Now there's another reason for us to love Target.
Target just announced it is expanding parental leave and extending backup childcare options to hourly team members. This is huge because in the corporate world such benefits are often extended to salaried employees but not to part-time retail employees (who really need this, too). This takes it a step further than competitors' policies which only offer paid leave to full-timers.
First, let's talk about Target's changes to family leave. Previous to this announcement, Target team members who had a baby got two weeks of paid parental leave, but now that's being doubled, so as of June 30, moms and dads who have just welcomed a new child will be able to take a month off work, and that's "on top of the medical leave a team member receives after giving birth to a baby," which CNN reports can be 6 to 8 weeks.
So Target team members are seeing a huge improvement in family leave, but they're also getting some help with childcare, which we all know is a huge issue for moms.
Starting in the fall, Target's rolling out its backup care program (which is already in place at its headquarters) to everybody working in the stores and distribution centers. This means that when a parent is getting ready for work and gets that challenging call that the school or daycare is randomly closed or the babysitter is down with the flu, they will be able to access in-center childcare (you get 20 emergency days of this, which is pretty cool) for $20 a day or get subsidized for in-home childcare.
This may sound familiar because Starbucks rolled out a similar program last year, and honestly, we wish more employers offered this because it's a real game-changer.
The last cool thing Target just announced is huge for team members who are trying to grow their family beyond pregnancy: Target just doubled the amount it will reimburse parents for adoption or surrogacy fees.
Good job, Target (just when we thought we couldn't love you any more than we already do).