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16 minimalist baby brands you need to follow on Instagram—now

Motherhood can be overwhelming, mamas—sometimes you just need to take a few moments to lose yourself in something minimal, simple, and beautiful.


We've rounded up our absolute favorite brands that embrace the "less is more" philosophy of design + function, even when it comes to all things baby. Whether you're a minimalist mama or not, steal a few minutes for yourself today and join us as we take a dive down the rabbit hole of our favorite minimalist baby brand's Instagram feeds.

We promise you'll leave feeling calmer + more serene—and maybe even a little inspired!

1. Gathre

Luxuriously soft, waterproof leather mats with seemingly endless uses (think changing pad, play mat, beach blanket + more) in the most gorgeous minimalist prints and patterns you ever did see.

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2. Comotomo

Silicone baby bottles that are simple, beautiful, + designed to mimic breastfeeding.

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3. Baby Bjorn

When it comes to minimalism, the Swedes know how to do it right—from cradles + carriers to bouncers, high chairs, + more, these baby products are the true definition of form + function.

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4. Clek

These car seats may have silly names, but there's nothing funny about them. They're ultra modern, ultra beautiful, and ultra safe.

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5. Pehr

Be still our modern, minimalist hearts; this playfully sophisticated children's decor makes us swoon.

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6. Oeuf

The cribs, clothes + more from this modern lifestyle luxury brand could not be more stunning.

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7. Primary

No labels, no sequins, no slogans—but these baby + kid basics are anything but.

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8. Grimm's

These natural, sustainable wooden toys inspire imagination and open-ended play...not to mention gorgeous Instagram pics.

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9. Boon

This innovative brand has even found a way to make drying your bottles modern + stylish!

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10. Pinch Toys

Designed with minimalism + creativity in mind, these handmade wooden toys use all natural materials to encourage play.

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11. Stokke

Our love knows no bounds for this iconic Norwegian baby brand that puts minimalist form + function at the forefront of every product.

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12. LouLou Lollipop

You didn't know a teether could be so beautiful, did you?

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13. Monte Design

If you're looking for modern nursery furniture that doesn't look like nursery furniture, you'll 💜 this Canadian company's design-forward pieces.

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14. Pura Stainless

One bottle, six sizes, and five different lids—these stainless bottles are beautiful and functional.

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15. Babyletto

Modern cribs, gliders + bedding that will make your minimalist-loving heart beat just a little bit faster.

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16. Planet Box

Not exactly the 1980s lunchbox you remember, huh? Who knew lunch could be so beautiful? 😍

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Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

1. Gathre

In This Article

Sunday Citizen

I live in the Northeast and when I woke up this morning, my house was freezing. It had been in the mid 40's overnight and we haven't turned the heat on yet. Suddenly, my normal duvet felt too thin. The socks on my bare feet too non-existent. Winter is coming, and I'd been drinking rosés still pretending it was summer.

I couldn't put it off any longer. It was time to do my annual tradition of winterizing my home—and I don't mean making sure my pipes and walls have enough insulation (though obviously that's important too). I mean the act of evaluating every room and wondering if it has enough hygge to it.

If you've never heard of hygge, it's a Danish word that means a quality of coziness or contentment. And what better time to make sure you have moments of hygge all throughout your house than right now? As far as I'm concerned it's the only way to get through these dark winter months (even more so during a pandemic.)

So I went room by room (yes, even my 4-year-old's room) and swapped in, layered or added in these 13 products to get us ready for winter:

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Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don't miss anything, so to keep you in the loop, we're providing a cheat sheet.

So, what's new this week?

Happiest Baby: Baby sleep solutions designed by the experts

Created by renowned pediatrician, baby sleep expert and (as some might say) lifesaver Dr. Harvey Karp, Happiest Baby has been helping new parents understand and nurture their infants for close to two decades. Building on the success of his celebrated books and video The Happiest Baby on the Block and The Happiest Toddler on the Block he's developed groundbreaking, science-based product solutions that conquer a new parent's top stressor—exhaustion.

WSEL Bags: Dad-designed diaper bags that think of everything

WSEL stands for work smart, enjoy life—an ethos we couldn't agree with more. Founded by a stay at home dad who struggled to find a diaper bag that he not only wanted to use, but one that would last far beyond the baby years, these premium, adventure-ready backpacks are ideal for everything from errands to week-long getaways.

Codex Beauty: Exceptionally effective sustainable skin care

Codex Beauty's line of sustainable plant-based skin care blends the science of plant biology with biotech innovations, to create clinically proven, state-of-the-art products for all skin types. They're all vegan, EWG and Leaping Bunny verified and created in collaboration with Herbal Scientist Tracy Ryan who uses concepts dating back to the 8th century leveraging plants like sea buckthorn and calendula flower. Not only are we totally crushing on the innovative formulas that are in the packaging but we're in love with the sustainable sugarcane-derived tubes as well.

Not sure where to start? Here's what we're adding to our cart:

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100 unusual + surprising baby name ideas

From Adelia to Ziggy.

Our list of 100 baby names that should be on everyone's list this year includes more choices than in the past of names that are obscure and surprising. That's because there are so many more unusual baby names coming into widespread use and baby namers have become a lot more adventurous.

Expectant parents do not need to be told to move beyond Jennifer and Jason. Their thinking about names has evolved to the point that the most useful thing we can do is offer a large menu of intriguing choices.

Here are our picks for the 100 best surprising + unusual baby names now.


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