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Discover handpicked parenting and baby essentials at the Motherly Shop. From maternity must-haves to thoughtful gifts, explore products designed to support moms at every stage. Shop now!

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33 must-haves for mom and baby in Pantone’s color of the year 🙌

Classic blue, we see you.

Updated Feb. 19, 2025

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These 10 eco-friendly products are trending on Pinterest (and we need them all)

Let's shop while taking care of our planet.

Updated Feb. 19, 2025

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Hanna Andersson just dropped the cutest last-minute matching family pajamas

We need one in every size, please.

Updated Feb. 19, 2025

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This puzzle is the most popular kid’s gift everyone’s buying on Etsy

Even better, it's perfect for kids all ages.

Updated Feb. 19, 2025

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Overwhelmed by Elf on the Shelf? Try these fun alternatives

Elf on the Shelf—though awesome in so many ways—isn't for everyone.

Updated Dec. 03, 2019

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Target’s Cyber Monday sale has toys up to 50% off—here’s what’s in our carts

Discover the best toys on sale at Target this Cyber Monday. Parents, check out our top picks and save big!

Updated Mar. 31, 2025

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Etsy’s week of holiday sales is live—here are our 23 unique gift picks

Discounts go all the way up to 60%, making it easier than ever to grab everyone something unique without breaking the bank.

Updated May. 20, 2022

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12 must-have baby gear items that’ll make holiday outings a breeze

Because mamas have enough on their minds already.

Updated Feb. 19, 2025

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This subscription box for pregnant mamas delivers the best beauty products 🙌

And we've got your code for 40% off!

Updated Nov. 26, 2019

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Chrissy Teigen’s daughter wears these hair accessories all the time

We want one in every color, please.

Updated May. 20, 2022

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Birdies just launched shoes in kids sizes 😍

Meghan Markle's a huge fan of the brand.

Updated Nov. 19, 2019

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The Insta-famous Amazon coat is available for kids, too 🙌

Taking #twinning to a whole new level

Updated Feb. 19, 2025

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Jessica Alba planned your Thanksgiving menu so you don’t have to

Because you already have enough on your plate (and we're not talking stuffing).

Updated Oct. 14, 2021

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Ashley Graham’s favorite pregnancy earbuds are available right now

She turned her earbuds into pregnancy headphones.

Updated Nov. 14, 2019

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7 spectacular holiday gifts that will win you an ‘aunt of the year’ award

Parents can give practical gifts, grandparents can give sweet presents, but aunts and uncles have the pleasure of just focusing on gifting items that are pure fun.

Updated Mar. 17, 2025

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