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The Kids' Brand 2 Million Moms Are Quietly Obsessing Over

The Kids’ Brand 2 Million Moms Are Quietly Obsessing Over

Arshiner’s Teddy Bear & Friends Collection isn’t just another round of kids’ clothes—it’s soft, durable, and playful enough to keep up with real childhood chaos. With styles dropping Sept. 15 on Amazon, this might be the rare collection both parents and kids agree on.

Updated Sep. 15, 2025
online radicalization

5 ways to protect your son from online radicalization, according to a therapist

A therapist's essential roadmap for parents navigating the minefield of toxic masculinity online

Updated Sep. 19, 2025
gen z teaching parents text etiquette

Mom gets a texting lesson from her Gen Z son—and wins the internet’s vote

Gen Z creator Jason Saperstone humorously teaches his parents the “right” way to text—focusing on when to use the emphasis or exclamation point tapback

Updated Sep. 19, 2025
how to raise curious kids

7 ways to raise curious kids who question everything (in the best way)

In a world where facts seem increasingly negotiable and science is treated like just another opinion at the dinner table, raising critical-thinking, curious kids has never been more important.

Updated Sep. 17, 2025

2025 State of Motherhood Survey

Motherhood can be so many things. And we want to hear what it’s like for you in 2025.

Read the report
Cardi B pregnant

Cardi B reveals she’s pregnant again—and what she said about motherhood is striking a chord

True to form, Cardi shared the news with humor, honesty, and the kind of raw energy that makes her so relatable to moms everywhere.

Updated Sep. 17, 2025
newborn preterm birth

What if your gut bacteria could predict preterm birth? A new study suggests it’s possible

A groundbreaking new study suggests that the gut microbiome—the trillions of bacteria living in your intestines—could play a powerful role in predicting preterm birth.

Updated Sep. 15, 2025
online radicalization

5 ways to protect your son from online radicalization, according to a therapist

A therapist's essential roadmap for parents navigating the minefield of toxic masculinity online

Updated Sep. 19, 2025
YooxArmor Multi-Purpose Kids’ Helmets

Nearly 2,000 kids’ helmets recalled for head injury risk—what parents need to know

A popular unicorn-print helmet has been recalled for failing federal safety tests, posing a serious risk of head injury. Here’s how to check if your child’s gear is affected.

Updated Sep. 19, 2025
Youbeien crib mobiles recalled

Crib mobile sold on Amazon recalled over dangerous button battery risk

The issue? The remote’s button batteries can be accessed too easily. And for babies and toddlers, that tiny detail can mean a life-threatening risk if the batteries are swallowed.

Updated Sep. 19, 2025
amazon baby loungers recalled

3 baby loungers sold on Amazon recalled over deadly suffocation risks—what parents need to know now

Three baby loungers on Amazon recalled for serious safety risks—parents should act immediately.

Updated Sep. 19, 2025
pregnant woman with hand on her belly- motherly top pregnancy stories

Pregnant? Bookmark these 13 articles now

A guide for every stage in your incredible journey.

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Women's History Month - Mom and grandma reading a book to her son

6 ways to celebrate Women’s History Month with your kids

Make memories while building lasting knowledge with these fun and easy ideas.

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State of Motherhood

This time-lapse proves moms are never off the clock

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We started our curated This is: Birth film series to give representation to the many varied ways that women give birth. Shot by talented independent videographers, these birth films can be a resource for the expecting mama or anyone who is curious to see what birth really looks like.
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11 ways to respond to your child’s tears with empathy

8. I can hear you are crying, but I don’t know what you need. Will you help me understand?

Updated Oct. 12, 2021
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Why ‘connected parenting’ is the secret to happy families

Responding to irrational requests with positivity isn’t always easy. Here’s how to replenish your own well.

Updated Dec. 15, 2021
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Positive parenting: 19 phrases that turn a ‘no’ into a ‘yes’

Saying “yes, and…” shows your child respect.

Updated Oct. 12, 2021
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The complicated art of getting my husband to complete the task

I know we’re both not perfect. I have some things to work on, but here’s one of yours.

Updated Oct. 12, 2021
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What to say to reduce the next generation’s working-mom guilt

New research shows the way we talk about our roles in front of our daughters seriously affects their views. 

Updated Oct. 12, 2021
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The real-life benefits of paternity leave—proven by Amazon

The success of Amazon’s policies demonstrate paternity leave is a win-win for families + businesses.

Updated Oct. 12, 2021
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How becoming a boy mom transformed the way I see men

The thing about becoming a parent is that it truly transforms how you see the world.

Updated Sep. 29, 2022
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Screen Time Alternatives

Fun and creative ways to entertain the family that don't require a charger.

Updated Oct. 12, 2021
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Screen time makes me feel guilty—and helps keep me sane

An extra episode here and there isn’t going to break us. 

Updated Oct. 12, 2021
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Back-to-school signs—to print, snap + post!

Use our printable signs to document the new school year.

Updated Oct. 12, 2021
small boy playing with giraffe figurine

How to Prep (Yourself) for the First Day of School

Prepping for preschool with Fashion Mamas’ Natalie Alcala.

Updated Oct. 31, 2022
nebworn in the nicu

Seven Nights in the NICU

A mom reminisces on the nerve-wracking–and heart-warming–time she spent in the NICU.

Updated Jan. 14, 2022
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7 rules for high-energy children that help our family

I prefer living in a home, not a zoo—thank you very much. ?

Updated Oct. 12, 2021
widower looks on at neighborhood pool

94-year-old widower installs a pool for neighborhood kids after his wife’s death

With no grandchildren of his own, this Minnesota man is happy to fulfill the role for neighborhood kids.

Updated Jan. 27, 2022
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35 questions to ask after school—instead of ‘What did you do today?’

We asked the experts and got their best suggestions. 

Updated Oct. 12, 2021
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