A modern lifestyle brand redefining motherhood

#Winemom culture is about SO much more than wine—and we need to talk about it

While scrolling through Pinterest the other night, I paused on a picture of a wine glass with a decal that said: “this is my me time.” I’m not typically a fan of the gear that seems to accompany wine mom culture. But, at that moment, after a long, imperfect day of my own, there was something in that message I could appreciate: At least it was acknowledging moms need time for themselves.


I realized that, for better or worse, joking about being a wine mom is a palatable code for saying “this is hard.” That feeling is one just about every parent experiences, often on a daily basis—but it can still be hard to admit, lest we be accused of not appreciating motherhood enough.

This silence does a disservice to us all, especially now that moms "work" an average 98 hours per week (regardless of whether you go to an office) and often don’t reach out when they need more help.

The problem comes when the “solution” to the challenges of motherhood is distilled into the simple symbol of a wine glass. And along the way, the culture seems to have become a parody of itself, complete with bottle-sized stem glasses and t-shirts that say things like “they whine, I wine.”

Therein lies both the strength and weakness of wine mom culture: It offers an important counter to the societal expectation that moms should be able to do it all, all the time, with a smile on their faces—despite the very real emotional, financial and sociological challenges that come with parenthood. But while wine mom posts may be the vehicle for saying this, wine itself is not the silver bullet to our self-care needs.

The rise of the #winemom

As anyone who watched Betty Draper stir her nightly cocktail on Mad Men knows, alcohol brands have been keen on moms for decades. Now wine seems to be cornering the mommy market: A 2016 survey from Wine Spectator showed that millennials drank 42% of the wine enjoyed in America—with women accounting for two-thirds of high-frequency wine drinkers (meaning those who drank wine weekly) under 30 years old.

Highly involved female wine drinkers are mostly millennials, are more often urban educated professionals and more ethnically diverse than the typical female wine drinker,” said the Wine Market Council in a press release on the findings.

With the average American mom getting less than one hour of alone time per day, every moment of self-care precious. And when those opportunities present themselves, let’s be honest, it can feel hard to get motivated to do anything elaborate. Enter: The simple act of uncorking a wine bottle and sitting down on the couch.

But unlike Betty Draper drinking alone, millennials can now broadcast it: That 2016 survey found 50% of millennial wine drinkers shared pictures or posts of their pours on social media, which furthers the sense that frequent drinks are just the norm.

This has also given rise to the wine mom social media community, with a handful of pages related to parenting and wine racking up hundreds of thousands of fans. Among these groups and posts, the common theme isn’t just vino, but also venting about parenthood in general—something that still feels very taboo to discuss offline.

“There are still so many topics that seem off-limits because of social media and the backlash you could receive from it,” says Angela Principe, who started the Instagram page Mommy’s Wine Time in 2016 and now has more than 30,000 followers. “Some days are so crazy that you think, ‘I really couldn't make this up.’ I like to highlight those days. Those are the days that moms can actually relate to and be thankful that they aren't the only ones going through it.”

Moms need more self-care—and support

When Michele Neskey is done with her workday as a physician’s assistant, finishes the consultations she does with clients as a health coach and puts her daughter to bed, she doesn’t feel an ounce of guilt about pouring a glass of red wine.

She also doesn’t have any shame in publicizing her evening drink on social media—even if others have been taken aback. “I’ve had people comment or message me and say, ‘Here you are telling people to live a healthy lifestyle, and you’re posting your mojito on Facebook?’”

Surprising as it may be to see a health coach post about drinking on Instagram or her blog, Neskey tells Motherly that being a self-proclaimed “wine mom” is really just about letting others know it’s okay to admit when motherhood is challenging.

“It’s not really so much about the wine itself, although I do enjoy drinking wine,” says Neskey. “It’s a moment I can take for myself and say it’s been a great day or it’s been a horrible day, or I just need a minute to relax.”

Having people with whom you can feel able to share your full range of emotions is also essential, Erin Barbossa, a licensed master social worker, tells Motherly.

“Being comfortable about talking about the struggle of motherhood without judgment is all about building relationships built on trust and authenticity,” Barbossa says. “Sometimes we discredit or invalidate someone else's struggle by bringing up the joys or unconditional love that comes with motherhood.”

For many people, the wine mom community seems to offer this safe space where you can vent without fear of someone saying, “But it’s all so worth it!” The problem arises when the digital community or nightly glass of wine is seen as a replacement for personal relationships or substantive self-care alternatives.

“It's interesting that ‘wine time’ is more socially acceptable than healthy forms of self-care like yoga, massages and therapy,” Barbossa says. “Being in community with other women and moms can feel restorative, but checking in with yourself about ‘is this nurturing and restorative? Or am I numbing?’ is a good place to start.”

Registered psychologist Dr. Melanie Badali is also less convinced of the merits of wine mom social media posts in particular. “Using humor to connect with others and foster a sense of belonging or group membership can be beneficial,” Badali says. “However, doing it in a way that promotes risky use of alcohol is not helpful.”

According to current guidelines from the Office of Disease Prevention and Health Promotion, moderate alcohol consumption is defined as an average of one drink or less per day for women. But with oversized wine glasses adorned with “mommy’s sippy cup” and memes that say things like “the most expensive part of having kids is all the wine you have to drink,” it may seem like drinking moderately doesn’t grant you admittance to the wine mom club.

Remembering that wine isn’t the solution

Jody Allard, a mother of seven, tells Motherly she isn’t necessarily opposed to others drinking in moderation. But the experience of being in a relationship with an alcoholic led her to cut drinking from her own life and become more mindful of how she unwinds.

“I decided to try to stop worrying about other people's problems and to start really focusing on myself. That led me to therapy, where I began to work through some of my own issues and establish healthier methods of dealing with stress,” Allard says. “I was committed to being healthy and setting a good example for my kids, and part of that included functional ways of coping with stress and modeling self-compassion.”

To Allard, the biggest problem with wine mom culture is that it may hold people back from seeking the emotional support they really need. She adds, “What concerns me about this approach is that it's specifically setting out alcohol as a solution to your problems and a method of self-care.”

In Badali’s view, there should be more emphasis on the healthy middle ground “somewhere between super moms and wine moms.” She says, “We need to be creating a culture where you can ask for help and take breaks without feeling guilty rather than one that promotes alcohol use as a source of identity, belongingness and reward.”

For that reason, it’s worthwhile to see the good represented in wine mom culture: It presents a chance for people to connect. It’s a way for us to give ourselves a break. And it’s an acknowledgment of the fact that some days are harder than others.

But perhaps the best takeaway from the popularity of wine mom culture it is that we should all do a better job of validating each other’s experiences with motherhood—whether over a glass of wine, a cup or coffee or no drink at all.

You might also like:

Comments20x20 ExportCreated with Sketch.
Who said motherhood doesn't come with a manual?

Subscribe to get inspiration and super helpful ideas to rock your #momlife. Motherhood looks amazing on you.

Already a subscriber? Log in here.

Unstructured play is play without predetermined rules of the game. There are no organized teams, uniforms, coaches or trainers. It is spontaneous, often made-up on the spot, and changeable as the day goes on. It is the kind of play you see when puppies chase each other around a yard in endless circles or a group of kids play for hours in a fort they created out of old packing boxes.

Unstructured play is fun—no question about it—but research also tells us that it is critically important for the development of children's bodies and brains.

One of the best ways to encourage unstructured play in young children is by providing open-ended toys, or toys that can be used multiple ways. People Toy Company knows all about that. Since 1977, they've created toys and products designed to naturally encourage developmental milestones—but to kids, it all just feels like play.

Here are five reasons why unstructured play is crucial for your children—

1. It changes brain structure in important ways

In a recent interview on NPR's Morning Edition, Sergio Pellis, Ph.D., an expert on the neuroscience of play noted that play actually changes the structure of the developing brain in important ways, strengthening the connections of the neurons (nerve cells) in the prefrontal cortex, the area of the brain considered to be the executive control center responsible for solving problems, making plans and regulating emotions.

Because unstructured play involves trying out different strategies without particular goals or serious consequences, children and other animals get to practice different activities during play and see what happens. When Dr. Pellis compared rats who played as pups with rats that did not, he found that although the play-deprived rats could perform the same actions, the play-experienced rats were able to react to their circumstances in a more flexible, fluid and swift fashion.

Their brains seemed more "plastic" and better able to rewire as they encountered new experiences.

Hod Lipson, a computer scientist at Cornell sums it up by saying the gift of play is that it teaches us how to deal with the unexpected—a critically important skill in today's uncertain world.

2. Play activates the entire neocortex

We now know that gene expression (whether a gene is active or not) is affected by many different things in our lives, including our environment and the activities we participate in. Jaak Panksepp, Ph.D., a Professor at the University of Washington studied play in rats earning him the nickname of the "rat tickler."

He found that even a half hour of play affected the activity of many different genes and activated the outer part of the rats' brains known as the neocortex, the area of the brain used in higher functions such as thinking, language and spatial reasoning. We don't know for sure that this happens in humans, but some researchers believe that it probably does.

3. It teaches children to have positive interaction with others

It used to be thought that animal play was simply practice so that they could become more effective hunters. However, Dr. Panksepp's study of play in rats led him to the conclusion that play served an entirely different function: teaching young animals how to interact with others in positive ways. He believed that play helps build pro-social brains.

4. Children who play are often better students

The social skills acquired through play may help children become better students. Research has found that the best predictor of academic performance in the eighth grade was a child's social skills in the third grade. Dr. Pellis notes that "countries where they actually have more recess tend to have higher academic performance than countries where recess is less."

5. Unstructured play gets kids moving

We all worry that our kids are getting too little physical activity as they spend large chunks of their time glued to their electronic devices with only their thumbs getting any exercise. Unstructured play, whether running around in the yard, climbing trees or playing on commercial play structures in schools or public parks, means moving the whole body around.

Physical activity helps children maintain a healthy weight and combats the development of Type 2 diabetes—a condition all too common in American children—by increasing the body's sensitivity to the hormone insulin.

It is tempting in today's busy world for parents and kids to fill every minute of their day with structured activities—ranging from Spanish classes before school to soccer and basketball practice after and a full range of special classes and camps on the weekends and summer vacation. We don't remember to carve out time for unstructured play, time for kids to get together with absolutely nothing planned and no particular goals in mind except having fun.

The growing body of research on the benefits of unstructured play suggests that perhaps we should rethink our priorities.

Not sure where to get started? Here are four People Toy Company products that encourage hours of unstructured play.

1. People Blocks Zoo Animals

These colorful, magnetic building blocks are perfect for encouraging unstructured play in children one year and beyond. The small pieces fit easily in the hands of smaller children, and older children will love creating their own shapes and designs with the magnetic pieces.

People Blocks Zoo Animals 17 Piece Set, People Toy Company, $34.99

BUY


This article was sponsored by People Toy Company. Thank you for supporting the brands that support Motherly and mamas.

You might also like:

Chrissy Teigen has been very open about the ways pregnancy has changed her body. Mom to 2-year-old Luna and 4-month-old Miles, Teigen—a former swimsuit model—has famously embraced her postpartum body (stretchies and all), while noting that she's still, at times, insecure about it, but she's not ashamed.

That's why, when a man on Twitter commented on a photo of Teigen's red carpet look for the Emmy's to ask the whole wide world (and Teigen herself, he tagged her) if she was pregnant again, Teigen was quick to shut down the shamer.

"I'm asking this with the utmost respectful [sic], but is @chrissyteigen pregnant again?" The man wrote.

"I just had a baby but thank you for being soooo respectful," Teigen replied (from the Emmys).


Fellow moms were quick to jump to Teigen's defense. Many pointed out that Teigen actually looks incredible for any human, let alone one who is four months postpartum. Other mamas were quick to chime in with stories about their own lingering baby bumps.

For a lot of women, our bodies are different after having a baby. Sometimes that means we're a little rounder in the middle than we used to be. It happens to almost everyone, even red carpet-walking A-listers, like Teigen and actress Jennifer Garner, who once told Ellen Degeneres that she would have a bump forever.

"I am not pregnant, but I have had three kids and there is a bump," Garner explained in 2014, after paparazzi photographs fueled speculation that she and Ben Affleck were expecting a fourth child. "Forever and ever, not another baby. Just a bump like a camel. But just in reverse," Garner jokes.

Like Garner, Teigen dealt with the pregnancy question with a sense of humor, but she shouldn't have had to defend her body from the Emmys. As many, many Twitter users pointed out to the man who asked, it's never cool to ask a woman if she is pregnant.

It's not polite to ask, and it's no one's business whether a woman's bump is a pregnancy, some fabric, a burrito, a weird shadow or (as in Teigen's case) basically a figment of someone's imagination.

A lot of mamas online last night chimed in to say that while Teigen's stomach doesn't look like it did in her Sports Illustrated days, it still looks pretty freaking amazing.

Yes, after two kids, Chrissy Teigen doesn't look like a swimsuit model. But she shouldn't have to. She's not a swimsuit model anymore. She is a cookbook author with her own Target line and she hosts a hilarious TV show. She's also a mother. She is so much more than her midsection.

"Honestly, I don't ever have to be in a swimsuit again," she recently told Women's Health. "Since I was 20 years old, I had this weight in my mind that I am, or that I'm supposed to be. I've been so used to that number for 10 years now. And then I started realizing it was a swimsuit-model weight. There's a very big difference between wanting to be that kind of fit and wanting to be happy-fit."

Teigen is happy with her body, and we're happy she spent Emmy night educating the internet about respecting women.

You might also like:



Jessica Simpson will soon join the mom of three club! The singer-turned-fashion mogul announced on Instagram today that she is expecting a baby girl.

"This little baby girl will make us a family of five," said Simpson, who shares 6-year-old Maxwell and 5-year-old Ace with husband Eric Johnson. "We couldn't be happier to announce this precious blessing of life."

The news may come as a surprise to Simpson's fans, considering she's been pretty vocal about feeling as though her family was complete. "I have two beautiful children, and I'm not having a third," she told Ellen DeGeneres in 2017. "They're too cute. You can't top that."

Earlier this year, Simpson revealed to Entertainment Tonight she had developed a case of baby fever, but said it would "definitely have to be a miracle" to have a third baby. Today's joyful announcement is proof that plans can change and that's part of the fun of life. All that really matters is that Simpson's family—including the two big siblings—certainly seem excited.

Besides, the designer of a line for Motherhood Maternity shouldn't have any problem with being just as fashionable as ever through her third pregnancy. 😉

Congrats to the growing family!

You might also like:

Parents buy wheeled baby walkers with the best intentions: We want to help our babies prepare to eventually walk unaided, and give them a little more freedom to explore in the meantime.

But pediatricians are asking parents to please not use wheeled baby walkers, and are calling for a ban on such products. The call comes as a new study published in the journal Pediatrics reveals that more than 2,000 babies each year are treated for injuries sustained while using these walkers.

Between 1990 and 2014, more than 230,000 children under 15 months old were seen in emergency rooms after being hurt while using a baby walker.

Most of the injuries, more than 90%, were injuries to the head and neck, including concussions or skull fractures. Many walker-related injuries are due to falling—either out of it or while in it—but babies can also very quickly end up in places they shouldn't be (like near staircases, fireplaces or swimming pools) because the wheels can make them surprisingly speedy, catching parents off guard.

According to the study's lead senior author, Dr. Gary Smith, the director of the Center for Injury Research and Policy at Nationwide Children's Hospital, the wheels on a walker give babies some pretty incredible speed, allowing them to cover up to 4 feet per second.

"Children at this age are curious, but do not recognize danger," Smith told CBS News. As a pediatric emergency medicine physician, Smith says he's been seeing these injuries in ERs since the 1970's, and the shocked parents often tell him that their baby moved so quickly they just didn't have time to stop them before they were injured.

"These are good parents, who were carefully supervising their children and using the baby walker as intended," Smith explains. "Their only error was that they believed the myth that baby walkers are safe to use."

Calling for a ban

The number of baby walker-related injuries has declined in the last few decades. In 1990 20,650 babies were hurt, and in 2014 that number was just 2,001. It's good news, and something Smith and his colleagues say is due to stricter safety standards in recent years.

However, the doctors don't think safety standards are enough. They want baby walkers off store shelves and out of American homes—something the American Academy of Pediatrics has been calling for since the 1990s.

"We support the position of the American Academy of Pediatrics that baby walkers should not be sold or used. There's absolutely no reason these products should still be on the market," Smith told NPR.

America doesn't have to look far to find another country that's taken such measures. Across the border in Canada, it's been illegal to import, sell or advertise baby walkers since 2004. Parents who sneak them in from the United States may have their walker seized by customs. Selling a baby walker in Canada can see a person facing steep fines, or even jail time.

"It is also illegal to sell baby walkers at garage sales, flea markets, or on street corners. If you have one, destroy it so it cannot be used again and throw it away," the Canadian government notes on its website.

Safe alternative for babies

Smith and his colleagues agree with the Canadian government and suggest American parents who have walkers take the wheels off and dispose of them.

He recommends parents look into safer alternatives to rockers, "such as stationary activity centers that spin, rock, and bounce, but do not have wheels that give young children dangerous mobility. And good old fashioned belly time, where a child is placed on their belly on the floor and allowed to learn to gradually push themselves up, then crawl, and eventually walk."

A lot of parents use walkers with good intentions, wanting to help their baby learn to walk faster, but studies suggest they can actually do the opposite, slowing down development while letting babies propel themselves at unsafe speeds.

This is one case where slowing baby down might speed them up in the long run.

You might also like:





When Carrie Underwood recently announced she and her husband, hockey player Mike Fisher, are expecting again, fans were thrilled and congratulated the singer on her second pregnancy.

But now, in a candid interview with CBS Sunday Morning, Underwood revealed that this isn't really her second pregnancy. In the last two years, Underwood has been pregnant three other times. She's suffered multiple miscarriages in a short period of time, and it was hard.

"I'd kind of planned that 2017 was, you know, going to be the year that I work on new music, and I have a baby. We got pregnant early 2017, and didn't work out," she explains, adding that she got pregnant again in the spring of 2017 and again suffered a pregnancy loss. Another positive pregnancy test and another devastating loss followed in early 2018.

"So, at that point, it was just kind of like, 'Okay, like, what's the deal? What is all of this?'" Underwood recalls.

She says she poured herself into her work because she couldn't just sit around thinking about it.

"Literally right after finding out that I would lose a baby, I'd have a writing session," she explains. "I would literally have these horrible things going on in my life, and then have to go smile and, like, do some interviews or, like, do a photo shoot or something, you know? So it was just kind of, like, therapeutic, I guess."

It's okay to feel blessed and mad 

Underwood says she recognizes that she has a pretty great life: "I have an incredible husband, incredible friends, an incredible job, an incredible kid."

And that's exactly why it was hard for her to allow herself to feel angry about the lost pregnancies. She feels so blessed in other parts of her life, but one night, when her husband Mike was away, the tears came while she was snuggling with her sleeping son, 3-year-old Isaiah.

"I don't know how I didn't wake him up, but I was just sobbing," Underwood recalled, noting that she prayed about the situation that night.

"That was like a Saturday – and the Monday I went to the doctor to, like, confirm, another miscarriage. And they told me everything was great!"

Underwood's story is one so many women can relate to. Miscarriages are really common, but they can feel so lonely because they're not talked about enough. It's okay to be angry is this happens to you, and it's okay to talk about it.

Underwood's experience is common 

A recent review of scientific literature on the subject suggests miscarriage is the "the predominant outcome of fertilisation" and "a natural and inevitable part of human reproduction at all ages," ScienceAlert reports.

That research, written by evolutionary geneticist William Richard Rice of the University of California, follows other studies which suggest as many as 25% of pregnancies end in miscarriage.

"It is not an abnormality," Rice told New Scientist. "It's the norm."

Those kind of stats may not be comforting to those going through the kind experience Underwood had, but it is helpful to know we're not alone.

By speaking out about her experience, Underwood is helping other women who are going through the same thing. She's letting others know that it's okay to be angry, it's okay to cry, and it's also okay to have hope.

"They were hard. And it sucked so much! But things are looking better," she says.


You might also like:

Motherly provides information of a general nature and is designed for educational purposes only. This site does not provide medical advice, diagnosis or treatment.Your use of the site indicates your agreement to be bound by our  Terms of Use and Privacy Policy. Information on our advertising guidelines can be found here.