It can be exhausting trying find jeans with just the right fit when you’re not pregnant, so when a growing baby bump forces you into the maternity section, you might need a nap by the time you make it out of that fitting room.
Khloe Kardashian knows what we’re talking about. She’s been in the denim game for awhile now with her fashion brand, Good American, and announced plans for a maternity line, Good Mama, right around the time she announced her own pregnancy.
“[Co-founder Emma Grede] and I have been working on this for six months, even before I got pregnant, which is crazy,” Kardashian said on Snapchat at the time. As her baby bump has grown, so has anticipation for Good Mama, but the wait is (almost) over.
Kardashian posted via Instagram that Good Mama is finally launching this Thursday.
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“We have two different fits,” she said in a YouTube video posted Tuesday.
“One is ‘the honeymoon’ it has two elastic panels on the side. We like to call it ‘the honeymoon’ ‘cause it's for the beginning stage of your pregnancy,” she says, adding that since different women have different bumps, some can wear it near the end of pregnancy, too. She wore the style when she was about seven months along.
“Our other pair is ‘the home stretch’,” Kardashian says, noting this style is great for the last trimester and has a “huge elastic waistband all the way around your tummy so you feel really supported and comfortable and held in place.”
We can’t wait to see how they fit and feel on real-life mamas because if the line is anything like the non-maternity version of Good American jeans, it’s gonna be good.
When Good American launched back in 2016 many were impressed with the inclusive size range that goes from sizes 00 to 24, but less impressed with the high price tag. The price point didn’t keep customers away, though. According to Vogue, Good American sold a million dollars worth of jeans the very first day they were available.
The Good Mama jeans will cost between $149 and $179, according to Women’s Wear Daily, and Kardashian is confident her fellow mamas will find they’re worth the price. They’re dropping at 9:00 (PT) Thursday morning.