Menu

Parents are a huge asset to any company, says Birchbox CEO Katia Beauchamp

"I definitely witnessed prior to having kids that moms were just so effective at managing their time, having perspective, understanding what was an emergency," says Beauchamp.

Parents are a huge asset to any company, says Birchbox CEO Katia Beauchamp

When the beauty subscription service Birchbox landed in mailboxes in 2010 it changed the way we shop for beauty products and it changed the lives of its founders, Katia Beauchamp and Hayley Barna.

The Harvard Business School classmates embarked on a mission to make shopping for beauty easier, and while Barna stepped away from the businesses, Beauchamp remains CEO of Birchbox. The company is a leader in the beauty space and Beauchamp is a leader at work and home, running a company while raising four kids.

On the latest episode of the second season of The Motherly Podcast, Sponsored by Prudential, Beauchamp tells Motherly co-founder Liz Tenety about how motherhood was the best thing to happen to her work life.

"I remember just coming back to work and being more fresh and like having had time where my mind wasn't thinking about work. I found myself in a better headspace with more perspective, a little more chilled out, more creative and also just recognized. Like I just had a lot of clarity. I felt kind of enlightened," she explains.

Her personal experience as a parent and a business leader has taught Beauchamp that parents are such an asset to a company, and that's a message that she is trying to spread within and beyond Birchbox. "I definitely witnessed prior to having kids that moms were just so effective at managing their time, having perspective, understanding what was an emergency," says Beauchamp.

Now as a mother of four herself, Beauchamp understands that the common assumption that motherhood slows a woman's ambition is often so wrong and that in many cases, having kids makes parents more ambitious, more driven and more determined. She believes that when parents become parents, they may aim even higher at work and employers need to recognize this and see parents as assets.

For Beauchamp, this means "supporting parents through that and also treating them like they are whole people who can still have ambitions and having conversations that don't presuppose what they need but respect that they have needs."

It means offering parental leave and helping parents onboard again when it is time to come back. It means recognizing the humanity of employees and changing not just the way this generation buys beauty products, but the way a generation works, too.

To hear more from Birchbox co-founder Katia Beauchamp, listen to The Motherly Podcast, sponsored by Prudential, for the full interview.

You might also like:

10 must-have registry items that will change your life, mama

The baby gear heavy hitters that should be top of your list

Calling all mamas-to-be! It's a fundamental truth of (impending) motherhood that your prepping-for-baby To Do list can feel a mile long, but really the best way to feel organized is to sort out the most important item at the top of your list: your registry. Sure the items you choose to include will end up running the gamut from nice-to-haves to absolutely essential game-changers, but mamas in the know quickly learn one thing: Not all baby gear is created equal.

So while you can and should pepper your registry with adorable inclusions that aren't necessarily can't-live-withouts (go ahead, add 'em!), you should make sure you're ticking the boxes on those pieces of baby gear that can be absolute life savers once you're in full-blown mama mode. From car seats to bouncers and playmats, your play and travel gear will be some of the most obvious important items on your list, but so can unexpected things, like a super comfy baby carrier and a snooze-inducing white noise machine. So to help you sort through the must-have options, we turned to the holy grail of motherhood that is buybuy BABY and handpicked 10 of the very best essential pieces that will change your life, we promise.

Keep reading Show less
Our Partners

These kids dishes don’t look like kids dishes

And that's exactly why my toddler loves them. ❤️

My 4.5-year-old is, let's say, spirited in his opinions. He very clearly knows what he wants and doesn't want (oh to have the confidence of a stubborn preschooler!). And what he doesn't want right now is anything that looks too babyish. "That's for babies," he'll say if I give him anything with primary colors or looks too miniature. He doesn't want the baby fork and spoon, he wants what grown-ups use. He doesn't want the baby plastic cups and plates, he wants the glass and ceramic ones.

Well, you can see where this is going.

I had to find something that would satisfy his "not a baby" opinions but still not shatter to pieces if he accidentally drops it on the floor. I had to find him something that's made for kids but doesn't feel made for kids.

Keep reading Show less
Shop

Talking to kids can come so easily. They have thoughts about everything and stories for miles. They see the world in a completely different light, and could ask enough questions to fill an afternoon.

But sometimes finding the right words for talking to kids can be really, really challenging. When choosing how to respond to the marker on the wall, or the seemingly unending why-can't-I battle, or in simply keeping healthy communication open with kids who don't want to talk, the words don't seem to come so easily.

Keep reading Show less
Learn + Play