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This viral ad seeks nanny to dress up like a Disney princess and sparks a conversation on the cost of childcare

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Finding quality childcare is hard enough, but one family in the UK is making their pool of candidates even narrower.

This family is going viral because they're requesting their new nanny also be a real-life Disney princess (don't worry, they'll pay for the costumes). The ad was posted on childcare.co.uk and has attracted a ton of attention due to its "unusual request" (something the mom totally admits to in the first sentence of the ad).

"Like most 5-year-olds, our [twin] girls are obsessed with Disney and we feel this would be the best way to communicate some important values. We know this isn't a normal request for nannies, however we think it would be a great way to teach our girls about things like determination, compassion, fearlessness and ambition from strong yet relatable female role models like Princess Tiana, Princess Anna, Belle and Cinderella," the mom behind the post wrote.

"We are looking for someone who can commit to a character and create a really fun atmosphere in our home, but also won't be afraid to be a disciplinarian if the twins are naughty or act out – they can be little terrors at times! The right person will have a real creative flare as well as a passion for all things Disney and will be able to share that love of those characters with our girls."

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While there are plenty of adults who are into princess cosplay, it might be a lot to ask someone to pick your kids up from school four days a week, arrange "a variety of Disney-related activities," cook them dinner, put them to bed and be "willing to work around our busy schedules" .... but this person is willing to pay £40,000 for this part-time position, which works out to more than $52,000 USD, so they are obviously willing to pay for (their own very precise version of ) quality childcare.

Unfortunately, most parents aren't in the position to fork over 50 grand for a nanny, and most childcare workers don't earn that much.

In the United States, parents are paying almost as much for housing as they are for childcare, but the workers (mostly women) who provide that childcare are among the lowest paid in the country, and many have to rely on food stamps and other forms of government assistance to supplement their very low wages.

The ad is funny, the reality of childcare costs is not

This Disney nanny ad is going viral because it's hilarious (and we do hope that this family finds the perfect Disney-obsessed nanny for their girls) but it also highlights a real problem with how childcare is becoming a luxury item. Middle-class moms are being priced out of the workforce, while parents who can drop $50,000+ on childcare get to keep their careers.

In the UK right now "some parents are paying more than the cost of a year's university tuition for a part-time" day care spot, the Telegraph reports, making being a working mom in London "a luxury for those who can afford childcare", Metro notes.

It is awesome that this family is able to pay a childcare worker what she is worth, but childcare workers shouldn't have to dress up in Disney dresses to make a living wage and moms shouldn't have to drop out of the workforce because childcare eats their whole paycheck.

Other countries have figured out how to pay childcare workers fairly and charge parents fairly, and it's time for the US and the UK (and Canada, and Australia) to make childcare more affordable for the middle class without building a system on the backs of underpaid women. If we could wave a magic wand we'd get affordable, quality childcare for every mother who needs it, but unfortunately, there's no fairy godmother for day care.

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No kid is born a picky eater, but there are plenty who will give you a run for your money come mealtime. Whether it's a selective eating phase or simply a natural resistance to trying something new, getting your little one to try just.one.bite can be easier said than done.

But sometimes your attitude about eating can make the most impact. A 2017 study found a direct correlation between "mealtime emotional climate" (AKA, how positive meals are for parents and children) and a child's consumption of healthy food―meaning the difference between your child trying their green beans or not could depend on how positive you make the experience.

Not sure where to start?

Here are 10 positive parenting techniques that can help overcome picky eating and lead to more peaceful mealtimes for all.

1. Make them feel special.

Sometimes just knowing you have a special place at the table can help kids eat better. Create a special place setting with dishes just for them.

Try this: We love OXO's Stick & Stay plates and bowls for creating less mess at mealtime. Not only will the kids love the fun colors and designs, but the plates also come with a suction cup base that prevents little hands from knocking plates to the floor (or in your lap). Trust us—we've tried it.

2. Take off the pressure.

OXO Tot's Stick & Stay Suction Plate

Think about it: If someone kept telling you to take one more bite during lunch, how likely would you be to go along without bristling?

Try this: Instead, use the Satter Division of Responsibility of feeding, which lets parents be responsible for what, when, and where feeding happens, while the child is left responsible of how much and whether. Besides promoting a more positive environment at mealtime, this method also boosts your child's confidence and helps encourage better self-regulation of food as they get older.

3. Serve a variety.

OXO Tot's Stick & Stay Suction Divided Plate

It could be that your child is bored with the usual rotation. Keep things interesting by regularly introducing new ingredients, or reworking a familiar ingredient in a new way. The familiar setting might make your child more likely to take a bite without a struggle.

Try this: Sub in spaghetti squash with their favorite pasta sauce, or add in a new veggie to a beloved stir-fry. We love OXO's Stick & Stay Divided Plate for creating a "tasting menu" of new flavors for little ones to pick and choose or using the center spot for an appetizing dip.

4. Don't bargain or negotiate.

Many kids resist trying new foods or eating at all because it gives them a sense of control over their lives. By resisting an ingredient―even one they have tried and liked in the past―they are essentially saying, "You're not the boss of me."

Try this: Instead of resorting to bargaining tactics like, "Just take one bite!" or "You can have dessert if you try it!" lower the pressure with a neutral statement like, "This is what we're having for dinner tonight." There's no argument, so you avoid tripping their "Don't tell me what to do!" sensor.

5. Serve meals in courses.

Even adults are more likely to eat something when they're really hungry. When their tummies are rumbling, kids will usually put up less of a fight even when they're uncertain about a new ingredient.

Try this: Serve up vegetables or other new foods as an "appetizer" course. That way, you won't have to stress if they don't fill up because you can follow up with food you know they'll eat.

6. Make it a game.

The fastest way to get a toddler on board with a new idea is to make it more fun. Turn your kitchen into an episode of Top Chef and let your little one play judge.

Try this: Use each compartment of the Stick & Stay Divided Plate for a new ingredient. With each item, ask your child to tell you how the food tastes, smells, and feels, ranking each bite in order of preference. Over time, you just might be surprised to see veggies climb the leaderboard!

7. Get them involved in cooking.

You've probably noticed that toddlers love anything that is theirs―having them help with preparing their own meals gives them a sense of ownership and makes them more likely to try new ingredients.

Try this: Look for ways to get those little hands involved in the kitchen, even if it means meal prep takes a bit longer or gets a bit messier. (We also love letting them help set the table―and OXO's unbreakable plates are a great place to start!) You could even let your toddler pick the veggie course for the meal. And if your child asks to taste a raw fruit or vegetable you planned to cook, go with it! Every bite counts as training that will ultimately broaden their palate.

8. Cut out unstructured snacking.

Not surprisingly, a hungry kid is more likely to try new foods. But if your toddler had a banana and a glass of milk (or a granola bar, or a handful of popcorn, or a glass of juice) an hour before dinner, odds are they aren't feeling truly hungry and will be more likely to resist what you serve at mealtime.

Try this: Stick to a consistent eating schedule. If your child leaves the table without eating as much as you think they should, remind them once that they won't be able to eat again until X time―and make good on that promise even if they start begging for a snack before the scheduled meal.

9. Model good eating habits.

Kids may not always do what you say, but they are much more likely to follow a good example. So if you want a child who eats vegetables regularly, you should do your best to fill your own plate with produce.

Try this: Pick a new food the whole family will try in multiple ways each week. For example, if you're introducing butternut squash, serve it roasted, blended in soup, cut up in pasta, as a mash, etc.―and be sure a healthy serving ends up on your plate too.

10. Don't worry about "fixing" picky eating.

OXO Tot's Stick & Stay Suction Bowl

In most cases, children go through relatively consistent eating phases. At age two (when parents tend to notice selectiveness ramping up), growth rates have slowed and most children don't need as much food as parents might think.

Try this: Focus on keeping mealtime positive by providing children with a variety of foods in a no-pressure environment. And remember: This too shall pass. The less stress you put on eating now, the more likely they are to naturally broaden their palates as they get older.


This article was sponsored by OXO Tot. Thank you for supporting the brands that support Motherly and mamas.

Learn + Play

Having Amazon packages delivered to your door is super convenient, but when you need to return something packing it up and going to the post office isn't.

Kohl's is about to change all that, mama.

This week, Kohl's announced that, "All Kohl's stores will be accepting free, convenient, unpackaged returns for Amazon customers starting in July."

In just a few months Amazon customers can return items to any of the 1,150 locations across 48 states, but the program is already happening in select locations in Los Angeles, Chicago and Milwaukee.

When you want to return something to Amazon (regardless of the reason), just roll up to Kohl's and the store will "package and send all returned items to Amazon returns centers on behalf of customers, making the return process even easier."

Kohl's is probably hoping you'll pick something up while you're in the store, and it looks like they're hoping to get cozier with Amazon, too. Last month the retailer announced plans to carry Amazon products in about 200 of its stores.

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News

Sometimes being a mom can feel like you're the Wizard of Oz. You're behind the curtain pulling all the levers to make stuff happen, but all the credit goes to some fantastic fictional character, not the flesh-and-blood human working hard behind the curtain.

That's why this Easter, Kelly Clarkson pulled back the curtain for her two kids, 4-year-old daughter River and 3-year-old son Remington, and let them know who really left those Easter baskets.

"I kind of just was like, 'Mommy and daddy did these for you.' I knew my mom always did it," Clarkson tells People.

She continues: "Sometimes I'm tired of giving credit to non-existent things. Like I'm very busy, and I took the time to shop at Target and put this all together. I did this — no bunny! They got chocolate, so they're fine."

👏👏👏

We totally get it, Kelly.

Moms are the family managers, personal shoppers and magic makers and we often don't get credit for that.

Of course, it's totally understandable if a parent wants to give credit to the Easter bunny (that's a tradition for a lot of families) but it is also pretty cool to see a mother letting her kids know that Mom is the one making all this stuff happen.

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It's not like Clarkson isn't letting her kids enjoy Easter traditions (they totally had an egg hunt and painted eggs with mama), she's just taking credit where it's due.

And Clarkson isn't the only celeb to take this route. Kristen Bell and Dax Shepard told their daughters, 6-year-old Lincoln and 4-year-old Delta, the truth about Santa.

"This is going to be very controversial," Shepard told Us Weekly last year. "I have a fundamental rule that I will never lie to them, which is challenging at times. Our 5-year-old started asking questions like, 'Well, this doesn't make sense, and that doesn't make sense.' I'm like, 'You know what? This is just a fun thing we pretend while it's Christmas.'"

According to Shepard, this has not diminished the magic of Christmas in their home. "They love watching movies about Santa, they love talking about Santa," Shepard told Us. "They don't think he exists, but they're super happy and everything's fine."

The Bell-Shepard kids know that Kristen and Dax are the ones putting the gifts under the tree just like Clarkson's kids know mom bought the chocolates at Target, and that's totally okay. They understand how much effort their parents are putting into making them happy on a special day.

These kids know their parents love them. And that is a powerful, magical truth.

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News

One of the most powerful women in the world is about to have a baby. Which means that Meghan Markle, Prince Harry's wife and the Duchess of Sussex, could have access to any expert, any accommodation her heart desires.

If she wants a doula, breastfeeding expert, pediatrician of the highest caliber or even tea and scones, it's all available to the Duchess. (And like every pregnant mama, she deserves it ALL.)

We've been reading about her plans to keep her birth private, possibly even via home birth, and know that the entire British medical community is attuned to her now-full term pregnancy.

But on the brink of her due date, it's reported that what she really wants is her mom, Doria Ragland, at her side.

And I TOTALLY get it.

Birth has a way of making even the most independent women want their mamas close by.

That primal desire to have your mom hold your hand or guide you—it's not a sign of weakness. It's how women have been birthing from the beginning of time. It's actually a powerful sign of mothers' strength.

When I was pregnant with my first child, I had an instinctive need to keep my mother and mother-in-law close. They weren't present in the birth rooms, but they descended from out-of-state on our little family in the weeks before and after baby's birth.

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These mothers (and new grandmothers) were a reassuring presence during the biggest milestone of my life.

They were birth angels who helped share in our amazed excitement on the brink of baby's due date.

They were cleaning fairies who helped keep the house organized while I was too pregnant to bend over, or too overwhelmed to do the laundry.

They were breastfeeding ninjas who held my boob as I learned to nourish my son with my body.

They were doting grandmas to this brand new baby boy when we were all learning about the new person around whom our worlds began to revolve.

They were motherhood mentors who told me I was a wonderful mother even when I felt like I was a failure in those exhausting early days.

They were sleep coaches—for me and the baby—when I endured yet another sleepless night when a cranky newborn.

They were self-care guides encouraging me to change my clothes, brush my teeth, or take a shower when I felt newly unable to care for my own basic needs.

They were a sign of hope that these intense new days wouldn't last forever, and that someday, somehow, I would become as competent as they seemed to be.

They were a source of new strength and admiration, as I realized as a new mother myself just how many things I took for granted as a child (meals, a clean home, my mom's constant, reassuring presence.)

And no, those weeks weren't perfect. I do remember "words" exchanged at a few key moments. And I know that for some women, keeping their own family members at a distance is the happiest and healthiest thing they can do, especially right after a baby is born. The closeness can just me too much sometimes. I get it.

But women, mothers and daughters, have been helping guide one another into motherhood for as long as we've been having babies.

When I look back on big moments in my life, and meaningful seasons when I felt closest to and most grateful for my mother and mother-in-law, I think of those weeks fondly. I think of their sacrifice. I think of their generosity. I think of their love. I cherish their presence.

Megan Markle is about to experience one of the greatest crowning achievements of her life: becoming a mama. It just makes sense that she wants her mama, her queen, by her side.

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News

We're all about providing support for parents—in big ways and small. One shining example of this is the recent trend of professors holding babies for their students as they take exams or just take notes. These kind acts have been going viral, and we're all for it. Last month, Nathan Alexander, a professor of mathematics at Morehouse College held a student's daughter while the father took notes.

Most recently, Dr. Julie George, a professor at the University of Texas, held the sick baby of a nursing student while the 22-year-old single mom took an exam.

"She has always told us not to miss a test and to call her if we get in a bind," Natalie Norman, another student who posted the photo on Facebook, tells Good Morning America. "Not only was she okay with it, she was so excited to hold the baby. She held her for at least an hour."

And who could forget when student, Ashton Robinson, couldn't find a babysitter for her 10-month-old-son during a business-management class, she told her professor and he suggested she bring the baby to class. As a result, her professor, Dr. Henry Musoma (along with the student and baby) made an appearance on The Ellen Show, in which Robinson was awarded a $10,000 check.

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It is wonderful to see professors stepping up for students in this very practical way as some of the institutions they work for are stepping in to help students with childcare. But for every adorable viral photo of a professor holding a baby, there are dozens of parents who couldn't make it to class because they had no one to do the same for them.

If more parents had access to affordable childcare while going to college, instructors wouldn't need to pull double-duty as baby holders. But for those who hold one generation while holding up another, we're grateful. These professors aren't just educators, they're heroes.

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