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Target’s got $5 rose for all your pink wine needs 🍷

A new varietal joins Target’s California Roots lineup just in time for summer. 

Target’s got $5 rose for all your pink wine needs 🍷
Target 

Target’s calling it “summer in a bottle,” and we’re calling it a good deal.


On April 8, Target will start selling California Roots Rosé, its newest wine, for only $5 a bottle.

Yes, you read that correctly: $5 a bottle. That’s about $8 less than Yes Way Rosé, which was also launched at Target earlier this year.

The new rosé joins the rest of the low price-point California Roots Wines (owned by Trinchero Family Estates) launched at Target last summer. Currently, the California Roots line consists of a red blend, a chardonnay and a pinot grigio, so the rosé will be in good company once it hits Target shelves Sunday.

“Since we started offering California Roots last summer it has quickly become one of our top-selling wine brands, adding to the overall success of our adult beverage business.” says Mark Tritton, Target executive vice president and chief merchandising officer, in a press release. “ Following up on the recent introduction of Yes Way Rosé, California Roots Rosé—at just $5 a bottle—provides guests with yet another differentiated reason to put Target at the top of the list for their adult beverage purchases.”

California Roots Rosé has “notes of fresh berry and citrus,” and Target even suggests some food pairings to complete your $5 rosé experience: “spicy grilled shrimp, grilled pesto chicken, Margherita pizza, or a crisp spinach salad.” (Okay, forget the wine; I am legit hungry right now.)

So rosé lovers, mark your calendars for April 8th. They’ll be carrying it at 1,200 Target stores nationwide.

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Listen, mom-guilt is a dirty liar. Yes, it's your job to fill your little human's needs, but you matter too. Don't forget to take care of yourself. Hang out with friends, take a drive blaring 90's hip hop or shower without interruptions—trust me, you'll be a better person (and mom) because of it.

Dear new mom,

You will shave again someday. Today is not that day.

Set expectations low, my friend, and set your partner's lower—at least where body hair and overall hygiene are concerned.

That conversation could go something like this: “From now on let's not consider shaving a “standard," but more like a gift that happens on birthdays and the first day of summer."

Voila, you are a gift-giving genius. You know what else is a gift? Shaving the inch and a half of skin that is between your skinny jeans and your boots. You're welcome world.

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Boom.

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There is rightfully a lot of emphasis on preparing for the arrival of a new baby. The clothes! The nursery furniture! The gear! But, the thing about a baby registry is, well, your kids will keep on growing. Before you know it, they'll have new needs—and you'll probably have to foot the bill for the products yourself.

Thankfully, you don't have to break the bank when shopping for toddler products. Here are our favorite high-quality, budget-friendly finds to help with everything from meal time to bath time for the toddler set.

Comforts Fruit Crisps Variety Pack

Comforts fruit snacks

If there is one thing to know about toddlers, it is this: They love snacks. Keeping a variety on hand is easy when the pack already comes that way! Plus, we sure do appreciate that freeze-dried fruit is a healthier alternative to fruit snacks.

Comforts Electrolyte Drink

Comforts electrolyte drink

Between running (or toddling!) around all day and potentially developing a pickier palate, many toddlers can use a bit of extra help with replenishing their electrolytes—especially after they've experienced a tummy bug. We suggest keeping an electrolyte drink on hand.

Comforts Training Pants

Comforts training pants

When the time comes to start potty training, it sure helps to have some training pants on hand. If they didn't make it to the potty in time, these can help them learn their body's cues.

Comforts Nite Pants

comforts nite pants

Even when your toddler gets the hang of using the toilet during the day, nighttime training typically takes several months longer than day-time training. In the meantime, nite pants will still help them feel like the growing, big kid they are.

Comforts Baby Lotion

comforts baby lotion

Running, jumping, playing in sand, splashing in water—the daily life of a toddler can definitely irritate their skin! Help put a protective barrier between their delicate skin and the things they come into contact with every day with nourishing lotion.

Another great tip? Shopping the Comforts line on Comfortsforbaby.com to find premium baby products for a fraction of competitors' prices—and follow along on social media to see product releases and news at @comfortsforbaby.

This article was sponsored by The Kroger Co. Thank you for supporting the brands that support Motherly and mamas.

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A few years ago, while my wife's baby bump got bigger and my daddy reading list grew longer, I felt cautiously optimistic that this parenthood thing would, somehow, suddenly click one day. The baby would come, instincts would kick in, and the transition from established couple to a new family would be tiring but not baffling.

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