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Why Millennial women are obsessed with stationery

It’s tech-obsessed Millennials that especially love connecting to their loved ones with carefully chosen, hand-crafted, original designs.

Why Millennial women are obsessed with stationery

We’ve all experienced it: an inbox bursting at the seams with emails, constant phone alerts from text messages, and unending feeds from Twitter and Snapchat. It’s fun to stay connected all the time—but it can become exhausting.


The means of communicating through technology has become so saturated that people have become tired of it all.

In a recent survey from Radicati, corporate email accounts send and receive over 100 emails a day, while Millennials from 18-29 send and receive close to an average of 88 text messages a day.

It is no wonder many are fleeing their screens and flocking to pen and paper.

We’ve become overloaded with the intangible and ephemeral swipes and clicks of our screens that Millennials, primarily women, are nostalgically seeking the alternative, tangible and increasingly rare nature of paper goods. Whether you are the recipient or the author, a handwritten note leaves a lasting impression that stands out against the backdrop of our oversaturated digital landscape.

As the owner and creative director of the stationery line, Forage Paper Co., I visit many craft shows, and that’s where I see thousands of people interacting with and enjoying the process of selecting greeting cards for the special persons and those special occasions in their lives.

I see everything from kids pointing at one of our cards to their moms saying: “see, this one is my favorite for daddy because he drinks coffee and reads the newspaper!” to the hip quiet-types that subtly smile at their favorite horticultural designs before picking them up, or the effervescent fans who just can’t contain their excitement at the idea of giving their adventurous loved ones the perfect card. It was in these moments that I realized that people love finding stationery that fits their unique taste and sense of style.

And in a twist for our times, it’s tech-obsessed Millennials that especially love connecting to their loved ones with carefully chosen, hand-crafted, original designs that stand apart from the black on white electronic canvas etched with Times New Roman that clutters our eyes.

At one of our craft shows, I posted a quote from the 19th century English poet, Lord Byron, on our letter board that read:

“Letter writing is the only device for combining solitude with good company.”

Throughout the show, countless people turned their eyes to the board, stopped dead in their tracks, walked towards us and asked to snap a photo. They confessed their love for the quote. To authoritatively validate this experience, I posted it and got several hundred likes on Instagram.

But before we answer the question “why did it garner so much traction?” we must recognize what it didn’t say.

The quote didn’t say that social media, emails, or text messages were “the only device for combining solitude with good company.”

No, it was letter writing.


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This idea resonates deeply with people.

There is something magically sentimental about a handwritten note and something nostalgic and wonderful about opening up a personalized envelope to open a card that was specifically chosen with you in mind, with words of purpose on its pages.


There’s no denying the thought and love that goes into writing a card. This is one contributing factor that attracts Millennials so much to the art of hand-written greeting cards: the love and intentionality behind it.

It is no surprise then that there is a new movement to treasure the written word.

There are so many once-in-a-lifetime events, whether it’s a wedding, a baby announcement, or a 30th birthday. What better way to draw your friends and family into these precious and privileged life events than with a gorgeous, paper invitation?

Women–mainly–have embraced high quality stationery to fit these big moments and life-marking events. Especially with the rising popularity of websites like Pinterest that encourage all of us to have an awesome, crafty lifestyle, one needs to have the cards to rise to the occasion of the fabulous events in our lives. To conclude these events, Millennials have found no better way than to do so with the time-honored tradition of mailing thank you cards. Here we see the revelation of ecstatic news, a once-in-a-lifetime experience, and the conclusion of forever memories all beginning, expressing, and concluding with paper goods. This is the business of stationery: announcement, celebration and gratitude.

Part of my purpose in starting my own paper company was to inspire our generation by offering beautiful paper products that allow people to make meaningful connections to each other in a real way.

This message hits home to many Millennials as we struggle to balance our email-inundated, technology-saturated life with the art of texting less and writing more, and rekindling the joy of doing some things the good ol’ fashioned way.

This is why there is a movement towards beautiful physical products like paper stationery.

Just try browsing Pinterest, Brit+Co, crafting blogs and marketplaces like Renegade Craft Fair; they’re full of them. Women and men alike are drawn to physical goods and the idea of creating their unique style through these products.

The countless hours of our lives we spend tethered to the internet have left us desiring the tradition of surrounding ourselves with touchable things that truly spark joy.

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These new arrivals from the Motherly Shop are *so* good you need them all

Noodle and Boo, Mushie and Plan Toys—everything you need, mama.

Motherhood is hard work—finding great products and brands to make the journey easier doesn't have to be. Each week, we stock the Motherly Shop with brilliant new products we know you'll need and love from brands and makers that really care.

So, what's new this week?

Noodle and Boo: Holistic baby skin care

Through working with chemists who specialize in natural and holistic skin care, Noodle and Boo has developed exclusive formulas that nourish, replenish and protect especially delicate, eczema-prone and sensitive skin—including laundry detergent. Their signature, obsession-worthy scent—which is subtly sweet, pure and fresh—is the closest thing to bottling up "baby smell" we've ever found.

Mushie: Kids' dinnerware that actually looks great

We're totally crushing on Mushie's minimalist dinnerware for kids. Their innovative baby and toddler products leverage Swedish design to marry both form and function while putting safety front and center. Everything is created in soft, muted colors from BPA-free materials.

Plan Toys: Open-ended toys that last

Corralling and cleaning up the toys becomes less stressful when you bring home fewer, better, more beautiful ones. Plan Toys checks all the boxes. Made from re-purposed rubber wood, they're better for the planet as well.

Not sure where to start? Here's what we're adding to our cart:

Mushie silicone baby bib

Mushie silicone baby bib

There's no going back to cloth bibs after falling in love with this Swedish design. The pocket catches whatever misses their mouths and the BPA-free silicone is waterproof and easy to wipe down between uses.

$13

Mushie kids' square dinnerware plate set

Mushie kids' square dinnerware plate set

We're totally crushing on the soft muted colors that flow with our table aesthetics and the thoughtful high-sided design that helps babies and toddler who are learning to feed themselves.

$15

Noodle and Boo nursery essentials kit

Noodle and Boo nursery essentials kit

Stocked with everything a new mama needs to care for her little one's delicate skin, Noodle and Boo's nursery essentials gift set is the perfect way to create a holistic and natural skin care routine from day one.

$45

Plan Toys doctor set 

Plan Toys doctor set

Ideal for quiet time and imaginative role play, we love the gorgeous planet-friendly doctor kit from Plan Toys. The rubber wood stethoscope, blood pressure cuff, thermometer, syringe and reflex hammer pack up neat and tidy into the red cotton case should they need to dash off on a rescue mission.

$30

Noodle and Boo instant hand sanitizer

Noodle and Boo instant hand sanitizer

Since we're buying and using hand sanitizer by the truckload these days, we're thrilled Noodle and Boo has made one we can feel good about using on little ones who cram their hands in their mouths 24/7. Not only does it kill 99.9% of germs, but it also leaves hands moisturized as well.

$10

Plan Toys natural wooden blocks set

Plan Toys natural wooden blocks set

A toy box isn't complete without a set of blocks—and this set is one of our new favorites. The sustainable, re-purposed wood is eco-friendly, comes at a relatively affordable price point and are certain to last well beyond multiple kids, hand-me-downs and even generations.

$30

Noodle and Boo family fun pack cleansing set

Noodle and Boo family fun pack cleansing set

Because their products were developed for delicate and eczema-prone skin, Noodle and Boo's full line of skin care has become a favorite among those with sensitive skin of all ages. This set is the perfect way to pamper the entire family.

$48

Mushie kids' round dinnerware bowl set

Mushie kids' round dinnerware bowl set

No need to sacrifice safety or design with the sustainable dinnerware from Mushie. Their minimalist, functional dishes are perfect for serving up meals and snacks to your tablemates who might hurl it to the floor at any point. They're made in Denmark from BPA-free polypropylene plastic mamas can feel good about and dishwasher and microwave-safe as well.

$14

Plan Toys geo stacking blocks

Plan Toys geo stacking blocks

The best engaging, open-ended toys are the ones that are left out and available, inviting little (and big!) ones to play. These beautiful gem-like blocks make for addicting coffee table play for the entire family.

$30

Plan Toys wooden green dollhouse

Plan Toys wooden green dollhouse

Energy-efficient design isn't just for grown-up real estate. This green dollhouse includes a wind turbine, a solar cell panel, electric inverter, recycling bins, a rain barrel, a biofacade and a blind that can adjust the amount of sunlight and air circulation along with minimalist furniture we'd totally love to have in our own houses.

$250

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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14 sweet 'just thinking of you' gifts for every mama

A sweet surprise that tells her you've been thinking of her might be the pick-me-up she needs.

Who says you have to wait for birthdays or holidays to give your bestie a great gift? A sweet surprise that tells her you've been thinking of her might be the pick-me-up she needs in these more-than-trying times. We've rounded up some of our favorite go-to gifts that are certain to be a bright spot in her week. But be warned, you may want to snag a few for yourself. (You deserve it, mama.)

Here are some our favorite "just because" gifts to give our hardworking mama friends.

New Mother face + body care duo

volition face + body care duo

This correcting oil and stretch mark minimizer is perfect for the pregnant mama looking to keep her pregnancy glow. The correcting oil brightens the skin while reducing dark spots, and the stretch mark minimizer works to smooth her ever-growing belly.

$70

Allover roller

esker allover roller

This jade roller goes beyond your typical face roller and can be used anywhere on the body. It works to increase stimulation and reduce puffiness and is perfect for applying any oils to the face or body. Plus, it feels like a mini spa treatment.

$65

Kombucha making kit

farmsteady kombucha making kit

What could be a more perfect gift for the health-obsessed friend? This kombucha making kit comes with everything you need to brew your own homemade green tea kombucha. They'll think this is the tastiest gift ever.

$45

Laetitia lipstick

cupid & psyche laetitia

This red lipstick is perfect for your makeup enthusiast bestie who is looking to spruce up her life in quarantine. Crafted in the United States, these bee and vegan-friendly and cruelty-free lipsticks are created to flatter all complexions. Cupid and Psyche Beauty makes finding the perfect red lip way too easy!

$23

Jigsaw puzzle

inner piecec jigsaw puzzle

Mamas need to destress now more than ever during quarantine. This adorable jigsaw puzzle is perfect for the mama who needs a brain break! The 500-piece puzzle designed by artist Ray Oranges features an abstract gradient design that fits a standard frame when completed. Bonus: It's printed on recycled paper and the company donates $1 from every puzzle sold to youth mindfulness programs.

$30

Matilda's Bloombox

matilda's bloombox

If we have to be stuck inside, we might as well have some gorgeous florals to brighten up the space. Matilda's Bloombox locally sources blooms, delivers them to her door and provides simple tips on how to arrange it into a beautiful bouquet.

$39

'I Am Enough' bracelet

I Am Enough bracelet

Let this dainty bracelet serve as a constant reminder to your bestie that she is enough. She'll wear this on her wrist and read this daily oath to herself, "I Am Enough."

$35

Glow assorted teas

vahdam low assorted teas

This tea gift box set covers the entire spectrum of flavors from sweet to spicy. Individually packaged in beautiful tins, your gal pal will feel like a queen sipping her morning tea. Originally $40, this set is currently on sale for just $24. We'll take two, please.

$24

Find your voice journal

find your voice journal

Journaling is a great way to ease anxiety and will slow your bestie's racing mind before bed. This gift is perfect for first time journalists and includes prompts, daily quotes and coloring pages to help her unlock her potential and find her voice.

$22

Premium frother

shore magic premium frother

This gift is fitting for your latte-sipping bestie who can't go a day without her coffee. All she has to do is add two scoops of collagen to her favorite drink, and she'll have a perfectly foamy drink ready in seconds. Skipping the drive-thru line has never been so easy!

$25

Bath soak infusion kit

maude bath soak infusion kit

Say hello to hydration! She'll be feeling smooth and relaxed as ever after a long bath soaking in these salts. This vegan + cruelty-free set incorporates dead sea salt and dehydrated coconut milk powder for an ultra hydrating experience.

$32

Tiny Tags 'mama' necklace

Tiny Tags 'mama' necklace

It's a hard-earned title she answers to a hundred times per day. Whether she's new to the club or a seasoned professional, this delicate script 'mama' necklace is guaranteed to be a perfect fit.

$105

Superfood honey

Beekeeper's Naturals B.Powered honey

With a lack of sleep and jam-packed days, getting through the afternoon can be a real challenge. Send her a powerful pick-me-up in the form of a therapeutic blend of royal jelly, bee pollen, propolis and raw honey. It makes the ideal companion for tea, smoothies, yogurt or even on its on.

$17

Calming midnight mask with melatonin

Who doesn't deserve a reminder to pamper themself every once in awhile? Even better, this mask does all its work at night while you're sleeping with no extra effort needed. It's an amazing plant-powered antioxidant-packed mask that has melatonin, wild dandelion leaf and hyaluronic acid to rehydrate, repair and reset facial skin. It's so good, you might want to gift it to yourself. We won't tell, mama.

$68

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

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21 questions to ask your partner instead of, “How was your day?”

2. If you could do any part of today over again, what would it be?

After a long day of doing seemingly everything, when our partners get home it kind of becomes a habit to ask, "How was your day?" In between prepping dinner, handing off the kids, finishing your own work, we don't exactly get much value from this question. Sure, it may open up the opportunity to complain about that awful thing that happened or excitedly share that presentation you killed at work—but it usually stops there.

I could do a better job of really talking in my relationship. After 12 years and two kids, sometimes all we can come up with post bedtime routine is, "You good? I'm good. Fire up the Netflix."

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