What is it about #momlife that tends to make most women feel like they have to give up allll the pretty things? Joolz, a premium stroller company grounded in Dutch style and sensibility, thinks that needs to change.

Enter their new Hub Stroller (Hub stands for Hello Urban Beauty, and it really, really shows). While all Joolz strollers are inspired by "positive design"—the idea that well-made products create happy parents who go on to raise happy children—the Hub is their first compact stroller designed specifically with urban parents in mind.

Just how compact are we talking? The stroller itself weighs far less than its bigger brother the Joolz Geo² and measures just 20 inches wide. Despite that, it can carry up to 45 pounds of weight and features a plush, roomy seat that can fully recline to accommodate even newborns.

Mamas will love the chic leather detailing and genius details—like built-in diaper bag hooks on the push bar and toy loops on the inside of the canopy.

The standard version of the Hub Stroller arrives with a toddler seat. The Joolz Hub Bassinet + Joolz Hub Cocoon for newborns are available separately.photo courtesy of Joolz

But while the stroller flaunts tremendous style and comfort, one of the most incredible things about the Joolz company is how each product is made. As part of their Positive Design Philosophy, The Joolz Hub materials are free from toxic chemicals and the stroller is fully REACH certified. Even the packaging is reusable—the cardboard can be crafted into charming deer, birdhouses, and even a lamp.

Plus, for every stroller purchased, Joolz plants a tree in honor of your baby in the Joolz Birth Forest in Colombia. Now that's seriously going green.

The new Joolz Hub stroller will officially launch in early July 2018 with the option of a Life Time Warranty when registering your purchase. It will be available at selected retailers only at first.

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