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Adam Levine + John Legend are adorable in Super Bowl ad

Because dads change diapers, too.

Adam Levine + John Legend are adorable in Super Bowl ad

When we think of the Super Bowl we don't usually think about baby butt and Baby Bjorns, but a new Pampers commercial premiering during Sunday's big game is marrying masculinity and softness in the best way possible.

The Super Bowl spot stars John Legend (along with his wife Chrissy Teigen and their adorable kids, Luna and Miles) and Maroon 5's Adam Levine and his daughter Gio Grace. It's a remix of Legend's previous "Stinky Booty Duty" diaper jingle.

The ad is super cute and packed with star power, and it's also coming at just the right time. Today's dads do way more parenting than the generations of men who came before them. These days, only about 3% of dads have never changed a diaper—back in 1982, an astonishing 43% of fathers had never done what Legend and Levine do in this commercial.


Dads have come a long way in just a few decades, but over and over, research suggests that millennial dads want to be more involved in parenting, but feel that policy and cultural norms hold them back.

Pampers says its own surveys suggest "90 percent of dads consider themselves to be 'hands-on,' but more than half feel like society places less value on dads' parenting role."

This tracks. Just ask all the dads who are changing their babies on the floor of public bathrooms because there is no changing table in the men's room.

So it may just seem like another bit of marketing (and of course it is), but just like the recent Gillette commercial, this Pampers commercial and it's prime placement in the Super Bowl broadcast signal a change in the conversation around what masculinity looks like.

Two high profile dudes changing diapers is exactly what America needs to see during the Super Bowl. And we love how Legend is backed up by a chorus of baby-wearing dads (because as we've said before, there is nothing more masculine than a man wearing a baby.)

Speaking of who was wearing what in this commercial, when a Twitter user asked Chrissy if Luna was wearing a princess dress in the commercial because she wouldn't wear the clothes the stylist picked out, Chrissy confirmed that yes, "that is exactly what happened".

(Anyone who has done a Target run with a pre-school age Elsa or Spiderman in the cart can relate.)

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After 4 kids, this is still the best baby gear item I’ve ever purchased

I wouldn't be swooning over the BABYBJÖRN bouncer after eight years and four kids if it didn't work.

I have four kids 8 and under, so you might expect that my house is teeming with baby gear and kid toys.

But it turns out that for me, the more kids I have, the more I simplify our stuff. At this point, I'm down to the absolute essentials, the gear that I can't live without and the toys my kids actually play with. And so when a mama-to-be asks me what things are worth registering for, there are only a few must-haves on my list.

The BABYBJÖRN bouncer seat is on the top of my list—totally worth it and an absolute must-have for any new mama.

In fact, since I first splurged on my first BABYBJÖRN bouncer eight years ago (it definitely felt like a splurge at the time, but the five star reviews were really compelling), the bouncer seat has become the most-used product in our house for baby's first year.

We've actually invested in a second one so that we didn't have to keep moving ours from the bedroom to the living room when we change locations.

BABYBJÖRN bouncer bliss

baby bjorn bouncer

The utility of the seat might seem counterintuitive—it has no mechanical parts, so your baby is instead gently bounced by her own movements. In a world where many baby products are touted for their ability to mechanically rock baby to sleep, I get that many moms might not find the "no-motion" bouncer that compelling. But it turns out that the seat is quite reactive to baby's little kicks, and it has helped my kids to learn how to self-soothe.

$200

Lightweight + compact:

The BABYBJÖRN bouncer is super lightweight, and it also folds flat in a second. Because of those features, we've frequently stored it under the couch, in a suitcase or in the back of the car. It folds completely flat, which I love.

Entertainment zone:

Is the toy bar worth it? The toy bar is totally worth it. Not only is the toy bar adorable, but it's one of the first toys that my babies actually play with once they discover the world beyond my boobs. The toys spin and are close to eye level so they have frequently kept my baby entertained while I cook or take a quick shower.

Great style:

This is not a small detail to me–the BABYBJÖRN bouncer is seriously stylish. I am done with baby gear and toys that make my house look like a theme park. The elegant European design honestly just looks good in my living room and I appreciate that parents can enjoy it as much as baby.

It's adjustable:

With three height settings that let you prop baby up to be entertained, or lay back to rest, we get years of use. And the bouncer can actually be adjusted for bigger kids and used from newborn to toddler age. It's that good.

It just works:

I wouldn't be swooning over the BABYBJÖRN bouncer after eight years and four kids if it didn't work. But I have used the seat as a safe space to put baby while I've worked (I once rocked my baby in it with my foot while I reported on a breaking news story for the Washington Post), and as a cozy spot for my second child to lay while his big brother played nearby. It's held up for almost a decade with almost-constant use.

So for me, looking back on what I thought was a splurge eight years ago, was actually one of the best investments in baby gear I ever made.

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Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don't miss anything, so to keep you in the loop, we're providing a cheat sheet.

So, what's new this week?

Earth Mama: Effective, natural herbal care for mamas and babies

Founded and grown in her own garage in 2002, Earth Mama started as an operation of one, creating salves, tinctures, teas and soaps with homegrown herbs. With a deep desire to bring the healing powers of nature that have been relied on for thousands of years to as many mamas as possible, Melinda Olson's formulas quickly grew into Earth Mama Organics. Since then, the brand has remained committed to manufacturing clean, safe and effective herbal solutions for the entire journey of motherhood, including pregnancy, breastfeeding and baby care, and even the loss of a baby.

Bravado Designs: Soothing sounds for a good night's sleep

With 28 years of serving pregnant and postpartum mamas under their belt, Bravado Designs is a true authority on the needs of changing bodies. It's true that we have them to thank for rescuing us from the uncomfortable and frumpy designs our own moms had to live with. Launched in Canada by two young mamas, they designed the first prototypes with extra leopard print fabric certain that a better bra was possible. Throughout the years they've maintained their commitment to ethical manufacturing while creating long-lasting products that truly work.

The Sill: Instagram-ready potted plants

We've long admired this female-founded brand and the brilliant mind behind it, Eliza Blank. (She even joined Motherly co-founder Liz Tenety on and episode of The Motherly Podcast!) The mission behind the business was simple: To make the process of bringing plants into your home as easy as possible, and as wonderful as the plant themselves. With their in-house, exclusively designed minimalist planters, the end result makes plant parenthood just a few clicks away.

Not sure where to start? Here's what we're adding to our cart:

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It's science: Why your baby stops crying when you stand up

A fascinating study explains why.

When your baby is crying, it feels nearly instinctual to stand up to rock, sway and soothe them. That's because standing up to calm babies is instinctual—driven by centuries of positive feedback from calmed babies, researchers have found.

"Infants under 6 months of age carried by a walking mother immediately stopped voluntary movement and crying and exhibited a rapid heart rate decrease, compared with holding by a sitting mother," say authors of a 2013 study published in Current Biology.

Even more striking: This coordinated set of actions—the mother standing and the baby calming—is observed in other mammal species, too. Using pharmacologic and genetic interventions with mice, the authors say, "We identified strikingly similar responses in mouse pups as defined by immobility and diminished ultrasonic vocalizations and heart rate."

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