Menu
black beauty brands

Black-owned beauty brands get a bad reputation for only catering to women of color, but while this is the case for some, it doesn't ring true for many. In fact, many brands cater to all skin and hair types. Just ask Gwen Jimmere, the CEO and founder of Naturalicious, a hair care brand that empowers women to find beauty within. "I'm routinely inspired to continue providing a voice and delivering confidence to women all over the globe," says Jimmere. "My goal is for her to wake up every day, look in the mirror and say, 'Hello Gorgeous!'"

Here are our favorite Black-owned beauty brands that speak to all skin and hair types:

For makeup

Uoma Beauty: Pronounced OMA (uh-mah), this inclusive Black-owned beauty brand includes shades for all skin tones. We love the Allure Black Magic Color Palette for summer colors.

Coloured Raine Cosmetics: A cruelty-free brand with mainly vegan offerings.

Juvia's Place: Foundations, concealers, highlighters, powders, eyeshadows, eyeliners and blushes in a variety of shades.

Beauty Bakerie: Cruelty-free cosmetics that empower men and women to feel their best.

Fenty Beauty: Launched in 2017, Fenty Beauty is Rihanna's first solo cosmetics brand with a promise of inclusion for all women—including 50 shades of foundation.

The Lip Bar: The brand offers an array of foundations and shadows, but they are best known for pigmented glosses and lip shades. We're obsessed with trophy wife lip gloss because it goes with everything we own.

Range Beauty: If you find it difficult to find the right shade and undertone at your local drugstore, you've come to the right place.

Pat McGrath Labs: When world-renowned makeup artist Pat McGrath launched this business, we knew we were in for a real treat. Aside from red sparkly lips and shimmery eyeshadows, the brand recently tapped Naomi Campbell as the first-ever global face for the brand.

Ace Beaute Cosmetics: The motto at Ace Beaute is "Beauty for all regardless of age, sex, skin color, religion or socio economic status" and that's what true beauty is all about.

Lovinah: Lovinah eye shadows are ultra-pigmented, long-lasting and enriched with moisturizing ingredients including squalene and nilotica, as well as real crushed gemstones.

For skin care

Mary Louise Cosmetics: Serums, face masks, soaps and hand sanitizers inspired by natural recipes and homemade remedies.

skinBUTTR: Body and skin care lines designed to leave your skin feeling fresh, glowing and sweetly scented.

Beneath Your Mask: When Dana Jackson was diagnosed with Systemic Lupus Erythematosus (SLE), she wanted to create a non-irritating, and non-toxic skin care line that encourages others to not be defined by society's approval. In 2012, she launched whipped skin soufflé, as an expression of self-acceptance and the rest is history.

KNC Beauty: If your lips need a boost of hydration, look to this brand's all-natural, collagen-infused mask for a perfect pout.

Oui the People: Karen Young created a brand that makes no "perfecting, flawless, or anti-aging" claims, but instead provides thoughtful products that help you feel amazing in your own skin.

Beautystat Cosmetics: Skin care products made of premium-quality ingredients developed by a cosmetic chemist.

Luv Scrub: Look at their mesh bath cloth to clean and transform your skin to a baby soft texture.

Hyper Skin: Its debut product, Hyper Clear, is a vitamin C serum with vitamin E, kojic acid, turmeric and bearberry that brightens skin and diminishes hyperpigmentation.

Plant Apothecary: An organic, vegan, unisex line that's gentle enough for sensitive skin—even babies.

For hair care

Briogeo: Briogeo's mission is simple: To create high-quality hair care products that address immediate hair concerns—frizz, dryness, breakage—while creating a foundation for long-term nourished strands.

Miss Jessie's: A natural hair care line and salon known for styling curly, kinky and wavy hair of all types and textures.

Curls: A natural hair line, including shampoos, conditioners and leave in stylers for babies and children.

Oyin Handmade: "Oyin" is the Yoruba word for honey, and it also means sweetness, joy and love—everything the brand hopes to give customers looking for healthier hair.

Meraki Organics: Founder Amber Makupson was inspired to create Meraki after experiencing a chemical burn from a conventional drugstore beauty product. Now, all products feature a real gemstone in the bottle, as well ingredients like amla, argan and prickly pear seed oils.

Pattern By Tracee Ellis Ross: A haircare brand that focuses on hair health and encourages every texture to take up as much space as it desires. If you're looking for extra moisture, try the intensive conditioner for tight textures.

EDEN Bodyworks: Inspired by nature, this hair care brand offers products that treat and maintain natural hair. We're huge fans of the papaya castor foam conditioner—it provides lightweight daily moisture that leaves your hair smoother, softer and free of build-up.

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

This is my one trick to get baby to sleep (and it always works!)

There's a reason why every mom tells you to buy a sound machine.

So in my defense, I grew up in Florida. As a child of the sunshine state, I knew I had to check for gators before sitting on the toilet, that cockroaches didn't just scurry, they actually flew, and at that point, the most popular and only sound machine I had ever heard of was the Miami Sound Machine.

I was raised on the notion that the rhythm was going to get me, not lull me into a peaceful slumber. Who knew?!

Well evidently science and, probably, Gloria Estefan knew, but I digress.

When my son was born, I just assumed the kid would know how to sleep. When I'm tired that's what I do, so why wouldn't this smaller more easily exhausted version of me not work the same way? Well, the simple and cinematic answer is, he is not in Kansas anymore.

Being in utero is like being in a warm, soothing and squishy spa. It's cozy, it's secure, it comes with its own soundtrack. Then one day the spa is gone. The space is bigger, brighter and the constant stream of music has come to an abrupt end. Your baby just needs a little time to acclimate and a little assist from continuous sound support.

My son, like most babies, was a restless and active sleeper. It didn't take much to jolt him from a sound sleep to crying like a banshee. I once microwaved a piece of pizza, and you would have thought I let 50 Rockettes into his room to perform a kick line.

I was literally walking on eggshells, tiptoeing around the house, watching the television with the closed caption on.

Like adults, babies have an internal clock. Unlike adults, babies haven't harnessed the ability to hit the snooze button on that internal clock. Lucky for babies they have a great Mama to hit the snooze button for them.

Enter the beloved by all—sound machines.

Keep reading Show less
Shop

14 outdoor toys your kids will want to play with beyond summer

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.

$30

Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!

$75

Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.

$40

Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.

$120

Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.

$30

Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.

$100

Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.

$40

Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.

$121

Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.

$100

Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.

$45

Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.

$179

Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.

$100

Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.

$33

Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.

$88

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

Shop

What went viral this week: Pregnant Disney Princesses + an airline nightmare

Now, more than ever, we need to hear those good news stories.

Last week was a week.

We lost a legal and cultural icon with the passing of Justice Ruth Bader Ginsburg and deadly wildfires continue to blaze on the West Coast. Now, more than ever, we need to see creativity, kindness and compassion in our world—we need to hear those "good news" stories, but we also need to see the headlines that show us how and why the world needs to change .

And right now both kinds of stories are going viral.

Here are the viral stories you need to read right now:

Keep reading Show less
News