We independently select and share the products we love—and may receive a commission if you choose to buy.
Since the pandemic began a couple years ago, anti-Asian sentiment has seen a shameful and alarming uptick. The financial and psychological toll on the Asian-American community runs deep, from boycotted businesses to devastating violence and attacks. One way you can help? Supporting Asian-owned businesses, near and far. (You can also help by donating directly to causes like these.)
First and foremost, consider the locally-owned businesses right in your neighborhood. From grabbing take-out to buying gifts, these small businesses directly benefit from your dollars and pump money back into the communities that need support.
But in addition to the incredible AAPI businesses you can support within your community, there are countless brands to shop online in every category, from beauty and fashion to food and home goods. We could never list all of them but commit to compiling an ever-growing list of favorites.
Here are some of our team's favorite AAPI-owned businesses to support throughout AAPI Heritage Month (and always):
No Reception Club: Born from a love of adventure and a belief that travel becomes more important with kids–not less–No Reception Club makes family adventures a total breeze. Their thoughtfully designed Getaway Bag can not only hold, but expertly organize everything you need while out and about with little ones in tow. (Have you ever seen shelves in a backpack? We didn't think so. Brilliant!)
Maison Miru: Simple, understated and easy-to-wear jewelry you never have to take off. In fact, their recently launched "nap earrings" are made with flat backs so they're comfortable even when you're sleeping.
Glow Recipe: Like a dose of fruit salad for your face, Glow Recipe's colorfully-packaged and super effective skincare is a favorite among skincare junkies and skincare novices alike. If you haven't tried their Watermelon Glow Drops, you owe it to yourself to unlock your dewy potential.
Rael: Designed for women, by women, Rael's safe and effective products support all your self-care needs through every phases of your cycle. From soothing washes and wipes to organic cotton leak protection they've got you covered.
Yami: With the largest selection of Asian snacks & food, beauty and health products, home items, and more, Yami is a one-stop shop for all your favorites.
Silk + Sonder: A subscription-based mental wellness journaling experience that works as self-care toolkit. Tap into your inner creativity, feel more productive and just connect with yourself via a daily ritual you look forward to.
Everyday Humans: So many brands promise sunscreen that doesn't make you look like a chalky ghost, but Everyday Humans nails it better than any. Their innovative line of SPF-led skincare is affordable, effective and a new staple in our bathrooms (and diaper bags!)
Rae's Roots : Wellness teas and supplements that help mamas feel their best so they can do their best. The Rest Easy is filled with adaptogens and other beneficial herbs to help fight fatigue and increase focus post-pregnancy.
Wing On Wo & Co .: A New York Chinatown institution that's helping preserve and celebrate Chinatown's creative culture and history through arts, culture and activism. Pick up a pair of the most adorable cat chopstick rests .
Strange Bird Beauty : Crystal-charged skincare that makes you glow from the inside out. Scrub up with the Inner Clarity Cleanser, a 3-in-1 formula that acts as a clay, balm, exfoliator, milky cleanser and mask to refresh and revive. (It also smells like Fruity Pebbles.)
Chomper Labs: Created by teeth grinding sufferers James and Kaitlyn Wei, Chomper Labs is a professional dental lab in California that delivers custom night guards right to your door—without costing you an arm and a leg.
Emilia George: Timeless maternitywear made from sustainable fabrics in the US. Guest of honor at a baby shower this spring? The Irene dress, with its swingy drape and muted but fresh palette, is a worthy outfit option.
Muji: From home goods to wardrobe staples to simple stationery, Muji is a minimalist mama's dream come true. The Japanese brand has been crushing it since 1980 with smart designs that just work .
KIM+ONO: Kimono-style robes inspired by Asian vintage art, family-owned and operated for over 30 years. Their gorgeous silk styles make you feel like a queen, even if your hair is caked with a week of dry shampoo.
Lo & Sons: Thoughtfully designed bags and accessories that go the distance. (You know, across Europe or your neighborhood farmers market.) People swear by the Catalina tote which keeps everything organized and lasts for ages.
Pink Moon: Pink Moon, with their expertly curated collection of female-founded, sustainable and mindful self-care brands is on a mission to revolutionize the beauty industry. Every line they carry is amazing, but we love that their in-house line pays homage to founder Lin Chen's Chinese heritage with the gua sha tool and accompanying face oil.
Dagne Dover: Brilliantly designed modern neoprene bags that sell out on the regular. We're big fans of their Indi Diaper Backpack that can easily tote sippy cups and wipes but totally doesn't have to.
Abacus Row: Subtle and understated beaded jewelry that's sure to become an everyday favorite. Made from Japanese Miyuki matte glass beads, 14k gold-filled beads and findings, and silk cord, the Neso Wrap can be worn as a necklace or bracelet for a layered look that's just 😍.
Soko Glam: Known for popularizing the 10-Step Korean Skincare Routine in the West and beyond, Soko Glam curates the best K-beauty products to change the way you look at skincare. Check out the best-selling Then I Met You cleansing balm which boasts over 1K reviews that all sing its praises.
Pipcorn: Popcorn was already a pretty perfect snack—yet Pipcorn somehow made it even better. Their mini heirloom kernels make it extra crunchy and double irresistible. They've got a collection of delicious flavors, but sometimes you just want something simple.
Prim Botanicals: Clean, carefully crafted skincare that gives back. Their supremely uplifting scents and formulas are crafted with ingredients that share the beauty of the Philippines. Treat yourself to the Spoil Yourself Sill Rose and Grapefruit Body Scrub which will help you get a jumpstart on that glowing summer skin!
Shoott: Your annual family photoshoot just got a convenient upgrade! This female-run company matches you with photographers in your area and allows you to only pay for the ones you love at less than $15 each.
Yina: Newish on the self-care scene, Yina is on a mission is to demystify and enliven Chinese Medicine with their gorgeous collection of sustainable skincare. After the year we've had, their Essential Mist is a WFH desk must-have.
Out East Eyewear: A mama's favorite accessory (after all, what else covers up those dark circles so deftly?), Out East takes their luxe eyewear one step further by replacing them if they're lost or broken for only $35! The gold-stemmed Sapeth is ready for every beach adventure you can squeeze in.
Yana: Looking for the best sleep ever? Yana's multifunctional (and organic!) body pillows make everything from snoozing to Netflixing in bed as cozy as possible.
eat2explore: Founded by a working NYC mom who grew up cooking with her family in Malaysia, eat2explore provides tools for families to cook together, learn and dine on different cuisines and cultures. Try the explore Asia box which includes spice and sauce mixes, recipe cards, shopping list, educational material, and activity sheets to craft inspired meals from China, India, Japan, Singapore, and South Korea.
Keiki Kaukau: A household name in Hawaii, this mama-owned toy company makes colorful kids' products that not only beautifully represent Hawaii's island culture but give back to their community as well.
Dot Line Curve: Graphic designer and mama Agnes Wong launched Dot Line Curve on Kickstarter last spring, exceeding her goal by more than double. The beautifully designed books and cards introduce young children to basic principles of Chinese character writing through simple touch and trace, one colorful stroke at a time.
Ish Dolls: Based in Long Island, Ish Dolls makes diverse clothes and toys that celebrate the Hindu culture. Their plush baby Krishna launched the line in 2020, connecting culture with play in the most adorable way.
Habbi Habbi: Combining the love of books and reading with their deep desire to raise bilingual kids who understand and value other cultures, Habbi Habbi makes learning a second language screen-free and fun. Just tap the wand anywhere on the page to learn words, phrases and sentences.
Bash + Sass: Stylish, urban-inspired childrenswear for your tiny minimalist. We're crushing on the black denim Maverick Romper with an asymmetric front and mock neck that makes us seriously jealous of our kids' wardrobe options.
Loulou Lollipop: Founded and run by twin sisters, Loulou Lollipop's colorful and non-toxic baby goods are some of the cutest on the market. The whimsical silicone teethers are available in a wide variety of styles, but we might be partial to the sushi.
Mimochai: An independent storybook studio and shop that encourages creativity and mindfulness. The book Let's Go Explore is filled with rich, colorful illustrations that follow a pair of explorers as they navigate their own journeys.
Lark Adventurewear: High-performing childrenswear made from a signature Oeko-tex 100 Certified bamboo blend fabric that's UPF 50+ sun safe and ultra-breathable. We're obsessed with their pjs which some say even make their kids sleep better. 🙌
Embeba: Any mama who has ever tried to glop diaper cream on their squirmy little one will appreciate Embeba's effective, convenient diaper balm stick . Made from all-natural ingredients, it's also great for eczema and other skin issues.
A version of this story was published May 27, 2021. It has been updated.