Babies require a lot of stuff. From diapers, bottles, car seats, strollers, nursery furniture, baby gear and more, it all adds up. Like, really adds up. The good news, mama, is that there are plenty of ways to save money, like knowing when to splurge and when to choose a store brand.

Luckily, store brands these days are actually kind of great. Take Walmart’s household brand, Parent’s Choice , which doesn’t skimp on quality for affordability. Our readers have been loving the Walmart line for products their babies go through quickly (diapers, wipes and formula) and the ones that are more utilitarian (potty seats and step stools). They’ve uncovered the “secret” of how actually amazing the line is—and tipped each other off—creating a cult following of Parents’ Choice loyalists.

Ready to save money, too? Check out some of their favorites below.

1. Parent’s Choice Diapers


A mega box of 280 diapers may seem like a lot, but trust us, you’ll be amazed by how many you actually need. These dermatologically-tested diapers are free of latex, elemental chlorine and bleach, making them safe for sensitive skin. And with 12 hours of leakage protection, you don’t have to panic when the wetness indicator turns from yellow to blue; your little one will stay nice and dry in the event that you’re unable to swing an immediate diaper change!

Price: $36.38


2. Shea Butter Wipes


Gentle enough for baby’s bottom, hands and face, these wipes are made of 99% purified water with moisturizing shea butter to soothe the skin. You get eight individual packs of 100 wipes to divvy up between your diaper bag, nursery, car and stroller so you can be prepared wherever you go—and you can feel confident they’ll be moist when you need them thanks to a convenient flip-top opening.

Price: $12.88


3. Royal Plush Blanket


Available in pink, blue and white, this cozy blanket features an eye-catching zig-zag pattern on one side and teddy bear-like fluff on the other. But don’t be fooled by its softness—this blanket is a workhorse! It’s the perfect size for a tummy time mat or a lightweight stroller covering, and it’s made from easy-to-clean fabric that can be machine washed and dried.

Price: $10.87 – $11.24


4. 3-Piece Nursery Set


Set the stage for a stylish nursery with this three-piece bedding set, complete with a comforter, fitted crib sheet and dust ruffle. Featuring a classic chevron design, the gender-neutral grey, white and aqua color scheme complements any decor, and you’ll have extra money left over to splurge on stuffed animals and toys.

Price: $24.43 (regularly $39.87)


5. Non-GMO Gentle Infant Formula Milk-Based Powder With Iron


This Non-GMO powder formula is nutritionally comparable to Enfamil Premium Gentlease, packed with DHA, vitamins and minerals to keep your child healthy. Made from partially hydrolyzed whey protein and other ingredients that haven’t been genetically engineered, the easy-to-digest formula soothes fussiness, gas and crying so you have a happy, full baby.

Price: $69.97


6. Non-GMO Advantage Infant Formula Milk-Based Powder With Iron


An affordable alternative to Similac Pro-Advance, this Non-GMO milk-based powder formula with iron offers complete nutrition for baby’s first year without any pesky genetically engineered ingredients or artificial growth hormones. DHA, lutein and vitamin E assist in brain and eye development, and a prebiotic similar to what’s in breastmilk supports your infant’s immunity.

Price: $69.97 (regularly $74.59)


7. 2 Step Stool


When your kiddo is little, you’ll need a step stool in almost every room: in front of the bathroom sink, at the kitchen counter, next to the bed. And when they’re this inexpensive, you won’t mind having them all over the house! And let’s not forget the safety features, including a non-slip stepping surface (check out those cute grey stars) and skid-resistant rubber footing.



8. Inflatable Safety Bathtub


Bath time is good, clean—safe!—fun in this inflatable tub for toddlers that’s ideal for small bathrooms. Simply deflate, fold, and hide it under the sink when you need to reclaim the space. Adorned with colorful stars, stripes and squiggles, the tub boasts a cushy seat and headrest to make hair washing a breeze and an easy-to-read thermometer that keeps the water temperature “just right.”

Price: $11.88


9. Cushioned Potty Seat


Even the most apprehensive toilet training tots won’t mind sitting on this thick foam potty seat. Designed for the comfort and cleanliness for kids, the seat fits standard and elongated toilet seats and includes a storage hook… because parents have to sit on the toilet, too.

Price: $9.88


10. Potty & Reveal


Toddlers will love the interactive design of this pint-sized potty: a hidden picture of a swimming turtle is revealed when they successfully use it. When they’re ready to transition to a regular toilet, the potty does double duty (pun intended!) with a removable potty ring that can be used on a standard toilet seat.

Price: $11.94


This article was sponsored by Walmart. Thank you for supporting the brands that support Motherly and mamas.