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I couldn't really tell you the first time it happened. It may have been a month into my daughter's life, it may have been a year. All I know is that one day, it was everywhere. Of course, I'm talking about "Baby Shark."

Whisper those words in any parent group or during any playdate, and you're bound to be met with the faces of parents who get it. Parents who have also experienced this effective rite of parenthood passage, albeit against their will. You won't read about it in any parenting book, but, trust me, getting "Baby Shark" stuck in your head is as commonplace as the first time your child rolls over.

Actually, it's probably a lot more common than that. We've reached the point of saturation that all my daughter has to hear is "do do do do do," and she'll burst into the refrain.

What is it about that song that seems to have hypnotized all of the world's youth? (Because, at last count, the original YouTube video has been viewed 2.1 billion times―and counting. As James Corden recently pointed out in a show tune-worthy spoof of the song, there are only about 7 billion people on the planet. Think about that. Heck, my daughter saw me pull up the YouTube video just to get that number and immediately started chanting, "Play BABY SHARK! PLAY BABY SHARK!" This is some powerful stuff.)


Baby Shark Dance | Sing and Dance! | Animal Songs | PINKFONG Songs for Children www.youtube.com


If you ask me, the choice of a shark as a child's favorite pop star is unlikely at best. Rows of razor-sharp teeth, toothlike scales, an insatiable appetite, dead eyes, and a litany of Hollywood-endorsed stories designed to inspire fear―not exactly your typical childhood hero. And yet...the shark still prevails.

Of course, that adoration only applies to the under-preschool set. As any parent would tell you, Baby Shark has become the soundtrack to most of our nightmares. It strikes at the most innocuous times: when I'm waiting in line at the grocery store. When we're stuck in traffic. Or simply when I'm rushing to accomplish any of the tasks on my to-do list. One second, I'm sitting in silence. The next? I hear it whispering from the back of my mind: do do do do do…

From that point on, the shark attack has begun.

But as much as I might inwardly loathe "Baby Shark," I can't deny that its power can be used for good. I can certainly credit the song with having saved me from a number of budding toddler meltdowns.

There are times when its siren call is the only thing that can save my high energy kid from the brink of a total tantrum. As soon as its dulcet sounds fill the car, even my screaming newborn can't help but be lulled to sleep.

Why does such sleepytime magic come at the price of the ultimate earworm? We may never know. But I suspect it's the same logic that determines that my daughter's favorite shows must come with some of the most obnoxious characters.

And you can't disagree that "Baby Shark" stands for inclusivity. Sure you have your obvious Baby Shark, Mommy Shark, and Daddy Shark, but in our house, you know you're really accepted by my 3-year-old when she makes you a shark too. We've had sister sharks, auntie sharks, grandma sharks, Caleb sharks… You get the idea. A shark for one, and a shark for all!

Plus, studies have even shown that it might actually be boosting my kids language skills! Score another one for the sharks!

I'll probably never love Baby Shark―or even totally understand it―but I like to think the sharks and I have come to an understanding. Even now, I hear my daughter requesting it from Alexa for the thousandth time today, and I see my newborn's eyes light up at the sound of its bouncing melody. And while I know this means I'm in for another generation of sharks, I can't knock the fact that the stuff works. So maybe we can all just learn to swim together in peace.

Do do do do do.

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When you become a parent for the first time, there is an undeniably steep learning curve. Add to that the struggle of sorting through fact and fiction when it comes to advice and—whew—it's enough to make you more tired than you already are with that newborn in the house.

Just like those childhood games of telephone when one statement would get twisted by the time it was told a dozen times, there are many parenting misconceptions that still tend to get traction. This is especially true with myths about bottle-feeding—something that the majority of parents will do during their baby's infancy, either exclusively or occasionally.

Here's what you really need to know about bottle-feeding facts versus fiction.

1. Myth: Babies are fine taking any bottle

Not all bottles are created equally. Many parents experience anxiety when it seems their infant rejects all bottles, which is especially nerve wracking if a breastfeeding mom is preparing to return to work. However, it's often a matter of giving the baby some time to warm up to the new feeding method, says Katie Ferraro, a registered dietician, infant feeding specialist and associate professor of nutrition at the University of California San Francisco graduate School of Nursing.

"For mothers returning to work, if you're breastfeeding but trying to transition to bottle[s], try to give yourself a two- to four-week trial window to experiment with bottle feeding," says Ferraro.

2. Myth: You either use breast milk or formula

So often, the question of whether a parent is using formula or breastfeeding is presented exclusively as one or the other. In reality, many babies are combo-fed—meaning they have formula sometimes, breast milk other times.

The advantage with mixed feeding is the babies still get the benefits of breast milk while parents can ensure the overall nutritional and caloric needs are met through formula, says Ferraro.

3. Myth: Cleaning bottles is a lot of work

For parents looking for simplification in their lives (meaning, all of us), cleaning bottles day after day can sound daunting. But, really, it doesn't require much more effort than you are already used to doing with the dishes each night: With bottles that are safe for the top rack of the dishwasher, cleaning them is as easy as letting the machine work for you.

For added confidence in the sanitization, Dr. Brown's offers an incredibly helpful microwavable steam sterilizer that effectively kills all household bacteria on up to four bottles at a time. (Not to mention it can also be used on pacifiers, sippy cups and more.)

4. Myth: Bottle-feeding causes colic

One of the leading theories on what causes colic is indigestion, which can be caused by baby getting air bubbles while bottle feeding. However, Dr. Brown's bottles are the only bottles in the market that are actually clinically proven to reduce colic thanks to an ingenious internal vent system that eliminates negative pressure and air bubbles.

5. Myth: Bottles are all you can use for the first year

By the time your baby is six months old (way to go!), they may be ready to begin using a sippy cup. Explains Ferraro, "Even though they don't need water or additional liquids at this point, it is a feeding milestone that helps promote independent eating and even speech development."

With a complete line of products to see you from newborn feeding to solo sippy cups, Dr. Brown's does its part to make these new transitions less daunting. And, for new parents, that truly is priceless.

This article was sponsored by Dr. Brown's. Thank you for supporting the brands that support Motherly and mamas.

[Trigger warning: This essay describes a woman's emotional journey with postpartum anxiety.]

I see you, mama.

I know you don't want to feel this way. I know you're terrified of everything in the world right now. I know you want to wrap your baby in a bubble and keep them safely in your arms forever. I know you can't "sleep when the baby sleeps" because you are too nervous to drift off in case they stop breathing. I know you don't want to let anyone near your little one because they could be carrying an illness. I know you've cried in the bathroom and begged for the voice to stop. And I know you love your child more than anything in the world.

I know because I was you.

I was in the 10% of estimated women who are affected by Postpartum Anxiety (PPA) but had no idea what I was experiencing. I worried about EVERY little thing but just brushed the fears aside, thinking this was just normal of first-time motherhood. But it was something more.

I lived in constant fear that my son was either going to get hurt or he was going to die.

It started the first week of being home from the hospital. I was so scared of SIDS that I actually googled "How much sleep do I need in order to survive?" I would only get two to three hours, not because my child was keeping me up, but because I was scared he would stop breathing and I wouldn't be awake to save him.

I would religiously wash all of his clothes with baby detergent and if I thought I mistakenly used regular detergent, I would rewash everything. I was afraid he would get a skin rash if I didn't. If my husband had the slightest hint of a cold, I would banish him to the guest room and handle all of the baby duties on my own until he was fully recovered.

I would wash and rewash bottles because I was afraid they weren't clean enough and convinced myself if I didn't then he would catch a rare illness. When we supplemented with formula, I wasted multiple cans because I was so scared I didn't measure it correctly, so I would dump it and start over.

I didn't want to be this way. I didn't want to let PPA be the thief of my joy, but anxiety doesn't care who you are or what you've been through. I knew my previous miscarriages attributed to my PTSD, which manifested into anxiety.

I knew I needed help.

I cried so many nights as my husband and baby boy slept because I just wanted to feel "normal." I didn't want to overanalyze every bump or rash or cough, I wanted to enjoy being a first time mom, but I felt like I was drowning.

On top of the anxiety was guilt. I had wanted this baby so badly—I wanted to feel joy, happiness, and gratitude, and yet I felt overwhelmed, sad, and miserable. What was happening?

I would tell myself not to worry, I'd try to convince myself a regular cold was just a cold. But then a voice would come into my head and make me second guess myself. What if it was a serious infection and became fatal if I ignored it? So I rushed my baby boy to the doctor every time I thought something was wrong.

I went to the pediatrician over 20 times in my son's first year of life. One time I went because I thought he had a cancerous mole, which turned out to be a piece of lint stuck to his hair. I felt like I was losing control of myself.

Eventually, when my son was 3 months old, I went to a therapist for help. I needed someone to hear me and give me the tools to overcome this. I am not without daily anxiety, I still have many fears and I have to bring myself back to reality, but I work on it every day. I cope and I make an effort to continue with my therapist so I can beat this.

Even though this topic is hard to write about, I have no shame in my story. Carrying a child is hard, giving birth is harder, and jumping onto the roller coaster of motherhood is one hormonal, wild ride.

Mamas, we are allowed to not be okay and we have every right to make that known. I wasn't okay and it took every ounce of strength I had to get myself out of the darkness.

If I could tell you anything about struggling with this, it is this: PPA is real, it is not normal, and getting help is okay. Do not feel ashamed, do not feel embarrassed, and don't for one second think you owe anyone an explanation.

Do not let a single person make you feel like you are less of a mother. You are a magnificent human being, a loving mama bear, and you will get through this.

I see you, and I'm holding space for you.

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Ready to bring a baby on board? Feelings of excitement can often be met with those of financial concern as you prep for this milestone. According to the U.S. Department of Agriculture, as of 2015, the cost of raising a child is $233,610—a number that can make anyone's jaw drop to the floor.

But before you start to worry, here are ways you can become more financially savvy before the baby is born:

1. Budget for healthcare costs

The cost of delivering a baby can vary by state, but suffice it to say it can be thousands of dollars. Castlight Health found that the lowest average cost of delivery was $6,075 in Kansas City, MO and the highest average cost $15,420 in Sacramento, CA. Costs are even higher for a Cesarean delivery.

The first thing you want to do is check your insurance and see what they will cover so what you will be responsible for. Then create a separate savings account so that you can cover any costs that you're on the hook for. You can set up automatic savings after each payday up until the baby is born to help assist with any healthcare costs associated with delivery.

2. Cut your expenses

Before the baby arrives, do a spending audit and see where you can slash some expenses. Free up any leftover money to help cover the increased costs that will come, such as food, clothes, and formula.

If you're struggling with how to do that, take a look at all of your expenses and write next to each either"want" or "need." Look at your "want" list and see which expenses are ones you can either eliminate or cut back on. If it doesn't bring you joy or add value, ditch it! You might even find subscriptions that you didn't know you had.

3. Go for second-hand goods

Of course, there are some things you definitely want to buy new for baby, but things like clothes and toys you can get second hand and save a lot of money. Your baby will grow so fast and buying new clothes every few months can add up. If your family members or friends have old baby clothes or toys they're willing to part with, it will save money and you can pay it forward down the line.

4. Look for sales or coupons

Clothes and toys are items that you can buy second hand, but products, like a car seat and crib are best new. You want to be up-to-date with safety and know what you're getting. Before going shopping, search for sales or coupons before you head out. A little research online can go a long way and save you hundreds.

5. Have a garage sale

If you need to make room for baby, it's time to get rid of items that you no longer use or need. Take all of the stuff you are planning to get rid of and have a garage sale to make extra money. You can also try selling online on Craigslist, Poshmark and OfferUp too.

Take the money you earn from selling your stuff and put it in your savings account earmarked for your baby.

6. Get a 529 plan

It's never too early to save for your baby's college. You can open a state-sponsored 529 plan which is a tax-advantaged savings account for education-related costs. Instead of asking for gifts or toys from family and friends, you can request money to go toward a 529 plan. It will be an impactful gift that will help your child in the future and help lessen the financial burden on you.

7. Prep now instead of later

Your whole world will change when your baby arrives, so in order to save money, time and stress, create a plan now. Is there a family or friend close by who can babysit if you need some rest or have to run an errand? Ask them now if they can help out.

Start preparing meals in bulk that can be in the freezer and easily made so you don't have to think about food. Put your bills on autopay so that you don't miss any payments and get hit with late fees. Know how long you can get maternity or paternity leave and understand how that will affect your income and budget. Getting all of this ready ahead of time can help you in the long run.

8. Purchase life insurance

While thinking about why you need life insurance can be a bit stressful, preparation is essential, especially when you're adding another member to your family. Life insurance will provide financial support if you had a loss of income due to something happening to either you or your partner.

9. Understand any tax benefits

The birth of your baby will affect your taxes, which can actually end up putting more money back into your pocket. Do some research online and see how a dependent will change your taxes in your state, such as new exemptions available. Or, find a trusted accountant or tax specialist in your area who can walk you through your options.

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We've had some struggles, you and me. In my teens, we were just getting to know each other. It was a rocky road at times, like when people referred to you as "big boned." I was learning how to properly fuel you by giving you the right foods. How to be active, to keep you strong and in good shape. I wish I knew then what I do now about you and what a true blessing you are. But that's something that has come with the gift of motherhood.

In my 20's, we became more well-acquainted. I knew how to care for you. After I got engaged, we worked so hard together to get into "wedding shape." And, looking back now, I totally took that six pack—okay, four pack—for granted. (But I have the pictures to prove it.)

Now that I'm in my 30's (how did my 30's happen so fast, btw?) with two kids, I'm coming to terms with my new postpartum body.

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If there are two things a mama is guaranteed to love, it's Target plus adorable and functional baby products. Target's exclusive baby brand Cloud Island has been a favorite destination for cute and affordable baby clothing and décor for nearly two years and because of that success, they're now expanding into baby essentials. 🙌

The new collection features 30 affordable products starting at $0.99 and going up to $21.99 with most items priced under $10—that's about 30-40% less expensive than other products in the market. Mamas can now enjoy adding diapers, wipes, feeding products and toiletries to their cart alongside clothing and accessories from a brand they already know and love.


The best part? The Target team has ensured that the affordability factor doesn't cut down on durability by working with hundreds of parents to create and test the collection. The wipes are ultra-thick and made with 99% water and plant-based ingredients, while the toiletries are dermatologist-approved. With a Tri-Wrap fold, the diapers offer 12-hour leak protection and a snug fit so parents don't have to sacrifice safety or functionality.

So when can you start shopping? Starting on January 20, customers can shop the collection across all stores and online. We can't wait to see how this beloved brand expands in the future.

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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