The Myth of the Maternity Leave for the Entrepreneur

5 things small business owners should know about maternity leave.

The Myth of the Maternity Leave for the Entrepreneur

So you've done it. And the process was awe-inspiring, enlightening, stressful, and painful at times; and it definitely took a toll on your body. Only it didn't take 9 months -- it took years. That's right, I’m talking about starting and growing your own business. If your process has been anything like mine, your business is your baby... your completely consuming, non-human baby. Now comes your next adventure: you are pregnant. FOR REALS this time.

Unlike for corporate 9-5'ers, the concept of the maternity leave remains a myth for the small business owner. The Field of Dreams mentality does NOT apply here: if you build it, no one is coming but YOU, girl. As an entrepreneur and now mother, the good news is your innovation, juggle skills, and ability to stomach even the most nauseating of circumstances are all going to come in really handy.

So my fellow entrepreneurs, how can we DO IT ALL? Be the mothers we always dreamed to be and keep our businesses afloat and thriving? Here's 5 things you should know about maternity leave for the small business owner.

1. A strong emotional support system continues to be the most important thing in all our universes. Despite the fact that we are all-powerful woman warriors who can rule the world, we do need help. Especially if, like me, you can't afford full time care. I am thanking friends and family in advance for future babysitting with lots of quality time spent together. I found great success in repayment via wine. Lots of wine.

2. You need YOU TIME. That's not an oxymoron, and it's seriously important that health and well-being remain at the top of your to-do list. Exercising, eating right, and prioritizing our personal relationships fuel our engines projecting us upwards and onwards. In his podcast, Tim Ferriss (author of the 4 Hour Work Week, which I HIGHLY recommend) isolates the tactics and routines of the world's most successful people: mediation, balanced diet, reading, and strategic time management are common denominators for these "world-class performers." We must first take care of ourselves to give fully to others. I am resisting the airplane breathing device metaphor… You’re welcome. Carve out time for you, and treat it like (rose) gold.

3. Be realistic and honest with your clients and customers. As I’m still waiting for baby’s arrival, I am completely OCD about responding almost immediately to texts and emails. But on the rare occasion I haven't been able to respond (illness or out of town), I have always been in awe of how respectful and receptive my clients were to my honesty about my ability to deliver: "Thanks so much for your email. I can have that proposal for you by the end of the week." And so, deep breath, communicating the reality of our circumstances and expressing deliverable timelines to our clients that you can confidently achieve will be essential.

4. Start planning and budgeting for assistance with the business, now. Time is not on our side. We will have less of it; this is a fact. I’m extremely fortunate to have two amazing bookers working tirelessly for my company, Quench Staffing, who I could not live without -- baby or no baby. We have to come to terms with the fact that our priorities and responsibilities are evolving; answering emails comes second to keeping our little people happy and healthy. But the business must go on, and answering emails in a timely manner continues to be essential to a thriving business. While your bun is still in the oven, start budgeting, interviewing and training your new best friend. If after balancing your books and wrestling with your numbers you determine you can simply not afford any additional assistance, see my suggested next step.

5. Technology can help you. So, here's my challenge to you: How virtual can you make your business? Here are my tips:

  • Update your website. What can you automate via a website that will lessen your workload? For example, last year we worked with our wonderful web designer on creating an event submission form that can be filled out completely online answering all the event questions. This saves time, avoiding typing out emails to our clients individually.
  • Create an accessible online storage system. We use Egynte, Dropbox, and Vimeo to store our signed contracts, event pictures and videos, training manuals, etc. Organize your business in the virtual databases as much as possible before D-Day.
  • Boomerang your emails. This is a gmail feature that gives you control on when you send and receive emails, and it creates automatic reminders. You can operate it right from your gmail account. Mommy-brain be gone.
  • Just Wrike it. An extremely comprehensive online project management software. It is definitely complicated; to be honest, I am still learning how to use it after an embarrassing amount of tutorials. But once I can find my footing with the program, I am confident it will save my company from detangling a spider web of emails and project us into new age of organization. This includes automatic reports, custom workflows, time-tracking and proofing software to name a few valuable features.
  • Create a virtual secretary system with Zirtual + Calendly. Zirtual is a virtual assistant program for busy people (that's you) making it easy to schedule meetings, pay bills and plan travel. Calendly is a simple calendar system to schedule appointments, interviews, calls, etc. Both Zirtual and Calendly require paid memberships, so explore the trial period to make sure it fits your business.

And there we have it. I am riding this wave with you surfer mamas. My husband and I are expecting our little bundle to arrive February 22nd, 2016. On this next great adventure, I wish for you what I can only hope for myself: that our greatest successes are yet to come and that we may be fully present for the joy-filled challenges the future holds.

Photography by Stylish & Hip Kids for Well Rounded.

My village lives far away—but my Target baby registry helped them support me from afar

Virtual support was the next best thing to in-person hugs

They say you shouldn't make too many major life transitions at once. But when I was becoming a mama for the first time nearly five years ago, my husband and I also moved to a new town where we didn't know a soul, bought our first house and changed jobs.

To put it mildly, we didn't heed that advice. Luckily, our family and friends still made it feel like such a magical time for us by supporting our every move (literal and otherwise) from afar. They showered us with love through a virtual baby shower (expectant parents nowadays can relate!) featuring the unwrapping of gifts they were able to ship straight to me from my Target registry.

Here's one piece of advice I did take: I registered at Target so I could take advantage of the retailer's benefits for registrants, which include a welcome kit valued over $100, a universal registry function and more. Fast-forward a few years and Target has made the registration perks even better for expectant parents: As of August 2020, they've added a Year of Exclusive Deals, which gives users who also sign up for Target Circle a full year of savings after baby is born on all those new mama essentials, from formula to diapers and beyond.

Honestly, even without the significant perks of a free welcome kit with more than $100 in coupons, additional 15% off coupons to complete the registry and a full year of free returns, registering at Target wasn't a hard sell for me: Even though the experience of shopping for baby items was new, shopping with Target felt like returning home to me… and the comfort of that was such a gift.

And of course, Target's registry plays a vital role right now, as expectant parents everywhere are being forced to cancel in-person baby showers and navigate early parenthood without the help of a hands-on village. A registry like this represents a safe way for communities to come through for new parents. If you're anything like me (or any of the other mamas here at Motherly), you certainly have emotional ties and fond memories associated with Target.

What to register for at Target was also an easy talking point as I began to connect with moms in my new community. I will always remember going on a registry-building spree with my next door neighbor, who had young children of her own. As we walked the aisles of Target back in 2015, she suggested items to add… and we laid the foundation for what has since become one of my most cherished friendships.

Even as I made connections in my new hometown, I was nervous that expecting my first baby wouldn't feel as special as if I were near family and friends. But my loved ones exceeded all expectations by adding the most thoughtful notes to gifts. They hosted a beautiful virtual baby shower and even encouraged me to keep the registry going after my baby made his debut and new needs arose.

In the years since, "community" has taken on a wonderfully complex new meaning for me… and, in these times of social distancing, for the rest of the world. I've come to cherish my newfound friends in our local community alongside those long-time friends who are scattered around the county and my virtual mama friends.

Now, as my friends' families grow, I'm so grateful that I can show them the same love and support I felt during my first pregnancy. I sing the praises of Target's baby registry—especially in light of the pandemic, since I know mamas can do everything from a distance thanks to Target's website and the added benefit of getting trusted reviews and helpful registry checklists.

And now that I'm on the gift-buying side of the equation, I've found new joy in picking thoughtful gifts for my friends. (Because goodness knows Target has something for everyone!)

For my friend who is a fellow runner, I teamed up with a few others to give the jogging stroller she had on her registry.

For my friend who is a bookworm, I helped her start her baby's library with a few books that are also well-loved in our home.

For other friends, I've bundled together complete "sets" with everything they need for bathing or feeding their children.

I know from my own experience that, yes, the registry purchases are so appreciated, but the thoughtfulness and the support they represent means even more. Because although my village may have been distant, the support they showed me was the next best thing to in-person hugs.

Start your own Target Baby Registry here to experience a Year of Benefits including a Year of Exclusive Deals through Target Circle to enjoy for a full year following your baby's arrival, a year of free returns, two 15% off completion coupons and a free welcome kit ($100 value).

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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14 outdoor toys your kids will want to play with beyond summer

They transition seamlessly for indoor play.

With Labor day weekend in the rearview and back-to-school in full swing, most parents are fresh out of boxes to check on their "Fun Concierge" hit list. It's also the point of diminishing returns on investing in summer-only toys. So with that in mind, we've rounded up some of our favorite toys that are not only built to last but will easily make the transition from outdoor to indoor play. Even better, they're Montessori-friendly and largely open-ended so your kids can get a ton of use out of them.

From sunny backyard afternoons to rainy mornings stuck inside, these toys are sure to keep little ones engaged and entertained.

Meadow ring toss game

Plan Toys meadow ring toss game

Besides offering a fantastic opportunity to hone focus, coordination, determination and taking turns, lawn games are just plain fun. Set them up close together for the littles and spread them out when Mom and Dad get in on the action. With their low profile and rope rings, they're great for indoors as well.


Balance board

Plan Toys balance board

Balance boards are a fabulous way to get the wiggles out. This one comes with a rope attachment, making it suitable for even the youngest wigglers. From practicing their balance and building core strength to working on skills that translate to skateboarding and snowboarding, it's a year-round physical activity that's easy to bring inside and use between Zoom classes, too!


Detective set

Plan Toys detective setDetective Set

This set has everything your little detective needs to solve whatever mystery they might encounter: an eye glasses, walkie-talkie, camera, a red lens, a periscope and a bag. Neighborhood watch? Watch out.


Wooden doll stroller

Janod wooden doll strollerWooden Doll Stroller

Take their charges on a stroll around the block with this classic doll stroller. With the same versatility they're used to in their own ride, this heirloom quality carriage allows their doll or stuffy to face them or face the world.


Sand play set

Plan Toys sand set

Whether you're hitting the beach or the backyard sandbox, this adorable wooden sand set is ready for action. Each scoop has an embossed pattern that's perfect for sand stamping. They're also totally suitable for water play in the wild or the bathtub.


Water play set

Plan Toys water play set

Filled with sand or water, this tabletop sized activity set keeps little ones busy, quiet and happy. (A mama's ideal trifecta 😉). It's big enough to satisfy their play needs but not so big it's going to flood your floors if you bring the fun inside on a rainy day.


Mini golf set

Plan Toys mini golf set

Fore! This mini golf set is lawn and living room ready. Set up a backyard competition or incorporate into homeschooling brain breaks that shift focus and build concentration.


Vintage scooter balance bike

Janod retro scooter balance bike

Pedals are so 2010. Balance bikes are the way to go for learning to ride a bike while skipping the training wheels stage altogether. This impossibly cool retro scooter-style is built to cruise the neighborhood or open indoor space as they're learning.


Wooden rocking pegasus

plan toys wooden rocking pegasus

Your little will be ready to take flight on this fun pegasus. It gently rocks back and forth, but doesn't skimp on safety—its winged saddle, footrests and backrest ensure kids won't fall off whether they're rocking inside or outside.


Croquet set

Plan Toys croquet set

The cutest croquet set we've ever seen! With adorable animal face wooden balls and a canvas bag for easy clean up, it's also crafted to stick around awhile. Round after round, it's great for teaching kiddos math and problem-solving skills as well.


Wooden digital camera

fathers factory wooden digital camera

Kids get the chance to assemble the camera on their own then can adventure anywhere to capture the best moments. With two detachable magnetic lenses, four built-in filters and video recorder, your little photographer can tap into their creativity from summertime to the holidays.


Wooden bulldozer toy

plan toys wooden bulldozer toy

Whether they're digging up sand in the backyad or picking up toys inside, kids can get as creative as they want picking up and moving things around. Even better? Its wooden structure means it's not an eye sore to look at wherever your digger drops it.


Pull-along hippo

janod toys pull along hippo toy

There's just something so fun about a classic pull-along toy and we love that they seamlessly transition between indoor and outdoor play. Crafted from solid cherry and beechwood, it's tough enough to endure outdoor spaces your toddler takes it on.


Baby forest fox ride-on

janod toys baby fox ride on

Toddlers will love zooming around on this fox ride-on, and it's a great transition toy into traditional balance bikes. If you take it for a driveway adventure, simply use a damp cloth to wipe down the wheels before bringing back inside.


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10 photos to take on baby’s first day that you'll cherish forever

You'll obsess over these newborn baby pictures.

Bethany Menzel: Instagram + Blog

As you're preparing for baby's birth, we bet you're dreaming of all of the amazing photos you'll take of your precious new babe. As a professional photographer and mama, I have some tips for newborn photos you'll want to capture.

Here are the 10 photos you will want to take on baby's first day.

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