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Back to school shopping: 8 expert tips for outfitting little feet
Motherly for Rack Room Shoes

For the first couple years of a child's life, their feet grow so rapidly that they typically need a new shoe size every two to three months (so, no, you're not imagining how many shoes you've been buying lately!).

Fortunately, things tend to slow down as they start walking and hit school age. Even so, it's important to make sure they're wearing the right size for maximum comfort and healthy development.

That's why we teamed up with the experts at Rack Room Shoes for tips on helping the whole family get back to school on the right foot.

1. Get professionally fitted at least once a year.

We love online shopping as much as anyone, but for the health of your child's feet, it's worth it to make at least an annual trip to a store to get them properly sized on a Brannock Device (yep, those old-school sizers you remember as a kid are still the most reliable indicators of foot length and width!). Back to school is a great time to plan a visit to a store with trained associates who can help ensure your little one is getting the right fit.

2. Remember not all feet (or shoes) are created equally.

Most babies have naturally pudgier feet that thin out as they get older, and many kids need a wider or narrower shoe than their peers. Visiting a store and speaking with a trained associate can help you gauge which shoe brand will best suit your child. Once you have that benchmark, shopping online will be easier.

3. Get good closure.

Shoe closure, that is. Nowadays, there's a variety of ways to fasten kids shoes, from slip-ons to velcro to elastic laces. Provide your child with a few options to find the closure that works best for you both.

4. Watch for tell-tale signs your child has outgrown their shoes.

Children will often be the last ones to tell you their favorite shoes are uncomfortable. If your child is tripping or walking funny, it may be time to size up.

5. Try the push-down toe method.

Think your kid has outgrown their kicks? Push down on the toe of their shoe with your thumb to see how much wiggle room they have. The ideal size is to have about half a thumb's width between the tip of the toe and the end of the shoe. (That space equates to about half a size.)

6. Pick a style they'll want to put on. (Here are some of our favorites!)

Most moms know the struggle of getting kids out the door in the morning—the right pair of shoes can help cut down on the (literal) foot-dragging. Opt for a fun style (consider shopping for their favorite color or a light-up design) that they'll be begging to wear every day. (But feel free to buy a second pair that's more your style too!)

You'll love that they're classic converse. They'll love the peek of pink.

7. Don't forget the sneakers.

Whether they're running through the recess or racing in P.E., school-age children need a pair of well-fitting, durable sneakers. Be sure to get them professionally fitted to ensure nothing slows them down on the playground.

8. Understand the size breakdowns.

Expert retailers like Rack Room Shoes break up sizing by Baby, Toddler, Little Kid, and Big Kid to make it easier to find the right section for your child. For boys, there's no size break between kids shoes and men's shoes. Girls, though, can cross over into women's shoes from size 4 (in girls) on—a girl's size 4 is a women's size 5.5 or 6.


Looking for more advice? Step into a Rack Room Shoes store near you or shop online. With a "Buy One, Get One 50% off" policy, you can make sure the whole family will put their best foot forward this back-to-school season. (We had to!)

We're so glad to live in a time when modern baby gear exists. Sure, no one is going to argue that having a baby is easy—but it can be easier with support from some gadgets designed to help your baby and put your mind at ease.

As you build your baby registry, look for products that go the extra mile to make your life a whole lot easier. For example, what's better than a bassinet? A bassinet that can rock by itself. And what's better than a traditional baby monitor? One that allows you to actually take a peek at your baby. Believe us when we say these upgrades can make all the difference.

Here are 10 baby gadgets that will make your life so much easier… relatively speaking, of course!


A bassinet to promote safe + sound sleep

HALO Innovations Bassinest Swivel Sleeper Essenta Series Nautical Net

The safest place for your newborn to sleep is in your room, but not in your bed. Thanks to the swivel function of the Halo Bassinest, you can easily tend to your baby during the night—which means more sleep for you, too. Trust us when we say that is the best gift you can give a new parent.

$239.99

A smart swing for your baby

4moms mamaRoo 4 Bluetooth Enabled High-Tech Baby Swing - Classic

Believe it or not, many babies are born with strong opinions about how they want to be rocked, swung or shushed to calm down. With the mamaRoo's various motions and reclining positions, you'll be able to find a setting your baby loves when you need to free up your hands for a bit.

$219.99

A complete travel system for car + sidewalk

Chicco Bravo Travel System - Indigo

No matter where the day takes you—or what mode of transportation you need to get there—getting a complete travel system for your baby will equip you for anything.

$379.99

A swaddle you don’t have to wrestle

Love To Dream Swaddle UP Original

What do babies and Harry Houdini have in common? A knack for breaking out of tight constraints—which can be a headache when swaddling is the best way to help promote good sleep. Thanks to a breakout-proof swaddle that allows your baby to sleep with their hands up, you don't have to work up a sweat just to get your baby comfortably swaddled.

$29.99

A nursery wherever you need it

Baby Trend Lil Snooze Deluxe II Nursery Center

During the early days of parenting (when you are feeding and changing your baby around the clock), having convenient access to everything you need with a go-anywhere nursery station can save you serious time and energy.

$99.99

A little help for stuffy noses

Fridababy NoseFrida Nasal Aspirator

Up until the point years down the road when your child is able to blow their own nose, the sniffles can be a real struggle—but not with a nasal aspirator that makes it easy for you to get that snot out of their nose.

$15.99

A way to keep an eye on your baby

VTech 5" Digital Video Baby Monitor - VM5251

Trust us when we say you'll sleep better when you know your baby is also sleeping soundly. That's why we're so thankful for modern-day video monitors, which allow you to check in on your sleeping baby without running the risk of waking them up when you sneak in for a peek.

$79.99

A bassinet for hands-free rocking

Simmons Kids Silent Auto Gliding Elite Bassinet - Odyssey

Babies are soothed by rocking motions. But what does that mean for you if you can't rock them throughout the night? With an auto-gliding bassinet, they can comfortably drift off to sleep... and continue snoozing.

$99.99

An easy way to contain diaper smells

Diaper Genie Expressions Pail

Sometimes it's the little conveniences that make a big difference in the quality of your day-to-day life. That's why a great diaper pail should not be undervalued: By containing the smell, you will save yourself dozens upon dozens of trips to the garbage can.

$24.99

A white noise machine that pulls double duty

Hatch Rest Sound Machine, Night Light & Time-to-Rise

A phone-controlled sound machine may be something you never considered until now, but it will be a major lifesaver for years to come, especially as it can also function as a time-to-rise clock that promotes good sleep habits for your child.

$59.99

And as for securing all these awesome products? Well, a Target baby registry is the way to do it. By creating your baby registry with Target, you will also enjoy their Year of Benefits registry program, which includes perks like a welcome kit with more than $100 in savings and samples, two 15% off coupons to complete your registry, and a full year of returns. The benefits are better than ever right now: Target just launched the Year of Exclusive Deals perk as one of its registry benefits, and this includes a year's worth of discounts on baby essentials (think diapers and formula) and comes complementary when you sign up for Target Circle.

Because while parenting may not be "easy," deciding to register with Target definitely is an easy decision. Start your Target baby registry now and enjoy shopping with a Year of Benefits featuring a Year of Exclusive Deals available via Target Circle, two 15% off coupons, a year of hassle-free returns, a free welcome kit and more!

This article was sponsored by Target. Thank you for supporting the brands that support Motherly and mamas.

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