Lauren Conrad little co collection

Lauren Conrad is known for many things, and one of those is her unique style. That's probably why she's had such incredible success in pretty much every design category, from apparel and shoes to jewelry and bedding.

But it's the mom of two's latest endeavor that we're admittedly the most excited about: Little Co. by Lauren Conrad, a newly launched brand of infant and toddler apparel available only at Kohl's.

We got the details from LC herself and dug into all the behind-the-scenes info about this new affordable, gender-neutral collection. (Seriously, every piece is below $20!)

You've been in the spotlight now for decades and you're loved by many —especially moms! Can you talk a bit about your transformation into a fashion designer?

I knew I wanted to be a designer at a very young age. Before I partnered with Kohl's, I had a contemporary line, so I had a little bit of experience in the industry that really prepared me in a lot of different ways for what I was walking into with my Kohl's lines. My partnership with Kohl's has grown so much over the years and they have really mirrored my life milestones, which is why launching a baby and kids line right now in my life makes sense.

How has becoming a mom changed you both personally and professionally?

Becoming a mother has forced me to delegate a bit more in my professional life. I have had to prioritize my time and how I spend it.

Has motherhood changed the trajectory of your career at all? If so, how?

I don't think becoming a mother has drastically changed the trajectory of my career. I am fortunate to have a very supportive partner in Kohl's and they have always been very flexible with me during my pregnancies and maternity leave.

Your collections through the years have covered just about everything—apparel, shoes, jewelry, accessories, sleepwear and bedding. What's your favorite and why?

I have always loved working on apparel, but I honestly get really excited when I have the opportunity to venture into a new category. Working on accessories allows me to complete the looks we are designing. And when we included home in the line, it became more about a lifestyle. I design so that everything works well together—from the apparel to my jewelry, etc. What I am SO excited for though is the upcoming launch of Little Co. by Lauren Conrad. It's been a goal of mine since becoming a mom to design and launch a kids apparel line with Kohl's.

Little Co. by Lauren Conrad

Let's talk about your new brand (which we love!). What does Little Co. stand for?

I wanted to create a kids line that felt like a natural extension of the existing Kohl's LC Lauren Conrad brand. The hope is that the same customer that always shops and wears the line will want to clothe her children in a similar way.

What do you love most about the brand and what it offers?

I love how pieces all coordinate together and the garments are made with organic cotton, but most of all I love that it's so affordable. Everything retails under $20, which was really important for me while designing this collection, especially during this time when everyone is keeping a close eye on their budget.

When creating pieces for the brand, what did you keep in mind to ensure an amazing final product that parents (and their kiddos) would love?

My Kohl's Little Co. by Lauren Conrad collection is all about sustainable pieces that have a similar color story that can be mixed-and-matched, so you can get a lot of different combinations. The garments are all made from organic cotton so it's easy for the kiddos to move around in.

Little Co. by Lauren Conrad

Can you talk a bit about why it was important to you for the brand to be gender- neutral?

I wanted to design an affordable baby and kids apparel line that included playful pieces that are gender neutral that could simply be mixed and matched to make it easy for parents. Kids grow so quickly and often only get to wear a garment a few times. I saved most of my first born's clothing knowing that we hoped to give him a sibling one day. If the pieces are gender neutral it easier to pass on to the next kid, boy or girl.

How are you staying calm as a mom and entrepreneur right now during this crazy time?

Wine. Kidding. (No I'm not). It's a weird time. I have to take a lot of Zoom calls while holding a baby, but what else can you do?

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.

14 outdoor toys your kids will want to play with beyond summer

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!


Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.


Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

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Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.


Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.


Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.


Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.


Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.


These kids dishes don’t look like kids dishes

And that's exactly why my toddler loves them. ❤️

My 4.5-year-old is, let's say, spirited in his opinions. He very clearly knows what he wants and doesn't want (oh to have the confidence of a stubborn preschooler!). And what he doesn't want right now is anything that looks too babyish. "That's for babies," he'll say if I give him anything with primary colors or looks too miniature. He doesn't want the baby fork and spoon, he wants what grown-ups use. He doesn't want the baby plastic cups and plates, he wants the glass and ceramic ones.

Well, you can see where this is going.

I had to find something that would satisfy his "not a baby" opinions but still not shatter to pieces if he accidentally drops it on the floor. I had to find him something that's made for kids but doesn't feel made for kids.

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You'll obsess over these newborn baby pictures.

Bethany Menzel: Instagram + Blog

As you're preparing for baby's birth, we bet you're dreaming of all of the amazing photos you'll take of your precious new babe. As a professional photographer and mama, I have some tips for newborn photos you'll want to capture.

Here are the 10 photos you will want to take on baby's first day.

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