A modern lifestyle brand redefining motherhood

Tantrums are one of the most challenging parts of being a parent...and a child. It’s so hard for everyone involved.


Luckily, our experts shared some amazing insights and awesome advice this year. Here’s what we learned:

1. Kids physically cannot calm down during a tantrum

The connection between the reactive, impulsive part of a child’s brain and the part that is able to think logically and calmly is still forming—so it is next to impossible for them to calm down during a tantrum. (It can be pretty hard for adults too!)

Christoper Willard writes, “Helping them settle down from a tantrum to engage their wise mind takes wisdom, compassion, and plenty of patience on our part.”

For more, check out This is why your child can’t actually ‘calm down’ during a tantrum.

2. Validate their feelings

To a grown-up, an epic melt-down over the blue cup instead of the red cup seems crazy—but to a 2-year-old, it’s everything. Instead of trying to rationalize with a very sad toddler, validate the way they feel and let them know you understand what’s making them so mad.

Read 5 ways to help your toddler manage change—minus the tantrum.

3. Tantrums are actually healthy for kids

Research has shown that suppressing powerful emotions can lead to increased stress, while acknowledging and being present with them can lead to more emotional well-being. So instead of making our children move past these big feelings quickly, we can teach them to sit with them—we’ll all benefit in the long run.

For more, read Allowing kids to embrace big emotions is good parenting—and it’s science.

3. Empathetic consequences are okay

Christine Skoutelas writes, “The key...is to balance the tenderness with some toughness. Just because I’m showing my daughter that I understand how she feels doesn’t mean there aren’t repercussions when she goes around striking everything and everyone in her path like an angry little hornet.

Even though you’re upset, you know you can’t kick Mom in the shins. That hurts. When we act like that, we don’t get everything we want. So, because you kicked, we’re not going to be able to watch Cinderella today.’ I pick something that is easily enforceable because I don’t want this consequence to be a punishment for me.”

To learn more read Why empathy is the best response to toddler tantrums.

4. Some tantrums can be avoided by preparing kids for the day’s schedule

Ashley Thurn says, “This is, hands down, my number one recommendation for minimizing tantrums. If you don’t remember any other steps, remember this—tell them what’s on the agenda for the day.

“Tell them specific things about the environment they’re about to walk into. If you’re going grocery shopping, fill them in on what you’re there to buy and what you’re NOT there to buy. If you normally go to the playground after school but today you can't because you have to pick up dry cleaning, tell your child about this change in routine ahead of time. Car rides are a great place to review these changes since you have a captive audience.”

For more tips on tantrum prevention, visit 9 ways to avoid a tantrum—YES, it’s possible!

5. Time-outs don’t work

Instead, says Ariadne Brill, try a time-in. “This is almost like a timeout, with one important change—you stay with your child in time in and support them until they have calmed down.

“A time in can be customized to your child’s temperament and your needs, where you can sit together on the couch, simply take a moment to hug and talk or walk away from a difficult situation to a different place altogether.

“The goal of a time in is to help your child feel safe, calm and ready to listen to your guidance.”

To read more about time-ins, see Why timeouts make tantrums + power struggles worse.

6. Offering compassion does not reward a tantrum—you dont have to ignore your child

Rebecca Eanes says, “Connection is one of our most basic human needs. We all long to feel heard, validated, loved, accepted and attached, not only when we are our best selves, but also when we are our worst selves. Imagine a spouse, partner, or friend withdrawing their attention and warmth from you because you are crying, upset and in emotional distress.

“What would it do for your relationship? How would it affect your emotional state? Now imagine that these people gave you a shoulder to cry on, listened as you communicated your frustration or sadness, and then, even if they couldn’t solve your problem for you, they said “I’m here for you.” Now ask yourself those same two questions.

“Compassion is not a reward—it is the heart of relationships.”

To learn more about offering compassion during a tantrum, read Ignoring your toddler’s tantrum doesn’t work, but showing compassion does.

7. Try this brain-game

“Next time your little one gets overwhelmed and can’t calm down, try this simple method:

  1. Get their attention. Ask if they want to play a fun game and show them you’re excited too.
  2. Give them a challenge like finding five things of the same color in the room, naming their three favorite toys/foods/books, naming three things they can touch, hear or see, or doing a simple addition or subtraction problem.
  3. Once they’ve calmed down and have completed the challenge, take the time to connect with them further. Talk through what they were feeling and how you can solve it together. You can then hopefully go about what you were trying to do.”

For more on this idea, read Help your kids calm down with this simple brain game.

8. You are allowed to be a human, too

It’s so hard to remain calm when our children are melting down—and that’s okay. You are a human with emotions too! If you lose your temper, take a breath, and then tell your child you’re sorry. They’ll learn so much from you in that moment. Be gentle on yourself.

Check out This therapist mom’s secret to dealing with tantrums ✔️ .

Who said motherhood doesn't come with a manual?

Subscribe to get inspiration and super helpful ideas to rock your #momlife. Motherhood looks amazing on you.

Already a subscriber? Log in here.

Sometimes inspiration just strikes.

Diana, our Motherly Experts Editor, had a moment just like that. The result was magic. "I was tucking my middle guy in, and he was all toddler-perfect... lost in a sea of blankets, so cute and little, and I just had this moment of, "wow, one day he is going to be a grown up, and someone else is going to love him..." And the rest is history :)" These poignant moments of motherhood touch the heart in immeasurable ways...balh able bla

After the tears have dried, this unique story, inspired by the overflow of love in a mother's heart, stays with you for a loooong time and is bound to resonate in your heart fas long as a mother's love remains for her child, long after they've left home. That's motherly. And, that's Motherly.

"To the person who falls in love with my son" went viral.

This video, more than the sum of its parts, has provided an overall experience that has transcended its concept, writing, execution, quality of craft—and heart.

• It has been viewed 26,387,039 times.


• It has reached 58,287,532 people.


• It has garnered 2,363,086 social engagements (comments, likes, and shares).


This video elevates what is in plain sight to something timeless, universal, and memorable. Bound to live in the heart of anyone who views it, this video is destined for legend in the parenting community online. Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.

FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

page7image17852992

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our unique sense of honesty and our authentic and emotional content connect with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.




Meet Motherly.
We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women's interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.

Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with Mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.


FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

page7image17852992

Sources: Facebook Analytics 2018


The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a stunning fan growth of 442% over the following twelve months.



That "something" extra...

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, "I've got this". As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.

Vacationing with a baby isn't for the faint of heart. But while it typically means more luggage (hello, travel-friendly bassinets, clothes for all seasons, and more diapers than you can shake a boarding pass at!), it's still possible to have a fun, memorable adventure with your little ones―especially with the right equipment.

Our favorite family vacation saver? The right baby carrier, like BABYBJÖRN Baby Carrier One Air. The breathable, mesh design is perfect for a variety of climates, while the supportive construction will help you stay comfortable while you trek across your favorite destination.

One of our favorite family-friendly locales? Los Angeles. That's why we teamed up with LA mama extraordinaire Magin Birrenkott to share the best places to play in La-La Land when you have little ones in tow.

DO

La Brea Tar Pits and Museum
Perfect for your little dinosaur lovers, the famous Tar Pits and art museum feature something for everyone. Take the tar pit tour to learn more about excavation, or simply let the little ones run around the park to see the variety of sculptures. The museum features a Fossil Lab, atrium, and even a 3D theater to learn more. "You can have lunch and play on the grassy areas around the tar pits and fossil areas, as well as grab a coffee and stroll through the different art exhibits around the park," Birrenkott recommends.

Kidspace Children's Museum
Who says vacation can't also be educational? This incredible children's museum helps your little ones learn about everything from physics to biology―all through the power of play. Babies can face out in the Baby Carrier One so they'll have plenty to look at while staying snuggled up to you. Bigger kids will love experiencing the indoor and outdoor exhibits. Note: Several attractions feature water play, so pack a spare outfit for any kids who like to get messy.

Magin navigating a day out in LA with two little people and one free hand, thanks to the BABYBJÖRN Baby Carrier One Air.

Los Angeles Zoo and Botanical Gardens
Lions, tigers, bears...and more! The LA Zoo is home to a variety of animals from around the world―all of which your kiddos will love to admire. The bird show and giraffe feedings are especially popular hits. "Make sure to plan the short trek to the giraffes between 11:00-12:00 and 2:30-3:30. For $5 you get three branches and are able to feed them up close and personal!" Birrenkott says.

Move your little one to your back in the Baby Carrior One Air so they can get close to the action too. "We like to go at the very beginning since they can get full and sometimes walk away if there were too many people in front of you." After letting the kids run out their energy in the zoo, the Botanical Gardens make the perfect spot to relax and have lunch. "There's a beautiful grassy area that's quiet where you can set a blanket and enjoy the beautiful LA weather. And for us struggling tired mamas, there's a coffee shop that has the most amazing lattes and cappuccinos. Huge win."

SEE

The El Capitan Theatre

More than just a must-see on your tour of Hollywood, the El Capitan Theatre is an excellent spot for family memories. There are "Tiny Tot Tuesdays" for families with younger children (AKA, no one will give you a dirty look if your kiddo wants to sing along...or just throws a tantrum mid-show), and all of the family-friendly movies feature something extra, whether it's live Disney cast members, gift bags, or extra effects like confetti. Check the website to find out what is showing during your trip.

Aquarium of the Pacific
If your kids are fans of Finding Dory, they're going to love the Aquarium of the Pacific in Long Beach. With everything from penguins to sea otters to sharks (not to mention millions of fish in every shape, size, color), there's something to catch the eye of everyone in your family. The aquarium also features seasonal festivals and events, so check the calendar during your visit to make sure you don't miss their best shows. As for your littlest family members, they'll enjoy a comfy ride through the aquarium in their carrier.

"Our weather is all over the place sometimes, but in the BABYBJÖRN Baby Carrier One Air, he didn't get sweaty at all!" Birrenkott says. "Plus, after two days of activities, my back is in one piece. I can babywear him all the time now!"

Traveling Tikes
Forget something at home? Traveling Tikes on Santa Monica Boulevard is the perfect spot to scoop up any baby gear that didn't make it into your suitcase―including the BABYBJÖRN Baby Carrier One Air for easier travel around town. One other store we love? KIDSLAND on Wilshire Boulevard.


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

If there's anything better than dressing your kids up in adorable holiday outfits, it's gotta be matching them.

We rounded up seven of our favorite looks for this season. 🎁

1. Classic Christmas for kids

Go crisp, clean, classic and Christmassy with a Short Sleeve Smocked Holiday Dress from Feltman Brothers.

Short Sleeve Smocked Holiday Dress, Feltman Brothers, $67.95

BUY

Classic Christmas made modern for mama

Match your cotton cutie in a crisp and modern shirtdress that can last you far beyond Christmas.

Kowtow Monologue Shirt Dress, Garmentory, $93.00

BUY

2. Nordic-themed sweater set

Get cozy + complimentary with black and red family sweaters that you can wear all winter long.

Oh Sno Happy Christmas Collection, Hanna Andersson, $68 - $92

BUY

3. Matchy matchy mommy

A super-affordable option for the matchy matchy mama.

Emmababy Mommy and Me Matching Plaid Long Sleeve Shirt Dress + Princess Tulle Tutu Dress, $14.99

BUY

4. Mommy + me tutus

Tutus make everything, including the holidays, a bit more magical. Grab a matching set to enjoy a twirl with your girl.

Mommy and Me Tulle Tutus, Etsy, $110.00

BUY

5. The perfect plaid dress

Quick! This one is perfect, grab it fast.

Ruffle Trim Babydoll Dress for Toddler Girls, Old Navy, $20.00

BUY

Mama's plaid

Mama deserves ruffles and plaid, too.

Relaxed Plaid Twill Classic Shirt, $24.00, Old Navy

BUY

6. Best sweater set yet

Moms and sons can play match-up, too. Grab a sweater set you can return to the entire season.

Festivewear Sweater Sets, Boden, $55.00-$130.00

BUY

7. Big blue

Light up the night with Santa's sleigh and a sleek little number for mama.

Festive Big Applique Dress, Boden, $48.00

BUY

Blue for you, too

The perfect LBD (little blue dress).

Flippy Pencil Dress, Boden, $170.00

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

You might also like:

Motherly provides information of a general nature and is designed for educational purposes only. This site does not provide medical advice, diagnosis or treatment.Your use of the site indicates your agreement to be bound by our  Terms of Use and Privacy Policy. Information on our advertising guidelines can be found here.