Print Friendly and PDF

If you looked at the recently released list of top baby names from the Social Security Administration and thought, Those aren't popular around here, you're probably right.

While Emma and Liam are the top baby names for the entire country, when we break it down by state, the lists change.

For example, the third most common boys' name in California—Sebastian—is ranked 18 nationally, and Lucy gets the spot 51 overall, but is the fifth most common girls' name in Utah.

Skylar is in the top 5 in Mississippi but way down in the fifties nationally, and Easton is super popular in North Dakota, but is ranked 66th across the country,

Is your name pick in the top five for your state? Check out this list Motherly pulled from SSA data.

Here are the top five baby names for every state in America:

Alabama:

William, James, John, Elijah, Noah

Ava, Olivia, Harper Emma, Amelia

Alaska

Oliver, Logan, Liam, Benjamin, Michael

Aurora, Amelia, Charlotte, Olivia, Sophia

Arizona

Liam, Noah, Sebastian, Benjamin, Oliver

Emma Olivia, Mia, Isabella, Sophia

Arkansas

Noah, Elijah, William, Liam, Oliver

Ava, Olivia, Emma, Amelia, Harper

California

Noah, Liam, Sebastian, Mateo, Ethan

Emma, Mia, Olivia, Isabella, Sophia

Colorado

Liam, Oliver, William, Noah, Benjamin

Olivia, Emma, Charlotte, Evelyn, Isabella

Connecticut

Noah, Liam, Benjamin, Logan, Lucas

Olivia, Emma, Isabella, Charlotte, Ava

Delaware

Liam, Noah, Mason, Logan, James

Ava, Isabella, Charlotte, Olivia, Sophia

District of Columbia

William, James, Henry, Alexander, Benjamin

Ava, Olivia, Elizabeth. Emma, Charlotte

Florida

Liam, Noah, Lucas, Elijah, Logan

Isabella, Emma, Olivia, Sophia, Mia

Georgia

William, Noah, Liam, Elijah, James

Ava, Olivia, Emma, Amelia, Isabella

Hawaii

Liam, Noah, Elijah, Logan, Ethan

Emma, Isabella, Aria, Mila, Olivia

Idaho

Liam, Oliver, Henry, William, James

Olivia, Emma, Evelyn, Harper, Charlotte

Illinois

Noah, Liam, Oliver, Benjamin, Alexander

Olivia, Emma, Ava, Isabella, Sophia

Indiana

Oliver, Liam, Noah, Elijah, William

Emma, Olivia, Amelia, Charlotte Ava

Iowa

Oliver, Liam, Henry, William, Owen

Harper, Evelyn, Emma, Charlotte, Olivia

Kansas

Liam, Oliver, Henry, William, Mason

Olivia, Emma, Charlotte, Evelyn, Ava

Kentucky

William, Liam, Elijah, Noah, Grayson

Emma, Olivia, Ava, Harper, Amelia

Louisiana

Noah, Liam, Elijah, James, William

Ava, Olivia, Emma, Amelia, Harper

Maine

Oliver, Liam, Owen, Wyatt, Henry

Charlotte, Amelia, Emma, Harper, Olivia

Maryland

Liam, Noah, William, Dylan, Ethan

Ava, Olivia, Charlotte, Emma, Sophia

Massachusettes

Benjamin, Liam, James, Lucas, Wiliam

Emma, Olivia, Charlotte, Sophia, Isabella

Michigan

Noah, Oliver, Liam, Benjamin, William

Olivia, Ava, Emma, Charlotte, Amelia

Minnesota

Henry, Oliver, William. Liam, Theodore

Evelyn, Olivia, Charlotte, Emma, Harper

Mississippi

John, William, Noah, Elijah, James

Ava, Olivia, Emma, Amelia, Skylar

Missouri

Liam, Oliver, William, Henry, Noah

Olivia, Emma, Charlotte, Harper, Ava

Montana

Liam, William, Noah, Oliver, Henry

Harper, Olivia, Emma, Charlotte, Abigail

Nebraska

Liam, Henry, Oliver, William, Jack

Olivia, Emma, Evelyn, Charlotte, Harper

Nevada

Liam, Noah, Sebastian, Elijah, Daniel

Emma, Isabella, Olivia, Sophia, Ava

New Hampshire

Oliver, Jackson, Mason, Liam, Henry

Olivia, Charlotte, Emma, Ava, Amelia

New Jersey

Liam, Noah, Jacob, Michael, Matthew

Emma, Isabella, Olivia, Mia, Ava

New Mexico

Noah, Liam, Elijah, Mateo, Logan

Isabella, Sophia, Mia, Emma, Olivia

New York

Liam, Noah, Jacob, Lucas, Ethan

Emma, Olivia, Isabella, Sophia, Mia

North Carolina

Noah, William, Liam, James, Elijah

Ava, Emma, Olivia, Charlotte, Harper

North Dakota

Oliver, Henry, Owen, Hudson, Easton

Olivia, Emma, Harper, Charlotte, Amelia

Ohio

Liam, Noah, William, Oliver, Owen

Ava, Emma, Olivia, Amelia, Harper

Oklahoma

Liam, Noah, William, Oliver, Elijah

Emma, Olivia, Ava, Isabella, Harper

Oregon

Oliver, William, Benjamin, Henry, Liam

Emma, Olivia, Evelyn, Charlotte, Amelia

Pennsylvania

Liam, Noah, Benjamin, Mason, Michael

Emma, Olivia, Ava, Charlotte, Sophia

Rhode Island

Liam, Noah, Benjamin, Alexander, Oliver

Amelia, Olivia, Emma, Sophia, Mia

South Carolina

William, James, Noah, Elijah, Liam, Mason

Ava, Emma, Olivia, Charlotte, Harper

South Dakota

Grayson, Henry, Liam, Owen, Oliver

Harper, Emma, Olivia, Charlotte, Ava

Tennessee

William, James, Liam, Noah, Elijah

Emma, Ava, Olivia, Harper, Amelia

Texas

Liam, Noah, Sebastian, Mateo, Elijah

Emma, Isabella, Olivia, Mia, Sophia

Utah

Oliver, William, Liam, James, Henry

Olivia, Charlotte, Emma, Evelyn, Lucy

Vermont

Oliver, Liam, Owen, Levi, Benjamin

Harper, Charlotte, Evelyn, Emma, Nora

Virginia

William, Liam, Noah, James, Alexander

Ava, Olivia, Emma, Charlotte, Sophia

Washington

Liam, Oliver, William, Noah, Henry

Olivia, Emma, Evelyn, Amelia, Charlotte

West Virginia

Mason, Liam, Elijah, Grayson, Owen,

Emma, Olivia, Ava, Harper, Amelia

Wisconsin

Oliver, Liam, Henry, William, Logan

Evelyn, Emma, Olivia, Harper, Charlotte

Wyoming

Oliver, Logan, Jackson, Lincoln, Wyatt

Amelia, Emma, Elizabeth, Harper, Olivia

[This post was originally published May 18, 2018. It has been updated.]

    You might also like:

    Alaska

    Olivia, Aurora, Isabella, Sophia

    James, Liam, Wyatt, William, Noah

    Arizona

    Emma, Isabella, Olivia, Mia, Sophia

    Liam, Noah, Sebastian, Alexander, Julian

    Arkansas

    Emma, Olivia, Ava, Harper, Isabella

    Elijah, William, Noah, Liam, Mason

    California

    Emma, Mia, Olivia, Sophia, Isabella

    Noah, Sebastian, Liam, Ethan, Matthew

    Colorado

    Emma, Olivia, Charlotte, Evelyn, Isabella

    Liam, Oliver, William, Noah, Benjamin

    Connecticut 

    Olivia, Emma, Ava, Mia, Sophia

    Noah, Liam, Logan, Jacob, Michael

    Delaware

    Olivia, Ava, Charlotte, Isabella, Emma

    Logan, Noah, Liam, Mason, Michael

    District of Columbia 

    Ava, Olivia, Eleanor, Genesis, Elizabeth

    James, Henry, William, Noah, Jacob

    Florida

    Isabella, Emma, Olivia, Sophia, Ava

    Liam, Noah, Lucas, Elijah, Matthew

    Georgia 

    Ava, Olivia, Emma, Isabella, Charlotte

    William, Noah, Mason, Elijah, James

    Hawaii

    Emma, Olivia, Aria, Ava, Chloe

    Liam, Noah, Mason, Elijah, Logan

    Idaho

    Emma, Olivia, Charlotte, Evelyn, Harper

    Oliver, Liam, William, James, Mason

    Illinois

    Olivia, Emma, Ava, Sophia, Isabella

    Noah, Liam, Benjamin, Logan, Alexander

    Indiana

    Emma, Olivia, Amelia, Charlotte, Harper

    Oliver, Liam, Elijah, Noah, William

    Iowa

    Harper, Emma, Olivia, Charlotte, Evelyn

    Oliver, Liam, Henry, Lincoln, Wyatt

    Kansas

    Emma, Olivia, Ava, Harper, Evelyn

    Oliver, William, Liam, Jackson, Henry

    Kentucky

    Emma, Ava, Olivia, Harper, Isabella

    William, Elijah, Noah, Liam, James

    Louisiana

    Olivia, Ava, Emma, Amelia, Harper

    Liam, Noah, Mason, Elijah, William

    Maine

    Charlotte, Olivia, Emma, Harper, Amelia

    Oliver, Lincoln, Liam, Owen, Wyatt

    Maryland

    Ava, Olivia, Emma, Sophia, Charlotte

    Liam, Noah, James, Logan, Jacob

    Massachusetts

    Emma, Olivia, Charlotte, Sophia, Isabella

    Benjamin, William, Liam, Lucas, Noah

    Michigan

    Emma, Ava, Olivia, Charlotte, Amelia

    Liam, Noah, Oliver, Lucas, Mason

    Minnesota 

    Olivia, Evelyn, Emma, Charlotte, Nora

    Oliver, William, Henry, Liam, Theodore

    Mississippi

    Ava, Emma, Olivia, Paisley, Amelia

    William, John, James, Mason, Elijah

    Missouri

    Olivia, Ava, Emma, Amelia, Harper

    William, Liam, Oliver, Noah, Elijah

    Montana

    Olivia, Emma, Harper, Ava, Charlotte

    James, William, Liam, Oliver, Wyatt

    Nebraska

    Emma, Olivia, Amelia, Charlotte, Evelyn

    Oliver, Liam, William, Henry, Noah

    Nevada 

    Emma, Mia, Isabella, Sophia, Olivia

    Liam, Noah, Elijah, Michael, Sebastian

    New Hampshire

    Charlotte, Evelyn, Emma, Olivia, Amelia

    Logan, Henry, Mason, Owen, Oliver

    New Jersey

    Emma, Olivia, Isabella, Mia, Sophia

    Liam, Noah, Matthew, Michael, Jacob

    New Mexico

    Mia, Sophia, Isabella, Olivia, Ava

    Noah, Santiago, Elijah, Liam, Daniel

    New York

    Olivia, Emma, Sophia, Mia, Ava

    Liam, Noah, Jacob, Lucas, Joseph

    North Carolina

    Ava, Emma, Olivia, Isabella, Charlotte

    William, Noah, Liam, James, Mason

    North Dakota 

    Emma, Harper, Olivia, Amelia, Ava

    Oliver, Henry, Liam, Noah, William

    Ohio

    Emma, Ava, Olivia, Harper, Charlotte

    Liam, Carter, Noah, William, Lucas

    Oklahoma

    Emma, Olivia, Harper, Ava, Isabella

    William, Liam, Noah, Elijah, James

    Oregon

    Emma, Olivia. Sophia, Charlotte, Evelyn

    Oliver, Liam, Henry, Benjamin, William

    Pennsylvania 

    Emma, Olivia, Ava, Charlotte, Sophia

    Liam, Noah, Logan, Benjamin, Mason

    Rhode Island

    Charlotte, Emma, Olivia, Sophia, Isabella

    Lucas, Liam, Noah, Julian, Mason

    South Carolina

    Ava, Emma, Olivia, Charlotte, Harper

    William, Noah, Mason, James, Liam

    South Dakota

    Emma, Olivia, Harper, Evelyn, Nora

    Oliver, Henry, Liam, Noah, William

    Tennessee

    Ava, Olivia, Emma, Amelia, Harper

    William, Elijah, James, Noah, Mason

    Texas

    Emma, Mia, Isabella, Sophia, Olivia

    Noah, Liam, Sebastian, Mateo, Elijah

    Utah

    Olivia, Emma, Charlotte, Evelyn, Hazel

    Oliver, Liam, William, James, Benjamin

    Vermont

    Evelyn, Olivia, Charlotte, Emma, Harper

    Wyatt, William, Oliver, Liam, Noah

    Virginia

    Olivia, Ava, Emma, Charlotte, Isabella

    Liam, William, Noah, James, Benjamin

    Washington

    Olivia, Emma, Evelyn, Ava, Isabella

    Liam, Oliver, Noah, William, Benjamin

    West Virginia

    Emma, Olivia, Harper, Paisley, Amelia

    Liam, Mason, Elijah, Grayson, Carter

    Wisconsin

    Emma, Olivia, Evelyn, Charlotte, Ava

    Henry, Oliver, Liam, William, Logan

    Wyoming

    Emma, Harper, Ava, Avery, Charlotte

    Liam, Wyatt, Carter, James, Logan

    The very best of Motherly — delivered when you need it most.
    Subscribe for inspiration, empowering articles and expert tips to rock your best #momlife.

    Subscribe for inspiration, empowering articles and expert tips to rock your best #momlife.

    Thanks for subscribing!

    Check your email for a confirmation message.

    With American officials now cautioning that Coronavirus outbreaks are highly likely within the 50 states, experts are also urging schools and businesses to prepare for disruptions. If it comes to this, the United States can follow Hong Kong's model—where protests through the fall shut down schools and then the threat of Coronavirus led classrooms to shutter again through the majority of winter.

    With schools closed and the city effectively on lockdown as the threat of Coronavirus touched all aspects of public life, students around Hong Kong have been forced to adjust to virtual schooling, and that means mothers have been forced to adjust, too.

    FEATURED VIDEO

    "Extending the class suspension has been a difficult decision. Yet as the WHO [World Health Organization] predicted, the epidemic will last for a while and the Bureau thinks it is the safest decision to ensure the physical well-being of students," said Secretary for Education Kevin Yeung in a press statement this week, announcing the decision to push back opening schools until April 20.

    For American mom Arcadia Kim and her family, this effectively put their lives in Hong Kong on standstill even though they were all healthy. Rather than wait it out in Hong Kong, the family decided to "self-quarantine" in Hawaii earlier at the beginning of February which they were able to do as American citizens. As the family hastily packed up their lives with just one hour of notice, they included their digital tablets and laptops—which have since become not only their lifelines to home, but also the children's method for schooling.

    "Online classes and virtual school look like 'ready player one,'" says Kim, who runs Infinite Screentime, which helps families strike a better balance with screens. "[It's like] some dystopian future where you are plugged into the matrix."

    Although screen time is a stressful topic among many modern parents, Kim had a unique vantage point on the perks and pitfalls: A former chief operating officer for Electronic Arts, Los Angeles, she was closely involved in the development of some of the most popular video games in the world—and understands exactly how they were created to be addictive.

    After being conscious of her children's screen time throughout their lives, it felt strange for her to encourage them to log hours upon hours on their computers in the name of school. "They are in front of their computers for nearly six hours a day," she says of her children's virtual schooling. "It looks crazy, but this is crazy."

    Still, for being pushed into this new way of schooling that they didn't request, Kim was impressed by the way her children quickly adjusted. Whereas they could have lost one year of education, the Kim children now wake up across the ocean from their school, log on by 8 a.m. to receive their assignments and then get to work for the day—which looks like anything from the 13-year-old Skyping with a tutor who is a PhD candidate in microbiology, the 7-year-old assessing the symmetry of objects using a tablet, or the 10-year-old learning scratch programming.

    To provide a counterbalance at the end of the screen time-rich school day, the family makes a point of getting out and exploring their new surroundings.

    While the circumstances in Hong Kong may be unique, students, parents and educators from around the world are embracing online classrooms for a variety of reasons. According to a 2019 report from the National Education Policy Center (NEPC), nearly 300,000 K-12 students in the United States were enrolled in full-time virtual schools.

    However, experts from NEPC, a research organization based out of the University of Colorado at Boulder, expressed concern about the effectiveness of virtual schooling—which is still somewhat of an unregulated, "wild west" approach to education. Notably, the graduation rate from virtual schools is approximately 50 percent while the national average for public schools is 85%.

    "Given the lack of understanding of what is actually happening in virtual education, policymakers should require that any virtual school operating in their jurisdiction be required to provide the necessary information to examine the effectiveness of the virtual education that is actually being provided," the authors suggested in the report.

    Kim agrees the downsides to virtual schooling remain clear, especially because educators in Hong Kong had to scramble to offer this option on such short notice. "There are some things that seem better and more conducive to learning online than other things," she says. "Can a 7-year-old really understand the significance of the Day of Death by watching YouTube videos only? It would have been much cooler if they could have done the dress-up festival like the school had planned."

    Yet Kim says her eyes truly have been opened to the possibilities that virtual schooling presents through this experience—even as she's looking forward to her children having the chance to go back to their normal classrooms. "This is going to be the future," she says. "[Online school] will force kids to be more self-reliant and motivated. Parents will need to be more flexible about what is to come."

    News

    The grey days of winter are coming to an end and spring is in the air! ? The sidewalks will no longer be icy and soon flowers will start poking up. This month is a wonderful time to become a mother, and a pretty great month to be born, too.

    Here's what science tells us about babies born in March:

    1. They're likely to climb the corporate ladder

    Babies born this month are the most likely to get that corner office when they grow up. Research indicates a higher percentage of CEOs are born in March than any other month.

    One study of 375 CEOs found 12.5% of those holding the position were born in March. The link is thought to be related to school enrollment cutoffs which often see March babies on the older end of their class spectrum.

    FEATURED VIDEO

    2. They're less prone to myopia than their summer cousins

    While those expecting in June or July might want to up their optometry coverage, March babies are more likely than their summer-born peers to pass an eye exam. A study of nearly 300,000 military applicants found summer babies have the highest rates of severe short-sightedness, while spring kids are less likely to have myopic eyes (winter-born kids have the best rates, though).

    3. They're naturally optimistic

    A 2014 study found March-born babies (and their April and May peers) are basically born optimists. They have high ratings on the hyperthymic scale as adults, which means they've got a positive outlook on life.

    4. They're at lower risk for asthma

    Dust mites are abundant at this time of year, and while it can be annoying for those with allergies, it's great for babies with March due dates. According to a 2015 study, kids born in the have lower rates of asthma because exposure to all those dust mites in infancy strengthens the immune response.

    5. They'll probably be a night owl

    One sleep study suggests children born in the spring and summer generally go to bed later than those born in the fall and winter, so your March baby is likely to want to stay up past their bedtime in a few short years.

    6. They'll be a Pisces or an Aries

    These two astrological signs are known for their determination and passion, respectively. Babies born between March 1 and March 20 are known as optimistic Pisces, while those born after March 20 are officially spring babies members of the Aries sign. Aries are known for being fiery and passionate, so you might want to start practicing for bedtime arguments with your future night owl right away.

    [This post was originally published March 1, 2018]

    News

    Most babies enter the world in a flurry of tears—but not Isabela Pereira de Jesus. Instead, this baby girl, who was born on February 13, came into the world with a scowl on her face...and she's going viral for it.

    Isabela was born in Rio de Janeiro, Brazil to mama Daiane de Jesus Barbosa. According to Rodrigo Kunstmann, the photographer hired to capture images from the birth, the baby didn't shed a tear when she came into the world.

    "She opened her eyes wide but did not cry. The doctor even had to say, 'cry, Isa!',"the photographer told Brazilian magazine Crescer. "She made that serious expression and only started crying after the umbilical cord was cut."

    FEATURED VIDEO

    Having a babe who opted to do something other than cry at birth may not seem so out of the ordinary, but wait until you see this baby girl's face at birth. Her mean mug is hilariously adorable—think furrowed brow, downturned lips and overall expression that can only be described as "unimpressed."

    "My baby was born courageous," Isabela's mother said, according to a report from Daily Mail. "It's a meme already. She always wrinkles her forehead when changing diapers and nursing."

    Not surprisingly, the photo of the baby's expression has become a global sensation, with outlets all over the world sharing the image. The photographer's Facebook post featuring images of the birth is gaining major traction as well. "This little lady is going to lead her parents on a merry chase," one user commented. Another added: "No, put me back! Haha."

    This perfect capture is just too good for words! What was going through the baby's head in the moment, we wonder? The photographer has one idea: "Today is my birth and I don't even have clothes for this," he captioned the photo of baby Isabela's hilarious scowl.

    News

    The anecdote went viral on LinkedIn and Facebook: An executive noticed one of his employees, a mother, crying at her desk. She explained that her child is sick, she had no sick days left and couldn't afford to miss work. He wrote her a check and sent her home to her child. It's a modern-day working mom fairytale.

    The male executive is the hero in the story, but frustrated women who were raised on Spice Girls-era girl power don't want to wait around for someone else to set them free from punishing corporate policies. These women want to be their own heroes (and their own bosses). And when a friend slides into their DMs to tell them they can be, well, they desperately want to believe it.

    FEATURED VIDEO

    But the hard truth is that girl power never completely grew up to become women's empowerment and a culture that paid lip service to gender equality without making progress primed a generation of mothers to be the perfect targets for multi-level marketing (or MLMs as they're commonly referred to).

    A population already burdened with so much unpaid work in the service of their families ended up doing even more unpaid labor to serve companies' bottom lines, and we need to ask ourselves why.

    We have entered an era of MLM reckoning. The alarm is sounding about the damage MLMs can do to women and their families but if you listen closely, there is another sound here: The sound of opportunity for companies that can actually live up to some of the promises MLM fails to keep.

    The era of MLM backlash

    For years multilevel marketing got a pretty decent edit in popular culture—the pink Cadillacs helped—but in recent years a new awareness has been building. Debunking the myth of MLMs is in vogue.

    It's been more three years since John Oliver's critique of the industry went viral and the documentary Betting on Zero, which details the controversy surrounding one MLM company, was released. There are several popular podcasts detailing the downside of MLMs, and multiple subreddits, Facebook groups and online communities dedicated to advocating against a business model in which 75% of the salesforce doesn't turn a profit.

    It seems consumers are becoming more MLM-savvy, but this new awareness came at the expense of so many mothers. Thankfully, the media has been taking notice, especially of LulaRoe, an MLM empire built on leggings and female empowerment but plagued by lawsuits and stories of women gone bankrupt.

    By the industry's own admission 75% of people who sign up to sell for an MLM company are women. The Direct Selling Association, the MLM industry's national trade association states that the average direct seller makes $5,702 in retail sales but the AARP Foundation suggests that more than half of those in MLMs who make money make less than $5,000 in a year and that the majority (73%) of sellers either break even or lose money.

    If you've been on the internet much in the last couple of years you probably already know this. Vice did a documentary on it. Truth in Advertising released an investigative piece. From The Washington Post to the Huffington Post, media was busy in 2019 telling us that MLM are hurting women.

    The question is, are we ready to stop the pain?

    But in 2020 women are still joining MLMs because these companies are offering something that is missing from the lives of so many: Support and a flexible opportunity.

    Motherly's second annual State of Motherhood survey found 85% of moms don't think society understands or supports mothers, and that while financial need is the top reason for moms participating in the workforce, "desire to participate in work outside the household" is a significant motivational factor as well. Today's moms need and want to work, but they want to work for companies that don't expect them to pretend they don't have children. The survey suggests that some moms are leaving their jobs because of the "inability to strike a work-life balance or the work culture not being supportive."

    When asked what would help, moms said longer, paid maternity leave, childcare, flexible schedules and remote work opportunities. MLMs promise mothers the flexible, remote jobs they so desperately want.

    Motherly's survey isn't the only one to highlight the need for better work-life balance. A recent survey by Flex Jobs found more than half of stay-at-home parents stay out of the workforce longer than they would like to.

    "Without flexible work options, for example, 36% of stay-at-home parents we surveyed said that they actually wanted to return to work but their job was too inflexible to accommodate their needs as a working parent. Thirty-four percent turned to freelancing to bring in some income while staying at home with their kids, and 11% tried multi-level marketing businesses," explains Brie Reynolds, a career development manager and coach at FlexJobs.

    It's clear that there is an eager talent pool that is going untapped, and Reynolds is hoping to see that 11% go down as more legitimate companies offer the kinds of opportunities parents are seeking. According to Reynolds, the number of people working remotely in the U.S. has increased 159% between 2005 and 2017.

    "The most common work-from-home job titles include a huge range of professions, showing that companies are applying remote work to a wide variety of professions: teacher, writer, developer, analyst, sales representative, nurse, accountant, and project manager, for example. Hopefully, as more legitimate remote jobs become available, the need for parents to try risky MLM programs to find the flexibility they need will greatly diminish," she says.

    Anti-MLM advocates say awareness of the problem isn't enough

    Katie Young is the co-host of the podcast Sounds Like MLM but OK, which examines the impact of MLMs on sellers, and an administrator for a Facebook group by the same name. The group has more than 130,000 members, some of whom have been in, and left, the MLM industry.

    "The former sellers are a really solid chunk of people that are joining this community because they are the people that have been personally impacted by the harm that the companies can do," Young explains.

    According to Young, the promise of profit isn't the only thing prompting women to sign up to sell candles, shakes and clothing: It's also the promise of a supportive community. Additionally, Young believes MLM recruitment tactics prey on mom guilt.

    "It's like, 'Don't you want to stay home with your kids? Don't you want to be the one to raise them?' There's a lot of pressure and a lot of shame," says Young, who adds that when messages like these come from a friend they carry more weight.

    "They're making people feel bad about the way that they're living their lives and thinking that they're going to be better people and better parents by joining those these companies," she says.

    Young hopes that the public backlash against MLM companies, combined with more flexible and legitimate work opportunities will help prevent more people from being hurt, but she is not holding her breath.

    She believes MLMs will not lose their luster until lawmakers take action against them and non-MLM companies realize what parents are up against, because even in the era of MLM reckoning, when Googling a company serves up so many headlines about devastated sellers, people are still signing up.

    The MLM horror stories shared in Young's Facebook group and the viral Facebook post about the hero executive have one thing in common: They shouldn't have happened. And if we create a culture that supports working parents we can stop them from happening again.

    [This post was originally published on Apparently on September 24, 2019. It has been updated.]

    [We reached out to LulaRoe for this story but have not heard back from the company. We also reached out to Herbalife and the Direct Selling Association. In response to this article the organization provided several links to its website. The Direct Selling Association also provided a link to its statement on LulaRoe (which is not a member of the DSA) in which it references the Direct Selling Self-Regulatory Council (DSSRC) administered by the BBB National Programs with the main goal of ensuring consumer protection. ]

    [Correction, February 26, 2020: A previous version of this post stated "the average direct seller makes $5,702 in profit," but according to the Direct Selling Association "the $5,702 amount represents retail sales not profit."]

    News
    Motherly provides information of a general nature and is designed for educational purposes only. This site does not provide medical advice, diagnosis or treatment.Your use of the site indicates your agreement to be bound by our  Terms of Use and Privacy Policy. Information on our advertising guidelines can be found here.