We're used to seeing Dove crank out ad campaigns celebrating body acceptance but this week the company launched a new ad that celebrates something so deserving of attention: The beautiful courage of our front line health care workers.
The new video shows health care workers' selfies, taken when their faces where dented and bruised from their masks, when their eyes were sad and tired and their hearts clearly heavy. These are the people keeping us safe right now, and we need to see them.
Dove | Courage is Beautiful www.youtube.com
The short, now-viral video debuted in the U.S. this week but follows an earlier version that launched in Canada on April 5. The American version of the video notes how Dove is donating to Direct Relief to help health care workers in the U.S.
As the New York Times reports, doctors, nurses and other health care workers are facing extreme risks right now, and those speaking out about the lack of personal protective equipment and other safeguards are risking their livelihoods. These health care professionals are making extraordinary sacrifices, even separating from their own children to care for other families.
This week an ER clerk, a 34-year-old mother of twin 8-year-old boys, died after contracting COVID-19 at work. In Staten Island, a nurse lost her life to COVID-19 this week. And this week reports emerged about the first American doctor to die from COVID-19 and how he had to reuse his masks.
We need to face the courage of these front line workers and Dove's new ad campaign is helping us do that. Women represent 70% of workers in the health care industry. Our fellow mothers are fighting for us and these videos remind us to fight for them.