To be a mother is to be a healer, nurturer, listener, bum-wiper, chauffeur, chef, personal shopper and magic-maker—often all in the course of one day. Do we always do it with grace? Nope. Do we still get it done? For sure.

Motherhood is a superpower, hands down.

But over the course of the past year, the ongoing pandemic has exposed just how unsupported mothers are. And superpower or not, we need help.

Related: This is motherhood: Jamie Jones wants BIPOC moms to get the birth support they need

From lack of (or unaffordable) childcare, default-parent status requiring women to drop out of the workforce, or having to choose between a livelihood and the health of her family, the pandemic has disproportionately impacted women—and even more so, BIPOC women.

Because of this, last year our friends at Superkin (the multi-tasking maternity line turned working parent community support) launched a limited edition line of T-shirts to raise awareness for the Black maternal health crisis. The initial goal? $10,000 in support of Black Mamas Matter Alliance, a Black women-led advocacy that drives research, builds power and shifts culture. $10 from the sale of each shirt is donated directly.

“In this moment, we have a responsibility to our children to not just to teach them with our words, but to show them with our actions and do our part to change the systems that hold mothers, especially mothers of color, back in this country. In this unbelievably challenging year we are so grateful to have a community and a platform to express our deeply held values.” says Miriam Williams, Superkin co-founder.

Shop the limited edition Add to Resume launch to raise awareness for the Black maternal health crisis, and visit to learn more.


This story has been updated.