For those without a toddler glued to the screen, Blippi is the colorfully dressed, bespectacled YouTube alter ego of Stevin John. He delights children by acting like a little kid as he visits farms, indoor playgrounds, construction sites and more, teaching simple lessons and singing songs about everything he sees. His channel has 5.71 million subscribers, with hits like "The Excavator Song" racking up 50 million views.
This kind of success meant he was long overdue to take the show on the road. Earlier this week, he announced a 30-date U.S. tour with an interview on Billboard, as well as on his social media. But now parents of Blippi fans, are concerned that they won't get the "real" Blippi when they attend Blippi Live shows next year.
Parents flocked to his site to purchase tickets, which cost $26-$70, for the shows running in February and March 2020. But some of them hadn't read the interview, nor did they notice the fine print on the FAQ page of the Blippi Live site that said Stevin John himself was not going to be on the stage.
"I won't be on the road, but I am obviously extremely involved with the whole process," John told Billboard. "Blippi is as a character and I'm the creative force behind it, but since YouTube is a monster and all of these platforms are really crazy I can't go on the road for many weeks or months at a time."
Some parents had even spent $40-$51 on the after-show meet-and-greet before they realized that their kids would be meeting an unfamiliar "performer" instead of John. Many reacted with outrage and immediately tried to get a refund, according to Buzzfeed News.
"I didn't find out until five seconds after I submitted my payment and Ticketmaster refused to refund me," Angelina Sakowski told Buzzfeed after she bought tickets to a New Jersey show.
Stephen Shaw, the producer and promoter of the Blippi Live show, told Buzzfeed that his company would be sending parents a letter informing them about the replacement performer and would offer refunds.
They have also since added this line to the Blippi Live site: "Stevin John is the creator of Blippi and acts as the writer and creative force behind the Blippi character. Now that Blippi has evolved as a character he is excited that a dynamic stage performer has been cast as Blippi to entertain and thrill audiences across all of the tour markets."
It's hard to guess whether Blippi's actual target audience—i.e., not the upset parents—would care that stage Blippi was a slightly different person than the one they see on screens. After all, the Baby Sharks in the live show are 3D and therefore slightly different from the animated versions we all know and love/hate.
Stevin John issued a statement on the official Blippi Instagram account this week, which reads, in part: "We tried to make it clear that I would not be the character at the live show (via Billboard Exclusive Interview + FAQ on BlippiLive.com) but I'm sorry it seems that wasn't enough. We have adjusted and continue to make it even more apparent that it's not going to be me on stage. I will be the creative force behind the live show, as a producer, a writer, and also I am personally casting the live theater performer to play the character on stage."