A modern lifestyle brand redefining motherhood

Supporting Women through Commerce

Mothers are an enormously powerful segment of consumers. We make large and small decisions each day about the brands we want (or need) in our homes, in our children’s lives, and even on our Instagram feeds. In the chaos that is motherhood, many of our purchases happen without much thought, with the click of a “reorder” button on your phone, or a distracted convenience store visit with a toddler pulling at your leg. We’re all guilty of it. But we can do better. It’s actually possible to make purchases that add some adorableness to your life AND support women, children and families. To make a fashion statement AND a political statement.

The children’s brand Oeuf is a great place to start. The Brooklyn-based company was founded by a woman, is run by women, and actively supports women in developing countries by hiring them to make the clothing and home décor items in the seasonal collections. This month, Oeuf donated 100% of all online sales on International Women’s Day to the New York charity Sanctuary for Families which is dedicated to the safety and healing of victims of domestic violence. And for the rest of March (there’s still a few days!), Oeuf will give 20% of sales of its fair trade certified as well as made of 100% baby alpaca Feminist Crown to the same organization.

Oeuf’s founder Sophie Demenge recently gave us a glimpse into a visit to a Fair Trade collective of women knitters in Bolivia where the company creates some of its magical, handmade baby clothing and decor, and shared why sustainability is so close to her heart.

Why is sustainability so important to you as a brand?

Oeuf started as a furniture brand, and the key to good furniture design is that it is made to last. My husband Michael and I began designing furniture for children in a modern, yet timeless, style that parents and their children would be happy to have in their homes for years to come. It's not meant to be disposable, so the materials have to be high-quality. Sustainability is inherent both in the way we produce, and in how our customers buy: less is more, quality is essential. Every other product we've produced has followed naturally from these same principles.

When did you start sourcing in Bolivia and Peru?

I started working in Bolivia in 2004, and expanded production into Peru shortly afterwards. The natural materials we work with, pima cotton and baby alpaca, are staples in these countries, so we go direct to the source. We're making all our clothing, layette, and home decor such as pillows and rugs there now.

Tell us about your most recent trip to Bolivia.

As I have been working with the same Fair Trade collective of women knitters in Bolivia for many years now, they are really like a family to me. Every time I go it’s a bit of a family reunion, where I see their children, catch up on their news, and just have a lot of fun. At the same time, we work hard and have to pack a lot of creation into the short time I am there. The knitters always astound me with the way they can transform my ideas into reality.

How do you find the woman artisans you work with there?

The women in Bolivia are a self-managed collective. As Oeuf has grown, we've been able to provide more and more work for them, and so the collective has grown as well. My favorite thing always is to see their families, and to see how having this work has allowed them to improve education and health care in their community. These women justifiably take a lot of pride in their work, and in the way they are improving their children's lives. The babies that they had when we started working together are now teenagers like my daughter, and I can never believe how fast they've grown. Some kids are currently going to nursing school and architecture. It’s empowering and moving for all involved especially mothers, to see that this work is bigger than us and has a life of its own.

Oeuf is known for sustainability but also for quality. How does sourcing from Peru and Bolivia help you deliver on that?

For me and for the Oeuf customer, the two things go hand-in-hand. We don't want you to buy a sweater for one season, we want it to be something you can pass down and use for many years to come. It all starts with the natural materials: pima cotton and baby alpaca, it doesn't get better than that! In Bolivia and Peru, they really know how to work with these materials; it is what they've grown up with. The techniques are passed down over generations, and part of our mission is also preserving that.

Why did you choose to work with Sanctuary for Families?

Sanctuary for Families is New York's leading service provider and advocate for survivors of domestic violence, sex trafficking and related forms of gender violence. However, I actually learned about them fairly recently: they are quite under-the-radar, which is something that appeals to me. It's really all about the mission, the women and families they are working for. Their stories are deeply troubling, but this organization provides hope, and a real way forward. The authenticity resonates with me, and it fits perfectly with what we do at Oeuf. Now that I've spent time with the people at Sanctuary for Families, I feel a real connection with them, and plan to continue our work with them long-term.

There’s still time to get your Feminist Crown and support a good cause. Check it out.

Photography by Sebastian Omachea.

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With two babies in tow, getting out the door often becomes doubly challenging. From the extra things to carry to the extra space needed in your backseat, it can be easy to feel daunted at the prospect of a day out. But before you resign yourself to life indoors, try incorporating these five genius products from Nuna to get you and the littles out the door. (Because Vitamin D is important, mama!)

1. A brilliant double stroller

You've got more to carry—and this stroller gets it. The DEMI™ grow stroller from Nuna easily converts from a single ride to a double stroller thanks to a few easy-to-install accessories. And with 23 potential configurations, you're ready to hit the road no matter what life throws at you.

DEMI™ grow stroller
$799.95, Nuna

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2. A light car seat

Lugging a heavy car seat is the last thing a mama of two needs to have on her hands. Instead, pick up the PIPA™ lite, a safe, svelte design that weighs in at just 5.3 pounds (not counting the canopy or insert)—that's less than the average newborn! When you need to transition from car to stroller, this little beauty works seamlessly with Nuna's DEMI™ grow.

PIPA™ lite car seat
$349.95, Nuna

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3. A super safe car seat base

The thing new moms of multiples really need to get out the door? A little peace of mind. The PIPA™ base features a steel stability leg for maximum security that helps to minimize forward rotation during impact by up to 90% (compared to non-stability leg systems) and 5-second installation for busy mamas.

PIPA™ base
(included with purchase of PIPA™ series car seat or) Nuna, $159.95

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4. A diaper bag you want to carry

It's hard to find an accessory that's as stylish as it is functional. But the Nuna diaper bag pulls out all the stops with a sleek design that perfectly conceals a deceptively roomy interior (that safely stores everything from extra diapers to your laptop!). And with three ways to wear it, even Dad will want to take this one to the park.

Diaper bag
$179.95, Nuna

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5. A crib that travels

Getting a new baby on a nap schedule—while still getting out of the house—is hard. But with the SENA™ aire mini, you can have a crib ready no matter where your day takes you. It folds down and pops up easily for sleepovers at grandma's or unexpected naps at your friend's house, and the 360-degree ventilation ensures a comfortable sleep.

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$199.95, Nuna

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With 5 essentials that are as flexible as you need to be, the only thing we're left asking is, where are you going to go, mama?

This article was sponsored by Nuna. Thank you for supporting the brands that support Motherly and mamas.


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Baby stuff comes in such cute prints these days. Gone are the days when everything was pink and blue and covered in ducks or teddy bears. Today's baby gear features stylish prints that appeal to mom.

That's why it's totally understandable how a mama could mistake a car seat cover for a cute midi skirt. It happened to Lori Farrell, and when she shared her mishap on Facebook she went viral before she was even home from work. Fellow moms can totally see the humor in Farrell's mishap, and thankfully, so can she.

As for how a car seat cover could be mistaken for a skirt—it's pretty simple, Farrell tells Motherly.

"A friend of mine had given me a huge lot of baby stuff, from clothes to baby carriers to a rocker and blankets and when I pulled it out I was not sure what it was," she explains. "I debated it but washed it anyway then decided because of the way it pulled on the side it must be a maternity skirt."

Farrell still wasn't 100% sure if she was right by the time she headed out the door to work, but she rocked the ambiguous attire anyway.

"When I got to work I googled the brand and realized not only do they not sell clothing but it was a car seat cover."

The brand, Itzy Ritzy, finds the whole thing pretty funny too, sharing Farell's viral moment to its official Instagram.

It may be a car seat cover, but that print looks really good on this mama.

And if you want to copy Farell's style, the Itzy Ritzy 4-in-1 Nursing Cover, Car Seat Cover, Shopping Cart Cover and Infinity Scarf (and skirt!) is available on Amazon for $24.94.

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy.You've got this.

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Daycare for infants is expensive across the country, and California has one of the worst states for parents seeking care for a baby. Putting an infant in daycare in California costs $2,914 more than in-state tuition for four years of college, according to the Economic Policy Institute.

Paying north of $1,000 for daycare each month is an incredible burden, especially on single-parent families. The U.S. Department of Health and Human Services defines affordable childcare as costing no more than 10% of a family's income—by that definition, less than 29% of families in California can afford infant care. Some single parents spend half their income on day care. It is an incredible burden on working parents.

But that burden may soon get lighter. CBS Sacramento reports California may put between $25 and $35 million into child care programs to make day care more affordable for parents with kids under 3 years old.

Assembly Bill 452, introduced this week, could see $10 million dollars funneled into Early Head Start (which currently gets no money from the state but does get federal funding) and tens of millions more would be spent on childcare for kids under three.

The bill seeks to rectify a broken childcare system. Right now, only about 14% of eligible infants and toddlers are enrolled in subsidized programs in California, and in 2017, only 7% of eligible children younger than three years of age accessed Early Head Start.

An influx of between $25 to $35 million dollars could see more spaces open up for kids under three, as Bill 452, if passed, would see the creation of "grants to develop childcare facilities that serve children from birth to three years of age."

This piece of proposed legislation comes weeks after California's governor announced an ambitious plan for paid parental leave, and as another bill, AB 123, seeks to strengthen the state's pre-kindergarten program.

Right now, it is difficult for some working parents to make a life in California, but by investing in families, the state's lawmakers could change that and change California's future for the better.

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When a mama gets married, in most cases she wants her children to be part of her big day. Photographers are used to hearing bride-to-be moms request lots of pictures of their big day, but when wedding photographer Laura Schaefer of Fire and Gold Photography heard her client Dalton Mort planned to wear her 2-year-old daughter Ellora instead of a veil, she was thrilled.

A fellow mama who understands the benefits of baby-wearing, Schaefer was keen to capture the photos Mort requested. "When I asked Dalton about what some of her 'must get' shots would be for her wedding, she specifically asked for ones of her wearing Ellie, kneeling and praying in the church before the tabernacle," Schaefer tells Motherly.

She got those shots and so many more, and now Mort's toddler-wearing wedding day pics are going viral.

"Dalton wore Ellie down the aisle and nursed her to sleep during the readings," Schaefer wrote on her blog, explaining that Ellie then slept through the whole wedding mass.

"As a fellow mother of an active toddler, this is a HUGE win! Dalton told me after that she was SO grateful that Ellie slept the whole time because she was able to focus and really pray through the Mass," Schaefer explains.

Dalton was able to concentrate on her wedding day because she made her baby girl a part of it (and that obviously tired Ellie right out).

Ellie was part of the commitment and family Dalton if forging with her husband, Jimmy Joe. "There is no better behaved toddler than a sleeping toddler, and she was still involved, even though I ended up unwrapping her to nurse her. I held her in my arms while my husband and I said our vows. It was really special for us," Dalton told POPSUGAR.

This is a wedding trend we are totally here for!

Congrats to Dalton and Jimmy Joe (and to Ellie)! 🎉

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The internet is freaking out about how Peppa Pig is changing the way toddlers speak, but parents don't need to be too worried.

As Romper first reported, plenty of American parents have noticed that preschoolers are picking up a bit of a British accent thanks to Peppa. Romper's Janet Manley calls it "the Peppa effect," noting that her daughter started calling her "Mummy" after an in-flight Peppa marathon.


Plenty of other parents report sharing Manley's experience, but the British accent is not likely to stick, experts say.

Toronto-based speech and language pathologist Melissa James says this isn't a new thing—kids have always been testing out the accents they hear on TV and in the real world, long before Peppa oinked her way into our Netflix queues.

"Kids have this amazing ability to pick up language," James told Global News. "Their brains are ripe for the learning of language and it's a special window of opportunity that adults don't possess."

Global News reports that back in the day there were concerns about Dora The Explorer potentially teaching kids Spanish words before the kids had learned the English counterparts, and over in the U.K., parents have noticed British babies picking up American accents from TV, too.

But it's not a bad thing, James explains. When an American adult hears "Mummy" their brain translates it to "Mommy," but little kids don't yet make as concrete a connection. "When a child, two, three or four, is watching a show with a British accent and hears [words] for the first time, they are mapping out the speech and sound for that word in the British way."

So if your baby is oinking at you, calling you "Mummy" or testing out a new pronunciation of "toh-mah-toe," know that this is totally natural, and they're not going to end up with a life-long British pig accent.

As Dr, Susannah Levi, associate professor of communicative sciences and disorders at New York University, tells The Guardian, "it's really unlikely that they'd be acquiring an entire second dialect from just watching a TV show."

It sure is cute though.

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