruce up her life in quarantine. Crafted in the United States, these bee and vegan-friendly and cruelty-free lipsticks are created to flatter all complexions. Cupid and Psyche Beauty makes finding the perfect red lip way too easy!

$23

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inner piecec jigsaw puzzle

Mamas need to destress now more than ever during quarantine. This adorable jigsaw puzzle is perfect for the mama who needs a brain break! The 500-piece puzzle designed by artist Ray Oranges features an abstract gradient design that fits a standard frame when completed. Bonus: It's printed on recycled paper and the company donates $1 from every puzzle sold to youth mindfulness programs.

$30

Matilda's Bloombox

matilda's bloombox

If we have to be stuck inside, we might as well have some gorgeous florals to brighten up the space. Matilda's Bloombox locally sources blooms, delivers them to her door and provides simple tips on how to arrange it into a beautiful bouquet.

$39

'I Am Enough' bracelet

I Am Enough bracelet

Let this dainty bracelet serve as a constant reminder to your bestie that she is enough. She'll wear this on her wrist and read this daily oath to herself, "I Am Enough."

$35

Glow assorted teas

vahdam low assorted teas

This tea gift box set covers the entire spectrum of flavors from sweet to spicy. Individually packaged in beautiful tins, your gal pal will feel like a queen sipping her morning tea. Originally $40, this set is currently on sale for just $24. We'll take two, please.

$24

Find your voice journal

find your voice journal

Journaling is a great way to ease anxiety and will slow your bestie's racing mind before bed. This gift is perfect for first time journalists and includes prompts, daily quotes and coloring pages to help her unlock her potential and find her voice.

$22

Premium frother

shore magic premium frother

This gift is fitting for your latte-sipping bestie who can't go a day without her coffee. All she has to do is add two scoops of collagen to her favorite drink, and she'll have a perfectly foamy drink ready in seconds. Skipping the drive-thru line has never been so easy!

$25

Bath soak infusion kit

maude bath soak infusion kit

Say hello to hydration! She'll be feeling smooth and relaxed as ever after a long bath soaking in these salts. This vegan + cruelty-free set incorporates dead sea salt and dehydrated coconut milk powder for an ultra hydrating experience.

$32

Tiny Tags 'mama' necklace

Tiny Tags 'mama' necklace

It's a hard-earned title she answers to a hundred times per day. Whether she's new to the club or a seasoned professional, this delicate script 'mama' necklace is guaranteed to be a perfect fit.

$105

Superfood honey

Beekeeper's Naturals B.Powered honey

With a lack of sleep and jam-packed days, getting through the afternoon can be a real challenge. Send her a powerful pick-me-up in the form of a therapeutic blend of royal jelly, bee pollen, propolis and raw honey. It makes the ideal companion for tea, smoothies, yogurt or even on its on.

$17

Calming midnight mask with melatonin

Who doesn't deserve a reminder to pamper themself every once in awhile? Even better, this mask does all its work at night while you're sleeping with no extra effort needed. It's an amazing plant-powered antioxidant-packed mask that has melatonin, wild dandelion leaf and hyaluronic acid to rehydrate, repair and reset facial skin. It's so good, you might want to gift it to yourself. We won't tell, mama.

$68

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