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Deal alert: Brandless is selling diapers for $9/a pack 🙌

And other retailers may follow suit.

Deal alert: Brandless is selling diapers for $9/a pack 🙌

[Update, February 2020: Brandless is no longer in business.]


Brandless has built an army of fans by basically being a cool, curated, online version of a dollar store (well, if everything cost two dollars more).

Now the company known for its $3 non-perishables household items is expanding into a category parents can get excited about: Baby stuff.

Brandless is now offering baby wipes, baby lotion and baby food for just $3 an item, and an entire 50 count pack of diapers for just $9. If you've been shopping for disposables lately you know that's a good deal.


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The Brandless baby collection has 19 items total and is attracting a lot of attention. Brandless launched the line about a week after Target announced its baby clothing and decor, Cloud Island, was expanding into low priced baby essentials (including diapers).

The good news for shoppers is that these lines likely aren't the last budget baby offerings we'll see in 2019.

Retail analyst Bruce Winder told AdWeek he expects discounted, private label diaper deals to keep multiplying as retailers are feeling the pressure from Amazon. "If you carry the same product as Amazon, it's really difficult for brick and mortar to compete on price with Amazon," Winder said.

Brandless may not be a brick and mortar, but it's certainly competing with Amazon in this category now.

In a press release announcing the new line Brandless also announced it will "throw in two weeks of free diapers ($18 worth) when someone signs up for their first subscription box that includes diapers by using promo code "FREEDIAPERS" with a minimum purchase threshold (terms apply)"

Go get your diapers, mama.

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There is rightfully a lot of emphasis on preparing for the arrival of a new baby. The clothes! The nursery furniture! The gear! But, the thing about a baby registry is, well, your kids will keep on growing. Before you know it, they'll have new needs—and you'll probably have to foot the bill for the products yourself.

Thankfully, you don't have to break the bank when shopping for toddler products. Here are our favorite high-quality, budget-friendly finds to help with everything from meal time to bath time for the toddler set.

Comforts Fruit Crisps Variety Pack

Comforts fruit snacks

If there is one thing to know about toddlers, it is this: They love snacks. Keeping a variety on hand is easy when the pack already comes that way! Plus, we sure do appreciate that freeze-dried fruit is a healthier alternative to fruit snacks.

Comforts Electrolyte Drink

Comforts electrolyte drink

Between running (or toddling!) around all day and potentially developing a pickier palate, many toddlers can use a bit of extra help with replenishing their electrolytes—especially after they've experienced a tummy bug. We suggest keeping an electrolyte drink on hand.

Comforts Training Pants

Comforts training pants

When the time comes to start potty training, it sure helps to have some training pants on hand. If they didn't make it to the potty in time, these can help them learn their body's cues.

Comforts Nite Pants

comforts nite pants

Even when your toddler gets the hang of using the toilet during the day, nighttime training typically takes several months longer than day-time training. In the meantime, nite pants will still help them feel like the growing, big kid they are.

Comforts Baby Lotion

comforts baby lotion

Running, jumping, playing in sand, splashing in water—the daily life of a toddler can definitely irritate their skin! Help put a protective barrier between their delicate skin and the things they come into contact with every day with nourishing lotion.

Another great tip? Shopping the Comforts line on Comfortsforbaby.com to find premium baby products for a fraction of competitors' prices—and follow along on social media to see product releases and news at @comfortsforbaby.

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

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