Menu

Khloe Kardashian launches Good Mama maternity jeans

The fashion icon and expecting mama says the elastic waistband is “like a dream.”

Khloe Kardashian launches Good Mama maternity jeans

It can be exhausting trying find jeans with just the right fit when you’re not pregnant, so when a growing baby bump forces you into the maternity section, you might need a nap by the time you make it out of that fitting room.


Khloe Kardashian knows what we’re talking about. She’s been in the denim game for awhile now with her fashion brand, Good American, and announced plans for a maternity line, Good Mama, right around the time she announced her own pregnancy.

“[Co-founder Emma Grede] and I have been working on this for six months, even before I got pregnant, which is crazy,” Kardashian said on Snapchat at the time. As her baby bump has grown, so has anticipation for Good Mama, but the wait is (almost) over.

Kardashian posted via Instagram that Good Mama is finally launching this Thursday.

@goodamerican #GoodMama ��Launches Thursday 3.15.2018

A post shared by Khloé (@khloekardashian) on

“We have two different fits,” she said in a YouTube video posted Tuesday.

“One is ‘the honeymoon’ it has two elastic panels on the side. We like to call it ‘the honeymoon’ ‘cause it's for the beginning stage of your pregnancy,” she says, adding that since different women have different bumps, some can wear it near the end of pregnancy, too. She wore the style when she was about seven months along.

“Our other pair is ‘the home stretch’,” Kardashian says, noting this style is great for the last trimester and has a “huge elastic waistband all the way around your tummy so you feel really supported and comfortable and held in place.”

We can’t wait to see how they fit and feel on real-life mamas because if the line is anything like the non-maternity version of Good American jeans, it’s gonna be good.

When Good American launched back in 2016 many were impressed with the inclusive size range that goes from sizes 00 to 24, but less impressed with the high price tag. The price point didn’t keep customers away, though. According to Vogue, Good American sold a million dollars worth of jeans the very first day they were available.

The Good Mama jeans will cost between $149 and $179, according to Women’s Wear Daily, and Kardashian is confident her fellow mamas will find they’re worth the price. They’re dropping at 9:00 (PT) Thursday morning.

You might also like:

10 must-have registry items that will change your life, mama

The baby gear heavy hitters that should be top of your list

Calling all mamas-to-be! It's a fundamental truth of (impending) motherhood that your prepping-for-baby To Do list can feel a mile long, but really the best way to feel organized is to sort out the most important item at the top of your list: your registry. Sure the items you choose to include will end up running the gamut from nice-to-haves to absolutely essential game-changers, but mamas in the know quickly learn one thing: Not all baby gear is created equal.

So while you can and should pepper your registry with adorable inclusions that aren't necessarily can't-live-withouts (go ahead, add 'em!), you should make sure you're ticking the boxes on those pieces of baby gear that can be absolute life savers once you're in full-blown mama mode. From car seats to bouncers and playmats, your play and travel gear will be some of the most obvious important items on your list, but so can unexpected things, like a super comfy baby carrier and a snooze-inducing white noise machine. So to help you sort through the must-have options, we turned to the holy grail of motherhood that is buybuy BABY and handpicked 10 of the very best essential pieces that will change your life, we promise.

Keep reading Show less
Our Partners

I never wanted to be a mom. It wasn't something I ever thought would happen until I fell madly in love with my husband—who knew very well he wanted children. While he was a natural at entertaining our nephews or our friends' kids, I would awkwardly try to interact with them, not really knowing what to say or do.

Our first pregnancy was a surprise, a much-wanted one but also a unicorn, "first try" kind of pregnancy. As my belly grew bigger, so did my insecurities. How do you even mom when you never saw motherhood in your future? I focused all my uncertainties on coming up with a plan for the delivery of my baby—which proved to be a terrible idea when my dreamed-of unmedicated vaginal birth turned into an emergency C-section. I couldn't even start motherhood the way I wanted, I thought. And that feeling happened again when I couldn't breastfeed and instead had to pump and bottle-feed. And once more, when all the stress from things not going my way turned into debilitating postpartum anxiety that left me not really enjoying my brand new baby.

As my baby grew, slowly so did my confidence that I could do this. When he would tumble to the ground while learning how to walk and only my hugs could calm him, I felt invincible. But on the nights he wouldn't sleep—whether because he was going through a regression, a leap, a teeth eruption or just a full moon—I would break down in tears to my husband telling him that he was a better parent than me.

Then I found out I was pregnant again, and that this time it was twins. I panicked. I really cannot do two babies at the same time. I kept repeating that to myself (and to my poor husband) at every single appointment we had because I was just terrified. He, of course, thought I could absolutely do it, and he got me through a very hard pregnancy.

When the twins were born at full term and just as big as singleton babies, I still felt inadequate, despite the monumental effort I had made to grow these healthy babies and go through a repeat C-section to make sure they were both okay. I still felt my skin crawl when they cried and thought, What if I can't calm them down? I still turned to my husband for diaper changes because I wasn't a good enough mom for twins.

My husband reminded me (and still does) that I am exactly what my babies need. That I am enough. A phrase that has now become my mantra, both in motherhood and beyond, because as my husband likes to say, I'm the queen of selling myself short on everything.

So when my babies start crying, I tell myself that I am enough to calm them down.

When my toddler has a tantrum, I remind myself that I am enough to get through to him.

When I go out with the three kids by myself and start sweating about everything that could go wrong (poop explosions times three), I remind myself that I am enough to handle it all, even with a little humor.


And then one day I found this bracelet. Initially, I thought how cheesy it'd be to wear a reminder like this on my wrist, but I bought it anyway because something about it was calling my name. I'm so glad I did because since day one I haven't stopped wearing it.

Every time I look down, there it is, shining back at me. I am enough.

I Am Enough bracelet 

SONTAKEY  I Am Enough Bracelet

May this Oath Bracelet be your reminder that you are perfect just the way you are. That you are enough for your children, you are enough for your friends & family, you are enough for everything that you do. You are enough, mama <3

$35

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

Life

Talking to kids can come so easily. They have thoughts about everything and stories for miles. They see the world in a completely different light, and could ask enough questions to fill an afternoon.

But sometimes finding the right words for talking to kids can be really, really challenging. When choosing how to respond to the marker on the wall, or the seemingly unending why-can't-I battle, or in simply keeping healthy communication open with kids who don't want to talk, the words don't seem to come so easily.

Keep reading Show less
Learn + Play