75+ kids toys and gifts we found during Prime Day that you’ll want to stash for birthdays and holidays
You'll thank yourself later.
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The only thing that makes us feel more smug than Christmas shopping early and being done before school starts is buying everything on sale. And isn’t that what Prime Day is all about?
Amazon Prime Day is running Tuesday, July 8 through Friday, July 11, 2025 (double the two day event it usually is!), and like always, it promises to offer an overwhelming amount of steals and deals. That’s why we’re here to help.
Here’s the thing about toy sales—not all discounts are created equal. We’ve all seen those “deals” where prices mysteriously spike right before being “slashed,” leaving you wondering if you’re actually saving anything at all.
We’ve done the detective work for you, hunting down tons of toys that are genuinely on sale—real markdowns on products that our editorial team, mom friends, and trusted parenting community actually recommend. These aren’t random picks based on flashy discount percentages. Every single item made our list because it delivers on quality, safety, and that magical ability to keep kids engaged (and parents sane).
From award-winning STEM toys and beloved classic brands to those big-ticket items that make birthdays and holidays unforgettable, we’ve curated deals on products we’d confidently put under our own trees or wrap for the next birthday party. Think bikes that will last through multiple kids, train sets that spark imagination for years, and educational toys that don’t feel like thinly veiled homework.
Whether you’re getting ahead on holiday shopping, stocking up for upcoming birthdays, or just want to treat your little ones to something special, these deals make it possible to give amazing gifts without the sticker shock. Ready to check some major items off your gift list while your wallet stays happy? Here are the best Amazon Prime Day toy deals that make perfect presents for any celebration.
Prime Day toys for babies and toddlers under $50
Prime Day toys for babies and toddlers over $50
Prime Day toys for kids
A version of this story was published July 13, 2021. It has been updated.
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