Menu

This new brand simplifies your baby registry 🙌

One brand = all the baby gear you need.

This new brand simplifies your baby registry 🙌

Once the excitement of seeing those two lines on the pregnancy test starts to recede, many mamas are quickly overwhelmed with the number of things they want to accomplish before their little one arrives on the scene.

And while some moms focus on putting together the nursery and others prioritize baby-proofing the kitchen, there's one to-do that has given nearly every new mama a fair amount of stress: the registry.

While we'd never complain about receiving gifts (especially the ones that turn out to be life-saving products during our first few months with baby!), actually selecting every item we need can be a chore. Where to begin? How to choose which stroller or carrier will be right for us? Will we ever actually use that bottle warmer?

The sheer number of choices can be overwhelming.


That's where born free™ is different. This innovative baby gear company lives by the motto that all your little one's essentials should be beautiful, versatile, and accessible―meaning you get what you need in a style you actually like.

And as much as we love their streamlined, neutral aesthetic, there's an even bigger reason why expecting mamas should make born free their first stop when starting a baby registry: They have just about every piece of baby gear your little one will need. Now that's a simpler solution.

From a chic bouncing seat to a stroller that will actually complement your outfit, born free's comprehensive collection is completely changing the baby gear game. We especially love their items designed to get you out of the house during those stir-crazy first months of motherhood, like their easy-to-open nisa™ playard with a mesh canopy for outdoor use and the wima™ baby carrier that adjusts to you and your baby for a perfect fit when you're on the go.

Basically, born free has thought of everything―and they've done it in style.We love that every single product folds up seamlessly for amazing storage and comes with a carry bag for portability.

born free's collection includes the nisa™ playard, wima™ baby carrier, kova™ bouncer, siba™ playard with napper and changer, and liva™ compact fold stroller. All products are available at born free's website[BM1] .

This article is sponsored by born free. Thank you for supporting the brands that support Motherly and mamas.

My village lives far away—but my Target baby registry helped them support me from afar

Virtual support was the next best thing to in-person hugs

They say you shouldn't make too many major life transitions at once. But when I was becoming a mama for the first time nearly five years ago, my husband and I also moved to a new town where we didn't know a soul, bought our first house and changed jobs.

To put it mildly, we didn't heed that advice. Luckily, our family and friends still made it feel like such a magical time for us by supporting our every move (literal and otherwise) from afar. They showered us with love through a virtual baby shower (expectant parents nowadays can relate!) featuring the unwrapping of gifts they were able to ship straight to me from my Target registry.

Here's one piece of advice I did take: I registered at Target so I could take advantage of the retailer's benefits for registrants, which include a welcome kit valued over $100, a universal registry function and more. Fast-forward a few years and Target has made the registration perks even better for expectant parents: As of August 2020, they've added a Year of Exclusive Deals, which gives users who also sign up for Target Circle a full year of savings after baby is born on all those new mama essentials, from formula to diapers and beyond.

Honestly, even without the significant perks of a free welcome kit with more than $100 in coupons, additional 15% off coupons to complete the registry and a full year of free returns, registering at Target wasn't a hard sell for me: Even though the experience of shopping for baby items was new, shopping with Target felt like returning home to me… and the comfort of that was such a gift.

And of course, Target's registry plays a vital role right now, as expectant parents everywhere are being forced to cancel in-person baby showers and navigate early parenthood without the help of a hands-on village. A registry like this represents a safe way for communities to come through for new parents. If you're anything like me (or any of the other mamas here at Motherly), you certainly have emotional ties and fond memories associated with Target.

What to register for at Target was also an easy talking point as I began to connect with moms in my new community. I will always remember going on a registry-building spree with my next door neighbor, who had young children of her own. As we walked the aisles of Target back in 2015, she suggested items to add… and we laid the foundation for what has since become one of my most cherished friendships.

Even as I made connections in my new hometown, I was nervous that expecting my first baby wouldn't feel as special as if I were near family and friends. But my loved ones exceeded all expectations by adding the most thoughtful notes to gifts. They hosted a beautiful virtual baby shower and even encouraged me to keep the registry going after my baby made his debut and new needs arose.

In the years since, "community" has taken on a wonderfully complex new meaning for me… and, in these times of social distancing, for the rest of the world. I've come to cherish my newfound friends in our local community alongside those long-time friends who are scattered around the county and my virtual mama friends.

Now, as my friends' families grow, I'm so grateful that I can show them the same love and support I felt during my first pregnancy. I sing the praises of Target's baby registry—especially in light of the pandemic, since I know mamas can do everything from a distance thanks to Target's website and the added benefit of getting trusted reviews and helpful registry checklists.

And now that I'm on the gift-buying side of the equation, I've found new joy in picking thoughtful gifts for my friends. (Because goodness knows Target has something for everyone!)

For my friend who is a fellow runner, I teamed up with a few others to give the jogging stroller she had on her registry.

For my friend who is a bookworm, I helped her start her baby's library with a few books that are also well-loved in our home.

For other friends, I've bundled together complete "sets" with everything they need for bathing or feeding their children.

I know from my own experience that, yes, the registry purchases are so appreciated, but the thoughtfulness and the support they represent means even more. Because although my village may have been distant, the support they showed me was the next best thing to in-person hugs.

Start your own Target Baby Registry here to experience a Year of Benefits including a Year of Exclusive Deals through Target Circle to enjoy for a full year following your baby's arrival, a year of free returns, two 15% off completion coupons and a free welcome kit ($100 value).

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

Our Partners

These kids dishes don’t look like kids dishes

And that's exactly why my toddler loves them. ❤️

My 4.5-year-old is, let's say, spirited in his opinions. He very clearly knows what he wants and doesn't want (oh to have the confidence of a stubborn preschooler!). And what he doesn't want right now is anything that looks too babyish. "That's for babies," he'll say if I give him anything with primary colors or looks too miniature. He doesn't want the baby fork and spoon, he wants what grown-ups use. He doesn't want the baby plastic cups and plates, he wants the glass and ceramic ones.

Well, you can see where this is going.

I had to find something that would satisfy his "not a baby" opinions but still not shatter to pieces if he accidentally drops it on the floor. I had to find him something that's made for kids but doesn't feel made for kids.

Keep reading Show less
Shop

To the mama who had a baby during the pandemic

You deserve hugs, love, recognition and so much more. But I will settle for the next best thing, which is to write you a little love letter.

I am a midwife, and that means two things:

  1. I am a total birth nerd
  2. I want to hug every new mom I see

But we are in a pandemic, which means that the latter is impossible—and this makes me impossibly sad. You deserve hugs, love, recognition and so much more. So I will settle for the next best thing, which is to write you a little love letter.

Darling new mama. Here are seven things you need to know:

Keep reading Show less
Life