55 incredible Black-owned businesses to support right now

Your everyday purchases have power—real power. While protesting, volunteering, and donating to social justice organizations are vital ways to support the Black community, there’s another meaningful action you can take daily: being intentional about where you spend your money.

Supporting Black-owned businesses isn’t just about making a purchase—it’s about helping build generational wealth, strengthening local communities, and challenging systemic inequities that have historically made it harder for Black entrepreneurs to thrive. Despite Black Americans making up about 14% of the population, only about 3% of businesses are Black-owned. And these businesses often face steeper challenges, from securing loans to recovering from economic downturns.

But here’s the exciting part: we’re seeing a surge in innovative Black-owned businesses across every sector—from revolutionary beauty brands celebrating diverse skin tones to groundbreaking tech startups, sustainable fashion labels, and restaurants reimagining traditional cuisines. When you choose to support these businesses, you’re not just buying a product or service—you’re investing in dreams, supporting families, and helping create a more equitable marketplace.

Think of it this way: Every dollar you spend is a vote for the kind of world you want to live in. And while big systemic change takes time, supporting Black-owned businesses is an immediate, tangible way to help close the racial wealth gap and build stronger, more diverse communities.

Ready to put your purchasing power to work? Here are some incredible Black-owned businesses our team loves and supports year-round:

Black-Owned Businesses for mamas

BeautyStat

Developed by cosmetic chemist Ron Robinson, BeautyStat is a Black-owned skincare brand that’s cracked the code on keeping Vitamin C fresh and effective in their products. Their science-backed serums and moisturizers are designed to work quickly and effectively for all skin tones.

Beelove

Chicago-based Beelove isn’t just black-owned–the company also employs formerly incarcerated folks in need of a fresh start. The aptly-named venture offers everything from Chicagoland honey to honey-infused body care products like sugar scrub and lip balm.

Bell’s Reines

Heaven-sent soft baked cookies made with simple, high-quality ingredients by a mother and daughter team.

Be Rooted:

The first Black-owned brand stationery brand to grace the shelves at Target, their colorful journals, planners and desk accessories weave culture into each and every design.

The Black Doula: 

Black women are at greater risk for pregnancy and birth-related issues. Founder Sabia Wade offers coaching, workshops and more to help women from birth and beyond.

Briogeo

Briogeo’s mission is simple: To create high-quality hair care products that address immediate hair concerns—frizz, dryness, breakage—while creating a foundation for long-term nourished strands.

Brooklyn Blooms:

A Brooklyn-based florist that uses fashion, nature and art as inspiration to create stunning arrangements, hand-delivered in the NYC area.

Buttah by Dorian Renaud:

A luxe, unisex skincare line developed for diverse shades of melanin-rich skin.

Canvas Beauty:

Founded by hair stylist turned business mogul Stormi Steele, Canvas Beauty’s premium hair care consistently earns rave reviews for their effective, all-natural formulas. (Check out their best-selling Hair Blossom serum to help regrow natural hair!)

Earth Henna:

Fun, safe and easy kits to create natural temporary tattoo designs.

Evie & Kay

Founded by a Dominican veteran now based in Atlanta, Evie & Kay is a woman-owned skincare brand that blends cultural heritage with modern clean beauty science. Their vegan, cruelty-free products deliver powerful results while staying true to their commitment to toxin-free formulations that care for both skin and the environment.

Golde: 

Health and beauty products crafted by superfoods. Think: Face masks and smoothie boosters.

The Honey Pot Company: 

The first plant-based feminine care system, created by women for women. You can shop online or at Target, Walgreens, Kroger and other places. Find a store here.

Je Mérite

A female-founded brand whose silky, velvety robes are perfect for those self-care nights (and every night).

Mae Health, Inc.:

Pregnancy and postpartum support, tailored to the needs of Black women.

Mahogany Books:

Founded in 2007 to “meet the literary needs of readers nationwide in search of books written for, by, or about people of the African Diaspora,” this online independent bookstore also has a brick and mortar in Washington D.C.

Marcus Books:

The nation’s oldest Black-owned bookstore is filled with titles to inspire.

Matrescence: 

Clean skincare developed especially for motherhood.

McBride Sisters Wine Collection: 

Two sisters with a passion for wine created a delicious wine collection. Even better, join their wine club.

Mented Cosmetics: 

Non-toxic, free of parabens and full of rich pigments, this makeup brand is made for a variety of skin tones.

Milky Mama: 

Created by Krystal Nicole Duhaney, RN and lactation consultant, Milky Mama has a full product line of tasty treats and supplements that promote milk production.

Nubian Skin: 

Skin tone lingerie and hosiery for women of color.

Oui the People

Karen Young created a brand that makes no “perfecting, flawless, or anti-aging” claims, but instead provides thoughtful products that help you feel amazing in your own skin. Their award-winning Body Gloss hydrates skin without being greasy and leaves behind a healthy glow that’s totally addicting.

Oh Happy Dani: 

You’ve likely seen (or shared) her doodles on Instagram, promoting conversations around justice, inspiration and faith. You can order one of her cards through her shop.

Pattern Beauty:

Hair care created by Tracee Ellis Ross specifically for curly, coily + tight-textured hair.

Pear Nova:

An award-winning luxury nail lacquer brand that bridges the gap between fashion and function.

Pipcorn:

Heirloom snacks that taste amazing, are nutritious and environmentally sustainable. Win-win-win!

Puzzles of Color

Dallas-based siblings Ericka and William turned their passion for celebrating Black culture into Puzzles of Color, a Black-owned company that transforms artwork by artists of color into engaging jigsaw puzzles. Each puzzle becomes frameable art once completed, with the artists receiving a portion of sales, making it a meaningful way to support diverse creators while bringing families together for screen-free fun.

rayo & honey:

Handcrafted pieces with affirming phrases and a minimalist feel from pennants to hang on the wall to totes and keychains.

Reel Paper

Sustainable, tree-free, plastic-free paper towels and toilet paper that give back to reforestation projects around the world.

Ruby Love: 

Inclusive period apparel brand created by Crystal Etienne. Think: leak-proof underwear, swimwear and kits.

The Wrap Life: 

Gorgeous headwraps and headbands made with premium fabrics.

Ten Wilde

Founded by Tenisha Wilde, whose style was shaped by growing up in Northern California and traveling the world, Ten Wilde creates versatile, all-gold jewelry that’s both trendy and timeless. The brand delivers quality, affordable pieces designed for the multi-faceted woman, staying true to Tenisha’s motto of being “refined in the undefined.”

WSEL Bags: 

Stylish but utilitarian diaper bags that dads will want to carry.

Unsun: 

Founded by Katonya Breaux, whose mission was to develop skin-safe sunscreen for every ethnicity and skin tone.

Undefined:

Clean, conscious, and inclusive beauty and wellness products that harness the power of plant magic.

We Dream In Colour

Statement-making jewelry made with sustainable materials and gorgeous pops of color.

Black-owned businesses for kids

AX Puzzles:

Engaging puzzles that feature diverse and inclusive imagery.

Black Girl Sunscreen: 

Reef safe, vegan, water-resistant for 80 minutes and leaves no white residue. (And yes, it’s great for mamas too!) Shop online or at Target.

Estella:

New York-based mom and pop shop launched by New York and Nigerian natives Jean Polsky and her husband Chike Chukwulozie in 2002 specializing in stylish organic cotton baby clothing and accessories that have been featured everywhere from Vogue to the New York Times.

Fourth Phase

After realizing the lack of support for postpartum recovery, co-founders Nana Eyeson-Akiwowo and Marcia A. Cole created Fourth Phase to help new mothers during the tender fourth trimester. Because moms know what moms need, Fourth Phase specializes in afterbirth care boxes filled with non-toxic, sustainably sourced products designed to support both the emotional and physical recovery of new moms.

GOODEE:

Marketplace of selection of kids items from minority artisans from around the world. (Don’t forget to check out their home picks, too!)

Harperiman: 

Beautiful handmade dolls that illustrate different shapes and styles. You can even order a custom doll to look just like your little one.

Jonah’s Hands:

Founded by 14 year old crochet-expert Jonah Larson, these easy-to-follow kits and tutorials are perfect for aspiring crocheters!

Kids Swag: 

A marketplace for baby and kid products that feature black characters.

Lovely Leaps Dance Studio: 

Teach your kids to love movement and dance with their virtual classes.

Lucy Lue Organics: 

Organic baby clothing with a beautiful minimalist feel, from baby gowns to rompers.

Miles and Milan

After struggling to find stylish, minimalist clothing during her own pregnancy, Shennel Fuller created Miles and Milan to offer parents timeless, gender-neutral basics for children of all ages. From infants to big kids, the stylish brand focuses on fuss-free, playful pieces that can become wardrobe staples.

Muffincakes Baby Boutique: 

High-quality baby products that reflect the diversity of beauty in children from quilts and blankets to wrapping paper.

Orijin Bee Dolls:

Created by a mother to inspire her kids’ self-love journey, Orijin Bees’ collections of dolls were created to normalize multicultural inclusion during play.

Proudly:

Founded by Gabrielle Union and Dwayne Wade, Proudly “honors our littlest loves by celebrating the beauty of melanated skin”. Their diapers and baby skincare are made with gentle, cleaner ingredients at budget-friendly prices.

Stina & Mae:

Founded by Mishell Ekunsirinde, a serial entrepreneur and former fashion editor, Stina & Mae is a combination of her “passion for design, motherhood and my life purpose to help others.” Their ultra-soft swaddles, baby blankets and accessories are all made from GOTS certified organic cotton. Plus, the brand regularly partners with organizations that help families in need.

TinkyPoo Diapers:

The first intentionally diverse diaper company, TinkyPoo diapers feature art showcasing babies who are Black, Brown, Asian American and Pacific Islander. Their natural, high-quality diapers care for baby bottoms while reflecting a child’s beauty and encouraging healthy self image.

Upbounders: 

Founded by a mama who wanted toy options that reflected her son and his friends’ experiences. Screen-free play, like puzzles and memory games.