Experts say these will be the must-have toys for summer

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While an old-fashioned sprinkler is hard to beat, these must-have toys will keep your children entertained all summer long.
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Summer vacation will be here before we know it, and parents are already on the lookout for affordable toys to keep their kids entertained during uncertain economic times. The editorial team of experts at the Toy Insider, the go-to destination for all things happening in the toy industry, have released their 2025 Spring & Summer Gift Guide, featuring more than 250 toys from over 110 trusted toymakers.
Notable trends include outdoor and active gear to get kids off screens, educational toys that make learning fun, travel-ready toys for family road trips, and water toys guaranteed to provide wet and wild fun. The guide also showcases toys inspired by popular franchises like Bluey, Ms. Rachel, Minecraft, and Lilo & Stitch.
With tariff concerns and rising toy prices on everyone’s mind, this year’s guide is deliberately budget-friendly. More than 85% of the picks cost less than $50, and over 175 products are under $25. Even better, most toys in the guide were shipped to retailers before tariff increases took effect, providing a temporary reprieve for summer shoppers.
“Between making sure every dollar counts and ensuring kids have the fun they deserve, toy shopping today can feel like a tricky balancing act,” says Ali Mierzejewski, Editor-in-Chief at The Toy Insider. “That’s why we’re taking the guesswork out of it with our most affordable Spring & Summer Gift Guide yet, filled with expert-approved picks that spark creativity, adventure and joy for kids of all ages.”
While current tariff policies haven’t affected most summer toys yet, industry experts warn that more complex items like detailed action figures, dolls, and larger products such as electric bikes and ride-ons could see significant price increases by back-to-school season. Parents looking to maximize value might consider American-made options, like the Coastal Crab Sandbox from Simplay3 and the Little Tikes Bluey Grannie’s Car, both manufactured in Ohio.
If you’re looking for ways to keep kids engaged and entertained this summer while being mindful of your budget, the Toy Insider has infants through tweens covered. Offering a variety of price points and never separating by gender, there is truly something for every child’s interest.
From infants through age 7, here are some of our favorites from the hottest toys of summer list, according to the experts:
Expert recommended toys for infants to age 2
Your baby is learning and growing so much, and it’s important that their toys reflect the developmental changes that are occurring during this pivotal time.
To view the Toy Insider’s full list for 0-2, click here .
Expert recommended toys for ages 3 to 4
Between ages 3 and 4, your child is fully embracing the magical, imaginative time of childhood.
To view the Toy Insider’s full list for age 3-4, click here .
Expert recommended toys for 5-7 years old
During this period, children are beginning to learn skills needed to become self-sufficient and are slowly developing their own personality.
To view the Toy Insider’s full list for age 5-7, click here.