A modern lifestyle brand redefining motherhood

Snow day.

Two simple words. And yet they sound so different to me now that I’ve become a mother.


When we were kids, we would wake up early to listen to the radio or turn on the TV the morning of a storm and wait our turn for our alphabetized school name to appear (or not!) on the scrolling list of school closures. (YES!!!! We’re closed! ALL MY DREAMS HAVE COME TRUE!)

Today, school districts send out cancellations by text message the night before. Oh great. No school tomorrow for the kids either. Yay.

So in our house, after a week of stomach viruses and half days and work trips, our kids are now on their second day of no school with a likely third on the way.

Snow days are here to remind us that a break from the everyday grind can be wonderful. But they can also be incredibly hard to get through without support, electricity, milk or even a moment of quiet. ?‍♀️

To the mama whose kids are home on a snow day, I SEE YOU.

I see you trying to move work meetings to nap time because your clients, dialing in from someplace sunny, still need you to meet the deadline.

I see you handing out hot chocolates with breakfast because even though having sugar-filled kids cooped up in a house doesn’t seem like your best idea—it also seems like a super fun tradition you want your kids to enjoy.

I see you calculating screen time in your head because it’s only 9 am and the kids have already watched two movies, and you’re really not sure how to keep everyone from going crazy in the house all day.

I see you Googling “snow day activities” because you don’t want to miss an opportunity to create a little magic, but also you’re exhausted already and need to borrow someone else’s awesome ideas.

I see you looking for the lost mitten—WHERE DOES IT ALWAYS GO?!—because the kids want to go outside and make snow angels and their little fingers get so cold so quickly.

I see you unbuckling your kids’ snowsuits nine minutes later because after a few minutes outside they’re “fweezing!” and have to go peepee right now and lost their boot in the snow and their brother threw a snowball in their eye.

I see you huddling together the flashlights and candles and charging your phone as the lights start to flicker and you wonder where you will go if the power goes out for days on end.

I see you breaking up the 10th fight of the day between your kids because it’s just too much energy in one small space, and you don’t really know who hit who first but it doesn’t really matter because we don’t hurt one another and please check on your sister and make sure she’s okay and see if there’s anything you can do to make it better.

I see that after a day of nonstop cleaning up after your kids and asking them to clean up after themselves you truly cannot mentally handle wiping up another mess and was that the sound of Cheerios spilling all over the kitchen floor?

I see you wondering if this cold, dark, sickness-ridden winter will EVER end.

I see you wondering how you’ll get more milk because the car is under a mountain of snow and your kids guzzled a gallon of milk in 36 hours and apparently it is the ONLY beverage they can consider drinking and you need to call the dairy farm for a delivery STAT.

I see you pushing yourself to seize the day—seize THIS day—because snow days only come a few times a year and you want to stop and embrace the beauty and stillness.

Somewhere, under that pile of snow, I see you.

Snow days remind us that our entire world can be contained inside our house.

Snow days remind us that slowing down with our crew is an expected gift.

Snow days remind us that it takes a village but sometimes just mom has to do.

Snow days remind us that this mothering thing is HARD, but it’s also full of cuddles on the couch, opportunities to throw dance parties, and chances to splurge on our kids with love (and cookies!) just because.

Snow days remind us of the magic of childhood and teach us to bring a little bit of that feeling out every day.

Snow days remind us that each day is fleeting. Today may be perfect. It may be brutal. But it will pass.

Snow days remind us that this parenthood thing is full of twists and turns we can’t see coming (like the tree branch that fell on my neighbor’s roof), so it’s best to seize the moment.

And if you can’t seize this snowy moment, grab a cup of hot chocolate, turn on Moana with your kids, and dream of Hawaii. ?

Who said motherhood doesn't come with a manual?

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Sometimes inspiration just strikes.

Diana, our Motherly Experts Editor, had a moment just like that. The result was magic. "I was tucking my middle guy in, and he was all toddler-perfect... lost in a sea of blankets, so cute and little, and I just had this moment of, "wow, one day he is going to be a grown up, and someone else is going to love him..." And the rest is history :)" These poignant moments of motherhood touch the heart in immeasurable ways...balh able bla

After the tears have dried, this unique story, inspired by the overflow of love in a mother's heart, stays with you for a loooong time and is bound to resonate in your heart fas long as a mother's love remains for her child, long after they've left home. That's motherly. And, that's Motherly.

"To the person who falls in love with my son" went viral.

This video, more than the sum of its parts, has provided an overall experience that has transcended its concept, writing, execution, quality of craft—and heart.

• It has been viewed 26,387,039 times.


• It has reached 58,287,532 people.


• It has garnered 2,363,086 social engagements (comments, likes, and shares).


This video elevates what is in plain sight to something timeless, universal, and memorable. Bound to live in the heart of anyone who views it, this video is destined for legend in the parenting community online. Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.

FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our unique sense of honesty and our authentic and emotional content connect with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.




Meet Motherly.
We are a community–driven lifestyle brand redefining motherhood. Motherly occupies a unique position in the media landscape, sitting at the intersection of parenting, lifestyle and women's interests to address her entire life and connect her more fully.

At Motherly we have a voice.

We are the only positive, encouraging parenting site reaching and influencing Millennial moms when they are looking for and absorbing more information, products and services than during any other life transition. How we think, act, and express ourselves is why we have built such a strong community of mamas.

Our community engages across all platforms, at Motherly, on Instagram and on Facebook, because mamas are on the move.

Motherly supports mamas through their entire parenthood journey, delivering women-centric content that addresses her whole lifestyle through thousands of articles, images, videos and classes each month with Mom-to-mom insights, inspiration and empowerment.

Our innovative strategy, tactics and creativity combine to succeed at truly engaging our community.

With a clean and direct design aesthetic, our content does not get lost in the overload that is so endemic to other brands. Our approach to content and how it is presented crosses all platforms for a cohesive and truly branded aesthetic that is fresh, clear and direct, always light and enlightening.

With a unique sense of honesty, our authentic and emotional content connects with our community of engaged Millennial moms across channels to deliver results that empower and inspire. Through the powerful lens of motherhood, our content generates mom-to-mom sharing and valuable conversation, unlike any other brand.

Motherly not only has over 3X the engagement of competitors in the parenting space but also across women's interest and lifestyle categories.


FACEBOOK FOLLOWERS VS. ENGAGEMENT RATE

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Sources: Facebook Analytics 2018


The synergy of our compelling content, pure aesthetic and fully engaged community has afforded us staggering fan growth.

In October, 2017, we doubled down on our engagement strategy to reach our community with our innovative approach to content and realized a stunning fan growth of 442% over the following twelve months.



That "something" extra...

Through our social presence—encompassing concept, creativity, content, structure, visual design, functionality and interactivity—women are encouraged and have the confidence to know, "I've got this". As savvy, digital natives, Millennial mamas take Motherly everywhere for information, inspiration, and empowerment—we are the brand that helps her redefine what it means to be motherly, every day.

Vacationing with a baby isn't for the faint of heart. But while it typically means more luggage (hello, travel-friendly bassinets, clothes for all seasons, and more diapers than you can shake a boarding pass at!), it's still possible to have a fun, memorable adventure with your little ones―especially with the right equipment.

Our favorite family vacation saver? The right baby carrier, like BABYBJÖRN Baby Carrier One Air. The breathable, mesh design is perfect for a variety of climates, while the supportive construction will help you stay comfortable while you trek across your favorite destination.

One of our favorite family-friendly locales? Los Angeles. That's why we teamed up with LA mama extraordinaire Magin Birrenkott to share the best places to play in La-La Land when you have little ones in tow.

DO

La Brea Tar Pits and Museum
Perfect for your little dinosaur lovers, the famous Tar Pits and art museum feature something for everyone. Take the tar pit tour to learn more about excavation, or simply let the little ones run around the park to see the variety of sculptures. The museum features a Fossil Lab, atrium, and even a 3D theater to learn more. "You can have lunch and play on the grassy areas around the tar pits and fossil areas, as well as grab a coffee and stroll through the different art exhibits around the park," Birrenkott recommends.

Kidspace Children's Museum
Who says vacation can't also be educational? This incredible children's museum helps your little ones learn about everything from physics to biology―all through the power of play. Babies can face out in the Baby Carrier One so they'll have plenty to look at while staying snuggled up to you. Bigger kids will love experiencing the indoor and outdoor exhibits. Note: Several attractions feature water play, so pack a spare outfit for any kids who like to get messy.

Magin navigating a day out in LA with two little people and one free hand, thanks to the BABYBJÖRN Baby Carrier One Air.

Los Angeles Zoo and Botanical Gardens
Lions, tigers, bears...and more! The LA Zoo is home to a variety of animals from around the world―all of which your kiddos will love to admire. The bird show and giraffe feedings are especially popular hits. "Make sure to plan the short trek to the giraffes between 11:00-12:00 and 2:30-3:30. For $5 you get three branches and are able to feed them up close and personal!" Birrenkott says.

Move your little one to your back in the Baby Carrior One Air so they can get close to the action too. "We like to go at the very beginning since they can get full and sometimes walk away if there were too many people in front of you." After letting the kids run out their energy in the zoo, the Botanical Gardens make the perfect spot to relax and have lunch. "There's a beautiful grassy area that's quiet where you can set a blanket and enjoy the beautiful LA weather. And for us struggling tired mamas, there's a coffee shop that has the most amazing lattes and cappuccinos. Huge win."

SEE

The El Capitan Theatre

More than just a must-see on your tour of Hollywood, the El Capitan Theatre is an excellent spot for family memories. There are "Tiny Tot Tuesdays" for families with younger children (AKA, no one will give you a dirty look if your kiddo wants to sing along...or just throws a tantrum mid-show), and all of the family-friendly movies feature something extra, whether it's live Disney cast members, gift bags, or extra effects like confetti. Check the website to find out what is showing during your trip.

Aquarium of the Pacific
If your kids are fans of Finding Dory, they're going to love the Aquarium of the Pacific in Long Beach. With everything from penguins to sea otters to sharks (not to mention millions of fish in every shape, size, color), there's something to catch the eye of everyone in your family. The aquarium also features seasonal festivals and events, so check the calendar during your visit to make sure you don't miss their best shows. As for your littlest family members, they'll enjoy a comfy ride through the aquarium in their carrier.

"Our weather is all over the place sometimes, but in the BABYBJÖRN Baby Carrier One Air, he didn't get sweaty at all!" Birrenkott says. "Plus, after two days of activities, my back is in one piece. I can babywear him all the time now!"

Traveling Tikes
Forget something at home? Traveling Tikes on Santa Monica Boulevard is the perfect spot to scoop up any baby gear that didn't make it into your suitcase―including the BABYBJÖRN Baby Carrier One Air for easier travel around town. One other store we love? KIDSLAND on Wilshire Boulevard.


Making the time to explore is one of the greatest gifts you can give your family―and yourself. And thanks to BabyBjörn, now everyone can come along for the ride.

This article is sponsored by BabyBjörn. Thank you for supporting the brands that support Motherly and mamas.

If there's anything better than dressing your kids up in adorable holiday outfits, it's gotta be matching them.

We rounded up seven of our favorite looks for this season. 🎁

1. Classic Christmas for kids

Go crisp, clean, classic and Christmassy with a Short Sleeve Smocked Holiday Dress from Feltman Brothers.

Short Sleeve Smocked Holiday Dress, Feltman Brothers, $67.95

BUY

Classic Christmas made modern for mama

Match your cotton cutie in a crisp and modern shirtdress that can last you far beyond Christmas.

Kowtow Monologue Shirt Dress, Garmentory, $93.00

BUY

2. Nordic-themed sweater set

Get cozy + complimentary with black and red family sweaters that you can wear all winter long.

Oh Sno Happy Christmas Collection, Hanna Andersson, $68 - $92

BUY

3. Matchy matchy mommy

A super-affordable option for the matchy matchy mama.

Emmababy Mommy and Me Matching Plaid Long Sleeve Shirt Dress + Princess Tulle Tutu Dress, $14.99

BUY

4. Mommy + me tutus

Tutus make everything, including the holidays, a bit more magical. Grab a matching set to enjoy a twirl with your girl.

Mommy and Me Tulle Tutus, Etsy, $110.00

BUY

5. The perfect plaid dress

Quick! This one is perfect, grab it fast.

Ruffle Trim Babydoll Dress for Toddler Girls, Old Navy, $20.00

BUY

Mama's plaid

Mama deserves ruffles and plaid, too.

Relaxed Plaid Twill Classic Shirt, $24.00, Old Navy

BUY

6. Best sweater set yet

Moms and sons can play match-up, too. Grab a sweater set you can return to the entire season.

Festivewear Sweater Sets, Boden, $55.00-$130.00

BUY

7. Big blue

Light up the night with Santa's sleigh and a sleek little number for mama.

Festive Big Applique Dress, Boden, $48.00

BUY

Blue for you, too

The perfect LBD (little blue dress).

Flippy Pencil Dress, Boden, $170.00

BUY

Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

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