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Advertisements are meant to sell us things, but they also sell us ideas. When we were growing up in the 1990s the commercials on TV weren't just selling us toys and junk food, they sold us stereotypes, too. Boys and men were depicted as more aggressive, professional and important than girls, while girls and women were often depicted as caregivers or simply sexual objects.

Back then, we were just kids who couldn't always think critically about the messages we were taking in, but now we millennials are the parents, the providers and the purchasers. And we are letting advertisers know that if they want us to buy things, they have to serve up ideas that we can buy into.

A survey by market research company Kantar found 76% of women and 71% of men believe the way they are portrayed in advertising is completely out of touch. We're grown-ups now and this isn't just about stereotypes in children's advertising (many parents are very conscious about reducing screen time and advertising exposure), but also reflections of our own realities.

Today's dads don't see themselves as bumbling caregivers but as competent parents, and mothers see themselves as complex people with a ton of purchasing power who are deserving of speaking parts, authority and respect, even in a 30-second commercial.

It's 2019. Moms are buying everything, dads are buying diapers and we're raising our kids to reject stereotypes and accept themselves. Corporations that want to sell to millennial families have got to buy in to that, and the good news is, many are.

Building brands by tearing down stereotypes

This month the CEO of Unilever, Alan Jope, took the stage at the world's largest conference on gender equality, Women Deliver, and committed 100% of the ad spend for Unilever's Dove Men+Care line to media representations of dads in caring roles, or what Molly Kennedy, Brand Manager for Dove Men+Care, called "positive dadvertising."

Dove Men+Care's commitment to positive representation of men as caregivers comes as the company is strengthening its parental leave policies and encouraging dads (both those who work for Unilever and those who don't) to actually take any parental leave that is available to them.

The idea is that dads may be more likely to take leave if they see positive role modeling in media, which will help moms, too, because research suggests that taking paternity leave results in fathers doing more unpaid care work as their kids grow. And dads are certainly seeing more caring reflections of fatherhood in advertising, and not just from Dove Men+Care.

Changing diapers and the narrative 

Budweiser just launched an ad showing step-fathers surprising their children with adoption papers, and brands like Gillette and Pampers (owned by Unilever competitor Procter & Gamble) have received a lot of attention for the way their ads are questioning traditional ideas about masculinity and fatherhood. Gillette's stand against toxic masculinity was a viral sensation and Pampers' spokesdad John Legend is now part of a corporate campaign to get change tables into more mens' restrooms.

Donte Palmer—the father whose grassroots viral campaign, #squatforchange inspired Pampers' campaign—says he's pleased to see all this positive dadvertising, telling Motherly, "it means a lot, it's just changing the narrative."

He continues: "To have fathers like John Legend, who has a powerful name in his industry and a huge following, showing the world that we as fathers are the caretakers for our babies means a lot. It shows the 'average Joe' father that he can go to his 9 to 5 job and still come home and take care of his children."

Dr. Michael Kehler, a professor of Masculinities Studies at the University of Calgary says he applauds these companies like Gillette, Pampers and Dove Men+Care for challenging gender roles in their advertising, as "the long-held views of masculinity that have kept men out of caring roles has been intentional and maintained by advertising agencies."

He hopes big brands will consult with masculinities scholars for deeper insight and direction as they craft a new narrative in the media.

"More diverse portrayals, richer and complicated images of masculinity can't help but dislodge privileged white masculinity from its perch," he tells Motherly. "The disruption of these images and the re-writing of a narrative of complex masculinities, less linear, less simplistic, less predictable can similarly be a powerful invitation to rethink masculinities in the future."

According to Kehler, it is incumbent on companies to show a whole spectrum of ways of being a man, but "whether or not the portrayal of adverts reflecting men in caring roles has the desired effect of men taking up unpaid work is yet to be seen."

Walking the walk

What we have seen over the course of the last 15 years is that when big brands make big changes there can be lasting culture change.

Under dim lights in a fifth and sixth-grade classroom, 22 boys and girls are watching a short video that shows all the-behind-scenes magic that goes into making an Instagrammable selfie. When the video ends the facilitator invites questions. A student raises his hand and asks, "Does everyone really do this?"

This incredulous tween and classmates are learning about self-esteem and body confidence in their school in Vancouver, Canada, but similar presentations have taken place in more than 140 countries, because the Dove Self-Esteem Project is now the largest provider of self-esteem and body confidence education in the world.

Dove's been doing this work since before the kids in that Vancouver classroom were even born, since its Campaign for Real Beauty launched in the early 2000s and became a controversial turning point in the way women's bodies are presented in advertising. That campaign is often credited with creating a blueprint for modern advertising that includes more authentic and diverse body types and has brought us to a place where we're seeing real stretch marks and postpartum bellies on underwear models.

"Dove definitely changed the conversation," says Andrea Benoit, Adjunct Assistant Professor of Media Studies in the Faculty of Information and Media Studies at the University of Western Ontario and author of a new book on corporate philanthropy.

"There is no question that Dove opened up a space for other brands to start dipping their toes in that conversation without feeling like they were treading in uncertain or dangerous territory. Now it seems like if you're a brand you can't not be inclusive and accepting of diverse bodies," Benoit tells Motherly.

According to Benoit, the continued existence and expansion of the Dove Self-Esteem Project shows that brands can use their resources for good, but she is uncomfortable with how society and governments have downloaded this kind of social responsibility onto brands like Dove to the point that corporations are providing classroom resources and presentations in schools and through non-profit organizations.

It probably shouldn't be up to a soap company to teach self-esteem, but, at least someone is doing it. Just this month UNICEF announced a 3-year partnership with the Dove Self-Esteem Project aimed at helping girls between 10 and 18 in Brazil, India and Indonesia.

"This is a partnership that we really think can help change how girls view themselves and how the world views girls," UNICEF's Executive Director Henrietta Fore said at the Women Deliver conference. While UNICEF explicitly states that it doesn't endorse any brand, the deal with Dove does suggest UNICEF views the company as a worthy philanthropic partner.

Changing the way we see ourselves

When we were kids the commercials playing on Saturday morning taught us that gender roles are confining, that boys are loud and girls are quiet. But now, you might turn on TV and see a dad changing a diaper, or flip to Cartoon Network and catch spots Dove produced with the popular kids' show Steven Universe, which reinforce body confidence, gender equality and self-esteem rather than stereotypes.

Brands have a lot of power these days (some would argue too much power) to shape how we see ourselves, but we have more power than ever to make informed choices about the brands we support and the power to hold companies to account for their actions. According to Benoit, it's not clear what came first: Inclusive advertising or this generation's desire for it. But what is clear is that it is here to stay and that consumers now demand it. We expect companies to not only make good ads but do good in the world, too.

We are demanding to be seen in a way we couldn't as kids. We're no longer passive children absorbing messages from the television, we are participants in an exchange—both a financial transaction and a conversation about the future of society. Having a good product isn't enough anymore. Brands have got to have a message and a purpose worth buying.


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As the saying goes, "failing to prepare is preparing to fail," and that seriously applies to parenting. With no fewer than one dozen items to wrangle before walking out the door on an ordinary errand, mamas have plenty on their mind. That is why one of the very best gifts you can give the mamas in your life this year is to reduce her mental load with some gear she can depend on when she's out and about.

Although it may be impossible to guarantee completely smooth outings with kids in tow, here are the items we rely on for making getting out of the house less of a chore.

1. Bugaboo Bee 5 stroller

This stroller is a dream come true for any mama on the go. (Meaning: All of us!) Lightweight, compact and easy to maneuver with just one hand, this is made for navigating busy sidewalks with ease—or just fitting in the trunk without a major wrestling match. It's designed for little passengers to love just as much, too, with a bassinet option for newborn riders that can be easily swapped with a comfy, reclining seat that can face forward or backward for bigger kids.

$699

2. Bugaboo wheel board

This wheel board will let big brother or sister easily hitch a ride on the stroller if their little legs aren't quite up for a full walk. We love the smart details that went into the design, including a slightly offset position so Mom or Dad can walk without bumping their legs. And because toddlers have strong opinions of their own, it's brilliant that the wheel board allows them to sit or stand.

$125

3. Nuby Keepeez cup strap

If you know a little one gearing up for the major leagues with a killer throwing arm, this is a must-have so parents aren't buying new sippy cups on a weekly basis. Perfect for tethering to high chairs, strollers, car seats and shopping carts, it allows Mama to feel confident she'll return home with everything she left with in the first place.

$6.99

4. Bugaboo footmuff

For those mamas who live anywhere where the temps regularly dip below 40 degrees Fahrenheit in the winter, this ultra-soft, comfortable footmuff is a lifesaver. Made with water-repellant microfleece, it keeps little ones dry and cozy—whether there is melting snow, a good drizzle or simply a spilled sippy cup.

$129.95

5. Bugaboo stroller organizer

Because we know #mombrain is no joke, we are all for products that will help us stay organized—especially when out and about. With multiple zipper pockets, a sleek design and velcro straps that help it easily convert to a handbag when stepping away from the stroller, it helps keep essentials from spare diapers to the car keys within reach.

$39.95

6. Bugaboo Turtle car seat

It may be called a car seat, but we love that this one is specifically designed to securely click into a stroller frame, too. (Meaning there is no need to wake up a sleeping baby for a car-to-stroller transfer!) More reasons to love it are the lightweight design, UPF 50+ sun protection shade and Merino wool inlay, meaning it's baby and mama friendly.

$349

7. Chicco QuickSeat hook-on chair

This hook-on baby chair will almost certainly earn a spot on your most-used list. Perfect for dining out or simply giving your baby a space to sit, it's portable and beyond easy to install. (Plus, it's a great alternative to those questionably clean high chairs at many restaurants!)

$57.99

8. Bugaboo stroller cup holder

Chasing after kids when out and about can work up a thirst, just like neighborhood strolls in the chillier months can get, well, chilly. So we love that this cup holder will help mama keep something for herself to drink close at hand. Designed to accommodate bottles of all sizes and easy to click onto any compatible stroller, it's a perfect stocking stuffer.

$29.95

9. Bugaboo soft wool blanket

Fair warning with this luxe stroller blanket: It's so cozy that you might want to buy another one for yourself! Made with Merino wool that helps it stand up to any elements parents might encounter during an outing, it will help baby stay warm during the winter and cool enough as the temps start to pick up.

$109.95

10. Munchkin silicone placemats

Made to roll and stow in a diaper bag, these silicone placemats will make dining out a (relatively) less messy experience. With raised edges that will help contain spills and a grippy bottom, they will stay in place on tables so that parents might be able to enjoy their own meals, too.

$8.99

11. Bugaboo Breezy seat liner

Designed to keep baby warm when it's cool and cool when it's warm, this seat liner will minimize fusses during all seasons—which is one of the very best gifts you can give a mama. Because accidents of all types can happen on the go, we also love that this seat liner is reversible! With a number of colors, it's also a fun way to help a stroller to stand out at the playground.

$79.95

12. OXO Tot Handy stroller hook

If you ever catch yourself thinking it would be nice to have another hand, these stroller clips are the next-best solution for when you are out and about. Perfect for lugging a bag or anchoring a cup, you'll want a set for every stroller you own.

$14.99

This article was sponsored by Bugaboo. Thank you for supporting the brands that support Motherly and mamas.

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New mama Shay Mitchell is the latest celeb to prove that breastfeeding can be so glam.

Eleven months after Rachel McAdams' viral breast pumping photo from her Girls Girls Girls shoot, Michell posted her own a gorgeous portrait she captioned "Breast friends."

The pun is so intended and Shay obviously intends to normalize breastfeeding.

Shay isn't the only celeb to follow in McAdam's footsteps.

Earlier this year Hilary Duff posted an Instagram shot comparing her own pumping moment to McAdams'. In the black and white photo she's seen using a manual breast pump while wearing a parka and a disposable plastic hair cap (it looks like she's getting her hair done).

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With plastic wrap on her head and a towel draped over her shoulders she looks a lot less glam than McAdams did in diamonds and Versace, but that's kind of the point.

"Am I doing this right?" Duff captioned a comparison of the shots.

Yes, mama. You're doing this right.

Whether you've got a Willow tucked into your ball gown like Nicole Phelps did, or are going hands-free with a double electric pump like McAdams, or are nursing in a Target dressing room like Jessica Alba did, or are feeding your baby a bottle full of formula (Alba did that, too), you're doing this right.

We don't all look like movie stars when we're living this mom life, but Duff reminds us that movie stars don't always look like that either.

Sometimes, they (and we) look like multitasking mamas, and it's okay to laugh about it together.

[A version of this story was first posted January 4, 2019. It has been updated.]

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Vogue cover star Ashley Graham has received a lot of advice about pregnancy from some pretty famous friends. Since the moment she announced her pregnancy in August, Ashley Graham has been sharing gorgeous pictures of her body's evolution. But as we all know pregnancy is just the teeniest sliver of the iceberg that is motherhood, and there have been a whole lot of mothers eager to tell her so.

In the new issue of Vogue, the supermodel and some of her famous friends share the advice they've been giving the mom-to-be.

"Now all anyone wants to talk to me about is being pregnant," said Graham, who is due to have her baby boy with husband Justin Ervin in January. "There's just this camaraderie. It's a secret society that I didn't know about."


While most of us don't take too kindly to unsolicited parenting advice, we might feel a little differently if Serena Williams was texting it to us.

Here are some of the choice bits of motherhood wisdom Graham has received:

Kim Kardashian: Pregnancy is harder than giving birth (but every mama has her own journey)

"Ashley, the pregnancy may be the hardest part, but the birth is the easiest," Kim Kardashian told Graham at Williams' fashion show this September.

Kim has had famously hard, complicated pregnancies, so that was her experience, but not every mother feels this way. For some pregnancy would rank as easier, while some would say that birth wasn't even as hard as the postpartum recovery.

Every mama's journey is different.

Jordan Foster: Friends make pregnancy and motherhood easier

Graham said she had a hard time during the first four months when she was keeping her pregnancy a secret and her body was going through all its crazy hormonal changes. "I felt like I didn't have anyone to talk to. I was gaining weight rapidly. And I felt alone. And the one piece of advice that my stylist, Jordan Foster, gave me was: Make pregnant friends. None of my friends were in relationships, let alone pregnant. And now I have nine pregnant friends."

We're so happy that Ashley found nine fellow mamas to connect with. Jordan gives good advice!

Serena Williams: It's okay to be scared

Serena Williams told Graham that it's okay to be afraid, there's a lot happening when your body transforms during pregnancy. It's okay to have moments when you admit that there is a lot going on.

"I was one of those people who wanted to know every ugly detail of what happens . . . down there . . . what happens everywhere," Serena Williams told Vogue of her conversations with Graham. "Like, why are my nipples so big a week into being pregnant? This makes no sense; the baby doesn't need to eat yet. I wanted to know every single thing, and I still love talking about it. Because I feel like it's important to kind of change the narrative and be like, it's normal to feel scared, and not be one of those women who are like, 'Oh, it's so great!' Just be scared out of your mind. That's normal."

Serena Williams: Don't compare yourself to other postpartum mamas 

Not that Graham, of all people, is prone to thinking her body should look like everyone else's, but Williams wanted to reiterate this. "I had a little problem with the lies of girls on Instagram—like, coming out of the hospital holding the baby and . . . you know . . . looking thinner than before," Williams said. "That's not happening to me! That's one thing I've learned, and the thing I tell Ashley: Everybody—literally every body—is different. You might jump back in an hour. I didn't."

Amy Schumer: You'll get why parents are so excited to give advice.

Amy Schumer understands a thing or two about the unsolicited advice people offer to pregnant mamas and new parents, but now that she's got a few months of parenthood under her belt she also understands why parents offer it. It often comes from a good place, even if the timing isn't great.

"People are so in your face when you're pregnant because they're so f---ing excited for you. And you don't get it. You can't possibly get it. And then after you've had a baby you're like, 'Oh, I get it!'," Amy Schumer said she told Graham.

But Schumer also told Graham she's gonna hold herself back from offering unsolicited advice, but reminded Graham that she's only a phone call away if the new mama does ever want to hear Schumer's suggestions.

Graham is taking all this advice in, while "not putting too much pressure on myself" she said.

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There's nothing Beyoncé can't do, at least as far as we can see. From dropping record-breaking albums to starring in movies to dominating stadium tours, the woman seems almost superhuman. But even Beyoncé can admit that working motherhood is really, really hard. She recently opened up about her struggles—and we never thought we'd say this—but we kind of feel like we can relate to Beyoncé.

The superstar recently opened up about everything from body image to hitting up Target in a brand new interview. But here's what we're taking away form the conversation: Beyoncé's raw, confessional comments about juggling motherhood and career.

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"I think the most stressful thing for me is balancing work and life," Beyoncé tells Elle when asked what stresses her out. "Making sure I am present for my kids—dropping Blue off at school, taking Rumi and Sir to their activities, making time for date nights with my husband, and being home in time to have dinner with my family—all while running a company can be challenging."

Say it louder, Beyoncé! It's crazy to hear that even the most iconic celebrity of all worries about things like school drop off. Admittedly, we don't know exactly what Bey's juggle looks like. We have no idea what it feels like to be trailed by the paparazzi or sell out stadiums or have access to absolutely everything money can buy. But here's what we do understand: The incredible pressure that comes with trying to fit too many things into too few hours, and the feeling that we wish we could be multiple places at once.

Something else we can relate to? Beyoncé's feelings about her body and its evolution over the years. "If someone told me 15 years ago that my body would go through so many changes and fluctuations, and that I would feel more womanly and secure with my curves, I would not have believed them," she says. "But children and maturity have taught me to value myself beyond my physical appearance and really understand that I am more than enough no matter what stage I'm at in life."

Amen to that, Mama!

And most relatable of all is this answer she provided. When a fan asked, "With all the hats you wear (chairwoman, global entertainer) and all the titles we give you (Queen, Yoncé), which brings you the greatest joy?" via email, here's what Queen B had to say: "Being Blue, Rumi, and Sir's mom."

We feel this so hard. And it's so gratifying to see that even Beyoncé—with all the massive, unprecedented things she's accomplished—knows that when it comes right down to it, nothing compares to being a mama.

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It's so interesting how the popularity of baby names ebb and flow over time. Think about the most popular names when you were growing up—chances are, you probably don't see too many new babies being given those monikers in 2019. Khaleesi overtook Brittany in terms of popularity, for example.

But if you're noticing that names like Charlotte, Henry and Amelia seem to appear in a lot of your friends' birth announcements, you're onto something: These are three of the most popular names from 2019.

BabyNames.com has released a list of the top baby names of this year, and you may find a few of them (but not necessarily all of them!) a little surprising. 2018's biggest boy name, Atticus, dropped off the top 10 list. Also missing from this list? Sophia, the beautiful female name that has dominated on a global scale in previous years.

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But some names have held their popularity: Liam, Owen, Olivia and Violet are a few of the names that trended both last year and this year.

RANK

BOYS

GIRLS

1

Liam

Charlotte

2

Oliver

Amelia

3

Theodore

Violet

4

Declan

Aria/Arya

5

Henry

Aurora

6

Owen

Ava

7

Finn

Olivia

8

Caleb

Vivienne

9

Emmett

Hazel

10

Benjamin

Nora

The top name for baby boys probably won't come as a surprise to most. It's Liam, which has been a consistent powerhouse for a few years now. It's easy to see why—Liam is one of those names that everyone just loves. With that being said, if you're hoping to avoid giving your child a very common name, you may want to cross this one off the list, along with Oliver and Theodore (these were the top three boys' names). And if you're expecting a girl, forget about Charlotte, Amelia and Violet, which took the three top spots.

"It seems there is definitely a royal influence to baby names this year," says BabyNames.com founder and CEO, Jennifer Moss. "Both Liam and Charlotte are linked directly to the British Royal Family. Liam is a shorter version of the name William, like the Duke of Cambridge, and Charlotte is the name of his daughter."

Classic names that have always been incredibly popular are expected to become less common as well. "For 2020 and beyond we see some traditional Biblical names like David, Michael, and Luke dropping off the top 100. This is almost unprecedented," says Moss. "Those are being replaced with more unique Biblical names like Josiah, Gabriel, and Elijah."

Expect lots of nods to nature and flowers to become more popular in common years, with names like Violet, Iris, Juniper, Rose, Daisy and Dahlia gaining speed. Want to see how your child's name stacks up? Check out the full list of 2019's top baby names at BabyNames.com.

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