She's an A-list actress who wrote a book about healthy habits and spent so much time in workout clothes that it became a business, but these days, Kate Hudson is also a new mom who is two months postpartum and trying to develop new healthy habits while simultaneously caring for a newborn going back to work.
It is a lot to balance, but Hudson now going to be getting a lot of help from Weight Watchers after announcing she's the new brand's latest ambassador. Hudson and the brand are both going through a bit of a transformation at the moment. Hudson is trying to lose 25 pounds for a film role, and Weight Watchers is rebranding as WW, with less of a focus on weight loss and more on healthy habits that can lead to weight loss but have other benefits too.
Hudson's big reveal about the new gig came in the form of a FaceTime call with Oprah, who has, of course, repped the brand for years.
"Health and wellness is my number one and I always say that what works for me doesn't work for everyone," Hudson captioned a recording of the FaceTime call.
"I believe that we need to celebrate diversity in how each individual wants to celebrate their bodies. We aren't all going to enjoy the same work outs, outdoor activities, foods etc. I've become an Ambassador for the WW family because it is the perfect community for people to live healthy their own way and I love sharing this knowledge with you all! This is not a community for people who just want to lose weight, although leading a healthy lifestyle lends itself to such, this is a community about supporting each other through a life long journey of wellness."
The message WW and Hudson are promoting (that health and self-care, not weight loss, should be the number one goal) is an important one, and one we're happy to see celebrities and companies embracing.
The era of headlines about celebrities "bouncing back" after pregnancy is behind us, and it's refreshing to see Hudson admitting that a mother's body doesn't change overnight after she gives birth.
For Hudson, whose career depends on her looking good on movie screens and in leggings, the goal of losing 25 pounds makes sense. It's literally her job. For the rest of us, weight loss may not be the goal, but sometimes it is a nice side effect of taking care of ourselves.