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16 minimalist baby brands you need to follow on Instagram—now

Motherhood can be overwhelming, mamas—sometimes you just need to take a few moments to lose yourself in something minimal, simple, and beautiful.


We've rounded up our absolute favorite brands that embrace the "less is more" philosophy of design + function, even when it comes to all things baby. Whether you're a minimalist mama or not, steal a few minutes for yourself today and join us as we take a dive down the rabbit hole of our favorite minimalist baby brand's Instagram feeds.

We promise you'll leave feeling calmer + more serene—and maybe even a little inspired!

1. Gathre

Luxuriously soft, waterproof leather mats with seemingly endless uses (think changing pad, play mat, beach blanket + more) in the most gorgeous minimalist prints and patterns you ever did see.

BUY

2. Comotomo

Silicone baby bottles that are simple, beautiful, + designed to mimic breastfeeding.

BUY

3. Baby Bjorn

When it comes to minimalism, the Swedes know how to do it right—from cradles + carriers to bouncers, high chairs, + more, these baby products are the true definition of form + function.

BUY

4. Clek

These car seats may have silly names, but there's nothing funny about them. They're ultra modern, ultra beautiful, and ultra safe.

BUY

5. Pehr

Be still our modern, minimalist hearts; this playfully sophisticated children's decor makes us swoon.

BUY

6. Oeuf

The cribs, clothes + more from this modern lifestyle luxury brand could not be more stunning.

BUY

7. Primary

No labels, no sequins, no slogans—but these baby + kid basics are anything but.

BUY

8. Grimm's

These natural, sustainable wooden toys inspire imagination and open-ended play...not to mention gorgeous Instagram pics.

BUY

9. Boon

This innovative brand has even found a way to make drying your bottles modern + stylish!

BUY

10. Pinch Toys

Designed with minimalism + creativity in mind, these handmade wooden toys use all natural materials to encourage play.

BUY

11. Stokke

Our love knows no bounds for this iconic Norwegian baby brand that puts minimalist form + function at the forefront of every product.

BUY

12. LouLou Lollipop

You didn't know a teether could be so beautiful, did you?

BUY

13. Monte Design

If you're looking for modern nursery furniture that doesn't look like nursery furniture, you'll 💜 this Canadian company's design-forward pieces.

BUY

14. Pura Stainless

One bottle, six sizes, and five different lids—these stainless bottles are beautiful and functional.

BUY

15. Babyletto

Modern cribs, gliders + bedding that will make your minimalist-loving heart beat just a little bit faster.

BUY

16. Planet Box

Not exactly the 1980s lunchbox you remember, huh? Who knew lunch could be so beautiful? 😍

BUY

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Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.

1. Gathre

This is how we’re defining success this school year

Hint: It's not related to grades.

In the ever-moving lives of parents and children, opportunities to slow down and reflect on priorities can be hard to come by. But a new school year scheduled to begin in the midst of a global pandemic offers the chance to reflect on how we should all think about measures of success. For both parents and kids, that may mean putting a fresh emphasis on optimism, creativity and curiosity.

Throughout recent decades, "school success" became entangled with "academic achievement," with cases of anxiety among school children dramatically increasing in the past few generations. Then, almost overnight, the American school system was turned on its head in the spring of 2020. As we look ahead to a new school year that will look like no year past, more is being asked of teachers, students and parents, such as acclimating to distance learning, collaborating with peers from afar and aiming to maintain consistency with schooling amidst general instability due to COVID.

Despite the inherent challenges, there is also an overdue opportunity to redefine success during the school year by finding fresh ways to keep students and their parents involved in the learning process.

"I always encourage my son to try at least one difficult thing every school year," says Arushi Garg, parenting blogger and mom of a 4-year-old. "This challenges him but also allows me to remind him to be optimistic! Lots of things in life are hard, and it's important we learn to be positive during difficult times. Fostering a sense of optimism allows kids to push beyond what they thought possible, like biking without training wheels or reading above their grade level."

Here are a few mantras to keep in mind this school year:

Quality learning matters more than quantifying learning

After focusing on standardized measures of academic success for so long, the learning environment this next school year may involve more independent, remote learning. Some parents are considering this an exciting opportunity for their children to assume a bigger role in what they are learning—and parents are also getting on board by supporting their children's education with engaging, positive learning materials like Highlights Magazine.

As a working mom, Garg also appreciates that Highlights Magazine can help engage her son while she's also working. She says, "He sits next to me and solves puzzles in the magazine or practices his writing from the workbook."

Keep an open mind as "school" looks different

Whether children are of preschool age or in the midst of high school, "going to school" is bound to look different this year. Naturally, this may require some adjustment as kids become accustomed to new guidelines. Although many parents may wish to shelter our kids from challenges, others believe optimism can be fostered through adversity when everyone is committed to adapting to new experiences.

"Honestly, I am yet to figure out when I will be comfortable sending [my son] back [to school]," says Garg. In the meantime, she's helping her son remain connected with friends who also read Highlights Magazine by encouraging the kids to talk about what they are learning on video calls.

Follow children's cues about what interests them

For Garg, her biggest hope for this school year is that her son will create "success" for himself by embracing new learning possibilities with positivity.

"Encouraging my son to try new things has given him a chance to prove that he can do anything," she says. "He takes his previous success as an example now and feels he can fail multiple times before he succeeds."

There's no denying that this school year will be far from the norm. But, perhaps, we can create a new, better way of defining our children's success in school because of it.

This article was sponsored by Highlights. Thank you for supporting the brands that support Motherly and mamas.

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Products that solve your biggest breastfeeding challenges

Including a battle plan for clogged ducts!

When expecting a baby, there is a lot you can test-run in advance: Take that stroller around the block. Go for a spin with the car seat secured in place. Learn how to use the baby carrier with help from a doll. But breastfeeding? It's not exactly possible to practice before baby's arrival.

The absence of a trial makes it all the more important to prepare in other ways for breastfeeding success—and it can be as simple as adding a few of our lactation aiding favorites to your registry.

MilkBliss chocolate chip soft baked lactation cookies

MilkBliss lactation cookies

Studies have shown the top reason women stop breastfeeding within the first year is because they are concerned about their milk supply being enough to nourish baby. Consider MilkBliss Lactation Cookies to be your secret weapon. Not only are they wholesome and delicious, but they were formulated specifically for breastfeeding moms based on the science of galactagogues—also known as milk boosters. They also come in peanut butter and wild blueberry flavors.

$23

Evereden multi-purpose healing balm

Evereden multipurpose healing balm

Also up there on the list of reasons women stop breastfeeding: the toll the early days can take on nipples. Made from just five ingredients, this all natural healing balm is ideal for soothing chafed nipples, making for a much more comfortable experience for mama as her body adjusts to the needs of a breastfeeding baby.

$20

Lansinoh milk storage bags

Lansinoh milk storage bags

For a breastfeeding mama, there are few things more precious and valuable than the milk she worked so hard to pump—and it's the stuff of nightmares to imagine it spilling out in the fridge. With these double-sealed milk storage bags, you can be assured your breastmilk is safe and sound until baby needs it.

$12.50

Belly Bandit bandita nursing bra

Belly Bandit bandita nursing bra

Nursing a baby is a 24/7 job, which calls for some wardrobe modifications. Because Belly Bandit specializes in making things more comfortable for the postpartum mama, they've truly thought of every detail—from the breathable fabric to the clips that can be easily opened with one hand.

$47

boob-ease soothing therapy pillows

Boob Ease soothing therapy pillows

For nursing moms, duct can quickly become a four-letter word when you suspect it's getting clogged. By keeping these soothing breast pillows in your breastfeeding arsenal, you can immediately go on the defense against plugged milk ducts by heating the pads in the microwave or cooling them in the freezer.

$25

Belly Bandit perfect nursing tee

Belly Bandit perfect nursing tee

A unfortunate reality of nursing is that it can really seem to limit the wardrobe options when you have to think about providing easy, discrete access. But by adding functional basics to your closet, you can feel confident and prepared for breastfeeding on the go.

$59

Bebe au Lait premium cotton nursing cover

Bebe au Lait cotton nursing cover

Nursing in public isn't every mama's cup of tea. But babies can't always wait until you've found a private place to get down to business if that's your preference. That's where a nursing cover comes in handy. This one is made from premium cotton and features a patented neckline that allows for airflow and eye contact even while you're covered.

$36

Lactation Lab basic breastmilk testing kit

Lactation Lab breastmilk testing kit

Curious to learn more about the liquid gold you're making, mama? The testing kit from Lactation Labs analyzes your breast milk for basic nutritional content like calories and protein, as well as vitamins, fatty acids and environmental toxins to help boost your breastfeeding confidence.

$99

We independently select and share the products we love—and may receive a commission if you choose to buy. You've got this

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What do Jacqueline, Morgan, Madison and Parker all have in common?

They say picking a baby name is an art, not a science. But when it comes to figuring out which baby names have been linked to successful futures, there has actually been some scientific work on the subject.

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