Chelsea Krost on the ‘badass,’ entrepreneurial Millennial women who are remaking motherhood (and the world)

The Millennial branding expert on the #GIRLBOSS leaders who inspire her—and her generation.

Chelsea Krost on the ‘badass,’ entrepreneurial Millennial women who are remaking motherhood (and the world)

Chelsea Krost is a TV and radio host, host of the #MillennialTalk Twitter chat, and a Millennial branding expert who helps companies understand the lifestyle and values of our generation. She spoke to Motherly about how the world misunderstands Millennials, and how modern women—especially mothers—are remaking the world.

On how she became a spokeswoman for the Millennial generation:

Growing up, I was a huge consumer of media, and all you heard about this generation was that we were lazy, entitled, narcissistic, very promiscuous and the demise of the future. But when I looked around at my friends, all in a public school in South Florida, I saw something very different: everyone was hungry for success, and so eager to go to college.


I didn’t see peers that were lazy, entitled and narcissistic. I saw people who were entrepreneurial, incredibly philanthropic, very liberal and really hard-working.

So at 16, I created a radio show called Teen Talk Live—think The View gone Millennial—and pitched it to Clear Channel Radio in South Florida.

Other opportunities grew from there. When I was 18, my mom and I put together our first family mission trip on behalf of feminine hygiene care. We went to Nairobi, Kenya for almost three weeks and distributed hundreds of thousands of feminine hygiene products to women in need, which was coupled by an educational effort about the menstrual cycle. I put together a four-part docu-series, and then U by Kotex tapped me to be their Millennial spokesperson. That led me into the branding world.

I loved the impact that working with brands has when I talk about how to market to Millennials, trying to get people to understand what makes this generation tick. Millennials are the generation of the future. And we are also here and now. We are the largest population in the United States. Companies have to revamp what worked 10 years ago, because it’s not going to work today or tomorrow.

On the Millennial woman:

Nasty Gal's reason for being. Who's with me?
A photo posted by Sophia Amoruso (@sophia_amoruso) on

There is no one-size-fits-all description for the Millennial woman. Old, cookie-cutter descriptions of men and women’s roles no longer apply. Millennial women get to pursue whatever passion or desire they want, because we have the means to do so today. Thanks to technology we have a lot more resources to take advantage of.

The Millennial woman is more confident than ever, and she has more of a voice than she ever did have in the past. We have more of the determination to be entrepreneurial because we have cheerleaders, too. There are no longer taboos about women working, and we have more supporters.

We’re experiencing a resurgence of the feminist movement in our own time. It’s not necessarily taking off our bras and rallying down the streets, but it is being led by women like Sophia Amoruso, author of #GIRLBOSS and founder of the Nasty Gal clothing Empire. People like Beyoncé, Sheryl Sandberg and Hillary Clinton are totally breaking down gender barriers. Those are the women that are really inspiring the Millennial woman.

The ultimate Millennial woman doesn’t let her gender hold her back whatsoever. She’s badass.

On how Millennial women are redefining motherhood:

Millennial moms are really showing that when you become a mom, your life isn’t over. You can still have a job. You can still have a social life. You can still be active on social media. You should still go about your day-to-day life. And you can have these beautiful, wonderful children.

Many of my friends are moms. In fact, my cousin, who’s 24, just had her second baby and was FaceTiming me while she was having her contractions. Technology and connectivity are really transforming motherhood.

In the past, when mothers had their children, they went off the grid. They hibernated. But now, there are so many ways to really stay so connected. And there is also a whole Mommy blogger community that makes motherhood cool and enjoyable and fun and relatable for so many women. So now, when women get pregnant and have children, there’s actually a larger community that you become a part of via social media.

Gender dynamics are also changing because more men are a part of the parenting experience, too.

I love my mom and dad to death, but I know my mom was the ultimate parent. My dad was around when he was around, because he was also working. I think I’ll do it differently. When I’m ready to have a baby, I know I want a 50/50 partnership.

Our generation is making parenthood more accessible, doable, gender-friendly and maybe not as much of a scary thing, because we see it more through social media. I see all of my friends posting these amazing pictures with their babies. It’s becoming more relatable. It’s a part of my every day. Through social media, I feel a part of their children’s lives.

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    Unfortunately, not much is known about long-term exposure to wildfire smoke on a healthy or compromised immune system, but elevated levels of air pollution have been associated with increased COVID-19 rates. That's because whenever there's an issue with your immune system, it distracts your immune system from fighting infections and you have a harder time fighting off viruses. Limiting your exposure to wildfire smoke is your best bet to keep immune systems strong.

    Have a plan in place if you think your child is suffering from smoke exposure.

    Whatever type of medication your child takes for asthma, make sure you have it on-hand and that your child is keeping up with regular doses. Contact your child's pediatrician, especially if your area has a hazardous air quality—they may want to adjust your child's medication schedule or dosage to prevent an attack. Oro also recommends that, if your child has asthma, it might be helpful to have a stethoscope or even a pulse oximeter at home to help diagnose issues with your pediatrician through telehealth.

    Most importantly, don't panic.

    In some cases, social distancing and distance learning due to COVID may be helping to keep sensitive groups like children with asthma safer. Oro says wildfires in past years have generally resulted in more ER visits for children, but the most recent fires haven't seen the same results. "A lot of what we've seen is that the smoke really adversely affects adults, especially older adults over 65," Oro says. "Children tend to be really resilient."

    This article was sponsored by Stanford Children's Health. Thank you for supporting the brands that support Motherly and mamas.

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