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This viral photo proves that moms are *always* working

It's great that this powerful COO is sharing the struggles that working parents face and that a working mother's spouse is recognizing her efforts on a personal level. But there are some things that need to change.

This viral photo proves that moms are *always* working
Seth Morales via LinkedIn

At Motherly we know that mothers can and do balance business needs with the needs of their children every day. We do it every day, and we know that mothers at other companies are doing it every day, too—but this balancing act often isn't talked about.

This week a COO and father, Seth Morales, went viral for drawing attention to how hard his wife, and all working moms, work outside of regular business hours and outside offices.

Morales posted a photo of his wife comforting their child in a hospital bed, writing, "I took this picture of my wife and son this morning. Too often working moms don't get enough credit. I'm sharing this because I want people to know it's possible. You can be great at work and at home."

He continues: "But sacrifices need to be made before/after normal working hours. The idea of working 40+ hours in the office isn't realistic. You'd be surprised at how productive my wife is from her smartphone while running errands. But she constantly thinks she's falling short with everything. Balancing life is messy and difficult. For all you working parents out there please have grace for yourself, it's a process."

Morales is right about many things: 40 hours of butt-in-seat office work is not realistic for many parents. Our kids have needs Monday through Friday, 9-5 that we need to be there for sometimes. Clearly, Morales' child was in need of medical attention and that's the kind of thing that parents need to be able to give their attention to, whether it happens during regular business hours or not. And Morales is also right that parents are making sacrifices, working before and after traditional office hours and making the most of small pockets of time. It sound like Morales' wife is multitasking a lot of time time, running her work from her "smartphone while running errands."

It's great that this powerful COO is sharing the struggles that working parents face and that a working mother's spouse is recognizing her efforts on a personal level. But we would challenge partners like Morales: If you see your partner trying so hard to do everything and feeling like she's never doing enough, perhaps it is time to ask yourself if YOU are doing enough.

Research shows that among heterosexual couples, women simply do more of the unpaid work of child-rearing than men do, and it hurts our careers, our families and our relationships (and that if men did just 50 minutes more labor at home every day we could close the gender gap.)

We would also challenge business leaders like Morales: If you see your employees are making the sacrifices that he mentions here, working before and after working hours and feeling like they are merely surviving, not thriving, maybe your culture needs to catch up with the needs of employees.

And finally, we challenge any working mother who "constantly thinks she's falling short with everything" to drop some balls and delegate at home. Get the store-bought muffins and share the load of managing your family load with your partner.

Morales is right, we can be great at work and at home, but not if we're not supported at work and at home.

We're so glad to live in a time when modern baby gear exists. Sure, no one is going to argue that having a baby is easy—but it can be easier with support from some gadgets designed to help your baby and put your mind at ease.

As you build your baby registry, look for products that go the extra mile to make your life a whole lot easier. For example, what's better than a bassinet? A bassinet that can rock by itself. And what's better than a traditional baby monitor? One that allows you to actually take a peek at your baby. Believe us when we say these upgrades can make all the difference.

Here are 10 baby gadgets that will make your life so much easier… relatively speaking, of course!


A bassinet to promote safe + sound sleep

HALO Innovations Bassinest Swivel Sleeper Essenta Series Nautical Net

The safest place for your newborn to sleep is in your room, but not in your bed. Thanks to the swivel function of the Halo Bassinest, you can easily tend to your baby during the night—which means more sleep for you, too. Trust us when we say that is the best gift you can give a new parent.

$239.99

A smart swing for your baby

4moms mamaRoo 4 Bluetooth Enabled High-Tech Baby Swing - Classic

Believe it or not, many babies are born with strong opinions about how they want to be rocked, swung or shushed to calm down. With the mamaRoo's various motions and reclining positions, you'll be able to find a setting your baby loves when you need to free up your hands for a bit.

$219.99

A complete travel system for car + sidewalk

Chicco Bravo Travel System - Indigo

No matter where the day takes you—or what mode of transportation you need to get there—getting a complete travel system for your baby will equip you for anything.

$379.99

A swaddle you don’t have to wrestle

Love To Dream Swaddle UP Original

What do babies and Harry Houdini have in common? A knack for breaking out of tight constraints—which can be a headache when swaddling is the best way to help promote good sleep. Thanks to a breakout-proof swaddle that allows your baby to sleep with their hands up, you don't have to work up a sweat just to get your baby comfortably swaddled.

$29.99

A nursery wherever you need it

Baby Trend Lil Snooze Deluxe II Nursery Center

During the early days of parenting (when you are feeding and changing your baby around the clock), having convenient access to everything you need with a go-anywhere nursery station can save you serious time and energy.

$99.99

A little help for stuffy noses

Fridababy NoseFrida Nasal Aspirator

Up until the point years down the road when your child is able to blow their own nose, the sniffles can be a real struggle—but not with a nasal aspirator that makes it easy for you to get that snot out of their nose.

$15.99

A way to keep an eye on your baby

VTech 5" Digital Video Baby Monitor - VM5251

Trust us when we say you'll sleep better when you know your baby is also sleeping soundly. That's why we're so thankful for modern-day video monitors, which allow you to check in on your sleeping baby without running the risk of waking them up when you sneak in for a peek.

$79.99

A bassinet for hands-free rocking

Simmons Kids Silent Auto Gliding Elite Bassinet - Odyssey

Babies are soothed by rocking motions. But what does that mean for you if you can't rock them throughout the night? With an auto-gliding bassinet, they can comfortably drift off to sleep... and continue snoozing.

$99.99

An easy way to contain diaper smells

Diaper Genie Expressions Pail

Sometimes it's the little conveniences that make a big difference in the quality of your day-to-day life. That's why a great diaper pail should not be undervalued: By containing the smell, you will save yourself dozens upon dozens of trips to the garbage can.

$24.99

A white noise machine that pulls double duty

Hatch Rest Sound Machine, Night Light & Time-to-Rise

A phone-controlled sound machine may be something you never considered until now, but it will be a major lifesaver for years to come, especially as it can also function as a time-to-rise clock that promotes good sleep habits for your child.

$59.99

And as for securing all these awesome products? Well, a Target baby registry is the way to do it. By creating your baby registry with Target, you will also enjoy their Year of Benefits registry program, which includes perks like a welcome kit with more than $100 in savings and samples, two 15% off coupons to complete your registry, and a full year of returns. The benefits are better than ever right now: Target just launched the Year of Exclusive Deals perk as one of its registry benefits, and this includes a year's worth of discounts on baby essentials (think diapers and formula) and comes complementary when you sign up for Target Circle.

Because while parenting may not be "easy," deciding to register with Target definitely is an easy decision. Start your Target baby registry now and enjoy shopping with a Year of Benefits featuring a Year of Exclusive Deals available via Target Circle, two 15% off coupons, a year of hassle-free returns, a free welcome kit and more!

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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