Showing support for the Black community can take many forms. You can volunteer and join protests. You can regularly donate to social justice organizations. But you can also make a difference every time you pull out your wallet.

Supporting Black-owned businesses is one of the most simple and straightforward way to make a difference. Putting dollars directly into these businesses, many of which have struggled disproportionately the past few years, is something you can do across all categories from beauty products to restaurants.

If you aren’t sure where to start, or want to do more to amplify these voices, remember that you have power when you consciously decide where to put your dollars.

Here are some of our team’s favorite Black-owned businesses to support right now (and always):

Black-Owned Businesses for mamas

Bell’s Reines

Heaven-sent soft baked cookies made with simple, high-quality ingredients by a mother and daughter team.

Be Rooted:

The first Black-owned brand stationery brand to grace the shelves at Target, their colorful journals, planners and desk accessories weave culture into each and every design.

The Black Doula: 

Black women are at greater risk for pregnancy and birth-related issues. Founder Sabia Wade offers coaching, workshops and more to help women from birth and beyond.

Brooklyn Blooms:

A Brooklyn-based florist that uses fashion, nature and art as inspiration to create stunning arrangements, hand-delivered in the NYC area.

Buttah by Dorian Renaud:

A luxe, unisex skincare line developed for diverse shades of melanin-rich skin.

Canvas Beauty:

Founded by hair stylist turned business mogul Stormi Steele, Canvas Beauty’s premium hair care consistently earns rave reviews for their effective, all-natural formulas. (Check out their best-selling Hair Blossom serum to help regrow natural hair!)

Earth Henna:

Fun, safe and easy kits to create natural temporary tattoo designs.


Health and beauty products crafted by superfoods. Think: Face masks and smoothie boosters.

The Honey Pot Company

The first plant-based feminine care system, created by women for women. You can shop online or at Target, Walgreens, Kroger and other places. Find a store here.

Je Mérite

A female-founded brand whose silky, velvety robes are perfect for those self-care nights (and every night).

Love Notes Fragrances: 

Deliciously scented soy candles that look great sitting anywhere. You’ll want one of each.

Mae Health, Inc.:

Pregnancy and postpartum support, tailored to the needs of Black women.

Mahogany Books:

Founded in 2007 to “meet the literary needs of readers nationwide in search of books written for, by, or about people of the African Diaspora,” this online independent bookstore also has a brick and mortar in Washington D.C.

Marcus Books:

The nation’s oldest Black-owned bookstore is filled with titles to inspire.


Clean skincare developed especially for motherhood.

McBride Sisters Wine Collection

Two sisters with a passion for wine created a delicious wine collection. Even better, join their wine club.

Mented Cosmetics: 

Non-toxic, free of parabens and full of rich pigments, this makeup brand is made for a variety of skin tones.

Milky Mama

Created by Krystal Nicole Duhaney, RN and lactation consultant, Milky Mama has a full product line of tasty treats and supplements that promote milk production.

Nubian Skin

Skin tone lingerie and hosiery for women of color.

Oh Happy Dani: 

You’ve likely seen (or shared) her doodles on Instagram, promoting conversations around justice, inspiration and faith. You can order one of her cards through her shop.

Pattern Beauty:

Hair care created by Tracee Ellis Ross specifically for curly, coily + tight-textured hair.

Pear Nova:

An award-winning luxury nail lacquer brand that bridges the gap between fashion and function.


Heirloom snacks that taste amazing, are nutritious and environmentally sustainable. Win-win-win!


Non-toxic household cleaners and laundry detergent.

rayo & honey:

Handcrafted pieces with affirming phrases and a minimalist feel from pennants to hang on the wall to totes and keychains.

Reel Paper

Sustainable, tree-free, plastic-free paper towels and toilet paper that give back to reforestation projects around the world.

Ruby Love: 

Inclusive period apparel brand created by Crystal Etienne. Think: leak-proof underwear, swimwear and kits.

The Wrap Life

Gorgeous headwraps and headbands made with premium fabrics.

WSEL Bags: 

Stylish but utilitarian diaper bags that dads will want to carry.


Founded by Katonya Breaux, whose mission was to develop skin-safe sunscreen for every ethnicity and skin tone.


Clean, conscious, and inclusive beauty and wellness products that harness the power of plant magic.

We Dream In Colour

Statement-making jewelry made with sustainable materials and gorgeous pops of color.

Black-owned businesses for kids

AX Puzzles:

Engaging puzzles that feature diverse and inclusive imagery.

Black Girl Sunscreen: 

Reef safe, vegan, water-resistant for 80 minutes and leaves no white residue. (And yes, it’s great for mamas too!) Shop online or at Target.


New York-based mom and pop shop launched by New York and Nigerian natives Jean Polsky and her husband Chike Chukwulozie in 2002 specializing in stylish organic cotton baby clothing and accessories that have been featured everywhere from Vogue to the New York Times.


Marketplace of selection of kids items from minority artisans from around the world. (Don’t forget to check out their home picks, too!)


Beautiful handmade dolls that illustrate different shapes and styles. You can even order a custom doll to look just like your little one.

Jonah’s Hands:

Founded by 14 year old crochet-expert Jonah Larson, these easy-to-follow kits and tutorials are perfect for aspiring crocheters!

Kids Swag

A marketplace for baby and kid products that feature black characters.

Lovely Leaps Dance Studio

Teach your kids to love movement and dance with their virtual classes.

Lucy Lue Organics: 

Organic baby clothing with a beautiful minimalist feel, from baby gowns to rompers.

Muffincakes Baby Boutique

High-quality baby products that reflect the diversity of beauty in children from quilts and blankets to wrapping paper.

Orijin Bee Dolls:

Created by a mother to inspire her kids’ self-love journey, Orijin Bees’ collections of dolls were created to normalize multicultural inclusion during play.


Founded by Gabrielle Union and Dwayne Wade, Proudly “honors our littlest loves by celebrating the beauty of melanated skin”. Their diapers and baby skincare are made with gentle, cleaner ingredients at budget-friendly prices.

Royal Nation:

Gender-neutral streetwear with a story to tell.

Stina & Mae:

Founded by Mishell Ekunsirinde, a serial entrepreneur and former fashion editor, Stina & Mae is a combination of her “passion for design, motherhood and my life purpose to help others.” Their ultra-soft swaddles, baby blankets and accessories are all made from GOTS certified organic cotton. Plus, the brand regularly partners with organizations that help families in need.

TinkyPoo Diapers:

The first intentionally diverse diaper company, TinkyPoo diapers feature art showcasing babies who are Black, Brown, Asian American and Pacific Islander. Their natural, high-quality diapers care for baby bottoms while reflecting a child’s beauty and encouraging healthy self image.


Founded by a mama who wanted toy options that reflected her son and his friends’ experiences. Screen-free play, like puzzles and memory games.