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Discover handpicked parenting and baby essentials at the Motherly Shop. From maternity must-haves to thoughtful gifts, explore products designed to support moms at every stage. Shop now!

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Target’s latest store update is SO convenient for parents

With same-day delivery for in-store purchases.

Updated Apr. 18, 2018

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The Hunter + Target collab is here! What to get before it sells out

The collaboration of our dreams has finally launched! #HunterxTarget teamed up to…

Updated Oct. 17, 2021

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Advertising Guidelines

These Guidelines detail and explain Motherly’s relationship with its advertising partners and…

Updated Nov. 19, 2021

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11 simple + beautiful wooden toys you can buy at Target

They encourage open-ended play and spark imagination—all while looking great scattered all over your living room floor.

Updated Oct. 14, 2021

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If you love Anthropologie, you’re going to love Target’s new line, Opalhouse

We rounded up 14 of our favorite items.

Updated Oct. 14, 2021

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The 6 best minimalist bassinets for chic + stylish mamas

Why sacrifice style for function if you don’t have to?

Updated Feb. 23, 2022

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Disney’s ‘Little Mermaid’ pool collection is what dreams are made of

Look at this stuff! Isn’t it neat?

Updated Oct. 14, 2021

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10 furniture + decor pieces no one will know you bought at Walmart

Minimalism at affordable prices. ?

Updated Oct. 14, 2021

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Motherhood Maternity is having a warehouse sale—up to 80% off

Here’s what to buy.

Updated Oct. 14, 2021

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Bed Bath & Beyond will take your Toys ‘R’ Us gift cards, but you better act fast

The gift card exchange ends at midnight on Thursday.

Updated Apr. 04, 2018

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Target’s got $5 rose for all your pink wine needs

A new varietal joins Target’s California Roots lineup just in time for summer.

Updated Apr. 03, 2018

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Chip + Joanna Gaines just added 150 new items to their Target line

From gardening tools + Mother’s Day gifts to DIY home goods and even a Jo-inspired paint line, we’re in love.

Updated Oct. 14, 2021

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H&M is having a major sale with up to 60% off—so you know where to find us

Something for the kids, something for the home and something for you!

Updated Oct. 14, 2021

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Breastfeeding

Why Are the Breastfeeding Rates in Rural America So Low?

A mom from Appalachia shares her thoughts.

Updated Mar. 30, 2018

Breastfeeding

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Make all your kids’ unicorn dreams come true with these 20 magical products

These are sure to enchant + inspire all the little ones in your life.

Updated Oct. 14, 2021

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Etsy’s having a sale! 10 great handmade items any mama needs

Plus a few favorite picks for your kids!

Updated Oct. 14, 2021

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Ulta’s 21 days of beauty includes cult favorites that never go on sale

Get your wallets ready and act fast—lots of these offers will only last for one day!

Updated Jan. 04, 2022

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Everything you need to create a capsule wardrobe for your baby

Less is more, mama.

Updated Oct. 14, 2021

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This giant rainbow sprinkler is going to make all your summer dreams come true

We can’t think of a better way to celebrate the first day of spring.

Updated Oct. 14, 2021

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These Anthropologie sale items are just what your home needs for a refresh

Did we mention items start at just $3.95?

Updated Oct. 14, 2021

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