They say necessity is the mother of invention—and really, there's no one more inventive than a mama. After all, we can change diapers with one hand while fixing block towers with the other. We can entertain a wild toddler with a baby wipe and whatever action figure lurks in the bottom of the diaper bag while waiting in the grocery store line. We take the cards we're given and play that hand like a pro.
Because when you've got little ones depending on you, you've got to think on your feet.
So it's no surprise that clever, quick-thinking and innovative mamas are behind some of our favorite gifts this holiday season. From creating the solution to their own (universal) problem to inventing new versions of old stand-bys, mom entrepreneurs are totally crushing it.
We've rounded up some of the most beautiful and useful products for nearly everyone on your list from mama-owned brands we adore. Check them out!
2020's been rough, y'all. With powerful words of encouragement and affirmation, the delicate bracelets from Sontakey are going to every girlfriend on my gift list this year. Owned by sisters-in-law Shevta and Rati who wanted to share the power of affirmations with mamas like themselves, the bracelets are imprinted with life-giving phrases like "I am Enough", "Actually I can" and "I was made for this." I like to think I'm giving the gift of self-empowerment—and we need a dose of that now more than ever.
Created by a mom for moms, the spicy sweet Rae's Roots essentials supplement is perfect for your bestie who needs an achievable moment of self-care. Just add it to coffee, milk, or even water and the adaptogenic blend of tulsi, ginger, rhodiola, turmeric and hawthorn berry helps provide a boost of energy and stress relief any mama can appreciate.
If you're looking for a singular splurge for the newest arrivals, you couldn't do much better than Monti Kids. Developed by a Montessori-certified teacher who wanted a curriculum for her own newborn, this comprehensive toolkit bridges the education gap between birth and preschool, and takes the guesswork out of how to play with your baby. Not only does it include an engaging collection of toys but also an online classes for parents, personal coaching and access to a private community moderated by Montessori educators.
Modern, minimalist and 100% baby-safe, this clever set of blocks is perfect for regular photo opps and perching on a nursery shelf. Each set is hand-painted with organic paints, polished with organic jojoba oil and beeswax polish giving them instant heirloom status.
One of our family traditions is sticking a note in our kid's lunchbox. She loves having a little reminder of connection in the middle of the day. With that in mind, I'm gifting her a more stylish way to feel that bond in the form of this Sontakey child's bracelet. They're hypoallergenic, lead-free and made from tarnish resistant pure stainless steel with a thick 18K gold overlay that's durable enough even for her rough and tumble ways.
Forget frumpy, babyish diaper bags. Modern mamas want to carry all the things and look on point while doing it. The mama-owned Mina Baie has that game on lock. Not only can this stunning number be worn as a crossbody, tote, or backpack, but the vegan leather material means the inevitable messes wipe clean away. Baby? What baby?
With tons of super-rad options for babies and kids, we're totally crushing on the hand-sewn T-shirts and bodysuits from mi cielo. Created by a mama who wanted cooler clothing options for her son, the quirky designs are made from recycled felt in Austin, Texas.
The sustainably and ethically produced modern organic baby clothes from Lucy Lue clearly have a mama at the helm. Made from the highest quality GOTS certified organic cotton, these gorgeous basics are perfect for sensitive baby skin and free of pesticides, heavy metals and flame retardants. And that color palette? 😍
An engaging and fun way to introduce little ones to mindfulness, these colorful cards teach powerful ways to breathe and move while connecting with themselves and the world around them—skills that help calm, reduce tantrums and deepen bonds. After the birth of her son, Founder Kaajal Agnani wanted to design something that was beautiful, fun and interactive as a tool to help him bloom into confident, kind, and global-minded individual. We've used them with kiddos of all ages and are so, so grateful she did.
As a mama of two biracial kiddos, I'm personally always on the lookout for toys, books and games with diversity that makes them feel seen. Luckily there are other mamas out there who see that need and do something about it. Little Likes Kids is a women-owned, certified-minority business founded by a mother who wanted toy options for her son that reflected his friends and his experiences. This colorful and fun Memory game is a family favorite (even with my teenager)!
Mamas-to-be deserve alllll the gifts. Help her count down to the big event with this stunning 14-piece gift box. With nice-to-haves, like a gorgeous 18k rose gold plated 'mama' necklace, to must-haves, like a baby swaddle and knotted hat, it covers all the bases. Even the box itself can be used long after the gifts are opened to house keepsakes like hospital bracelets and footprints.
Two mamas put their heads together to create an engaging and screen-free way to teach young kids a second language and the brilliant Habbi Habbi was born. Available in both Spanish and Chinese, the starter sets comes with a rechargeable reading wand and five hardcover board books, including Book of First Words, Book of First Phrases, Book of Emotions, Foodie Friends and I am Kind. Just tap anywhere to learn vocabulary, phrases and sentences, and discover 'easter eggs'—from hidden sayings to musical tunes.
She's the one you text in all caps when you find a single dish in the empty sink. The one who feels like a lifeline when your family has frayed every last nerve. The one who has all the advice, commiseration and knows you better than you know yourself. Bestow the title of "bestie" upon her with this cozy, organic T-shirt created by Tenth & Pine.
She may have to put her fine jewelry away, but there's no reason mamas with teething babies have to forgo accessories completely. The super cool silicone necklaces from Anjie + Ash are not only stylish, but are totally safe for drooley little ones to yank and chomp on. We love their patented quick-release clasp that clearly was invented by a mama who knows the impressive strength of baby Hulks.
Sorry, this one doesn't come in grown up sizes. The triple-washed for extra softness gowns from La Paloma are designed for sleep, play and any adventure in between. I mean, it's 2020. The lines between pajamas and daytime clothes have never been blurrier—and we're totally here for it.
Totally crushing on the adorable, colorful kids apparel from Elisamama. Owned by Fisayo Che, a mother of three, the clothes are all handmade by Nigerian artisans creating a pathway to solving poverty, providing jobs and creating skills training for this impoverished region of the world. There's even a line for mamas so you can match. Now if only they'd make mama-sized jumpsuits.
Created by a mama and preschool teacher, Dough Parlour's play dough is just so darn satisifying. The premium-quality, fruity-scented modeling dough is made from 100% non-toxic ingredients, is 100% biodegradable and is handcrafted in Canada. (And we want to play with it as much as our kids!)
Mama-owned and woman-operated, Hill House Home's mission is to "elevate the everyday." This near-illegal levels of adorable outfit can do just that. Made from 100% organic cotton, it includes an adorable knit outfit with piqué cotton collar and matching hat which is perfect for all weather and totally cozy.
Want more gift guide inspiration? We've got you covered. Check out all of our 2020 Gift Guides here.
We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this.